Fashion
ChatGPT’s Instant Checkout: a new era for AI-powered shopping?
Translated by
Nazia BIBI KEENOO
Published
October 8, 2025
By launching its integrated Instant Checkout payment tool in the United States, ChatGPT (OpenAI) now allows users to purchase products directly within its platform. The move marks a significant milestone in how generative AI can reshape online shopping and challenge traditional search-engine-driven commerce models.
A user can describe to ChatGPT the product they want, include a budget, and receive a curated selection of items, all without leaving the platform. The system is built on the open-source Agentic Commerce Protocol, developed in collaboration with Stripe, enabling merchants to integrate it quickly. Merchants pay a “small commission” on each purchase, while the service is free for customers.
“For sellers, it’s a new way of reaching hundreds of millions of people while retaining full control of their payments, systems and customer relationships,” OpenAI explained, adding: “We are building out this protocol, with documentation available from today, to enable interested merchants and developers to begin creating integrations.”
While Etsy is the first platform involved, OpenAI said more than a million merchants on Shopify — as well as brands such as Glossier, Skims, Spanx and Vuori — will soon join the offering. On the technical side, ChatGPT is introducing a “multi-basket” feature to enable the simultaneous purchase of multiple products from different sellers.

OpenAI stated that product recommendations are based solely on relevance to a user’s query and are therefore “organic and unsponsored.” However, industry observers note that sponsored results could appear in the future.
Beyond the immediate retail implications, ChatGPT’s entry into e-commerce highlights a shift that challenges the dominance of traditional search engines. Google’s advertising-funded keyword model has long influenced both paid and organic search engine optimization (SEO) strategies across various industries.
Search engines and e-tailers on high alert
International studies over the past year have tracked a growing shift of users from search engines to conversational AI. According to the agency Innovating with AI, Google’s market share dropped below 90% for the first time since 2015. An AI Search Archetypes survey conducted in the spring reported that 43% of users now rely on AI daily for their searches.

Major technology players are responding in kind: Alphabet’s Google has rolled out Gemini; Microsoft is advancing Bing AI; Apple is evolving Siri into “Apple Intelligence”; and Samsung is investing in Galaxy AI. Retailers have also been integrating AI into their platforms to meet the rising expectations of consumers.
In fashion, Amazon, the largest clothing retailer in the United States, introduced Rufus a year ago, an AI tool that enables shoppers to find products by describing them in natural language. Europe’s leading online fashion retailer, Zalando, has launched its own AI-powered search assistant.
ChatGPT, which reports more than 700 million weekly active users, may become a new type of marketplace by combining conversational search with seamless checkout.
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Fashion
Vietnam interbank rates seen easing as credit growth cools
Economic momentum remained strong at the end of 2025, with real GDP expanding 8.4 per cent year on year (YoY) in the fourth quarter, the fastest pace in several years. Growth was driven by robust export-oriented industrial production. Credit growth surged to 19.4 per cent YoY by December, well above deposit growth of 14 per cent, SBV said in a release.
Vietnam’s interbank rates, which rose sharply in late 2025, are expected to ease in 2026 as credit growth and economic momentum cool.
GDP expanded 8.4 per cent year on year in Q4, while credit growth of 19.4 per cent outpaced deposits.
Despite a strong 2025, US tariff risks remain.
The SBV is likely to keep rates steady while targeting slower credit growth.
While Vietnam enters 2026 on a positive footing after achieving an estimated 8 per cent growth in 2025, external risks remain significant for the export-driven economy. Goods exports to the US, which account for around 30 per cent of the total, face the lagged impact of 20 per cent reciprocal tariffs, uncertainty over transshipment duties, and the risk of additional sectoral measures, including possible semiconductor levies.
Monetary authorities have signalled a cautious policy stance for 2026 despite an official GDP growth target of 10 per cent, which analysts view as difficult to achieve. Growth is expected to moderate to around 6.5 per cent, while the SBV has set a lower credit growth target of 15 per cent to limit overheating and resource misallocation risks.
The refinancing rate is expected to remain unchanged at 4.50 per cent, though the possibility of an unexpected rate hike cannot be ruled out if liquidity strains persist.
Fibre2Fashion News Desk (HU)
Fashion
Canada Goose reshuffles leadership to drive global growth
Fashion
Moncler and Rick Owens launch first summer collection
Published
January 16, 2026
Moncler and Rick Owens have unveiled their first-ever summer collection, expanding their ongoing collaboration with a warm-weather offering inspired by Berlin’s brutalist architecture and Moncler’s outdoor expertise.
Designed as a lightweight, warm-weather uniform, the collection reflects Rick Owens’ vision of where nature and city meet, described by Owens’ as “brucolic.”
Notably, as part of the Spring/Summer 2026 lineup, kilt-style shorts and slinky, asymmetric jersey skirts are paired with tonal hiking socks and Trailgrip Megalace sneakers, reinforcing the collection’s emphasis on movement and adaptability. The color palette is characterized by black, dark dust, vintage olive, and a bold carnelian red, which appears for the first time in this season’s collaboration.
Other collection highlights include quilting and graphic embroidery, lightweight outerwear in leather and nylon, as well as summery windbreakers and relaxed jerseys that play with proportion and silhouette. Consistent with the designer’s ethos, the collection embraces gender-neutral styling across relaxed bombers and nipped-in, cropped styles, with exaggerated shoulders. Completing the collection are accessories including sunglasses, quilted bucket hats, caps, and waistbags.
The collection launches with a series of intimate images shot by Juergen Teller, featuring Rick Owens and his wife and longtime muse Michèle Lamy, alongside Teller himself and his wife and creative partner Dovile Drizyte. The candid photographs capture moments of affection, reinforcing themes of love, passion, and human connection.
The collection is now available online, as well as in selected Moncler boutiques, Rick Owens flagship stores, and select retailers worldwide.
Copyright © 2026 FashionNetwork.com All rights reserved.
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