Fashion
Ambitious Shoppe Object Paris prepares to make WSN debut
Published
January 15, 2026
After a pilot in September under the name Who’s Next Home, Shoppe Object Paris will stage its first edition from January 17 to 19. This Parisian spin-off of the renowned New York fair is organised by WSN and Andmore, one of the major players in design and home shows in the United States.
Located on the first floor of Hall 7 at Paris Expo Porte de Versailles (Paris 15th), the show brings together 80 exhibitors for its debut. Anchored by an open-ended agreement between the parties involved, it is underpinned by a long-term vision and bold ambition. Matthieu Pinet, director of Shoppe Object Paris, makes no secret of it: “We’re going to be extremely ambitious with this project, which is set to grow substantially and, before long, I hope, occupy a hall of its own.”
A mainly European line-up
A twice-yearly event held every January and September, the show spans a wide array of product categories—fourteen in total—including furniture, lighting, tableware, household linen, beauty (candles) and high-tech.
“Hunting for brands is our job,” explained Pinet, also the founder of Matter and Shape, WSN’s annual show dedicated to objects and design. “It’s these gatherings of the creative industries that make our work so exciting. It means that every day is a hunt for the right products,” he continued.
So to find exhibitors, he and his team combed the sector to bring together 40 French exhibitors and 40 from seventeen other countries, including the United Kingdom, the United States, Spain and Italy. They include lighting specialist Flos, publisher Phaidon, tableware designer Serax, household products brand Kerzon, and speaker specialist Transparent.
A complementary show to Matter and Shape
The Matter and Shape event, whose physical iteration under the WSN banner was launched in 2024, is not set to disappear with the arrival of Shoppe Object Paris: the two are complementary. Indeed, it was a visit to the French show that finally convinced Shoppe Object that WSN was the right partner to develop its French branch, according to Pinet.
“With Matter and Shape, there’s a desire to present something people don’t expect,” emphasised the director of both shows.
“At Shoppe Object Paris, it’s very different. The aim is to address a need already expressed by boutiques: to integrate a new offer into their catalogues,” he explained.
Bringing new energy to WSN
WSN, through its CEO Frédéric Maus, maintains that the future of shops lies in diversifying their offer, and advocates a strategy based on the concept-store model.
“We’re supporting a market evolution that is pushing boutiques towards a “concept-storisation”,” said Pinet. This should bring some of the “most beautiful boutiques in the world” back to the WSN event, where their presence had waned.
WSN now counts five shows in January: Who’s Next, Interfilière Paris, Bijorhca, the Salon International de la Lingerie—added to the line-up in 2021 and 2023—and Shoppe Object Paris.
WSN continues to diversify, banking on growth “at the right pace”, in the words of Matthieu Pinet. So far, the January event is running 30% ahead of its initial registration target. Among visitors, WSN hopes this offer will attract a new audience while also winning over its regular clientele.
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Wholesale revenue dropped 12.8 per cent on a currency-adjusted basis to €4.9 billion, while direct-to-consumer (DTC) sales increased 3.4 per cent, lifting the DTC share to 32.4 per cent from 28.9 per cent.
Regionally, sales fell 6.9 per cent in Europe, Middle East and Africa (EMEA), 7.4 per cent in Asia-Pacific and 10 per cent in the Americas, with North America driving much of the decline.
Puma has reported sales of €7.3 billion (~$8.61 billion) in FY25, with currency-adjusted revenue down 8.1 per cent amid strategic reset actions.
Wholesale declined while DTC share increased.
Margins contracted and EBIT turned negative, leading to a net loss.
Q4 saw sharper declines across regions and categories.
Puma expects further sales softness and negative EBIT in FY26.
By product segment, footwear sales decreased 7.1 per cent, apparel declined 9.7 per cent and accessories fell 8.5 per cent, although selective growth was observed in running, training and premium sport style lines, Puma said in a press release.
Profitability weakened significantly during the year. Gross margin contracted 260 basis points to 45.0 per cent, impacted by promotional activity, inventory reserves, unfavourable mix and currency effects. Adjusted EBIT turned negative at €165.6 million, while reported EBIT declined to -€357.2 million after €191.6 million in one-off costs related mainly to the cost efficiency programme and goodwill impairments.
Loss from continuing operations widened to -€643.6 million, translating to earnings per share of -€4.37 versus €1.88 in the prior year.
From a balance sheet perspective, inventories rose 2.3 per cent to €2.06 billion as inventory takebacks from wholesale partners supported distribution clean-up. Working capital increased 20.2 per cent, while trade receivables and payables declined sharply in line with reduced sales and purchasing activity. Puma ended the year with additional financing capacity, including €1,202.2 million in unutilised credit lines.
Fourth quarter (Q4) performance reflected the peak impact of the strategic reset. Currency-adjusted sales declined 20.7 per cent to €1,564.9 million, with reported revenue down 27.2 per cent due to currency headwinds. The decline was driven by deliberate reductions in wholesale exposure, inventory clearance actions and lower promotional intensity.
Wholesale sales fell 27.7 per cent in Q4, while DTC revenue decreased 8.0 per cent, although DTC share increased to 41.1 per cent from 35.5 per cent. Regionally, sales dropped 12.6 per cent in Asia-Pacific, 22.2 per cent in the Americas and 24.3 per cent in EMEA.
Across product divisions, footwear sales declined 25.4 per cent, apparel fell 13.7 per cent and accessories dropped 18.2 per cent, with selective resilience in training and performance running categories.
Profitability deteriorated sharply. Gross margin declined to 40.2 per cent from 47.7 per cent due to promotions, inventory provisions and currency effects. Adjusted EBIT fell to -€228.8 million, while reported EBIT reached -€307.7 million following one-off costs linked to restructuring and impairment charges. The quarter ended with a loss from continuing operations of -€335 million.
Arthur Hoeld, CEO of Puma, said: “2025 was a reset year for us. We want to establish Puma as a top 3 sports brand globally, return to above-industry growth and generate healthy profits in the medium term. It is crucial to make the Puma brand less commercial and ensure we once again excite our consumers with attractive products, compelling storytelling and distribution in the right channels. I am satisfied with the progress we have made so far. We cleaned up most of our distribution by reducing promotions in our own channels and cutting our exposure to those wholesale channels that damage our brand’s desirability. To better position our product icons and our performance offering and tell more engaging product stories, we created the right structures inside our company. We also addressed operational inefficiencies and further optimised our cost base.”
Looking ahead, Puma expects currency-adjusted sales in fiscal 2026 to decline in the low- to mid-single-digit percentage range, with EBIT projected between -€50 million and -€150 million. Capital expenditure of around €200 million is planned as the company continues investments in brand repositioning and digital capabilities, added the release.
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