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Birkenstock’s profit beats estimates on strong footwear demand at full price

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Birkenstock’s profit beats estimates on strong footwear demand at full price


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Reuters

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August 14, 2025

Birkenstock beat third-quarter profit expectations on Thursday on strong demand for its clogs and shoes at full price, and said it was well placed to manage the hit from a 15% US tariff on European imports.

Birkenstock is known for its comfort-driven footwear – Birkenstock

Shares of the German sandal maker jumped 5% in premarket trading as it also stuck to its annual margin forecast despite a “significantly weaker” dollar. Birkenstock’s suede leather closed-toe Boston clogs, which sell at $179.95 online, have seen firm demand from wealthy shoppers despite price increases, boosting its gross margin by 100 basis points to 60.5%.

The company makes 95% of its shoes at its own factories in Germany and expects to manage the fallout of US tariffs through price increases, cost discipline and inventory management, CEO Oliver Reichert reiterated. To offset tariff impact, it had raised prices by low single-digit in the last quarter. Sustained demand and strong full-price sales have also boosted performance at high-end peers such as Ralph Lauren‘s Polo t-shirts and Hoka shoes from Deckers Outdoor.

Birkenstock’s sales in Americas grew 16% after accounting for currency fluctuations, compared with 20% growth in the previous three months. It reported quarterly revenue of 635 million euros ($741.49 million), compared with expectations of 636.74 million euros, according to data compiled by LSEG.

On an adjusted basis, it earned 62 euros per share, above the estimate of 60 euros. Birkenstock maintained fiscal 2025 revenue growth at the high-end of its forecast range of 15% to 17%, while its expectations for adjusted EBITDA margin – a measure of profitability – remained unchanged at 31.3% to 31.8%.

© Thomson Reuters 2025 All rights reserved.



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Xreal files patent suit against rival smart glasses maker Viture

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Xreal files patent suit against rival smart glasses maker Viture


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Bloomberg

Published



January 15, 2026

Xreal Inc., a Chinese pioneer in smart glasses, is suing Viture Inc. for patent infringement in the US, arguing its rival has unfairly capitalized on Xreal’s extensive research and investment in the segment.

A pair of smart glasses – Bloomberg

The lawsuit, filed Thursday in federal court in eastern Texas, accuses San Francisco-founded Viture of unlawfully incorporating Xreal’s patented inventions into smart glasses such as the Luma Pro, Luma Ultra, and a high-end pair called The Beast.

Both Xreal and Viture manufacture augmented reality, or AR, glasses that plug into devices like smartphones and laptops, offering viewers a large virtual display for watching movies or handling productivity tasks. Technical specifications like display resolution and field of view- the size of the augmented world you can see at any given time- are often very similar between the two brands. 

Their US legal battle comes ahead of what is expected to be a pivotal moment for the segment, with Apple Inc. expected to make its category debut as soon as this year, Bloomberg has reported.

Xreal holds over 800 patent and patent applications worldwide, including dozens in the US and Europe, it said in a statement Thursday announcing the lawsuit. “By comparison, Viture owns approximately or fewer than 70 patent and patent applications globally, with none in the United States or Europe,” it added. 

“The lawsuit is not merely about enforcing a single patent,” Xreal said in the statement. “It is about stopping a pattern of intellectual property infringement that undermines the integrity of innovation and endangers continued technological development in this industry.”

Xreal holds more global market share than Viture in the AR eyewear category, according to research firm IDC. But both companies lag far behind Meta Platforms Inc., which has come the closest to mainstream success with its Ray-Ban line of smart glasses.

At the CES technology trade show earlier this month, Xreal unveiled a new entry-level pair of glasses and a co-branded set of glasses developed with Taiwan’s Asustek Computer Inc. It also announced that it’s extending a partnership with Alphabet Inc.’s Google.

Xreal said in the statement that these and other collaborators are “owed confidence that their co-developed products will not also be threatened by infringers attempting to benefit from infringement or undermined by unauthorized usage of IP.”



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Soshiotsuki wows with international debut at Pitti Uomo 109

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Soshiotsuki wows with international debut at Pitti Uomo 109


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January 15, 2026

Designer Soshi Otsuki won himself a huge ovation at the key gala show of Pitti Uomo on Thursday after presenting a brilliant collection that celebrated classic western tailoring, even as it subverted its codes.

Soshiotsuki’s take on tailoring at Pitti – FashionNetwork.com

 
A tour de force of draping, cutting, and silhouette, this fall 2026 collection from his brand Soshiotsuki was definitely a major fashion statement.
 
In a moment of volume in menswear, Otsuki opened the action with a perfectly judged trio of to-die-for double-breasted suits with peak lapels in crepe and fine wool in various shades of grey- cement, mud, or dove.

He cut his jackets to end well below the hip and his trousers were something else. Made with a half-dozen front pleats, they were elephantine but never outrageous. Otsuki is such a great natural tailor, the exaggeration merely added to the elegance.

Soshiotsuki
Soshiotsuki – FashionNetwork.com

 
Soshi is no slouch when it comes to leather either. From his copper-hued leather rock god suit to his cocoon style leather bomber jacket. And, just when you thought he was playing a little too safe, he sent out some fab jeans, so degraded they almost looked moth-eaten. Tokyo street style meets sartorial Italian.
 
Playing on couture techniques, the designer also whipped up several bias-cut green corduroy blazers and suits marrying Japanese eccentricity and British aplomb.
 
The show was the latest Italian/Japanese marriage at this edition of Pitti that began with a Sebiro Sanpo tailoring association Japanese suit march inside the Fortezza da Basso, the giant fortress where the salon is staged. Remarkably, Otsuki has never actually studied suiting formally, but he somehow understands it instinctively.

Soshiotsuki
Soshiotsuki – FashionNetwork.com

 
The soundtrack, culled from composer Joe Hisaishi’s soundtrack to Takeshi Kitano’s 2000 gangster movie Brother, featured a beautifully yearning saxophone solo. It would have felt just right for one of Douglas Sirk’s 1950s melodramas starring Rock Hudson. One almost expected Rock to take the final passage. 
 
Presented inside the beautiful Refetterio Santa Maria della Novella, a looming Gothic refectory at the back of the legendary Renaissance Basilica, this was a bravura display.
 
Altogether, a bases loaded, home run, smash hit collection. One could say it felt like a star is born moment in menswear, except that Soshi Otsuki was already acclaimed. He is the latest winner of the LVMH Prize. 
 
Talk about backing up winning an award with a great fashion statement.
 
 

Copyright © 2026 FashionNetwork.com All rights reserved.



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Skincare brand Genaura promotes marketer Young to MD

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Skincare brand Genaura promotes marketer Young to MD


Published



January 15, 2026

Luxury skincare brand Genaura has promoted Nicola Young to managing director, moving up from chief marketing officer following the brand’s product launch to market in September. 

Genaura

Young’s promotion is underscored by “an impressive career”, which has included senior positions at Carlton Screen Advertising, marketing director at Jazz FM and Magic 105.4FM, and group director of Marketing at radio conglomerate Global Player. 

Most notably, her beauty industry involvement included director of Media UK at Estée Lauder Co.

Young said the launch of Genaura “has the potential to revolutionise the beauty and wellness sector… my experience in this field has helped drive the marketing vision so far, and I look forward to progressing even further”. 

She added: “Looking to… the growth of Genaura, I am excited to scale and innovate whilst remaining authentic to the scientific background of the product, planning global recognition of this revolutionary ingredient exclusive to Genaura.”

Available in the UK currently, the business has “aspirations for 2026 and beyond… extending skincare products within the range.”  

Genaura claims to be a “world first in skincare”, with its Genaura Levagen + Smart Face serum “boasting a powerhouse formula alongside patented technology… creating an ‘age-proofing’ approach to the skin and supporting the skin’s natural barrier function”.

Copyright © 2026 FashionNetwork.com All rights reserved.



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