Pucci’s artistic director, Camille Miceli, unveiled on Wednesday the essence of the house for FashionNetwork.com, while presenting the brand’s Spring/Summer 2026 collection at the height of Milan Fashion Week.

“Women use fashion to feel free, to dare. Pucci’s success comes from its strong personality; by wearing it, a woman shows who she is,” the designer summarised.

Entitled “Passepartout” – in homage to the television programme presented by Philippe Daverio from 2001 to 2011 – Pucci’s new collection has been unveiled through a campaign shot by Oliver Hadlee Pearch, capturing Naomi Campbell as she embodies the brand’s ultimate freedom and sensuality amid strobe lights that heighten the glamorous, glittering, statuesque beauty of the iconic supermodel.

“The first thing I work on is prints, looking through the brand’s archives. Usually I am very attracted to the 1970s, but for this collection I sought something cleaner. We work on colours and shapes, but we always respect the original designs,” Miceli said of her creative process.

“Among the key pieces in this collection are definitely the suits, which we worked on extensively; I find them very feminine. We continue to expand our offering, which already includes bags, footwear, eyewear, bijoux and lifestyle accessories.”

For Spring 2026, Pucci presented a collection for every occasion, with each look designed to turn heads. Archival prints were reinterpreted and more dynamic than ever. Labirinto (1969) is a rhythmic pattern of irregular shapes reminiscent of leopard spots in a black, beige and gold palette. Istrice (1957) alternates rounded and jagged lines in a groovy motif in shades of fuchsia, red and purple. Collane (1970) offers a vertical geometric play of circles and diamonds. Volute elongates into a motif as streamlined as it is evocative. Astro, with its spiral graphic, was among Emilio Pucci’s favourite prints for kaftans. Hawaii (1969) bursts like a solar emblem against a solid background.

In the campaign, Naomi sets the tone for the collection, dancing in a lustrous lurex-jersey Iride dress or a Labirinto knit dress and skirt in black and gold. Beyond the animal-print effect, the materials in the Passepartout collection absorbed and reflected the season’s prints, from sheer dresses in gleaming chiffon to winter-weight jacquards in various yarns and printed knits. A body-skimming tailored velvet suit was heightened by the kaleidoscopic Orchidee print. The palette moved from warm, intense black-and-gold tones towards cooler shades. Finally, poolside hues of turquoise and blue bathe the terry ensembles, designed for days in the sun.

From shoes to bags, surfaces and detailing spotlighted Pucci signatures. Contrasts of matt and glossy drew the eye to Marmo bags, baguettes and hobo bags, and to over-the-knee boots, while small day-to-night bags were reimagined in Labirinto nylon or vivid red, in bracelet-like shapes. The angular heel returned, with chains that adorn the foot. Jewellery expressed different personalities, from woven chains to creations resembling a curved raven — bold and eye-catching. Handmade leather flowers were offered as brooches and as charms for embossed bags and belts. The iconic scarves ranged from classic silk squares to slim styles embellished with gold chains.

Pucci rounded out its offering with lifestyle accessories such as a purple-and-red silk jewellery box in the Iride motif, an umbrella in the same shades that can be carried over the shoulder, and a neck pillow for relaxing poolside.