Fashion
EU–Indonesia CEPA to unlock $352 mn for European sports industry: FESI
The CEPA will significantly boost trade and investment flows between the EU and Indonesia, unlocking new opportunities across sectors, and particularly for the sporting goods industry. It will eliminate tariffs, streamline customs procedures, increase regulatory cooperation, and support more sustainable and resilient supply chains.
FESI has welcomed the EU–Indonesia CEPA, expected to unlock €300 million (~$352.4 million) annually for the sporting goods industry.
The deal eliminates tariffs, streamlines customs, and boosts trade and supply chain resilience.
Backed by Adidas, Nike, and Puma, FESI’s advocacy since 2016 helped shape the agreement, now awaiting ratification to strengthen EU–ASEAN ties.
Indonesia is a key manufacturing hub for the sporting goods industry, home to numerous production facilities that supply European and global markets. European brands will benefit from greater market access and certainty, while Indonesian suppliers, including thousands of small and medium-sized enterprises, will see expanded opportunities to connect with European consumers.
Since 2016, FESI has actively supported the EU–Indonesia CEPA through high-level engagement and advocacy. Key milestones include meetings at the EU-ASEAN Summit in 2022, a 2023 delegation to Jakarta with president Neil Narriman, a 2024 discussion with vice trade minister Dr. Jerry Sambuaga, and a pivotal 2025 meeting in Brussels before the agreement’s conclusion, FESI said in a release.
“We recognise the important role played by the European Commission in moving this agreement forward and advancing the EU’s broader trade agenda. At the same time, FESI has been a tireless advocate for this partnership from day one, and we are proud to see our industry’s united voice help shape a modern, strategic trade policy with one of ASEAN’s most dynamic economies,” said Youri Mercier Richkine, FESI deputy secretary general.
These efforts, backed by long-standing support of FESI member companies such as Adidas, Nike, and Puma, have been essential to securing a deal that delivers tangible, practical benefits for business.
As the EU–Indonesia CEPA moves into its final phase, FESI calls on the EU Member States and the European Parliament to swiftly ratify the agreement to reinforce the EU’s commitment to a progressive, open, and rules-based trade agenda.
Amid growing trade tensions and global fragmentation, the CEPA sends a clear signal that the EU remains a reliable, forward-looking partner for fast-growing Indo-Pacific economies. The agreement not only unlocks new opportunities for European companies and workers, it also advances the EU’s policy priorities, as outlined in President Ursula von der Leyen’s 2024 political guidelines, including deeper engagement in the Indo-Pacific and stronger cooperation with ASEAN.
“The EU–Indonesia CEPA is a landmark step for our industry and one of the key priorities of my mandate at FESI. Concluding this agreement as my presidency comes to an end is both symbolic and a lasting legacy for our sector. Once again, we are also strengthening our ties with the ASEAN region, further deepening mutually beneficial partnerships that open new opportunities for our industry and our partners alike,” Neil Narriman, FESI president, said.
“We extend our sincere appreciation to the Indonesian government and the European Commission for achieving this landmark agreement. This milestone not only acknowledges Indonesia’s role as a global manufacturing leader but also promotes active lifestyles across Europe by eliminating tariffs on a wide range of sporting goods. The agreement has the potential to foster sustainable growth, attract investment, and enhance supply chain resilience across both regions”, commented Manuel Pauser, vice president global government & community affairs at Adidas, vice-president of FESI and vice-chair of FESI Trade Preferences Task Force.
“The EU–Indonesia CEPA is not only an important trade agreement for our industry, workers and consumers, but also a strong signal to the rest of the world that Indonesia and the EU can champion rules-based trade in a challenging trading landscape,” said Ingrid van Laerhoven, director trade & customs EMEA, government and public affairs at Nike, and chair of the FESI Trade Committee.
Fibre2Fashion News Desk (HU)
Across Southeast Asia, pre-Chinese New Year (CNY) activity is creating fresh congestion, with export backlogs, holiday disruptions and surging e-commerce volumes putting pressure on key gateways. To ease bottlenecks, China Airlines Cargo (CK) is shifting its Bangkok operations to the Thai Airways (TG) terminal from January 2026 in a bid to improve handling efficiency. However, regional capacity remains constrained as aircraft delivery delays keep belly capacity close to 2025 levels, crowding major transit hubs including Hong Kong, Taipei, Singapore, Incheon (South Korea) and Narita (Japan), Dimerco said in its January 2026 Asia-Pacific Freight Report.
Global PMI slipped to 50.5 in November, signalling a fragile start to 2026, yet Asia-Pacific airfreight remains resilient, driven by strong e-commerce demand, according to Dimerco.
Taiwan’s AI exports rose 56 per cent YoY, tightening capacity, while pre-CNY demand is straining Southeast Asia.
Intra-Asia air rates are rising, global container capacity is uneven, and ocean markets remain volatile.
Intra-Asia air rates are also set to climb as the annual block space agreement (BSA) renewal season approaches, with average prices expected to rise by around 10-20 per cent.
On the ocean freight side, global capacity continues to grow, though unevenly across trade lanes. The world container fleet expanded 7.3 per cent YoY to 33.2 million Twenty-foot Equivalent Units (TEUs), with most new tonnage deployed on Middle East-Indian Subcontinent, Asia-Africa and Asia-Europe routes. By contrast, transpacific capacity fell 2.9 per cent, reflecting cautious carrier deployment amid weak US import demand.
Shippers remain wary despite a temporary tariff truce between major economies. Market participants expect only a muted rebound in volumes, with lingering uncertainty over whether shipping lines will resume Red Sea transits or continue routing vessels around South Africa, a factor that could significantly alter capacity dynamics in 2026.
Regionally, Southeast Asia is seeing tightening conditions in both air and ocean freight, while India’s air cargo market has eased after the peak season, though winter fog poses a growing risk to flight schedules. Indian ocean freight rates remain broadly stable, but exporters have been advised to build buffer time for potential inland transport delays.
In North America, airfreight demand typically softens after the year-end retail peak but is expected to firm again ahead of Lunar New Year, lifting spot rates. Ocean freight demand remains weak, with abundant capacity keeping pricing under pressure. Europe, meanwhile, faces fresh disruption from strikes across the UK, Spain, Italy and Portugal, reducing air cargo reliability and effective capacity.
“Until trade activity clearly recovers, any early return to the Red Sea could add excess capacity and further disrupt an already fragile market in 2026,” said Ted Chen, director—Ocean Freight at Dimerco Express Group.
“By the end of 2025, several key Intra-Asia lanes, across both air and ocean freight, have reached historical highs, exceeding even pandemic-period levels. This trend has strengthened carriers’ confidence in a robust market outlook for 2026,” said Kathy Liu, VP, global sales and marketing, Dimerco Express Group.
“Ocean freight will be shaped more by capacity imbalances and regional disparities, with potential disruptions linked to any return to Suez Canal routes. Simultaneously, airfreight remains robust, driven by high-tech and e-commerce demands to North America and Europe,” said Catherine Chien, chairwoman of Dimerco Express Group.
Fibre2Fashion News Desk (SG)
In her new role as PUMA’s most senior global marketing leader, Nadia will oversee brand marketing strategy, brand marketing creative direction, integrated marketing and communication globally. Her appointment comes as PUMA accelerates its global brand ambition and sharpens storytelling around its product icons and innovation pipeline.
Puma has appointed Nadia as its most senior global marketing leader, overseeing brand strategy, creative direction and global communications worldwide.
With senior roles at JD Sports, H&M, Adidas, Tommy Hilfiger and most recently Hugo Boss, she joins as Puma sharpens product storytelling and innovation focus.
Nadia replaces Richard Teyssier and will work closely with chief brand officer Maria Valdes.
Nadia brings deep international experience shaping and transforming leading global brands across the sport, fashion and lifestyle industries. She has held senior leadership roles at JD Sports, H&M, adidas, Tommy Hilfiger, and most recently at Hugo Boss as Senior Vice President of Global Marketing & Communications, where she spearheaded large-scale brand transformation and digital acceleration.
“Nadia is a world-class marketing leader with a proven ability to build modern global brands through strategic clarity, creative excellence and cultural relevance,” said Maria Valdes, Chief Brand Officer at PUMA. “Her appointment comes at an important time for PUMA as we bring product creation and storytelling even closer together. Nadia’s leadership will help us deliver sharper product narratives, stronger brand heat and deeper consumer connections globally.”
Nadia’s appointment follows PUMA’s recent decision to put Brand Marketing, Product, Creative Direction, Innovation and Go-To-Market into a single global organisation led by Chief Brand Officer Maria Valdes.
“I’m delighted to join PUMA at such an exciting moment for the brand, it has a powerful heritage and a clear opportunity to lead at the intersection of sports, culture and performance. I look forward to working with Maria and teams around the world to deliver bold, meaningful storytelling that inspires consumers and accelerates PUMA’s next phase of growth,” said Nadia.
Nadia replaces Richard Teyssier, who has decided to leave PUMA to pursue other opportunities.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
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Asia-Pacific airfreight holds firm in November despite cooling PMI
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