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After sugar price shock, flour soars as wheat costs spike

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After sugar price shock, flour soars as wheat costs spike


A labourer is carrying flour bags on his shoulder after unloading from a loading truck at a local market, Karachi, February 27, 2025. — ONLINE
  • Market deregulation sparks surge in wheat prices.
  • Wheat climbs to Rs3,100, flour bags costlier.
  • Wheat jumps Rs1,000, flour bags up Rs500.

LAHORE: Wheat and flour prices have surged sharply, with wheat climbing by Rs300 this week to Rs3,100 per maund (40kg). 

The hike follows a month-long upward trend, during which wheat gained nearly Rs1,000 per 40kg and the price of a 20kg flour bag rose by about Rs500. 

This recent hike is part of a broader trend, as both wheat and flour prices have been steadily increasing. The steep increases have raised alarm over market manipulation and the absence of effective government oversight.

Critics claim that the provincial government’s abrupt decision to cease regulating the wheat market without prior notice has created an environment conducive to price manipulation. This lack of oversight may have empowered wheat hoarders to artificially inflate prices, further exacerbating the situation.

According to Pakistan Flour Mills Association (PFMA) Chairman Asim Raza, the government has been facing challenges in controlling wheat prices. Raza warned that the ongoing rise in wheat prices is likely to trigger a corresponding increase in flour prices in the near future.

In response to these developments, the association is actively focusing on the issue to better understand the underlying causes and potential implications for the market.

Nevertheless, the emerging situation, according to market insiders, highlights the complex interplay between government policies, market forces, and price dynamics in the wheat and flour sectors.

Progressive Flour Millers Group (PFMG) Chairman Khaliq Arshad cautioned that low wheat reserves in the country could be one of the leading reasons for the rising trend in its prices. 

According to him, Punjab has estimated reserves of over 2.5 million tonnes, both in the public and private sector, which are definitely not enough to meet the demand till April 2026.

He was of the view that prices of wheat and flour may continue to climb steadily if authorities failed to take corrective measures. The upward trend of grain prices prompted traders to sell stored wheat in the open market. That is why the wheat price reversed from Rs3,250 per 40 to Rs3,100.

To a question, he stressed the need to adopt a proactive approach by the federal and provincial governments for supplementing wheat stocks with a view to meeting domestic demand before the start of the next harvesting season. Import of wheat may be inevitable given the present and evolving situation, he warned.

PFMG President Majid Abdullah observed that stakeholders are closely monitoring the situation, anticipating potential impacts on the broader food market. 

He disclosed that the notification issued by the Punjab government about capping the price of wheat at Rs2,900 per 40kg and flour at Rs1,750 in the retail market is no more being followed in the market. The strong market dynamics have baffled many, and these are dictating demand and supply as well as prices now onwards, he added.

It is a simple matter of demand and supply, he emphasized, adding if the government wants to maintain flour price at certain level, policy needs to be revised according to ground realities.

When contacted, Special Assistant to CM, Price Control & Commodities Management Salma Butt was not available for comment on specific queries regarding the surge in wheat and flour prices that have been on the rise for about a month.





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Italy rejects proposal to replace Iran at 2026 World Cup: ‘You qualify on pitch’

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Italy rejects proposal to replace Iran at 2026 World Cup: ‘You qualify on pitch’


Italy rejects proposal to replace Iran at 2026 World Cup: ‘You qualify on pitch’

The Italian government has slammed a proposal by a U.S. government official to replace the Iranian team with Italy in the FIFA World Cup 2026. The Italian football team was not able to qualify for the World Cup for the third consecutive tournament, despite being a four-time champion.

Iran’s participation in the mega event is in serious doubt amid the ongoing U.S.-Israel war against Iran. All the group matches of the Persian team are scheduled to take place in the United States.

Iranian officials have requested FIFA to reschedule Iranian matches in Canada or Mexico, the co-hosts for 2026 sporting showpiece.

The Iranian Ministry of Sports and Youth has clarified that all the necessary arrangements have already been made for the team’s effective participation in the tournament.

Despite the assurance, Paolo Zampolli, a U.S. envoy for global relations, presented the idea to replace Iran with Italy, saying, “With four titles, they have the pedigree to justify inclusion.”

Italian Sports Minister Andrea Abodi rejected the proposal, saying, “You qualify on the pitch.” Italian Minister of Economy and Finance Giancarlo Giorgetti also rebuked the suggestion, describing it as “shameful.”

Italian Olympic Committee President Luciano Buonfiglio was the third high-ranking official to say no to the idea, adding, “It’s not possible. In order to go to the World Cup, you have to earn it.”

FIFA responded by reiterating the Infantino’s statement, “The Iranian team is coming here, for sure.” 





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2 critical out of 10 injured in Baton Rouge, shooter at large

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2 critical out of 10 injured in Baton Rouge, shooter at large


Mall of Louisiana shooting: 2 critical out of 10 injured in Baton Rouge, shooter at large

At least 10 people have been hurt in a horrific shooting incident at the Mall of Louisiana. According to the Baton Rouge Police Department, two of the injured are in critical condition.

Police Chief TJ Morse has ruled out any threat to public at this time; however, the shooter remains at large. He added that the incident was not a random act of violence. 

Morse said: “Unfortunately there was some innocent people in the area that might have also caught some rounds.”

The initial investigation reveals that an argument between two groups of people sitting inside the food court escalated to the point that opened fire at each other. 

Arounf six victims were taken to the hospital by emergency services while the others went for medical aid by personal vehicle. Some of the injured were undergoing surgery. 

Officers from the Federal Bureau of Investigation (FBI) were also present at the scene. 

East Baton Rogue Mayor-President Sid Edwards was also present on the scene. He updated that all the civilians were excorted out of the building. He requested public to “keep the victims and their families in your prayers.”

Louisiana Governor Jeff Landry also released a statement, saying, “I am aware of the active shooter schene at the Mall of Louisiana.” He urged public to avoid the area, adding, “Sharon and I are praying for those affected.” 

He also praised the law officials for their quick response to the incident. 

The incident comes just hours after the police arrested a man on his way to Louisiana allegedly with the intent to carry out a mass shooting at a festival in New Orleans. 





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Prince William sparks AI debate in motorsport with ‘weak link’ remark

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Prince William sparks AI debate in motorsport with ‘weak link’ remark


Prince William sparks AI debate in motorsport with ‘weak link’ remark

Prince William took a turn behind the scenes of high-speed innovation this week, visiting the headquarters of Jaguar TCS Racing and putting the spotlight firmly on the future of electric motorsport.

Sharing a clip from his visit on Instagram, the Prince of Wales captioned it: “Going green with Jaguar TCS Racing and Formula E!” a nod to the team’s push toward electrification, sustainability.

William also brought his trademark curiosity to the table, joking with engineers about how far automation in racing could eventually go. 

Speaking during the visit, he quipped: “At what point does the driver become the weak link?” 

Before pushing the thought further: “(At what point do we think) get rid of drivers, we’ll get an AI person in? We’re probably not far off that, are we?”

The Prince also spent time speaking 22-year-old Phoebe Russell, where the conversation turned to careers in motorsport and the barriers still faced by women entering the industry. 

William asked: “Was it easy for you to find your way into this world?” to which Russell replied: “Not at all,” explaining she had early exposure to the sport through family connections.

After the visit, Russell admitted the encounter left her overwhelmed, saying: “Being asked to do a little career talk was very exciting.

The fact that he had so much awareness of the sport and so much interest, and it ties into his whole sustainability project, it was very interesting.”

Before leaving, William signed off with encouragement for the team ahead of their next challenge, telling them: “I’m very excited to see you racing, I’m going to cheer you guys on.”





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