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China’s retailers extend Singles’ Day to five weeks to revive spending

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China’s retailers extend Singles’ Day to five weeks to revive spending


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Reuters

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October 16, 2025

Chinese retailers are stretching their annual “Singles’ Day” sales bonanza to as long as five weeks this year, as the likes of Alibaba and JD.com try to drum up interest from shoppers in a struggling economy.

Reuters

Weak consumption has dogged the world’s second-largest economy this year as policymakers grapple with U.S. President Donald Trump‘s trade policies, fierce domestic competition, extreme weather and a lingering property crisis.

At a launch event in Shanghai on Thursday, Alibaba touted an “unprecedented” investment in the industry’s biggest sales event of the year, including 50 billion yuan ($7 billion) of subsidies for its top spending 88VIP members.

Its sales period began on Wednesday evening and will run like the rest of the industry until November 11, the original Singles’ Day – named after the digits in the date.

According to Alibaba, 35 brands including Nike, L’Oreal and local firms Anta and Proya sold more than 100 million yuan of merchandise in the first hour of the sale.

As well as subsidies and coupons, Alibaba has embedded artificial intelligence tools into search and recommendation functions. The new AI-powered system is expected to lift click-through rates by about 10%.

Instant retail – one-hour delivery of online orders – is also a focus this year. Alibaba and JD.com have poured billions into subsidies to attract shoppers to rapid delivery channels, which have been growing faster than e-commerce overall.

JD.com launched its campaign on October 9, coinciding with China’s return to work after the eight-day Golden Week holiday, while ByteDance’s Douyin, the domestic sister app to TikTok, also began its promotions that day.

Spending during Golden Week fell to a three-year low even though travel increased — a worrying sign ahead of Singles’ Day promotions. And longer promotions this year may not persuade shoppers to spend more.

“It has been less exciting than ever,” said Deng Lei, a 49-year-old who runs a meditation studio in Beijing. “The only thing I’m looking for is a pair of comfortable sports shoes, but I haven’t spotted any I really like yet.”

At a press briefing on Tuesday, JD.com said it would list over 100,000 “hit” products at its lowest prices of the year and sell 50,000 pairs of thermal long johns at 2 yuan ($0.30) each, shipping included.

Jacob Cooke, co-founder and CEO of WPIC Marketing + Technologies, said products that help consumers “look good, feel good” – such as beauty brands, outerwear and packaged food and drink – are likely to outperform this year.

But home appliances, which boomed in 2024 amid government subsidies, are expected to decline. Nomura analysts forecast home appliance sales will fall 20% in the fourth quarter.

“Maybe people don’t buy that appliance this year, but they upgrade their phone,” Cooke said, citing new Apple models as likely to drive demand.
 

© Thomson Reuters 2025 All rights reserved.



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UK budget mildly deflationary; debt to climb past 106%: Fitch

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UK budget mildly deflationary; debt to climb past 106%: Fitch



Fitch Ratings has assessed the UK budget as marginally deflationary and expects the country’s debt burden to rise above 106 per cent of GDP by 2027, underscoring the limited fiscal room available to absorb shocks. The debt ratio remains more than double the median for ‘AA’-rated sovereigns at 49 per cent and is set to edge up further in 2028–2029.

The rating agency said the government’s latest fiscal package is broadly in line with projections made when it affirmed the UK at ‘AA-’/Stable in August but said that the path to consolidation is becoming more challenging.

Fitch Ratings has deemed the budget marginally deflationary, sees debt rising above 106 per cent of GDP by 2027.
The agency said the UK budget broadly aligns with its August deficit projections but signals of rising implementation risks due to back-loaded tax measures and tight spending plans.
New taxes total £26 billion (~$34.37 billion) by FY29, while social spending rises further.

Fitch said the budget’s new tax measures represent £26 billion (~$34.37 billion), or 0.7 per cent of GDP, by fiscal 2029 (FY29), with threshold freezes contributing £8 billion (~$10.57 billion). New Office for Budget Responsibility (OBR) data show general government net borrowing projections 0.2 percentage points (pp) higher on average in 2026–2028 than in March, before falling 0.2 points in 2029, Fitch Ratings said in a release.

Fiscal data since summer remain broadly in line with Fitch’s forecast for the general government deficit to narrow by 0.6 pp in 2025 to 5.3 per cent of GDP and then to 4.4 per cent in 2027, around 0.7 points slower than the government’s new targets.

The agency highlighted material uncertainty around implementation, particularly given the challenging expenditure consolidation outlined in June’s Spending Review, which the budget largely preserves. Real-terms public-sector current spending growth has been tightened further in FY29 to zero, averaging 1.2 per cent in FY26–FY28 compared with 3.4 per cent in FY24–FY25.

Fitch noted that many tax measures are highly back-loaded, coming into effect closer to mid-2029, the latest possible timing of the next general election. A large portion of the tax plan also consists of numerous smaller measures, making the overall impact less transparent than the broader income tax rise the government signalled before the budget. Options to raise further revenue are politically constrained by 2024 election pledges not to increase personal income tax, VAT or National Insurance.

Still, Fitch said Chancellor Rachel Reeves is demonstrating firmer commitment to the fiscal rule than recent predecessors. Last year’s decision to shorten the rolling forecast horizon from five to three years from 2026 has reduced the scope to delay real fiscal adjustment. Aligning fiscal plans more closely with three-year spending reviews also makes it harder to rely on unrealistic spending cuts to fill fiscal gaps.

Budget headroom has increased from £12 billion to £22 billion, around 0.6 per cent of GDP, but Fitch said this remains limited and constrains efforts to improve policy predictability.

Revenue projections have been reshaped by a £16 billion downgrade in expected tax receipts due to lower OBR productivity assumptions, reducing average GDP growth in 2026–2029 by 0.3 pp to 1.5 per cent. Upward revisions to inflation and wage growth more than offset this decline. The OBR’s updated medium-term GDP growth outlook is now closer to Fitch’s trend estimate of 1.4 per cent, of which total factor productivity contributes only 0.3 points.

Although sustained high nominal gilt yields represent a significant fiscal risk, the UK’s long average debt maturity of 13.7 years helps contain projected debt-interest requirements, which Fitch expects to rise modestly to 7.4 per cent of revenue in 2027 from 7 per cent in 2024.

Fitch projects modest GDP outperformance in the near term compared with its August forecast of 1.2 per cent for 2025, although a weakening labour market poses a small downside risk to its 1.2 per cent projection for 2026. The agency judges the budget as marginally deflationary and expects inflation to fall to 2.4 per cent by end-2026.

Fibre2Fashion News Desk (HU)



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New Balance launches three new stores in Bengaluru, India

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New Balance launches three new stores in Bengaluru, India


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December 1, 2025

Global athletic brand New Balance has expanded its brick-and-mortar footprint in the Bengaluru metro area and opened its doors at three new locations: Indiranagar, HSR, and Forum South Bengaluru.

New Balance is focusing on the Indian market for growth – New Balance

 
“We are excited to deepen our presence in Bengaluru- with our stores at Brigade Road, Indiranagar, Forum Mall, and HSR, anchoring us in a city that embodies innovation, culture, and an unwavering passion for fitness,” said New Balance India’s country manager Radeshwer Davar in a press release. “This weekend’s in-store experience and community run allowed us to bring New Balance’s philosophy to life while reinforcing our commitment to building inclusive fitness communities and we want to thank the people of Bengaluru who turned up in great spirit.”
 
Highlighting its long-term commitment to the Indian market, the new outlets are designed to offer an immersive retail environment and mix craftsmanship with technology. New Balance held an exclusive in-store event at its Indiranagar store, featuring an interactive brand showcase of both footwear and apparel. The New Balance Run Club also put on a community run which saw participation from over 200 individuals.

“Over the past year, we’ve more than doubled our retail footprint in India, and these three new stores are a strong testament to that momentum,” said Davar. “For us, it’s not just about expanding retail locations- it’s about creating experiential centres that bring innovation, performance, and style together under one roof.”
 
Headquartered in Boston, US, New Balance has been independent since 1906 and employs 10,000 associates worldwide. The business reported a global sales total of 7.8 billion dollars in 2024 and counts five athletic footwear factories in New England, US and one in Flimby, UK.

Copyright © 2025 FashionNetwork.com All rights reserved.



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U.S. Black Friday online sales hit record $11.8 billion, Adobe reports

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U.S. Black Friday online sales hit record .8 billion, Adobe reports


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Reuters

Published



December 1, 2025

American shoppers spent a record $11.8 billion online on Black Friday, up 9.1% from last year, final data from Adobe Analytics showed.

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Adobe Analytics, which tracks over 1 trillion U.S. retail site visits, expects shoppers to spend $5.5 billion on Saturday and $5.9 billion on Sunday, up 3.8% and 5.4% from a year earlier respectively.

Separately, software firm Salesforce reported that American consumers had spent $18 billion on Black Friday purchases, up 3% from a year ago, with luxury apparel and accessories among the most popular categories.

Although U.S. consumers spent more this Black Friday compared to last year, price increases hampered online demand, according to Salesforce, with shoppers purchasing fewer items at checkout compared to last year.

At physical stores, the bargain-chasing was relatively subdued on post-Thanksgiving morning, with some shoppers saying they feared overspending amid persistent inflation, trade policy-driven uncertainty, and a soft labor market.

Cyber Monday, traditionally a big day for online deals, is expected to be the season’s biggest online shopping day again, Adobe projects, driving $14.2 billion in spending, up 6.3% from last year. 

© Thomson Reuters 2025 All rights reserved.



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