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European Commission ramps up pressure on Shein, Paris hearing set for December 5

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European Commission ramps up pressure on Shein, Paris hearing set for December 5


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Reuters

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November 26, 2025

The European Commission ramped up pressure on China’s Shein on Wednesday, saying the online platform might pose a “systemic risk” for consumers and demanding more information from the company after illegal items were found for sale on its marketplace.

Shein logo and their web shop are seen in this illustration taken, May 16, 2024 – REUTERS/Dado Ruvic/Illustration

Fast-fashion retailer Shein has been embroiled in scandal in France since the country’s consumer watchdog found childlike sex dolls and banned weapons for sale on its online marketplace, tainting the launch of its first permanent shop within Paris department store BHV.

“Following the sale of illegal products in France and several public reports, the Commission suspects that Shein’s system may pose a systemic risk for consumers across the entire European Union,” the European Commission said, adding it has made a formal request to Shein for more information under the Digital Services Act, an EU law governing online platforms. A Shein spokesperson said the company had received the request and was working to promptly address it.

The French government is pushing the Commission to open a formal investigation into Shein under the DSA, but it has so far stopped short of doing so. Separately on Wednesday, a Paris court delayed a hearing of the French government’s request to suspend Shein’s website in the country for three months. 

The hearing, meant to take place on Wednesday, was postponed to December 5 after a lawyer for the French state said Shein delayed sending its arguments until the last minute on Tuesday, making it impossible for the hearing to take place. A lawyer for Shein, Julia Bombardier, said: “We were ready to plead today, and we will be on December 5 too.”

Shein removed marketplace products- provided by third-party sellers- from its website in France on November 5 but the website, selling Shein’s own clothing range, is still accessible. The government aims to secure a three-month suspension of Shein’s website as a whole under an extraordinary judicial procedure as it pushes the company to tighten controls over the products it sells.

The government started the process on the day its BHV store opened. The Paris store, and five others set to open in regional department stores, are not expected to be impacted.

“We must bring an end to this online Wild West,” Serge Papin, France’s minister for small and medium-sized enterprises, said on the TF1 television network on Wednesday. “Shein has closed its marketplace but now we want them to give us the proof that what it will bring back to market is in line with our consumer codes.”

AliExpress and Joom could also be the subject of a judicial complaint, Papin added, after childlike sex dolls were also found for sale on those marketplaces. AliExpress banned a Chinese seller of the dolls after Reuters found the items for sale on the platform in the week after Paris prosecutors announced an investigation into it and Shein for disseminating images or representations of minors of a pornographic nature.

In a parliamentary hearing earlier on Wednesday Frédéric Merlin, chairman of BHV owner SGM, sought to distance himself from Shein’s marketplace and condemned the sale of childlike sex dolls, saying he had vetted all the Shein products sold in the BHV store. He called on lawmakers to tighten legislation on online platforms and make them responsible for products sold by third-party sellers.

© Thomson Reuters 2025 All rights reserved.



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ITA to continue till Advanced Framework Agreement ratified: EU, Chile

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ITA to continue till Advanced Framework Agreement ratified: EU, Chile



The European Union (EU) and Chile are committed to deepening their trade and investment relations under the Interim Trade Agreement (ITA), which came into force on February 1 and will remain in force until the new Advanced Framework Agreement has been fully ratified.

A review of the trade and sustainable development provisions of the ITA is under way.

EU high representative for foreign affairs and security policy Kaja Kallas recently met Chilean Minister of Foreign Affairs Alberto van Klaveren. Both co-chaired the first EU-Chile Joint Council under the Advanced Framework Agreement in Brussels.

The EU and Chile are committed to deepening their trade and investment relations under the Interim Trade Agreement, which came into force on February 1 and will remain in force until the new Advanced Framework Agreement has been fully ratified.
Both sides will continue to cooperate on ensuring reliable and sustainable supply chains, including through diversification and support to strategic investments.

The first EU-Chile Trade Council meeting was held under the new ITA, according to an EU release.

The EU is Chile’s third-largest trade partner and the top source of foreign direct investment (FDI).

Both sides will continue to cooperate on ensuring reliable and sustainable supply chains, including through diversification and support to strategic investments, a joint statement issued said.

Chile welcomed the interest of the EU in establishing a dialogue with the member countries of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). Both parties affirm their ambition to translate this dialogue into a shared agenda.

Both sides remain committed to ensuring the effective implementation of the Advanced Framework Agreement, and to achieving its full ratification.

The provisional application of the EU-Chile Advanced Framework Agreement began on June 1, 2025.

Fibre2Fashion News Desk (DS)



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Chanel debuts A$AP Rocky as ambassador, with Margaret Qualley teaser video

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Chanel debuts A$AP Rocky as ambassador, with Margaret Qualley teaser video


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November 30, 2025

Chanel has appointed A$AP Rocky as a new brand ambassador and debuted his tenure with a teaser video shot in New York co-starring Margaret Qualley.

Courtesy

The video appeared Sunday just 48 hours before Chanel’s couturier Michel Blazy will stage his debut collection of Métiers d’Art also in New York. It’s a unique line first created by Karl Lagerfeld that highlights the unique stable of artisans Chanel has assembled in such skills as embroidery, pleating, glove-making and costume jewelry.
 
Directed by Michel Gondry, the 2.49-minute short opens with the stars waking up in the bed of a walkup apartment in Williamsburg. Where, after a quick peck on her lover’s forehead, Qualley disappears into a tiny bathroom, before magically changing out of her blue nightie and reappearing in a red, white and blue houndstooth Chanel jacket, paired with pale blue pants, her hair in a chignon.

https://www.youtube.com/watch?v=live

Chanel

No sooner than she has disappeared, than A$AP leaps out of bed and descends the tenement building’s outside steel stairs and sets off on a mad dash after Qualley. This leads to him swimming under the Brooklyn Bridge, and running north through the Lower East Side, before finally catching up with Qualley at Astor Place station. All the action backed up my moody ambient music courtesy of Le Motel.
 
In between, the rapper and husband of Rihanna, manages to find time to stop in two discount stores to acquire pants and a blazer. Arriving just in time, to genuflect onto one knee, and hold out a small white Chanel box, containing one assumes a diamond engagement ring, at the station entrance. The sight of which leads the actress to leap into the air in paroxysm of joy, before the happy couple march arm and arm back into the subway.
 
And off one assumes to attend the Métiers d’Art show, which will be revealed on Tuesday, 8 p.m. NYC time.
 

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Canada’s Lululemon revamps commercial strategy with new global leader

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Canada’s Lululemon revamps commercial strategy with new global leader



lululemon athletica inc. (NASDAQ:LULU) announced that Celeste Burgoyne, President of the Americas and Global Guest Innovation, has decided to leave the company for a new opportunity outside of the industry. She will remain with lululemon until the end of December 2025 to ensure a smooth transition.

Ms. Burgoyne joined lululemon in 2006 and became the company’s first President in 2020. Throughout her tenure, she has assumed roles of increasing responsibility and led the North America business through periods of rapid growth and expansion.

Lululemon Athletica has announced that Celeste Burgoyne, president of the Americas and global guest innovation, will leave at the end of December 2025 after 19 years with the brand.
The company will consolidate regional leadership and has appointed André Maestrini as president and chief commercial officer, giving him global oversight of stores, regions, digital channels and commercial strategy.

“We are grateful for Celeste’s leadership and significant contributions to lululemon’s business and culture over the past 19 years. She has been instrumental in growing our footprint in the Americas, creating high-quality guest experiences, and mentoring our teams across the organization,” said Calvin McDonald, Chief Executive Officer, lululemon. “I deeply appreciate her partnership and friendship, and we wish her all the best in the future.”

“My time at lululemon has been both inspiring and rewarding beyond belief,” said Ms. Burgoyne. “I am so proud of what we have accomplished as an organization since I joined in 2006 and know the team will take the company to even greater heights in the years to come. I look forward to continuing to support the brand as a lifelong fan.”

In conjunction with this announcement, lululemon has made the decision to consolidate regional leadership across the company and appoint André Maestrini as President and Chief Commercial Officer, effective immediately. Mr. Maestrini will continue to report directly to Mr. McDonald.

In this newly created role, Mr. Maestrini will provide integrated oversight of all of lululemon’s regions, stores, and digital channels globally. He will also oversee lululemon’s global commercial strategy with a focus on continued market expansion, revenue generation, and accelerating best practice sharing, across all regions including North America.

Mr. Maestrini joined lululemon in 2021 as Executive Vice President of International. In his current role, he has overseen lululemon’s operations in EMEA, APAC, and China Mainland, and has helped to more than quadruple lululemon’s international revenues.

“André has demonstrated a proven ability to unlock opportunities, advance our global expansion, and deliver growth across multiple markets,” said Mr. McDonald. “Leveraging operational discipline, deep guest insights, and extensive brand-building experience, André is the ideal person to lead our business across all markets, including North America, as we remain focused on delivering value for our guests, employees, and shareholders.”

Before joining lululemon, Mr. Maestrini spent 14 years at adidas in various senior roles across the globe. During this time, he served in a number of General Manager positions where he helped grow the company’s global sports categories and regional markets. Prior to adidas, Mr. Maestrini held marketing roles at The Coca-Cola Company, Danone, and Kraft Jacobs Suchard.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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