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Cracker Barrel responds to backlash over new logo and rebranding: ‘We could’ve done a better job’

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Cracker Barrel responds to backlash over new logo and rebranding: ‘We could’ve done a better job’


The new Cracker Barrel logo is seen on a menu inside the restaurant on Aug. 21, 2025 in Pembroke Pines, Florida.

Joe Raedle | Getty Images

Cracker Barrel Old Country Store on Monday issued a statement responding to the widespread backlash it faced last week over its rebranding and new logo.

“If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices,” the company wrote. “You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be.”

The new logo removes the image of the restaurant’s “Uncle Herschel” character leaning against a barrel that was prominently featured in the original, leaving behind just the words “Cracker Barrel” against the outline of a yellow barrel. The phrase “old country store” has also been removed.

The colors, which the company said were inspired by the restaurant’s eggs and biscuits, stayed close to the original.

Cracker Barrel’s old and new logo.

Courtesy: Cracker Barrel

Users on social media were quick to criticize the new logo, describing it as “generic,” “soulless” and “bland.”

Some conservatives also slammed the new logo, saying it took away the classic, American feel that has been so central to Cracker Barrel over the years.

Shares of Cracker Barrel fell 7% on Thursday as criticism mounted.

Cracker Barrel said Monday that while the rebranding has been making headlines, its focus remains “in the kitchen and on your plate.”

In the statement, Cracker Barrel said that Uncle Herschel will still be featured on the menu, as well as on road signs and in the country store.

“He’s not going anywhere — he’s family,” the statement read.

The company also addressed criticism about décor changes that have been put in place at some Cracker Barrel locations throughout the country, saying that its stores will still feature “rocking chairs on the porch, a warm fire in the hearth, peg games on the table, unique treasures in our gift shop, and vintage Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee.”

The restaurant chain reiterated to customers that its values haven’t changed.

“We know we won’t always get everything right the first time, but we’ll keep testing, learning, and listening to our guests and employees,” the restaurant said. “At the end of the day, our promise is simple: you’ll always find comfort, community, and country hospitality here at Cracker Barrel. Uncle Herschel wouldn’t have wanted it any other way.”



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Asian stocks today: Markets inch higher on US-Iran peace hopes; Nikkei jumps 2%, HSI adds 360 points – The Times of India

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Asian stocks today: Markets inch higher on US-Iran peace hopes; Nikkei jumps 2%, HSI adds 360 points – The Times of India


Asian stocks edged higher on Thursday, as investor sentiments were lifted by hopes of United States and Iran extending their ceasefire and moving a step closer to reopening the crucial Strait of Hormuz. The gains were led by Japan’s Nikkei, which was up 1,214 points or 2% to 59,348. In South Korea, Kospi jumped 1.7% to 6,195. Hang Seng Index of Hong Kong, followed the rally, adding, 360 points. Shanghai and Shenzhen were also trading in green, up 0.5% and 1%. Meanwhile, Singapore’s benchmark STI recorded a marginal dip, down 1 point as of 10:30 am IST.The broader rally across the region came after a strong session on Wall Street, where benchmark indices touched all-time highs. While S&P 500 closed above the 7,000 mark, Nasdaq ended higher than 24,000.Attention is pinned on diplomatic efforts to end the Middle East conflict, which is now nearing its seventh week. Officials from Washington and Tehran are expected to convene in Islamabad for a second round of talks, with both sides exploring a pathway to de-escalation.White House Press Secretary Karoline Leavitt said that further negotiations “would very likely” take place in the Pakistani capital. “Those discussions are being had,” she noted, adding that “we feel good about the prospects of a deal”.US Vice President JD Vance, who led the earlier round of negotiations, described the proposal on the table as a “grand bargain” aimed at ending the conflict.A Pakistani delegation has arrived in Tehran carrying a fresh communication from Washington, after US President Donald Trump indicated talks could restart this week. An Iranian foreign ministry spokesman said “several messages” had been exchanged through Islamabad since discussions concluded on Sunday.However, tensions have not eased entirely as Iran warned it could extend disruptions beyond the Gulf by shutting down the Red Sea and the Sea of Oman unless the United States removes a naval blockade imposed on its ports after last weekend’s failed negotiations.On the economic front, IMF Managing Director Kristalina Georgieva cautioned that “tough times ahead” could follow if the conflict continues and energy prices remain high, adding that inflation risks may begin to affect food costs.In commodities, oil prices remained largely unchanged and stayed below $100 per barrel, as traders continued to watch developments around the Strait of Hormuz, a crucial route for around a fifth of global oil and gas supplies that has effectively been closed by Iran.



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Pine Labs, Groww & more: Top stocks to watch on April 16 – The Times of India

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Pine Labs, Groww & more: Top stocks to watch on April 16 – The Times of India


Citigroup initiated its coverage of Pine Labs with a buy rating and a target price of Rs 235. Analysts said that India’s payments fintech is on a monetization improvement trajectory, with leading players increasingly entrenched in respective core areas of leadership. While product, services and distribution build-outs into comprehensive plays will continue across the fintech ecosystem, large players don’t face significant disruption risks owing to: Across-the-board profitability push; rising regulatory costs and compliance requirements; and stickiness borne out of integration into enterprise business workflows. Further, while consumer payments have seen flux in competitive positioning in the past decade, there have been relatively fewer changes in positioning and leadership within segments in merchant payments.BoFA Securities has initiated its coverage of Groww (Billionbrains Garage Ventures) with a buy rating and a target price of Rs 235. Analysts said Groww is well positioned to capitalize on India’s retail investing tailwinds and they expect compounded annual growth rate (CAGR) for revenue at 30% over FY26-FY28. The company produces best-in-class profitability with further upside from operating leverage. Analysts have valued Groww at 39x FY28E price-to-earnings. They, however, said that the near-term risks for the stock are a weak capital market performance and the expiry of the six-month lock-in of shares post-IPO.Elara Capital initiated its coverage of Jindal Saw with a buy rating and a target price of Rs 280. Analysts said earnings recovery is expected over FY27–FY28, driven by water, and oil & gas demand. The company’s order book is at an all-time high, indicating strong visibility. They also feel Jal Jeevan Mission spending revival to drive domestic pipe demand, while the global pipeline capex is supported by energy security concerns. Analysts also pointed out that exports are rising, with diversification reducing dependence on domestic capex. The company’s capacity expansion to support margins and operating leverage. They feel the stock’s valuations are attractive, with rerating potential driven by execution and growth.Jefferies has downgraded Indus Towers to underperform from buy with a target price cut to Rs 375 from Rs 530. Analysts downgrade the stock due to site-renewal risks bunched up over second half of 2026 (H2CY26) and first half of 2027 (H1CY27) which could impact revenues and growth. Elevated capex levels due to higher growth and maintenance capex which will impact earnings growth as well free cash flow and payouts. They cut Indus Towers’ revenue and profit after tax (PAT) estimates by 2-6% to factor renewal risks post which stock offers 3% EPS growth and a 4% yield. They said risks on growth outlook should weigh on re-rating potential too.Kotak Institutional Equities has a buy on Ujjivan SFB with a target price of Rs 72. Analysts said that the RBI has returned Ujjivan SFB’s application for a universal bank license, citing need for further loan portfolio diversification. While the outcome is clearly not favourable, the regulator has flagged no concerns relating to governance, compliance or operational soundness. Analysts said their investment thesis did not factor in any benefit from a potential transition to a universal bank. Hence, they maintained a buy but remained watchful of any sharp changes in asset mix strategy in response to RBI’s feedback.(Disclaimer: Recommendations and views on the stock market, other asset classes or personal finance management tips given by experts are their own. These opinions do not represent the views of The Times of India)



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China’s hits economic growth target despite Iran war disruption

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China’s hits economic growth target despite Iran war disruption



The better-than-expected GDP data comes as Asian countries have been hit hard by the impact of the conflict.



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