Fashion
Cegid Retail refines its approach to the challenges of artificial intelligence for commerce
Published
September 14, 2025
Last year, Lyon-based management solutions specialist Cegid announced that it was bringing its Forward 2026 development strategy into line with generative artificial intelligence. Renamed Forward.ia, the development program continues, in particular for the Cegid Retail division, which is stepping up deployment and experimentation of retail solutions, while taking care not to fall into the trap of multiplying useless generative tools.
“Our approach has always been to make innovation useful and not to create gas factories that serve no one,” Nathalie Echinard, general manager of the retail division, tells FashionNetwork.com. “Nevertheless, we know that AI and generative AI will transform the business, both for our team internally and for our customers.”
Last year’s biennial Cegid Connections Retail event in Rome featured eight AI use cases anticipating the needs of commerce to 2030. Four have since been delivered. Starting with an enhancement to the Livestore checkout solution. This now enables a sales assistant to interact with customers with whom they do not share a common language, via a split screen.
The Cegid Retail Store Excellence tool, used for communication between a head office and its store network, has also been enhanced. “It can now translate and send messages to each store, for example to explain a new collection, in the case of fashion brands”, explained Echinard. The manager also points out that AI can now directly generate message bases or visuals to guide sales teams.
In the apparel business, these teams are subject to high turnover and have no time for training. In the past, Cegid has responded to this need with simplified dashboards that are easy to learn. But AI now enables the salesperson to exchange directly with the system verbally to explain their problem, so as to be guided through the task.
“We’re gradually moving towards an augmented sales assistant,” explained Echinard. “Augmented vis-à-vis the customer, but also in terms of efficiency and time optimization. Applications will help them to choose their priorities according to what’s happening in the store, but above all to navigate from one task to another without really realizing it.”

Personalization has not been forgotten. A tool, presented last year to Cegid’s partners, is currently being developed based on customer data and product recommendation learning. AI will reinforce the Livestore tool by helping the sales assistant to identify the needs of existing tastes and customers.
“This takes the form of a 6-8 word cloud that gives maximum information in a short space of time to the salesperson. After all, no one wants a sales assistant who remains immersed in the tablet”, explained the Cegid Retail manager.
A manager who also bears witness to the growing demands of brands in terms of security. Security breaches, cyber-attacks and data ransomware are on everyone’s mind. “When our customers are major players in the luxury goods and CAC40 sectors, we take this very seriously”, sais Echinard. She points out that, by contract, security updates are the only ones Cegid can launch to warn its customers.
“And, given what’s at stake, no brand has a problem with that,” said Echinard.
After the NRF (formerly Paris Retail Week) trade show, to be held in Paris from September 16 to 18, she will be preparing the 2026 edition of Cegid Connections Retail, to be held in Prague in the spring. Perhaps by then, the market will have taken a more rational look at AI.
“The enthusiasm it generates needs to stabilize, and everyone needs to stop going off in all directions,” concluded Echinard. She is mindful of the Gartner study which, last June, estimated that 40% of AI tools in development could be abandoned by 2027.
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Fashion
US apparel imports fell 5% in terms of volume in 2025
During the period, apparel imports declined by *.** per cent to **,***.*** million SME from **,***.*** million SME in ****. Imports of textiles (non-apparel) reached **,***.*** million SME in ****, marking a decline of *.** per cent compared with **,***.*** million SME in ****.
The import volume of cotton products fell by *.** per cent to **,***.*** million SME during the review period, compared with **,***.*** million SME a year earlier. Meanwhile, imports of man-made fibre (MMF) products decreased to **,***.*** million SME in ****, down from **,***.*** million SME in ****.
Fashion
Stäubli to showcase advanced weaving solutions at Techtextil 2026
Stäubli will showcase innovative solutions designed to empower mills to produce the next generation of advanced fabrics.
Stäubli will showcase advanced weaving solutions at Techtextil 2026, highlighting technologies for high-performance technical textiles such as 3D composites and industrial fabrics.
Key exhibits include the MAGMA tying machine, TF series weaving systems, and UNIVAL Jacquard, enabling precision, efficiency, and flexibility for next-generation applications.
Stäubli will exhibit its trend-setting technologies at the Swiss Pavilion Booth B01.6 in Hall 12.0.
Technical Textiles: A market accelerating toward high-performance innovation
The global rise in demand for reinforcement fabrics, multilayer structures, 3D composites, and high value industrial textiles is reshaping manufacturing expectations. Reliable equipment, flexible weaving architectures, and precise material handling have become essential for weaving mills pursuing new applications and higher performance products. This expansion underscores the critical role of advanced weaving solutions in meeting evolving industry needs. Stäubli’s decades long know how in technical weaving positions the company as a key contributor to this transition.
Stäubli weaving systems are widely used to produce demanding technical fabrics — from lightweight reinforcement materials, OPW airbags, to filtration fabrics, medical textiles, and specialized industrial materials.
By combining cutting edge mechanical engineering, advanced electronic control, and long term customer support, Stäubli ensures stable performance and high fabric quality across all applications.
Stäubli Solutions to discover at Techtextil 2026
At this year’s edition, Stäubli will display its MAGMA Tying Machine, a robust and high efficiency solution specifically engineered to handle the increasingly diverse and demanding yarns used in today’s technical textile applications, including polypropylene tapes and other challenging filament structures. MAGMA delivers consistent tying quality while reducing the downtime traditionally associated with warp changes.
Stäubli will also present its TF series weaving machines, engineered for the production of advanced 3D, multilayer, and high performance fabrics using demanding materials such as carbon, glass, and aramid fibers.
- The TF20 offers high-speed capability and a double rapier option, increasing output for industries requiring lightweight composite reinforcements.
- The TF30 ensures gentle yarn handling while supporting highly sophisticated weave structures, making it ideal for aerospace grade and industrial textiles.
Part of our other solutions for technical textile, the UNIVAL 100 electronic Jacquard machine provides unparalleled flexibility for weaving complex and sophisticated technical fabrics. Featuring individually controlled harness cords and exceptional motion precision, the UNIVAL 100 is particularly suited for 3D weaving and the processing of demanding materials such as glass and carbon fibers.
The Jacquard machine LX 2494 is ideal for weaving technical fabrics on all types of weaving machines. Very robust and wear-resistant, it opens new avenues in heavy fabrics and is designed for many years of daily use with a minimum of maintenance. The Stäubli M6T 3-position module principle makes the machine particularly compact, and plays an important role in exploiting its performance potential.
Stäubli’s heavy dobbies deliver the power and precision required for weaving complex, high tension structures in technical and industrial fabrics. Designed for demanding applications, they ensure exceptional shedding accuracy, stable high speed performance, and long term mechanical reliability.
Discover Stäubli’s weaving technologies at Swiss Pavilion Booth B01.6 in Hall 12.0 during Techtexil 2026
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (MS)
Fashion
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The investigation, initiated in March ****, covered the period from October **** to September **** and was based on a petition filed by Indorama India Private Limited. The authority found that dumped imports from the subject countries had caused material injury to the domestic industry, as per notification issued in this regard by the DGTR.
The product under consideration includes elastomeric filament yarn of all deniers, commonly known as spandex or elastane, widely used in stretch garments such as hosiery, activewear and innerwear. However, certain categories have been excluded, including coloured yarn (except black), elastomeric yarn on beam, LYCRA branded products, and yarn used in diapers.
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