Business
Ads for sunbed firms banned for misleading and irresponsible safety claims
Adverts for five tanning companies have been banned for making misleading and irresponsible claims about the safety of sunbeds.
Ads for tanning studios The Sun Company, SunShine Co and Tanbox Towcester, as well as for Tan & Deliver Home Hire Sunbeds and Byrokko, which sells products to accelerate tanning, made “a number of problematic claims” about safety, the Advertising Standards Authority (ASA) said.
Their misleading and irresponsible claims included that sunbed use is safe or that tanning can be achieved safely, and that sunbeds could boost vitamin D, improve mood and energy levels, and treat health conditions such as seasonal affective disorder (SAD), psoriasis and eczema.
The ASA said it found the ads using its AI-powered Active Ad Monitoring system.
The watchdog said the rulings come amid public health concerns about the risks of ultraviolet (UV) exposure and the continued popularity of tanning, with some experts highlighting the role of social media in promoting and normalising sunbed use.
Long-standing advice from the NHS and Cancer Research UK says there is no safe or healthy way to get a tan using UV radiation.
Cancer Research UK warns that sunbeds use high-intensity UV radiation for quick tanning which can damage the DNA in skin cells. This can lead to skin cancer, including melanoma, which is the most serious type.
Too much UV radiation is the third biggest cause of cancer and the main cause of skin cancer in the UK.
The ASA said the ads for all five firms were irresponsible and likely to mislead people for downplaying the risks or presenting tanning as beneficial to health.
Some of the ads also implied that sunbeds could be used to help manage medical conditions, which risked discouraging people from seeking appropriate medical advice or treatment, it added.
All five advertisers have been told the banned ads must not appear again, and that future advertising must not suggest that sunbeds are safe, provide health benefits or can be used to treat medical conditions.
The ASA’s regulatory projects manager, Jess Tye, said: “Given the serious dangers of UV exposure, it’s vital that ads for sunbeds don’t suggest that they’re safe or offer health benefits.
“These rulings demonstrate that information about health in ads must be clear, accurate and responsible.
“Protecting people from misleading or irresponsible ads is at the heart of our work and we’ll take action where ads break the rules by putting people at risk.”
All five firms have been approached for comment.
The Sun Company said: “We acknowledge the ASA’s ruling in relation to an early social media post made shortly after opening. The specific content referenced in the ruling has been removed, and we have reviewed our advertising practices to ensure full compliance going forward.
“Customer transparency and regulatory compliance are important to us.”
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Stock Market Update: Sensex Rises Over 50 Points, Nifty Above 25,250; Eternal, Sun Pharma Gain 2% Each
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A day after Indian equity markets witnessed heavy selling pressure, benchmark indices are likely to open marginally higher on Wednesday
Stock Market Today
A day after Indian equity markets witnessed heavy selling pressure, benchmark indices are likely to open marginally higher on Wednesday. However, sentiment remains cautious as global cues continue to stay weak amid escalating geopolitical tensions.
The early indicator of market direction, GIFT Nifty, was trading 0.05 percent higher at around 8:00 AM.
Trading on Dalal Street is expected to remain stock-specific with the Q3 earnings season in full swing. Companies such as Eternal, Dr Reddy’s Laboratories, Hindustan Petroleum and PNB Housing Finance are scheduled to announce their quarterly results today.
Rupee At Record Low
The Indian rupee opened at a record low of 91.07 against the US dollar on Wednesday.
Global cues
Asian markets extended their losses on Wednesday, weighed down by renewed geopolitical concerns after the US President issued fresh warnings to European nations over the Greenland issue. Japan’s Nikkei slipped 0.35 percent after government bond yields rebounded, a day after a sharp selloff.
Trump has imposed a 10 percent tariff on eight European countries, effective February 1, with the rate set to rise to 25 percent in June, after they opposed his plans to acquire Greenland.
Overnight, Wall Street recorded its worst session since April last year, according to Bloomberg, with market volatility touching its highest level since November. Both the S&P 500 and the Nasdaq ended more than 2 percent lower.
The spotlight this week remains on the World Economic Forum in Davos, where global leaders have raised concerns over the dominance of “superpowers”. Canadian Prime Minister Mark Carney, in a key address, said the “rules-based international order” is effectively dead.
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January 21, 2026, 09:11 IST
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Snapchat’s parent Snap has settled a social media addiction lawsuit just days before the landmark case was due to go to trial in Los Angeles.
Terms of the deal were not announced as it was revealed by lawyers at a California Superior Court hearing, after which Snap told the BBC the parties were “pleased to have been able to resolve this matter in an amicable manner”.
Other defendants in the case include Instagram parent Meta, ByteDance’s TikTok and Alphabet’s YouTube, none of which have settled.
The plaintiff, a 19-year old woman identified by the initials K.G.M., alleged that the algorithmic design of the platforms left her addicted and affected her mental health.
In the absence of a settlement with the other parties, the trial is scheduled to go forward against the remaining three defendants, with jury selection due to begin on 27 January.
Meta boss Mark Zuckerberg is expected to testify, and until Tuesday’s settlement, Snap CEO Evan Spiegel was also set to take the stand.
Meta, TikTok and Alphabet did not respond to BBC inquiries seeking reaction to the settlement.
Snap is still a defendant in other social media addiction cases that have been consolidated in the court.
The closely watched cases could challenge a legal theory that social media companies have used to shield themselves.
They have long argued that Section 230 of the Communications Decency Act of 1996 protects them from liability for what third parties post on their platforms.
But plaintiffs argue that the platforms are designed in a way that leaves users addicted through choices that affect their algorithms and notifications.
The social media companies have said the plaintiffs’ evidence falls short of proving that they are responsible for alleged harms such as depression and eating disorders.
A United Airlines airplane at the George Bush Intercontinental Airport in Houston, Nov. 6, 2025.
Brandon Bell | Getty Images
United Airlines on Tuesday said it could generate record earnings this year thanks to strong travel demand, with sales of premium seats, business travel and no-frills tickets robust in recent weeks.
The carrier expects adjusted earnings per share of between $12 and $14 this year, in line with the $13.16 analysts expected. For the first quarter, United forecast per-share earnings of $1 to $1.50, while analysts had estimated $1.13 a share.
United joined its rival Delta Air Lines in forecasting potential record earnings for the year. The two carriers accounted for almost all of the U.S. airline industry’s profit in the first nine months of 2025. Other airlines are set to report later this month.
United’s unit revenue fell 1.6% in the fourth quarter compared with last year. Still, United said premium revenue rose 9% in the fourth quarter and 11% for the full year over 2024. Restrictive basic-economy ticket sales, which compete with discount airlines, were up 7% in the last three months of 2025.
Most airlines are chasing revenue from higher-priced tickets like first class, racing to add in fresh, new cabins that command a premium.
Here is what United Airlines reported for the quarter that ended Dec. 31 compared with what Wall Street was expecting, based on estimates compiled by LSEG:
- Earnings per share: $3.10 adjusted vs. $2.94 expected
- Revenue: $15.4 billion vs. $15.4 billion expected
The carrier’s fourth-quarter profit rose 6% from a year earlier to $1.04 billion, or $3.19 a share, while capacity rose 6.5% from the same period in 2024. Adjusting for one-time items, United posted earnings of $1.01 billion, or $3.10 a share.
United CEO Scott Kirby has expressed confidence in the airline’s growth plan, saying in an interview with CNBC last year that “customers are choosing us.”
The longest-ever government shutdown, in the fourth quarter, hit pretax United results by $250 million, the company said. Air traffic controller shortages sparked delays and dented bookings but travel recovered, airline executives said.
United reported adjusted, full-year 2025 earnings of $10.20 a share, up 8% year over year, after the carrier had previously lowered its forecast for the year. The airline also reported adjusted net income of $3.5 billion for the year, up 6% from a year earlier.
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Stock Market Update: Sensex Rises Over 50 Points, Nifty Above 25,250; Eternal, Sun Pharma Gain 2% Each
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