Business
Cost and chaos continue to test resiliency of U.S. auto industry
A worker at Ford’s Kentucky Truck Plant on April 30, 2025.
Michael Wayland | CNBC
DETROIT — “A lot of cost and a lot of chaos.” That’s how Ford Motor CEO Jim Farley described the state of the automotive industry earlier this year amid geopolitical tensions, tariffs, inflation and other disruptions.
All those factors created massive uncertainty for the U.S. automotive industry that led to relatively bearish outlooks for the sector in 2025. Some of those concerns have come to fruition, but the industry has proven to be far more resilient than many had expected.
“Six months into the onset of tariffs, we’ve been positively surprised by the extent to which the industry has held in better than anticipated,” Barclays analyst Dan Levy said in an investor note last month that upgraded the U.S. auto/mobility sector to neutral from negative.
The neutral rating by Barclays speaks volumes about the state of the automotive industry right now, according to auto executives, insiders and analysts who say circumstances aren’t as bad as they once feared — but also that they still aren’t as positive or certain as they could be.
S&P Global last week released a new report explaining how tariff burdens have eased, but noting that demand headwinds persist amid slowing disposable income growth, consumer pessimism and fluid trade policies. The government shutdown also adds uncertainty to the economic outlook, the firm said.
Jim Farley, President and CEO of Ford Motor Company, speaks at a Ford Pro Accelerate event on Sept. 30, 2025 in Detroit, Michigan.
Bill Pugliano | Getty Images
The cautiousness followed S&P revising its U.S. light vehicle sales estimates upward by about 2%, to 16.1 million vehicles for 2025, and to 15.3 million, up 200,000, in 2026.
Part of what’s driven the unexpected optimism has been industry sales and production holding up much better than expected, in addition to broader macroeconomics such as consumer spending being relatively stable.
“The [economic] outlook is getting better, and part of it is realizing that tariffs didn’t end the world, and that applies to the auto market as well,” Cox Automotive’s chief economist, Jonathan Smoke, told CNBC. “I think we can navigate it, and I’m holding on to that optimistic outlook.”
Such optimism will be tested as major automakers such as General Motors, Ford and Tesla begin announcing third-quarter results this week.
Each of the American automakers is expected to report double-digit declines in adjusted earnings per share but remain profitable on an adjusted basis, according to analyst estimates compiled by LSEG.
“We expect Q3 earnings that [are] generally in line to slightly above expectations. Industry production did come in better than expected,” Wolfe Research analyst Emmanuel Rosner said in an Oct. 10 investor note. “But as always there are nuances to consider.”
Balancing act
The automotive industry is in a bit of a balancing act.
Tariffs have cost automakers billions of dollars this year, but deregulation of fuel economy penalties, as well as corporate gains under the Trump administration’s “One Big Beautiful Bill Act,” are expected to help offset those costs, Ford’s Farley and others have said.
Meanwhile, there are red flags of stress in auto lending for lower credit buyers, including the recent bankruptcy of subprime auto lender Tricolor — but sales and pricing of new vehicles through the third quarter remained far better than many had expected.
“There’s some positives for next year, but there could also be some really bad negatives if there’s a freak out on tariffs or the consumer finally breaks down or whatnot,” Morningstar analyst David Whiston told CNBC. “But no one’s calling for a complete crash.”
Fronts of the GMC Sierra Denali,Tesla Cybertruck and Ford F-150 Lightning EVs (left to right).
Michael Wayland / CNBC
Whiston — who covers GM, Ford and several auto retailers and suppliers — characterized his outlook as “cautiously optimistic,” saying the significant industry concerns are countered by other bullish circumstances.
UBS analyst Joseph Spak agreed, noting a lot of challenges for automakers such as tariffs and losses on electric vehicles “have already been incorporated into 2025/2026 estimates,” he said in an investor note last month.
In addition to the economic and political concerns, the automotive industry faces significant changes in all-electric vehicle adoption that caused GM last week to pre-report $1.6 billion in special charges during the quarter related to its pullback in EVs.
Adding to this year’s “chaos,” especially for Ford, is a fire last month at aluminum supplier Novelis that is impacting vehicle production. Wall Street analysts estimate the fire to cost Ford between $500 million and $1 billion in operating income.
“The industry is in a lot of flux. It faces an array of challenges,” Elaine Buckberg, a senior fellow at Harvard University and former GM chief economist, said regarding tariffs, EVs and other issues. “The level of volatility they’ve faced over the last seven years or so is unlike what came before.”
Suppliers
The broader supplier industry remains a major potential concern for automakers, as it did to begin the year.
The automotive supplier industry is made up of thousands of companies — ranging from multibillion-dollar publicly traded corporations to “mom-and-pop shops” making one or two parts — that industry experts say cannot support many, if any, additional cost increases.
“The market has been under pressure. It’s fragile,” said Mike Jackson, executive director of strategy and research for vehicle supplier association MEMA. “Those suppliers that are flexible and agile have been able to reposition themselves to be successful despite the changes, despite the shifts.”
Autolite spark plugs at an auto parts store in Provo, Utah, on Monday, Sept. 29, 2025. First Brands Group Holdings has filed for Chapter 11 bankruptcy, capping weeks of turmoil sparked by creditor concern over the auto-suppliers use of opaque off-balance sheet financing.
George Frey | Bloomberg | Getty Images
Not all have been able to compete successfully. The bankruptcy of U.S. auto parts maker First Brands Group in late September heightened concerns on Wall Street about the health of the private credit market. First Brands had a web of complex debt agreements with a slew of lenders and investment funds globally.
JPMorgan Chase CEO Jamie Dimon last week called the bankruptcies of First Brands and Tricolor Holdings “early signs” of excess in corporate lending, while some Wall Street analysts have written them off as idiosyncratic.
Executives have said automakers, also known as OEMs, or original equipment manufacturers, have so far done their best to assist suppliers when needed and have not passed on added tariff costs to such companies, but it’s unclear how long that may last.
“Suppliers clearly are working as hard as they can with their customers to try and mitigate the impact, understating it’s an important issue to work through,” Jackson said. “That said, there have been a number of different cost pressures that we’ve seen that go beyond the tariffs. … It varies by customer, by OEM.”
Shares of many larger publicly traded suppliers, such as Aptiv, BorgWarner, Dana and Adient, are up double digits so far this year. Even Canada-based Magna International, which at one point was expected to be one of the companies most impacted by tariffs, is up roughly 7%.
Those gains are despite the third quarter marking the 14th consecutive quarter of building pessimism by North American auto supplier executives, according to MEMA’s most recent “Vehicle Supplier Barometer” released earlier this month.
Adding to supplier concerns are continuing issues with tariffs between the U.S. with Mexico and Canada as well as the Trump administration’s ongoing trade war with China, where many rare earth materials, some of which are used in vehicles, are processed and sourced.
K-shaped concerns
There are also continuing concerns that the automotive industry is an example of a “K-shaped” economy in the U.S., where the wealthy keep seeing gains while those who have lower incomes struggle.
Economists have warned the U.S. economy is increasingly K-shaped following the coronavirus pandemic, with consumers experiencing different realities depending on their income level.
Used vehicle retailer CarMax was the first major auto-related company to sound the alarm on the consumer late last month.
“The consumer has been distressed for a little while. I think there’s some angst,” CarMax CEO Bill Nash told analysts earlier this month, with an auto lending executive for the used car retailer warning the “cracks” are “an industry issue.”

But that “issue” appears to only be for lower-income consumers or those with subprime credit, many of whom are not new car buyers.
Wealthier Americans have been assisted by rising house values, lucrative stock market returns and favorable credit, while lower- and middle-income buyers have faced tighter budgets and have been hit hard by rising inflation.
Fitch Ratings reports 6.43% of subprime auto loans in August were at least 60 days past due, in line with a record high of 6.45% that was hit in January. Delinquency rates for borrowers with higher scores have remained relatively stable.
“Clearly there is concern about the consumer, because if you’re not in the upper part of the ‘K’ then yes, there is stress,” Cox Automotive’s Smoke said. “But it tends to be a demographic story about median and below income households.”
About two-thirds of new vehicle purchases are made by people whose household income is above the median, according to Buckberg. The U.S. household median income last year was $83,730, according to U.S. Census Bureau estimates
That percentage could continue to grow and impact sales if tariff costs begin getting passed on to new car buyers or the whiplashing regulatory chaos barrels more into the automotive industry.
“That’s really the big question for 2026. I think everyone in the industry is assuming consumers are going to start to get tariffs passed down to them for autos. They haven’t really yet,” Whiston said. “How does the consumer react to that? Will they just take it in stride, pay more and keep going? Or will it just cause a massive freak out? No one knows the answer to that yet.”
Business
Go Digit General Insurance gets GST demand notice of Rs 170 cr – The Times of India
Go Digit General Insurance on Saturday said it has received a demand notice of about Rs 170 crore for short payment of goods and services tax (GST) for nearly five years. The company has received an order copy from the Office of the Commissioner of GST & Central Excise, Chennai South Commissionerate on March 6, confirming GST demand of Rs 154.80 crore levying penalty of Rs 15.48 crore and Interest u/s 50 of CGST Act, 2017 for the period July 2017 to March 2022, the insurer said in a regulatory filing. The company is in the process of evaluating the legal advice on the implications and would file an appeal, it said.
Business
India–US trade ties: Piyush Goyal says India secured best deal among competing nations – The Times of India
Commerce and industry minister Piyush Goyal on Saturday said India has secured the best trade deal with the United States among competing nations, highlighting the strength of the economic and strategic partnership between the two countries, reported PTI.Speaking at the Raisina Dialogue 2026 in New Delhi, Goyal said India and the US share a “very powerful” relationship, adding that the world’s largest economy remains an important partner for New Delhi.
“It has been a fantastic journey. We have the best of relations. You would have observed that through the last year, President Donald Trump has always had the best things to say about India as a country, and about Prime Minister (Narendra) Modi. We have fantastic relations with our counterparts there.“Even within your family, sometimes you can have one or two misunderstandings. It’s a part of the course. I think it’s a very, very powerful relationship that the US and India share. And we got the best deal amongst all the nations with whom we compete,” Goyal said.He added that the two countries are strategic partners and the largest democracies in the world, noting that the US, with a $30 trillion economy, remains central to global trade.“We have a large responsibility cast on both our nations. They are the world’s largest economy, USD 30 trillion economy, nobody can wish them away,” he said.Explaining the significance of trade agreements, Goyal said such deals are meant to secure preferential access for a country’s goods and services compared to competitors.“What’s a trade deal? You are trying to get a preference or a preferential access for yourself, your goods, your services, compared to your competitor. And we got the best deal amongst all the competing nations. I mean whether it’s in our neighbourhood Pakistan or Bangladesh. If we look at the Asian region, we got the best deal amongst all of the competitors…” he said.The minister added that the India-US partnership extends beyond trade, encompassing technology cooperation, critical minerals, defence ties and investments.“There’s a huge technology overlay on it. There’s a huge critical minerals partnership, there’s a defense partnership, there’s a huge amount of investments that flow into India from the US. So it’s a partnership of two countries which is going to define the future,” he said.His remarks come as India and the US have finalised the framework for the first phase of a bilateral trade agreement, under which Washington had announced it would reduce reciprocal tariffs on India to 18 per cent.However, after the US Supreme Court struck down the tariffs, President Donald Trump imposed a 10 per cent tariff on all countries from February 24 for 150 days.A meeting between the chief negotiators of the two countries to finalise the legal text of the agreement has also been postponed.Under the proposed deal, India will eliminate or reduce tariffs on US industrial goods and a range of American agricultural products, including dried distillers’ grains (DDGs), red sorghum for animal feed, tree nuts, fresh and processed fruits, soybean oil, wine and spirits, among others.India has also indicated that it plans to purchase $500 billion worth of US energy products, aircraft and aircraft parts, precious metals, technology products and coking coal over the next five years.Goyal also referred to the nine free trade agreements finalised by the Modi government, saying they were negotiated while safeguarding domestic interests.“These nine free trade agreements, I can say on record with all the courage that I have on my command with all the responsibility that in not a single trade deal, has India compromised on any sensitivity of any of our stakeholders,” he said.Opposition parties, however, have alleged that the government has compromised the interests of farmers in the India-US trade pact.Goyal said opening the auto sector under certain FTAs would expand consumer choice and create employment opportunities.“Demand for this industry is growing at an average of 8 per cent. So you can imagine how much more scope we have to create jobs,” he said.He added that while companies from FTA partner countries may initially export cars to test the Indian market, they would eventually need to manufacture locally once demand is established.“Initially they can sell, say, 5,000 cars or 10,000 cars, to test the market, find the distraction — and then come and manufacture here,” he said.He added that the government’s broader objective is to build a global network of trade partnerships through multiple FTAs.
Business
Inside the booming business of wellness third spaces and membership clubs
A few years ago, Grace Guo began to crave places in New York City where hanging out with friends didn’t have to involve alcohol.
Newly sober and surrounded by friends who also chose not to drink, Guo said she wanted alternatives to the typical social scene. After some research, she landed on Bathhouse and Othership: social wellness clubs designed to create communities around improving health.
“Honestly, it kind of just feels like going to a spa together and spending an afternoon together. I think for me, it just feels much better rather than staying out late at night,” Guo told CNBC.
She’s one of a growing number of people seeking out membership clubs and other places that are structured around maintaining health while also acting as a spot to foster connection.
And those spaces are becoming booming businesses, too. Bathhouse, which opened in 2019 in Brooklyn, New York, told CNBC exclusively that it expects to hit around $120 million in revenue by the end of this year. It declined to disclose any of its other financials, as did Othership.
Many of these types of companies are privately held, but publicly traded gym chain Life Time also began doubling down on premium wellness a few years ago. While investors initially did not like that reallocation of resources, it’s now paying off, with Life Time’s stock more than doubling since October 2023.
Companies old and new are trying to reach consumers like Guo. The 31-year-old said she’s seen an increased focus on health, wellness and peacefulness in her own social life and in those around her, as she searches for so-called third spaces with that focus.
“I’m kind of like, where can I go to try to plug into a community, or where can I go to express a particular interest that I have and find like-minded people?” Guo said. “It’s finding a group of like-minded people, but then also having the space and the novelty to try something or to pursue something.”
At Othership, between spending time in the sauna and the cold plunge and choosing a popular evening time slot, Guo said the environment of health-focused socializing spoke to her.
“Having a space to go to where it kind of shocks us out of our routine and complacency is really important, and I think probably the biggest thing is just the fact that it overcomes a lot of the inertia of doing something,” Guo said.
‘Loneliness is an epidemic’
Bathhouse pools
Source: Bathhouse
The concept of third spaces isn’t new. The term was first coined by sociologist Ray Oldenburg in his 1989 book, “The Great Good Place,” to refer to spaces outside of the home, or the first place, and work, the second place, where people gather and form relationships.
That definition came to encompass places like neighborhood coffee shops, libraries, bars and more, where people from different backgrounds came together in an informal setting with relatively low barriers to access.
But somewhere in the past few years, that definition has evolved, and the importance of third spaces has blossomed.
Richard Kyte, a professor at Viterbo University in Wisconsin and the author of “Finding Your Third Place,” said he’s been teaching courses on third places for nearly two decades, but only noticed the term becoming mainstream in the past few years.
That turning point, Kyte said, also coincided with the pandemic, which sent the world into lockdowns and practically eliminated social gatherings for a period while redefining them for the long term.
“During that time, all of a sudden, we were talking more about the cost of loneliness, the cost of social isolation. It really came home to us during the pandemic that this was not healthy,” Kyte told CNBC. “And at the same time that we were noticing that we need these places more, we were seeing that so many of them were closing. That kind of spurred a renewed interest.”
It’s a trend that’s also been compounded by an increasingly digital-forward society, he added, as younger generations crave more than just social media connections even with the rise of artificial intelligence and chatbots.
“We’ve got all of this huge investment in technology that increases the ease and desirability of being independent,” Kyte said, citing AI companies promoting products that pose as friends. “When we have people turning more to their screens instead of looking to find fulfillment through social interaction, it just takes all these people out of the pool.”
According to Cigna’s 2025 “Loneliness in America” report, 67% of Gen Zers reported feeling lonely, along with 65% of millennials. A 2024 Harvard survey found that 67% of adults feel social and emotional loneliness because they are not part of meaningful groups.
Harry Taylor first founded Othership alongside his wife and friends to create a space that incorporated the wellness trend while combating that isolation.
“We understand that there’s a huge market for people to meet other people. Loneliness is an epidemic right now,” Taylor told CNBC. “We realized, just through doing this, it has the capacity for people to come together and just be themselves, be vulnerable.”
What’s old is new
Third spaces have evolved to encompass specific purposes, justifying the price tag that often comes with them, since some membership clubs can thousands of dollars per month.
Wellness, specifically, has seen a recent boom, becoming one of the top categories for gifting items last holiday season. Equinox chairman Harvey Spevak told CNBC last month that “health is the new luxury,” with the global wellness market expected to reach nearly $10 trillion by 2030, according to estimates from the Global Wellness Institute.
Bathhouse, which operates roughly 90,000 square feet of facilities in New York City, offers a wellness experience based on the bathhouse legacy of Europe. The space has saunas and cold plunges, both guided and unguided, starting at $40 for a drop-in session. The company’s two New York locations see roughly 1,000 customers each day.
“It was really apparent that there was no bathhouse-like concept that was really oriented towards a modern consumer, especially not in America,” co-founder Travis Talmadge told CNBC.
Talmadge said he and his co-founder were focused on creating a human experience, tapping into each person’s body while also building community around the shared activities.
“Our spaces are really large scale, so one of the nice things is that everybody kind of feels like a background actor on set, where there’s just so many people moving around,” Talmadge said. “You can have this really personal time, either by yourself or with somebody else, but then you’re in this environment with a lot of people doing the same thing.”
Talmadge said the company has seen a “surplus of demand” and runs at a “very healthy margin,” with plans to open seven more locations through 2027.
It’s just one of many wellness spaces growing in popularity.
Othership is also tapping into a wellness mindset, incorporating practices from various cultures to address the “physical, mental emotional and spiritual.” It has locations in New York and Canada, with plans for more growth.
At Othership, members can choose between three options: a free-flow session, designed to allow members to use the space however they want; classes, which alternate between saunas and cold plunges with group-led activities; and socials, imitating clubs without the alcohol in an effort to be present.
Co-founder Taylor said through Othership, he’s seen customers form new friend groups, propose to their partners in the sauna and find belonging with others while also fueling their own health.
Creating alcohol-free spaces was one of the Othership founders’ aims when creating the vision. Othership now hosts comedians, live musicians and more at its saunas to mimic similar spaces seen in big cities that are often associated with alcohol.
“There’s so much social media, which gives us the false perception that there’s social engagement and interaction, but so many of us have experienced when we’re doomscrolling, it almost even does the opposite,” Taylor said. “There’s a void in the wake of that social satiation that we all require as humans, so it’s that coming together and just being so real with one another that really creates a deep sense of belonging.”
Building community
Glo30 skincare studio.
Courtesy: Arleen Lamba
Wellness communities can form in other ways, too. Glo30, a membership studio founded 13 years ago with locations across the country, offers personalized skincare treatments for members every 30 days, creating a schedule aligned with other members to foster community.
“Community building is a lot about not just getting the results and [feeling] good, but also being able to have a commonality on their experiences and share what they feel,” Glo30’s founder and CEO Arleen Lamba told CNBC.
While urban cities like New York and Los Angeles have seen a boom in wellness clubs, Lamba said her more than 100 locations represent the in-between, in places like Texas, Arizona, North Carolina and more.
Every Glo30 appointment is scheduled on the hour in each location to create more opportunities for social connection, Lamba said.
“As people come into the studio, people are also leaving the studio, and we recognize that they recognize each other, they would actually make new friends,” she said, adding that especially post-pandemic, the company has seen a growing number of social groups form in the treatment rooms.
Lamba said she’s seen the craving for social connection increase with the rise of social media, but that creating community can often happen in untraditional places, like Glo30. At the same time, that social interaction isn’t as “overwhelming” as other places like parties or big group events, allowing for intimate socializing, she said.
In the past two years, Lamba said the number of Glo30’s franchise units in development has grown 67.5% as it sees more demand for its services.
The boom of third spaces goes beyond wellness, too. Exclusive restaurant memberships, gyms, creative spaces, social clubs and more are gaining more popularity as consumers search for ways to build community outside of their houses and offices.
At Glo30, Lamba said she’s seen every type of customer base at the company’s locations, from families to girl groups to couples.
“The third space is interesting because it creates a true connection,” she said. “We get to be witness to someone’s life — their highs, their lows, their middles — and we are the constant, and that, to me, is what the third space is about: No matter what kind of day you had out there, good or bad or medium, this space belongs to you. And when you come to this space, people will know you, see you, appreciate you and be glad you’re there.”
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