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Apple’s Tim Cook doubles Nike stake, endorses CEO Hill’s turnaround push

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Apple’s Tim Cook doubles Nike stake, endorses CEO Hill’s turnaround push


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Reuters

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December 26, 2025

Apple’s chief Tim Cook bought shares worth about $3 million in Nike, a move that nearly doubled his personal stake in the sportswear maker and signalled confidence in the turnaround strategy laid out by CEO Elliott Hill.

Inside a Nike store in London – Nike

 
Shares of the company closed 4.6% higher on Wednesday after a regulatory filing showed that Cook, who has been on Nike’s board since 2005, bought 50,000 shares at $58.97 each.
 
As of December 22, he held about 105,000 shares, according to the filing released on Tuesday. It was the largest open market stock purchase for a Nike director or executive and possibly the largest in more than a decade, said Jonathan Komp, analyst at Baird Equity Research.

“(We see) Cook’s move as a positive signal for the progress under CEO Elliott Hill and Nike’s ‘Win Now’ actions,” Komp said. The purchase comes days after Nike reported weaker quarterly margins and sluggish sales in China, even as CEO Hill tries to revive demand through fresh marketing plans and innovation focused on running and sports, while phasing out lagging lifestyle brands.
 
Hill has also attempted to mend Nike’s ties with wholesalers such as Dicks Sporting Goods to increase visibility among shoppers amid stiff competition from newer brands. “For Tim Cook to be an inside buyer is a modest positive,” said David Sowerby, portfolio manager at Ancora Advisors. The investment firm said it sold its stake in Nike over a year ago due to the “lingering effect of an ineffective CEO,” as well as excess inventory, weak innovation in key categories such as running and loss of market share to competitors.
 
However, the strategy has strained Nike’s margins, which have been declining for over a year, while its efforts to win back its premier position in discount-friendly China appear to be faltering. Nike’s shares have slumped nearly 13% since the company reported results on December 18 and are on track for the fourth straight year of declines. The stock, which is one of the worst performers on the blue-chip Dow Jones index, closed at $60 on Wednesday.
 
Cook has been a lead independent director of Nike since 2016, when co-founder Phil Knight stepped down as its chairman. Apple’s CEO “remains extremely close” with Knight, Komp said, adding that he has advised Nike through key strategic decisions, including Hill’s appointment last year.

© Thomson Reuters 2025 All rights reserved.



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Fashion

Turkiye’s current account deficit expected to widen in 2026: Minister

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Turkiye’s current account deficit expected to widen in 2026: Minister



Turkiye recorded a current account deficit (CAD) of $9.6 billion in March this year, according to the country’s central bank (CBRT). Treasury and Finance Minister Mehmet Simsek said the CAD is expected to widen this year due to high energy and non-energy commodity prices.

Current account excluding gold and energy indicated net deficit of $3.9 billion, while goods saw a deficit of $9.5 billion.

Turkiye recorded a current account deficit (CAD) of $9.6 billion in March, the country’s central bank said.
Treasury and Finance Minister Mehmet Simsek said the CAD is expected to widen this year, due to high energy and non-energy commodity prices.
Simsek said the deterioration is likely to remain temporary and manageable, thanks to stronger macroeconomic fundamentals and policy gains.

According to annualised data, current account deficit recorded as $39.7 billion (2.6 per cent of gross domestic product) in March, while the goods deficit recorded as $77.8 billion.

Simsek said the deterioration is likely to remain temporary and manageable thanks to stronger macroeconomic fundamentals and policy gains, domestic media outlets reported.

Turkiye is heavily reliant on imported energy, whose prices spiralled due to the Middle East conflict.

Simsek said elevated global commodity prices would put pressure on the external balance, but emphasised that the government’s economic programme had improved resilience against such shocks.

He said foreign direct investment (FDI) inflows totalled $1 billion in March, bringing annualised foreign direct investment to $12.6 billion.

The new investment incentive package under discussion in parliament now is expected to strengthen the country’s financing structure and support long-term capital inflows, he added.

Fibre2Fashion News Desk (DS)



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UK’s clothing imports fall 3% in Q1, sharply lower than Q4 2025

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UK’s clothing imports fall 3% in Q1, sharply lower than Q4 2025



During the first quarter of ****, the UK’s imports of textile fabrics eased down *.** to £*,*** million (~$*,*** million), against £*,*** million in January-March **** but slightly higher from £*,*** million in the fourth quarter of ****. Its imports of fibre were noted at £** million (~$***.** million) steady as £** million in Q*, **** but slightly lower than £** million in Q*, ****.

During the third month of this year, the country’s clothing imports declined *.** per cent to £*.*** billion (~$*.*** billion), compared with £*.*** billion in March ****. But the inbound shipment was slightly higher month on month compared with £*.*** billion in February ****.



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Inflation cuts deep into consumer spending in Bangladesh: DCCI index

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Inflation cuts deep into consumer spending in Bangladesh: DCCI index



High inflation is cutting deep into consumer spending in Bangladesh, with weak demand turning one of the biggest concerns for businesses, according to an economic index released recently by the Dhaka Chamber of Commerce and Industry (DCCI).

Higher rents, utility bills and fuel prices are eating away at already thin profit margins, it found.

High inflation is cutting deep into Bangladesh consumer spending, with weak demand turning one of the biggest concerns for businesses, DCCI said.
Higher rents, utility bills and fuel prices are eating away at already thin profit margins.
DCCI’s economic position index revealed that consumers have sharply reduced spending as the cost of living continues to rise.
SMEs are feeling the pressure the most.

The chamber’s economic position index (EPI) revealed that consumers have sharply reduced spending as the cost of living continues to rise, putting pressure on retailers, transport operators and other service providers.

Small and medium enterprises (SMEs) are feeling the pressure the most as they struggle to manage higher operating costs without losing customers.

Businesses also cited difficulties in obtaining bank loans, while delays in licensing and other regulatory procedures are adding to costs.

The DCCI report identified a shortage of skilled workers, particularly in technical and customer service roles, as another challenge for the sector.

The country’s inflation rose to 9.04 per cent in April from 8.71 per cent in March, according to official statistics.

Fibre2Fashion News Desk (DS)



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