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Ann Summers stabilises after key launches, but still loss-making

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Ann Summers stabilises after key launches, but still loss-making


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December 10, 2025

Ann Summers has filed its accounts to the end of June 2025 and it’s certainly encouraging to see that the lingerie specialist — which has struggled in recent periods — looks to be heading towards a recovery despite still posting losses.

Knickerbox.com

The company said that its 2024/25 financial year was one of “resilience and strategic adaptation”. 

Turnover was “stable”, although it actually increased slightly but not enough to make up for the impact of inflation. It rose to £93.4 million from £93 million, although the cost of sales also edged up slightly.

The business remained loss-making, as mentioned, but the operating loss before tax and exceptional expenses narrowed to £5 million from £9.8 million a year earlier. The loss on ordinary activities before tax, as well as the net loss, showed an even greater decline at £3 million compared to £13 million12 months before. 

So what happened in the 12-month period? Against the backdrop of persistent economic uncertainty, rising inflation and the ongoing cost of living crisis, Ann Summers said it managed to overcome major retail headwinds.

Trading conditions stayed tough with discretionary spend under pressure but it optimised its store estate while maintaining a strong presence physically with 75 locations. It also continued its expansion through third-party partnerships including its collaboration with LIWA, which has opened new opportunities in the Middle East

Its web channel remained a key part of its omnichannel strategy for both the UK and abroad. But during the year it made the strategic decision to close Connect, its direct selling channel. That ceased trading after the financial year ended, in October 2025.

A milestone was the launch of knickerbox.com in July 2024, so that came right at the start of the financial year in question. That brand is well known so should be a source of future growth. 

Alongside the launch it also introduced KBX, its new in-house brand that claims to offer “stylish, effortlessly sexy, everyday lingerie”. The company said this strategic move allows it to connect with the border audience and strengthen its digital presence.

The company hasn’t posted a profit since the year to June 2021 and its losses have added up to £40 million since then. But this latest set of numbers, along with the new developments and strategic closures, suggests that the picture could change soon.

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Bangladesh apparel reset: Compliance edge or energy trap?

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Bangladesh apparel reset: Compliance edge or energy trap?



The pivot is urgent because the old model is under pressure. April **** looked strong: Ready-Made Garment (RMG) exports rose **.** per cent year on year to $*.** billion. But the ten-month picture is weaker. From July-April FY******, apparel exports stood at $**.** billion, down *.** per cent. Knitwear fell *.** per cent to $**.** billion; woven fell *.** per cent to $**.** billion. The rebound is real, but so is the drag underneath.

AWARE is the sharpest EU-facing signal: blockchain-backed product data for Digital Product Passport (DPP) readiness. Open Supply Hub adds the factory-identity layer, pushing production information into an open platform. GIZ brings the longer reform spine, from May **** to February ****, covering energy efficiency, circularity, chemical management, renewable-energy skills and textile-waste transparency.



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UGG boots that last 15 years: Inside Deckers’ strategy

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UGG boots that last 15 years: Inside Deckers’ strategy



Kenneth Straka, Senior Product Development Manager at Deckers Outdoor Corporation, said that Deckers places strong emphasis on sustainability, noting that founder John Luke often reminded the team that the French word for sustainability is durability. This idea aligned with discussions at the Global Fashion Summit, where the theme centred on “Building Resilient Futures” in the sustainable and circular economy.

Durability has helped UGG become one of the most sought-after boot brands and a key sales driver for Deckers, alongside its sportswear brand Hoka. “One of the things we think about in terms of circularity is making products that last a long time and remain with consumers throughout their lives. We want products that consumers can wear for ** or ** years,” Straka said in an interview with Fibre*Fashion on the sidelines of the Global Fashion Summit in Copenhagen.



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South India cotton yarn sees mixed trend, prices up in Tiruppur

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South India cotton yarn sees mixed trend, prices up in Tiruppur



In the Tiruppur market, cotton yarn prices increased by ****;** per kg in this week despite sluggish local demand. Prices were quoted higher because of limited supply from spinning mills. A trader from the Tiruppur market told Fibre*Fashion, “Domestic demand remained limited, but spinning mills are not relying solely on the domestic market for cotton yarn sales. They are focusing more on exports, where demand and prices remain attractive. Mills have raised yarn prices following higher ICE cotton prices and the CCI’s increase in auction base prices, although ICE cotton has witnessed a sharp decline over the past two days.”

In Tiruppur, knitting cotton yarn prices were noted as: ** count combed cotton yarn at ****;****** (~$*.***.**) per kg (excluding GST), ** count combed cotton yarn at ****;****** (~$*.***.**) per kg, ** count combed cotton yarn at ****;****** (~$*.***.**) per kg, ** count carded cotton yarn at ****;****** (~$*.***.**) per kg, ** count carded cotton yarn at ****;****** (~$*.***.**) per kg, and ** count carded cotton yarn at ****;****** (~$*.***.**) per kg.



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