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Chanel reinvents luxury experience at Shanghai’s Plaza 66: FashionNetwork.com exclusive

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Chanel reinvents luxury experience at Shanghai’s Plaza 66: FashionNetwork.com exclusive


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November 21, 2025

With the addition of a new watches and fine jewellery space, Chanel has made a definitive statement on the future of luxury retail with the significant renovation of its landmark boutique at Shanghai’s Plaza 66. Going beyond a mere refresh, this strategic investment—described by an executive as an essential moment—solidifies the brand’s profound commitment to the Chinese market.
 
Chanel fashion and Chanel SAS’s president Bruno Pavlovsky, affirmed to FashionNetwork.com in an exclusive interview the location’s importance, calling it “one of the key boutiques that we have in the world.” The primary objective of the renovation is to optimise the client journey, adapting to the post-pandemic trend of clients returning to high-contact physical retail spaces.

In this new version of the boutique façade on B1 floor, the aesthetic codes of Chanel are harnessed with bold modernity and contemporary opulence. – Chanel

The Plaza 66 boutique is positioned as Chanel’s strategic core in China, focusing intently on “offering the best of Chanel.” The location holds unparalleled strategic value, standing as one of Chanel’s most vital global boutiques, consistently ranking as one of the top-performing locations in the country, and situated in one of the most commercially active luxury malls.
 
Designed by renowned architect and long-time Chanel collaborator Peter Marino, this major renovation is a dynamic expression of Parisian refinement and house codes. The stunning, three-storey space offers a truly luxurious shopping experience, featuring expansive displays of ready-to-wear, bags, and shoes, and introducing a new, exclusive Watches & Fine Jewellery boutique.

The space is meticulously crafted to equally serve the brand’s two core client segments: established top clients and new patrons making a singular purchase. The aim is to ensure all visitors encounter the best service possible, a philosophy signifying the highest degree of sophisticated and meaningful brand engagement.

‘White Gold Ribbons’ by contemporary French artist Jean-Michel Othoniel , suspended above the white stone central staircase
‘White Gold Ribbons’ by contemporary French artist Jean-Michel Othoniel , suspended above the white stone central staircase – Chanel

 
Chanel employs a differentiated strategy across its three key Shanghai locations—Plaza 66, IFC, and Peninsula—consciously avoiding a standardised approach. While Plaza 66 and IFC function as the primary high-traffic hubs, welcoming the majority of the brand’s clientele, the Peninsula location is positioned as a unique destination boutique. The latter store caters specifically to traveling VICs seeking a more intimate, less conventional experience, described metaphorically as a “little chain” to connect with these clients. The unifying principle across the entire network is the “one boutique is one story” model, which ensures that each location narrates a distinct, city-relevant narrative, reinforcing its role as an experience generator rather than a simple replication.
 
The brand’s success is anchored in dual strategic pillars: innovation and emotion. Chanel firmly asserts it “never replicates” a boutique; and brings genuine value to the local context rather than engaging in a mere competition for size. “We never replicate,” said Pavlovsky. “Every market is a specific market with a dedicated brief. For each boutique, we sit down with Peter Marino and the team to ensure the design is adequate for that city and its context within the mall. We are not interested in competing to have the biggest boutique. Our focus is purely on what is best for our client—what are their expectations, and what do they want to see from Chanel. What we have achieved in China, through this dedicated approach, is our great fortune and the true centre of our success.”

The Ready-to-Wear collections take pride of place on the top floor in three salons of different sizes
The Ready-to-Wear collections take pride of place on the top floor in three salons of different sizes – Chanel

 
This focus on bespoke design is also mirrored in the launch of the Chanel & Moi initiative, deemed “key” and “strategic” for cementing future client relationships. This program transforms previously “invisible” after-sales services into “visible” experiences, allowing clients to observe craftspeople and technicians working on their products. By validating the importance of the aftercare moment alongside the purchasing moment, the brand fosters long-term relationships built on trust and consideration, ensuring clients feel “taken into consideration,” beyond the initial sale.
 
Pavlovsky says, “The Chanel & Moi initiative is extremely important for us and for the House of Chanel. Previously, this essential service was largely invisible. By bringing everything under the Chanel & Moi banner, we aim to make this dedication to service visible to our clients, while simultaneously making our teams proud to deliver it.”

By fostering an environment where clients feel truly “taken into consideration,” this approach is earning deeper trust, allowing clients to feel comfortable raising concerns or discussing product changes. This positive shift is viewed not as an overnight transformation, but as a continuous “journey” that has placed the brand in a significantly better position than it occupied just two years ago, with continuous improvements expected in the coming years.

Chanel fashion and Chanel SAS’s president Bruno Pavlovsky
Chanel fashion and Chanel SAS’s president Bruno Pavlovsky – Chanel

 
The brand is confident that its current strategy is moving in the right direction, evidenced by its visible results. Crucially, this positive momentum is heavily amplified by the Chinese market, where the local team is lauded as a “super activator.” This team’s exceptional ability to implement and embody the client-centric strategy ensures that the desired level of customer engagement is being realised efficiently. In summation, Chanel is relying on sustained effort, the strategic visibility of its services, and superior local execution in markets like China to build stronger, deeper client relationships that secure its position for the future.
 
Chanel maintains an optimistic outlook for the remainder of 2025 and into 2026, driven by its positive business performance. However, according to Pavlovsky, the brand’s formula for sustained success is measured overwhelmingly by client experience and satisfaction. He highlights that offering the best experience makes the sales process a “follower”—meaning revenue naturally tails exceptional service.
 
Consequently, Chanel’s strategy is focused on consistently delivering superior engagement and products to reinforce the brand’s unique identity in fashion and luxury. Despite facing an economic environment that is “not always easy,” Pavlovsky is confident in the performance of the Chanel teams, making their positive forecast for the future robust.

By Sissi Chu
 

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EU Commission to present series of measures at EUCO Cyprus meeting

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EU Commission to present series of measures at EUCO Cyprus meeting



Robust coordination among European Union (EU) member states, how to approach the different measures that members might apply to better protect vulnerable households and sectors from high energy prices, and ways to reduce energy demand are among a series of measures that the European Commission will present to leaders at the informal European Council (EUCO) meeting in Cyprus next week.

This was mentioned by Commission President Ursula von der Leyen in her recent statement on the impact of the situation in the Middle East on the EU.

Robust intra-EU coordination, measures member states might apply to better protect vulnerable households and sectors from high energy prices, and ways to reduce energy demand are among the measures that the European Commission will present at the European Council meeting in Cyprus soon.
The protection measures should be targeted to vulnerable groups, timely and temporary, Commission president said.

“We are also looking into EU-wide coordination of member states’ gas storage filling, to avoid that many member states go to the market at the same time, so they are competing against each other. We will also coordinate oil stock releases, to achieve the largest possible effect of these releases. And we will ensure that member states’ emergency measures will not impact the Single Market,” her statement said.

“The [protection] measures should be targeted to vulnerable groups, timely—they have to be fast, not in a year but immediately—and temporary—so for a short amount of time you can apply them, but if they are cast in law, you have to make sure that you get out of the measures in a timely manner,” she noted.

This week, the Commission will consult member states on more flexible state aid rules—an important tool—to give members more space for temporary state aid support in the most exposed sectors.

“And my goal is that this temporary state aid framework should be adopted still this month—so that we have the new temporary framework for state aid in April,” she said.

“At the same time, we also need more structural measures to bring down energy prices and give relief to citizens and businesses,” she noted.

She said the only lasting way out of the fossil dependence is to modernise by shifting electricity generation to renewables and nuclear, and by electrifying the economy as rapidly as possible.

She encouraged member states to make better use of existing EU funding like the Cohesion Funds by investing it in grids, storage and batteries.

Fibre2Fashion News Desk (DS)



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Australian business confidence plunges in March amid uncertainty: NAB

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Australian business confidence plunges in March amid uncertainty: NAB



Australian business confidence fell sharply in March as heightened global uncertainty weighed heavily on sentiment, while business conditions remained resilient, according to the latest National Australia Bank (NAB) Monthly Business Survey.

The March survey showed business confidence dropped 29 points to -29 index points, marking one of the steepest monthly declines on record, with similar falls previously seen only during the Global Financial Crisis and the onset of COVID-19, NAB said in a press release.

Despite the sharp fall in sentiment, business conditions eased only marginally, slipping by 1 point to 6 index points, indicating that economic activity has yet to fully reflect the impact of the external shock.

Australian business confidence plunged in March, falling 29 points to -29, while business conditions remained relatively stable, according to NAB.
Despite strong capacity utilisation, forward orders and capital expenditure weakened, signalling rising uncertainty.
Cost pressures intensified, with purchase costs doubling.
While some regions saw improved conditions, confidence declined nationwide.

The divergence suggests that while businesses are increasingly cautious about the outlook, operational momentum has remained intact so far. Capacity utilisation edged up to 83.1 per cent, staying well above its long-run average, with most industries continuing to operate at elevated levels.

However, forward-looking indicators signalled emerging weakness. Forward orders fell into negative territory, erasing gains made earlier in 2026, while capital expenditure also declined, reflecting rising uncertainty among businesses.

The impact of the geopolitical situation was more pronounced on costs, with purchase cost growth doubling to 3 per cent on a quarterly basis. Product price growth also increased, while labour cost growth remained steady.

Sector-wise, the decline in conditions was broad-based, with transport and utilities. Regionally, conditions improved in some areas such as Western Australia and South Australia, but confidence fell across all regions, highlighting widespread concern.

NAB noted that while the economy entered this period with solid momentum, the sharp deterioration in confidence underscores growing risks to the outlook as geopolitical tensions continue to weigh on business sentiment and future activity.

Fibre2Fashion News Desk (SG)



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US’ Saks Global secures $500 mn as it eyes post-bankruptcy exit

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US’ Saks Global secures 0 mn as it eyes post-bankruptcy exit



American multi-brand luxury retailer Saks Global Enterprises LLC has entered into a restructuring support agreement with an ad hoc group of senior secured bondholders, securing a commitment of $500 million in exit financing as it progresses through Chapter 11 bankruptcy proceedings, with plans to emerge by summer.

The company said the agreement marks a key milestone in its transformation journey, reflecting continued support from capital partners.

Saks Global has secured $500 million in exit financing under a restructuring support agreement as it progresses through Chapter 11, targeting emergence by summer.
The company is advancing its reorganisation plan, strengthening brand partnerships and inventory flows, with over 650 brands resuming shipments.
Improved inventory has boosted customer engagement, while it aims for double-digit EBITDA margins.

“Achieving this important milestone underscores the progress we are making on our transformation and reflects our capital partners’ confidence in our go-forward vision,” said Geoffroy van Raemdonck, CEO at Saks Global.

Saks Global is currently engaging with stakeholders on a formal Plan of Reorganisation, expected to be filed in the coming weeks. The retailer aims to emerge from Chapter 11 by summer with a strengthened financial structure, targeting double-digit adjusted EBITDA margins and long-term sustainable growth, the company said in a press release.

The company plans to leverage an integrated retail model, combining optimised physical stores in key luxury markets with distinct e-commerce platforms and remote selling capabilities. It also intends to enhance its curated product offering through stronger brand partnerships and deeper customer insights.

Operationally, Saks Global reported progress since filing for bankruptcy protection. Over 650 brand partners have resumed shipments, unlocking $1.5 billion in retail receipts and covering more than 90 per cent of expected inventory for the first quarter of fiscal 2026. March inventory receipts rose 18 per cent year on year (YoY).

Improved inventory flow has translated into stronger customer engagement, with spend per store visit increasing 6 per cent and online conversion rising 11 per cent. The company also noted gains in full-price selling across its banners, including Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman.

“As we advance the restructuring process, our focus remains on strengthening brand relationships and delivering personalised luxury experiences,” added van Raemdonck, highlighting confidence in completing the restructuring with sufficient liquidity and positioning the business for future growth.

Fibre2Fashion News Desk (SG)



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