Fashion
Britons turning to AI ‘to help with savvy spending in 2026’ – American Express
Published
January 13, 2026
UK shoppers continue to warm to artificial intelligence (AI) in their decision-making, according to new research. AI’s increasingly shaping how consumers plan and buy goods as they look for savvier ways to manage spending in 2026, says American Express.
Its latest Spending Spotlight research shows 29% of UK adults either plan to, or will consider using, AI assistants and tools when they shop this year, rising to 37% for consumers aged 18-34.
Indeed, those younger consumers are using bots to compare prices (31%) and track deals (25%), along with boosting their research confidence by surfacing reviews and key product details (31%) and uncovering new brands and alternatives (27%).
Also, 20% of consumers say AI’s helpful when looking for inspiration for new experiences, from activities and events to travel ideas – “highlighting its growing role in shaping how people plan and spend their downtime”.
More broadly, the Spending Spotlight also shows 46% of Britons are entering 2026 with a New Year’s spending resolution, such as shopping around for deals, tracking their spending more closely and buying from eco-friendly brands.
The research also suggests competition for consumer loyalty is set to intensify among retailers, with savvy shoppers increasingly looking to rewards and incentives when deciding where to spend. Two-thirds (66%) of respondents say they have used loyalty or rewards points to get a better deal in the past year and plan to continue doing so through 2026.
This reward-seeking focus is also influencing where people choose to shop as 61% say they have intentionally chosen to spend with businesses with loyalty programmes and plan to continue spending with them, “reinforcing the importance of rewards to driving repeat custom”, the report said.
Dan Edelman, UK general manager, Merchant Services, American Express, added: “We’re seeing AI progressing at pace into a valuable companion for shoppers to help them plan and feel confident in their spending decisions.
“What’s also clear is that as people continue to look at savvier ways to spend, being rewarded for their loyalty remains highly important to shoppers. For retailers, that means competing not just on price, but on the quality of information, experience and incentives they provide.”
Copyright © 2026 FashionNetwork.com All rights reserved.
Published
January 13, 2026
Camper announces the departure of its creative director, Achilles Ion Gabriel. The designer, who has been with the Mallorcan company since 2019, will step down from the creative helm of both the main brand and its more experimental line, CamperLab. As the Balearic footwear company reported on Tuesday, the last collections developed under his leadership will be for spring/ summer 2027 and will be presented at the beginning of next December.
“Achilles has played a key role in strengthening Camper’s contemporary identity and in the evolution of CamperLab, which has gone from being a footwear brand to a fashion brand,” said Miguel Fluxà, CEO of Camper. “His vision and leadership have contributed significantly to the evolution of both brands. We are grateful for his contribution and proud of what we have achieved together, and we wish him all the best in his future endeavours,” the executive added.
The company said that, following the designer’s departure, the in-house team will assume the creative direction of the two labels, “ensuring the continued development of both brands going forward.”
“I am deeply grateful to Camper and CamperLab for the trust they have placed in me over the years. I would also like to thank our customers and consumers for their loyalty,” said Achilles Ion Gabriel. The Finnish-born designer assumed the role of creative director at CamperLab in 2019 with the mission of transforming a footwear-focused brand into a fashion label with a full catalogue; a year later, he also took on the same position at the flagship brand, Camper.
Founded in 1975 by the Fluxà family on the Balearic island of Mallorca, Camper is now a global footwear company. It operates a commercial network of around 350 of its own stores and is present in more than 2,500 multi-brand points of sale across around 50 markets. According to its latest available financial data, in the 2023 financial year it achieved a turnover of 225 million euros.
Over the past five years, the company has focused on elevating its positioning, mainly through its CamperLab line, which debuted at Paris Men’s Fashion Week last June. It was in 2024 that the label moved into ready-to-wear, and in 2025, in addition to opening a store in Paris and opening a pop-up in London, it unveiled its new brand identity.
As for the main brand, last summer Camper presented a capsule with Issey Miyake and opened the first store designed by then creative director Achilles Ion Gabriel on Madrid’s Calle Serrano.
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Copyright © 2026 FashionNetwork.com All rights reserved.
Published
January 13, 2026
Adidas is to launch a footwear collaboration with British celebrity fashion/beauty influencer Molly-Mae Hague.
The collab has seen Hague work with Adidas on a limited footwear collection, with the sportswear brand confirming the partnering on an upcoming SS26 campaign and product launch. Further details have yet to be announced.
Posing by an Adidas-themed vehicle surrounded by the brand’s distinctive shoe boxes, Hague has just shared the news with her 8.5 million Instagram followers: “Three stripes. One vision. Curated by Molly-Mae. Coming soon…”, adding: “ADI X MM… what started as a dream years ago is now becoming reality. My own footwear collection with Adidas.”
Hague has her own fashion label, Maebe, launched in late 2024, positioned as ‘accessible luxury’, featured minimalist wardrobe staples including denim, tailored outerwear, shirts and vests, in a neutral colour palette.
She was also formerly a creative director for Prettylittlething brand in 2022 and retains her position as a brand ambassador for the label after first finding fame as a contestant on TV show Love Island in 2019.
Copyright © 2026 FashionNetwork.com All rights reserved.
Fownes Brothers, first established in 1777 as a premier leather glove manufacturer in Worcester, England and family-owned by Tom Gluckman and the Gluckman Family, is a premier importer and distributor of licensed and private label cold-weather accessories with a reputation for craftsmanship, technical expertise, and deep retail partnerships.
Centric Brands has acquired select assets of Fownes Brothers & Co, covering cold-weather accessories operations, intellectual property and sourcing.
The deal adds licences including Ugg, Timberland and Cole Haan, alongside private-label manufacturing for The North Face and Lululemon.
Andrew Gluckman joins as SVP to lead the division, strengthen category leadership and drive scalable, profitable growth.
As part of the acquisition, Centric Brands will assume key licenses including Ugg, Timberland, and Cole Haan, as well as private label manufacturing agreements with The North Face and lululemon. These additions further enhance Centric Brands’ portfolio and strengthen its leadership in the cold-weather accessories market.
Additionally, Andrew Gluckman will join the Centric Brands team as SVP, Division Head Cold-Weather, overseeing the acquired licenses and supporting the continued growth of the broader cold weather accessories division.
“We are excited to welcome Andrew and the Fownes Brothers legacy into Centric Brands,” said Jason Rabin, Chief Executive Officer at Centric Brands. “Our growth strategy is built upon developing powerful, scalable brands across key categories, and this acquisition meaningfully advances that approach. By integrating the Fownes Brothers business into our accessories platform, we are expanding our capabilities, accelerating scale, and positioning the business for sustained, profitable growth.”
“By integrating these world-class licenses and private label relationships into our portfolio—and with Gluckman’s leadership—we are well-positioned to expand our accessories business and deliver innovative, high-quality products to consumers across all retail channels,” said Jarrod Kahn, Group President, Accessories at Centric Brands. “This acquisition strengthens our ability to drive category leadership, optimize sourcing and production, and deliver differentiated product across multiple retail channels.”
“This marks a new chapter for Fownes Brothers,” said Tom Gluckman, co-founder of Fownes Brothers & Co. “Our family is proud of the legacy we have built in cold-weather accessories, and we are thrilled to bring that expertise and our valued partnerships into Centric Brands.”
This acquisition reflects Centric Brands’ strategy of expanding through strategic partnerships and acquisitions whether owned, licensed through Centric Ventures, building best-in-class offerings across key lifestyle categories.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
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