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Adidas challenges players to ‘Choose a Side’ as Yamal and Bellingham front latest Predator and F50 campaign

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Adidas challenges players to ‘Choose a Side’ as  Yamal and Bellingham front latest Predator and F50 campaign


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January 12, 2026

Do you choose chaos or control? That’s the question behind the latest Adidas football boot spring/summer campaign for its latest Predator and F50 products.

Jude Bellingham for Adidas

Consumers are asked that same question, inviting players to choose either chaos (via Lamine Yamal and F50), or control (Jude Bellingham and Predator), with both Adidas styles receiving “striking” colour updates for spring/summer 2026.

“More than just a boot launch”, the campaign “captures a playful rivalry that has taken over the game”, asking footballers around the world to “choose one” – either Team Predator or Team F50.

While the new Predator Elite FT is designed for “control, enabling players to execute with precision in high-pressure moments”, the F50 Elite is for those “who break with convention, players who push themselves to the limit to create unexpected brilliance”.

Of course, the campaign features two of football’s biggest names – Yamal (“chaos personified”) and Bellingham (“the master of control”), starring in a film that “brings to life picking between electrifying pace and game-breaking skill or calmly commanding any situation on the pitch”.

Predator will be also worn on pitch by star players including Bellingham, Trent Alexander-Arnold, Pedri, Alessia Russo and Aitana Bonmati while, alongside Yamal, F50 will be put through their paces by players including Ousmane Dembélé, Florian Wirtz, Vicky Lopez and Trinity Rodman.

Sam Handy, GM Football at Adidas, said: “Through this campaign, we’re igniting a conversation that sits at the heart of football culture. These boots are about more than just innovation; they represent the two fundamentally opposing forces that define the modern game: raw speed and ultimate control.”

The F50 Elite (£235/€270) and Predator Elite Fold-Over Tongue (£245/€280) models are available to purchase from today, in-store and online.

Copyright © 2026 FashionNetwork.com All rights reserved.



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Top Vietnamese, Chinese leaders hold talks on advancing cooperation

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Top Vietnamese, Chinese leaders hold talks on advancing cooperation



China and Vietnam are accelerating efforts to navigate bilateral trade towards a more balanced and sustainable course.

China will step up building a higher-level China-Vietnam community with a shared future that carries strategic significance, Chinese President Xi Jinping said while holding talks with visiting Vietnamese President To Lam.

China and Vietnam are accelerating efforts to navigate bilateral trade towards a more balanced and sustainable course.
President Xi Jinping recently held talks with visiting Vietnamese President To Lam.
During the visit, Vietnamese Minister of Industry and Trade Le Manh Hung called for a restructuring of production, trade and supply chains alongside stronger investment cooperation.

Xi said both countries should work together in their modernisation drive, accelerate the alignment of development strategies and prioritise infrastructure connectivity.

While meeting Chinese Minister of Commerce Wang Wentao during the state visit, Vietnamese Minister of Industry and Trade Le Manh Hung called for a restructuring of production, trade and supply chains alongside stronger investment cooperation.

Wang said both sides should focus on implementing the high-level common perceptions, including raising bilateral trade turnover to $500 billion in future.

Hung urged China to expand imports of Vietnamese goods, broaden the list of products eligible for tariff preferences and further open its market. He also called for the mutual recognition of quarantine results for agro-forestry-fishery products, facilitation of Vietnamese exports via cross-border e-commerce, and expansion of Vietnam’s trade promotion offices across Chinese localities, according to a Vietnamese news agency.

China will continue to support Vietnam in setting up additional trade promotion offices, following those already established in Chongqing, Hangzhou and Haikou, Wang responded.

China also expressed readiness to support Vietnam’s stronger exports through cross-border e-commerce, encouraging greater visibility of the Vietnam National Pavilion on Chinese e-commerce platforms beyond JD.com to better promote Vietnamese products to Chinese consumers.

China has consistently been Vietnam’s largest trading partner and second-largest export market, while Vietnam continues to be China’s biggest trading partner in the Association of Southeast Asian Nations (ASEAN).

Fibre2Fashion News Desk (DS)



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Hong Kong apparel imports stabilise after sharp dip last year

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Hong Kong apparel imports stabilise after sharp dip last year












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Burberry unveils High Summer 2026 lido-inspired campaign

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Burberry unveils High Summer 2026 lido-inspired campaign



Burberry presents the High Summer 2026 campaign: a film and portfolio of images capturing life at the lido, celebrating Britain’s culture of open-air pools that come alive with families, friends and neighbours every summer.

British actors Simone Ashley and Tom Blyth star alongside models Alva Claire, Babacar N’Doye and Sacha Quenby and a cast of synchronised swimmers and divers.

Burberry’s High Summer 2026 campaign captures Britain’s nostalgic lido culture through a sunlit film featuring Simone Ashley and Tom Blyth.
Blending heritage check with pastel tones, the collection spans swimwear, relaxed tailoring, raffia bags and lightweight layers, evoking effortless, poolside summer style.
Directed by Francis Plummer, the campaign reflects a warm, communal British summer mood.

The campaign film is directed by Francis Plummer and shot by photographer Ryan McGinley. The cameras move from loungers to diving boards, catching mid-air dives and friends stretched out in the hazy afternoon light. Before long, the best spots by the pool are claimed with a Burberry towel. Summer has begun. The film is underscored by the TONE remix of ‘Beating’ by Tirzah.

‘A lido holds a particular kind of nostalgia for the British. The moment the sun comes out, we make the most of the weather. We wanted to bring to life a warm summer’s day spent in and around the water’s edge with friends.’ said Daniel Lee Chief Creative Officer, Burberry.

Key styles

The High Summer 2026 collection features the Burberry Check in heritage-inspired sand beige and pastel shades of aubergine purple and cornflower blue.

The iconic Burberry Check bikini is the beach essential, alongside matching swimsuits and men’s swim shorts trimmed with check.

Poolside separates include tops, skirts and shirts cut from cotton voile, plus cover-up dresses woven with a tonal Burberry Check and deckchair-inspired stripes. Ruffled trims and ties at the neckline capture the floaty, effortless feel of the collection. Festival

tank tops in ribbed cotton jersey are trimmed with check straps, while looks are wrapped in lightweight wool silk scarves.

For men, collared shirts and shorts are tailored to relaxed lines and finished with fresh interpretations of the Burberry Check, from textural weaves to intricate embroidered designs. The co-ord set is crafted from lightweight cotton poplin printed with a playful seahorse pattern in honeysuckle pink.

The classic cotton piqué polo shirt comes in a spectrum of vivid and neutral colours. Burberry Check is subtly placed at the placket and trims the collar of T-shirts in soft cotton jersey.

Lightweight hooded jackets are ideal for cooler evenings and unexpected showers, the new-season designs woven in aubergine purple and cornflower blue check.

In shoes, the new Knight Runner sneakers offer a streamlined, low-profile shape for summer. Sandals are elevated in the form of the whipstitched leather Baez and check-trimmed suede Urchin styles, while Burberry Check slides and Pavilion sandals are made for the beach.

Lightweight Margate bags are handcrafted in Madagascar from locally sourced raffia palm leaves, dyed in signature sand beige Burberry Check. Accessories include crocheted bucket hats and wraparound sunglasses, designed to shield from the sun.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (JP)



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