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CVC plans sale of Japan’s FineToday after scrapped IPO, sources say

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CVC plans sale of Japan’s FineToday after scrapped IPO, sources say


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Reuters

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December 10, 2025

Private equity firm CVC Capital Partners is seeking a sale of FineToday Holdings, the Japanese personal-care company behind the Tsubaki shampoo brand, after shelving plans to list it in Tokyo, said four sources with knowledge of the matter.

The Tsubaki shampoo brand retails in numerous Asian countries – The Beauty Room- Facebook

FineToday, which counts China as its second-biggest market, postponed its Tokyo Stock Exchange initial public ⁠offering (IPO) in October, citing market conditions, according to a company statement. FineToday was expected to debut with a market capitalisation of about 169 billion yen ($1.08 billion) in the postponed ⁠IPO. The company had previously targeted roughly 219 billion yen in a 2024 attempt to go public.

Both valuation outcomes fell short of CVC’s internal expectations, two of the sources said. One of the sources said CVC is now seeking a valuation of over $2 billion, ‍or around ‌14–15 times earnings before interest, taxes, depreciation and amortisation (EBITDA), for FineToday.

Interest has emerged from global buyout ⁠firms and at least one Chinese strategic ‌investor, one of the sources added, but declined to name any of the interested ‌parties. All the sources declined to be identified as the information is confidential.

CVC and FineToday declined to comment on Wednesday.
The planned sale comes amid renewed strains in Japan–China relations. FineToday noted in its latest preliminary offering document that sales in China and Hong Kong were hit by a consumer backlash against Japanese ‍brands after Japan released treated water from the Fukushima nuclear plant in 2023, and warned that it remains exposed to any future geopolitical tensions.

FineToday was created in 2021 after Shiseido Co carved out its personal-care ‌unit and sold it ⁠to ​CVC in a 160 billion yen deal. The Tokyo-based company manufactures and markets haircare, skincare ⁠and deodorant ​products under brands including Tsubaki, Fino, Senka, Uno, Ag Deo24 and Kuyura, according to its official website and IPO filing.

About half of its sales come from overseas markets, with China a key market. In ​the six months ended June 30, 2025, 35.9% of revenue came from China and Hong Kong, while Japan contributed 44.3%, the filing showed.

FineToday posted 107.3 billion yen ($688.66 ⁠million) revenue in 2024 and 56.6 billion yen in ⁠the first half of 2025, with an adjusted EBITDA margin improving to 21.0% from 15.5% a year earlier, according to the filing.

© Thomson Reuters 2025 All rights reserved.



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Fashion

Bangladesh apparel reset: Compliance edge or energy trap?

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Bangladesh apparel reset: Compliance edge or energy trap?



The pivot is urgent because the old model is under pressure. April **** looked strong: Ready-Made Garment (RMG) exports rose **.** per cent year on year to $*.** billion. But the ten-month picture is weaker. From July-April FY******, apparel exports stood at $**.** billion, down *.** per cent. Knitwear fell *.** per cent to $**.** billion; woven fell *.** per cent to $**.** billion. The rebound is real, but so is the drag underneath.

AWARE is the sharpest EU-facing signal: blockchain-backed product data for Digital Product Passport (DPP) readiness. Open Supply Hub adds the factory-identity layer, pushing production information into an open platform. GIZ brings the longer reform spine, from May **** to February ****, covering energy efficiency, circularity, chemical management, renewable-energy skills and textile-waste transparency.



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UGG boots that last 15 years: Inside Deckers’ strategy

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UGG boots that last 15 years: Inside Deckers’ strategy



Kenneth Straka, Senior Product Development Manager at Deckers Outdoor Corporation, said that Deckers places strong emphasis on sustainability, noting that founder John Luke often reminded the team that the French word for sustainability is durability. This idea aligned with discussions at the Global Fashion Summit, where the theme centred on “Building Resilient Futures” in the sustainable and circular economy.

Durability has helped UGG become one of the most sought-after boot brands and a key sales driver for Deckers, alongside its sportswear brand Hoka. “One of the things we think about in terms of circularity is making products that last a long time and remain with consumers throughout their lives. We want products that consumers can wear for ** or ** years,” Straka said in an interview with Fibre*Fashion on the sidelines of the Global Fashion Summit in Copenhagen.



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South India cotton yarn sees mixed trend, prices up in Tiruppur

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South India cotton yarn sees mixed trend, prices up in Tiruppur



In the Tiruppur market, cotton yarn prices increased by ****;** per kg in this week despite sluggish local demand. Prices were quoted higher because of limited supply from spinning mills. A trader from the Tiruppur market told Fibre*Fashion, “Domestic demand remained limited, but spinning mills are not relying solely on the domestic market for cotton yarn sales. They are focusing more on exports, where demand and prices remain attractive. Mills have raised yarn prices following higher ICE cotton prices and the CCI’s increase in auction base prices, although ICE cotton has witnessed a sharp decline over the past two days.”

In Tiruppur, knitting cotton yarn prices were noted as: ** count combed cotton yarn at ****;****** (~$*.***.**) per kg (excluding GST), ** count combed cotton yarn at ****;****** (~$*.***.**) per kg, ** count combed cotton yarn at ****;****** (~$*.***.**) per kg, ** count carded cotton yarn at ****;****** (~$*.***.**) per kg, ** count carded cotton yarn at ****;****** (~$*.***.**) per kg, and ** count carded cotton yarn at ****;****** (~$*.***.**) per kg.



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