Fashion
Bourrienne Paris X and its shirts aim to stand test of time
Published
January 21, 2026
There are stories you simply couldn’t invent. The tale of Bourrienne Paris X, a finalist for the DHL 2025 Award, is one of them. The French shirtmaker for men and women, co-founded in 2017—among others—by two women with entirely different backgrounds, is now entering a phase that balances dynamic expansion with a quest for longevity, projecting growth of over 50% in 2025 and an equally high target for 2026.
The designer behind the Bourrienne Paris X collections is Cécile Faucheur. A former fashion design teacher, pattern cutter and stylist, she is now head of design at the brand she co-founded. Her research at the Musée de la Chemiserie in Argenton-sur-Creuse captivated both her and Charles Beigbeder (who had just taken over the Hôtel de Bourrienne in Paris), prompting them to dedicate a men’s shirting brand to the building.
Historical details and diverse trajectories
For her part, Carine Beigbeder, co-founder and CEO of Bourrienne Paris X, draws on a background that spans finance and entrepreneurship. She previously managed a listed small-cap fund at Financière Arbevel. Her analysis of companies’ business plans and strategies spurred her to take on an operational role—one she now fulfils at Bourrienne Paris X. A luxury brand, or at least on the way to becoming one, the label currently employs around ten people and is attempting to compete with luxury giants such as Hermès in a niche that has, until now, been very narrow: the shirt.

“The idea was to build a brand inspired by historical details and the shirtmakers of yesteryear. We realised that the men’s wardrobe had lost much of the richness it once had.”
Today, the Bourrienne Paris X wardrobe is rooted in both French stylistic heritage and modern fashion, having opened up to womenswear as early as its second season. This now accounts for more than half of the house’s turnover.
In search of quality materials
“For women, the shirt was a vehicle of emancipation as womenswear became uncorseted and a little freer. It wasn’t necessarily at the same time, but that’s not the point,” explained Beigbeder.
Bourrienne Paris X now goes beyond the shirt and has launched men’s trousers on pre-order, cut from a very heavy Belgian linen, “as if coated with a fine layer of beeswax, which gives it a very new and very innovative look,” in the CEO’s words.

At Bourrienne Paris X, the linen comes from Belgium, the poplin from Italy, the embroidered trims inspired by the Hôtel de Bourrienne are made by a century-old manufacturer in northern France, the pleating by a Breton artisan, and the mother-of-pearl is sourced from Australia. The shirts, meanwhile, are made in Portuguese and Romanian workshops, and the house is considering other production sites elsewhere in Eastern Europe.
Priority given to digital
Soon to mark its tenth anniversary, Bourrienne Paris X is now in its third year of profitability. Struck by the Covid-19 pandemic after a loss-making start, the brand managed to “keep its head above water,” thanks to digital, which provides sufficient data to respond to its customers’ tastes. The company has self-financed its digital investments and plans to double them in 2026 to accelerate growth, a priority given that its e-commerce site generates over 50% of its sales.

Bourrienne Paris X also invests in SEO, and in Google, Pinterest and Meta campaigns tailored to each of the countries where it is sold, namely the United States, England, Switzerland, Canada and Australia. Customs duties, included in the final price across the Atlantic, are no longer an issue for the brand, thanks to the purchasing power of its American customers.
International expansion
With 60% of its sales generated abroad, the label is stocked by a number of department stores, including Le Bon Marché’s men’s department in Paris, as well as Bongénie in Geneva and Zurich, Lane Crawford in Hong Kong, and Isetan, Tomorrowland, United Arrows and Wako in Japan. This is why it is presenting its project to the DHL Prize jury this year.

The brand remains based at 58 Rue d’Hauteville, opposite the Hôtel of the same name, in the 10th arrondissement of Paris. It’s not unusual for curious customers to be invited to discover the place that inspires the brand with each new collection. The brand’s desire to prioritise digital shapes its approach to welcoming investors, whose most valuable contribution would be their expertise.
For the time being, beyond the brand’s growth, Beigbeder is focused on a mission that is no less important: ensuring that Bourrienne Paris X stands the test of time. A “real challenge” consisting of remaining faithful to the house’s convictions and avoiding, as far as possible, the pull of passing trends.
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Fashion
Canada & EU push to modernise trade deal amid global shifts
The announcement was made during a summit in Brussels, where leaders from both sides emphasised the need to deepen transatlantic trade amid global economic uncertainty and shifting geopolitical dynamics.
Canada and the EU have agreed to modernise the Comprehensive Economic and Trade Agreement (CETA) following a summit in Brussels.
It aims to reduce trade barriers, support SMEs while expanding co-operation in digital services and cross-border data flows.
Leaders including Ursula von der Leyen said it will strengthen economic resilience, diversify trade partnerships and secure supply chains.
The initiative seeks to update the 2017 free trade deal by reducing remaining non-tariff barriers, improving regulatory co-ordination and creating clearer investment dispute mechanisms, particularly to support small and medium-sized enterprises.
Canadian Prime Minister Mark Carney has set a target of doubling Canada’s non-US trade within the next decade, positioning Europe as a key partner in achieving that goal. According to Canada’s Trade Minister Maninder Sidhu, the effort aligns with the country’s broader strategy to diversify trade beyond its largest partner, the United States, which currently accounts for nearly 70 per cent of Canadian exports and leaves the country vulnerable to shifts in American trade policy.
The agreement also launches talks on a digital trade framework covering data flows, cybersecurity, artificial intelligence regulation and digital services.
Maros Sefcovic, the EU’s Commissioner for Trade and Economic Security, said the initiative reflects the growing importance of digital commerce, noting that more than 40 per cent of EU-Canada services trade is already delivered digitally.
European Commission President Ursula von der Leyen highlighted that the partnership would support sustainable development, innovation and secure supply chains, particularly in areas such as rare minerals, clean energy and advanced technologies.
The modernisation effort underscores both partners’ commitment to strengthening economic resilience, promoting sustainable trade practices and deepening cooperation in the digital era.
Fibre2Fashion News Desk (CG)
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South Korea’s apparel imports slightly lower at $1 billion in January
Imports of knitted apparel and clothing accessories (Chapter **) were valued at $***.*** million in January ****, slightly lower than $***.*** million a year earlier. The imports of non-knitted apparel and clothing accessories (Chapter **) totalled $***.*** million, down *.** per cent from $***.*** million in January ****.
South Korea typically exports fabrics and textile materials while importing readymade garments. During January ****, exports of man-made filaments, strips and similar materials (Chapter **) were valued at $***.*** million, down *.** per cent from $***.*** million a year earlier. Exports of knitted or crocheted fabrics (Chapter **) reached $***.*** million, easing *.** per cent from $***.*** million.
Fashion
US company Carter’s sales climb 7.6% to $925.5 mn in Q4
The additional week in the fourth quarter of fiscal 2025, compared to the fourth quarter of fiscal 2024, contributed approximately $37.0 million in consolidated net sales. On a comparable week basis, net sales grew 3.4 per cent. On a reported basis including the extra week in fiscal 2025, the US retail, international, and US wholesale segments grew 9.4 per cent, 10.2 per cent, and 3.4 per cent, respectively. US retail comparable net sales increased 4.7 per cent. Changes in foreign currency exchange rates used for translation in the fourth quarter of fiscal 2025, as compared to the fourth quarter of fiscal 2024, had a favourable effect on consolidated net sales of approximately $3.0 million, or 0.3 per cent.
Carter’s reported Q4 fiscal 2025 sales of $925.5 million, up 7.6 per cent, boosted by a $37 million extra week; on a comparable basis, sales rose 3.4 per cent.
Growth spanned US retail, international, and wholesale segments.
Operating income edged up to $84.7 million, though margin dipped to 9.2 per cent.
Full-year sales increased 1.9 per cent to $2.9 billion.
Operating income increased $1.5 million, or 1.8 per cent, to $84.7 million, compared to $83.2 million in the fourth quarter of fiscal 2024. Operating margin decreased 50 basis points to 9.2 per cent, reflecting incremental tariff costs, investments in product mix and make, and higher performance-based compensation provisions, partially offset by higher pricing, lower corporate expenses, and an asset impairment charge in the prior year period.
“Carter’s delivered improved fourth quarter results with each of our business segments posting sales growth over last year. We see momentum building behind our products and demand creation initiatives, which have driven an improvement in the rate of traffic, new customer acquisition, higher realised pricing, and increased penetration of the best portions of our product assortments. All of this gives us confidence that our strategies are gaining traction,” said Douglas C Palladini, chief executive officer & president.
“2025 was a year of meaningful progress in stabilising our business while responding to significant new tariffs. We took actions to right-size our cost structure and we launched several important initiatives to improve the productivity of our merchandise assortments and store fleet. We also strengthened our balance sheet and liquidity with the successful refinancing of our long-term debt and a new asset-based revolving credit facility in place,” Palladini added.
Consolidated net sales increased $54.3 million, or 1.9 per cent, to $2.90 billion, compared to $2.84 billion in fiscal 2024, reflecting growth in our US retail and international segments that were partially offset by a decline in the US wholesale segment. The additional week in fiscal 2025, compared to fiscal 2024, contributed approximately $37.0 million in consolidated net sales. On a comparable week basis, net sales grew 0.6 per cent. On a reported basis including the extra week in fiscal 2025, the company’s US retail and international segments grew 3.5 per cent, and 6.3 per cent, respectively, while US wholesale net sales declined 2.0 per cent. US retail comparable net sales increased 1.4 per cent. Changes in foreign currency exchange rates used for translation in fiscal 2025, as compared to fiscal 2024, had an unfavourable effect on consolidated net sales of approximately $6.7 million, or 0.2 per cent, the company said in a press release.
“While we are encouraged by our progress, much work remains. Excluding the recent tariff developments, for 2026 we are planning growth in net sales as we build on the momentum of our product and demand creation strategies. We are also planning growth in operating income. We will remain focused and disciplined in our investments and overall spending and expect solid contributions from productivity initiatives. We believe the recent news regarding tariffs will be net positive for Carter’s, but it will take some time to fully understand the implications for our business and the broader marketplace. Our talented and dedicated teams and I are committed to returning Carter’s to long-term sustainable, profitable growth over time,” Palladini concluded.
Fibre2Fashion News Desk (RR)
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