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China’s retailers extend Singles’ Day to five weeks to revive spending

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China’s retailers extend Singles’ Day to five weeks to revive spending


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Reuters

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October 16, 2025

Chinese retailers are stretching their annual “Singles’ Day” sales bonanza to as long as five weeks this year, as the likes of Alibaba and JD.com try to drum up interest from shoppers in a struggling economy.

Reuters

Weak consumption has dogged the world’s second-largest economy this year as policymakers grapple with U.S. President Donald Trump‘s trade policies, fierce domestic competition, extreme weather and a lingering property crisis.

At a launch event in Shanghai on Thursday, Alibaba touted an “unprecedented” investment in the industry’s biggest sales event of the year, including 50 billion yuan ($7 billion) of subsidies for its top spending 88VIP members.

Its sales period began on Wednesday evening and will run like the rest of the industry until November 11, the original Singles’ Day – named after the digits in the date.

According to Alibaba, 35 brands including Nike, L’Oreal and local firms Anta and Proya sold more than 100 million yuan of merchandise in the first hour of the sale.

As well as subsidies and coupons, Alibaba has embedded artificial intelligence tools into search and recommendation functions. The new AI-powered system is expected to lift click-through rates by about 10%.

Instant retail – one-hour delivery of online orders – is also a focus this year. Alibaba and JD.com have poured billions into subsidies to attract shoppers to rapid delivery channels, which have been growing faster than e-commerce overall.

JD.com launched its campaign on October 9, coinciding with China’s return to work after the eight-day Golden Week holiday, while ByteDance’s Douyin, the domestic sister app to TikTok, also began its promotions that day.

Spending during Golden Week fell to a three-year low even though travel increased — a worrying sign ahead of Singles’ Day promotions. And longer promotions this year may not persuade shoppers to spend more.

“It has been less exciting than ever,” said Deng Lei, a 49-year-old who runs a meditation studio in Beijing. “The only thing I’m looking for is a pair of comfortable sports shoes, but I haven’t spotted any I really like yet.”

At a press briefing on Tuesday, JD.com said it would list over 100,000 “hit” products at its lowest prices of the year and sell 50,000 pairs of thermal long johns at 2 yuan ($0.30) each, shipping included.

Jacob Cooke, co-founder and CEO of WPIC Marketing + Technologies, said products that help consumers “look good, feel good” – such as beauty brands, outerwear and packaged food and drink – are likely to outperform this year.

But home appliances, which boomed in 2024 amid government subsidies, are expected to decline. Nomura analysts forecast home appliance sales will fall 20% in the fourth quarter.

“Maybe people don’t buy that appliance this year, but they upgrade their phone,” Cooke said, citing new Apple models as likely to drive demand.
 

© Thomson Reuters 2025 All rights reserved.



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Fashion

Mexico’s apparel imports down 9% on weak consumer demand

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Mexico’s apparel imports down 9% on weak consumer demand



Data from *fashion.com/market-intelligence/texpro-textile-and-apparel/” target=”_blank”>sourcing intelligence platform TexPro showed that trousers and shorts led the import basket at $*.*** billion, accounting for **.** per cent of total shipments. T-shirts followed at $***.*** million (**.** per cent), while jerseys, shirts and coats contributed $***.*** million (**.** per cent), $***.*** million (**.** per cent) and $***.*** million (*.** per cent) respectively. The composition highlights Mexico’s strong demand for everyday and casual wear categories, which dominate mass retail assortments.

By product construction, knitwear maintained a clear lead at $*.*** billion, representing **.** per cent of imports, compared with woven garments at $*.*** billion (**.** per cent). The preference for knitted apparel aligns with global trends favouring comfort-driven, athleisure-inspired and casual lifestyles, particularly in urban markets.



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Cotton innovation to take centre stage at Bremen conference 2026

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Cotton innovation to take centre stage at Bremen conference 2026



Beyond the Wardrobe – Innovative Cotton Takes the Spotlight

Cotton can do more – a lot more. Cutting-edge textiles and high-tech products made from 100% cotton prove just how power-fully performance and sustainability can come together. That very surge of innovation is front and centre at the 38th Bremen Cotton Conference, taking place March 25–27, 2026, at Bremen’s Parliament on the historic market square – culminating in a bold and dedicated closing session on Friday. In the spotlight: per-formance upgrades for pure cotton, smart strategies for circular textile waste solu-tions, and pioneering concepts for demanding technical applications. From natural fi-bre–reinforced composites to highly effective flame-retardant solutions, cotton steps out of the closet and shows the future potential woven into every fibre.

The 38th Bremen Cotton Conference, set for March 25–27, 2026, will spotlight cotton’s transformation into a high-performance, sustainable material.
Experts will present innovations in cotton functionalisation, circular textile waste conversion, natural fibre composites and halogen-free flame-retardant systems, highlighting cotton’s expanding role in advanced technical applications.

Cotton is so much more than just a T-shirt. As a renewable resource, it’s biodegrada-ble, free from microplastics, naturally breathable, and delivers comfort you can actually feel. But this fibre has long since broken free from the fashion rack. Cotton is evolving into a versatile high-tech material.

Thanks to advanced finishing technologies, functional coatings, innovative hybrid yarns, and bio-based material blends, its range of applications is expanding fast – far beyond traditional textiles. For companies, that means real opportunity: replacing fos-sil-based resources with sustainable alternatives, staying ahead of regulatory de-mands, and unlocking new high-performance markets. Cotton is transforming from a natural product into a true engine of innovation.

Cotton Textile Waste as a Resource

Future-ready innovation means thinking across the entire product lifecycle. Production scraps, offcuts, and post-consumer textiles are not just a growing waste problem — they are also a valuable and largely untapped resource. In his presentation, Dr. Mat-thew Farrell of Cotton Incorporated (USA) demonstrates how cotton textile waste can be converted into glucose. Since these materials consist primarily of cellulose — aside from dyes and finishes — they can be broken down into their sugar building blocks through hydrolysis.* The resulting glucose serves as a bio-based platform feedstock for a wide range of value-added products. Drawing on two processes developed in recent years, Farrell illustrates how used cotton textiles can be integrated into viable circular economy concepts.

* Note: During hydrolysis, cellulose chains are broken down into glucose using water — often supported by acids or enzymes.

Natural Fibre Systems and Flame Retardancy

At the same time, the market for natural fibre-reinforced composites is expanding rap-idly, as industry and research increasingly turn to renewable, lightweight, and re-source-efficient materials. Natural fibres generally offer a lower carbon footprint than glass or carbon fibre reinforcements and are especially attractive for applications driven by clear sustainability targets. However, fire performance presents specific chal-lenges. As plant-based fibres are inherently combustible, natural fibre composites of-ten exhibit less favourable fire behaviour than their glass- or carbon-fibre-reinforced counterparts. Meanwhile, regulatory and safety requirements are becoming more strin-gent: beyond flammability itself, parameters such as heat release rate, smoke devel-opment, and smoke toxicity are moving into sharper focus.

At the Bremen conference, Dr. Thomas Mayer-Gall from the German Institutes of Tex-tile and Fibre Research North-West (DTNW), Krefeld, will present newly developed, halogen-free flame-retardant systems from DTNW research designed for these de-manding applications.

More Performance from 100% Cotton

Complementing the circularity perspective, Seth Winner of Cotton Incorporated turns the spotlight on enhancing the performance of textiles made from pure cotton. The goal: to elevate 100% cotton fabrics with targeted functional upgrades — improving breathability, thermal insulation, and stretch, among other properties.

He will present innovative approaches that enable the precise functionalization of cot-ton textiles, using both new and established technologies to unlock the full perfor-mance potential of pure cotton.

Innovation Meets Circularity

Against the backdrop of rising demands for resource efficiency, circular economy so-lutions, and product safety, the closing session of the Bremen Cotton Conference sends a strong message. It delivers fresh, hands-on impulses for manufacturers, fin-ishers, and developers — and showcases the remarkable innovative power of cotton.

Cotton is no longer just a traditional apparel fibre. It is evolving into a high-performance raw material platform for technical and sustainable applications — with strategic rele-vance for the textile and materials industries of tomorrow.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (MS)



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Turkiye’s apparel exports drop 6% to $16.3 bn in 2025

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Turkiye’s apparel exports drop 6% to .3 bn in 2025



Exports of knitted and crocheted garments (HS Chapter **) fell *.* per cent to $*.*** billion from $**.*** billion a year earlier, as retailers trimmed replenishment volumes. Woven apparel and accessories (HS Chapter **) recorded a steeper fall of *.* per cent to $*.*** billion, compared with $*.*** billion in ****, reflecting weaker demand for higher-value fashion categories and formalwear.

December **** data signalled a slower contraction relative to the annual trend. Knitted and crocheted apparel exports rose *.* per cent year on year to $***.*** million from $***.*** million in December ****, supported by seasonal restocking. In contrast, non-knitted apparel declined *.* per cent to $***.*** million from $***.*** million. Combined shipments under HS ** and HS ** edged down *.** per cent to $*.*** billion.



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