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Finland’s Amer Sports returns back to profit; Q2 revenue rises 23%

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Finland’s Amer Sports returns back to profit; Q2 revenue rises 23%



Finnish sporting goods company Amer Sports has reported strong results for the second quarter (Q2) of 2025, with revenue rising 23 per cent year-over-year (YoY) to $1,236 million, or 22 per cent on a constant currency basis. Technical Apparel revenue grew 23 per cent to $509 million, supported by 15 per cent omni-comp growth, while Outdoor Performance surged 35 per cent to $414 million.

The gross margin improved by 270 basis points (bps) to 58.5 per cent, with adjusted gross margin at 58.7 per cent. The net income improved from a loss of $4 million to a profit of $18 million, translating to diluted EPS of $0.03, while adjusted net income rose 46 per cent to $36 million, or $0.06 per share.

Amer Sports has posted strong Q2 2025 results with revenue up 23 per cent to $1.24 billion and net income at $18 million versus a loss last year.
Technical Apparel and Outdoor Performance drove growth, boosting margins.
Full-year revenue is forecast to rise 20–21 per cent, with strong segment outlooks.
Wilson CEO Joe Dudy will step down, with CFO Andrew Page appointed interim CEO.

Selling, general and administrative (SG&A) expenses increased 23 per cent to $698 million, while adjusted SG&A rose 27 per cent to $677 million. Operating profit climbed 614 per cent to $44 million, while adjusted operating profit increased 130 per cent to $67 million, supported by $19 million in government grants, Amer Sports said in a press release.

The operating margin expanded 430 bps to 3.5 per cent, with adjusted operating margin up 260 bps to 5.5 per cent. By segment, adjusted operating margin stood at 13.9 per cent for Technical Apparel, and 5.1 per cent for Outdoor Performance.

“Amer Sports’ strong momentum continued in the second quarter, as our unique portfolio of premium technical brands continues to create white space and take share in sports and outdoor markets around the world,” said James Zheng, CEO at Amer Sports. “We remain confident in our ability to manage through higher tariffs and other near-term macro uncertainties, while also ensuring that we develop each of our unique brands for high quality, long duration growth. The recent Salomon footwear acceleration, Arc’teryx’s continued momentum, and steady results from our equipment franchises position us well for another strong performance in 2025 and beyond.”

For full-year 2025, Amer Sports expects adjusted revenue growth of 20–21 per cent YoY, supported by a 100-bps foreign exchange (FX) benefit, with gross margin around 57.5 per cent and operating margin between 11.8–12.2 per cent. Adjusted EPS is projected in the range of $0.77–0.82, based on 561 million shares. Technical Apparel and Outdoor Performance are both forecast to deliver revenue growth of 22–25 per cent, with segment margins of 21 per cent and 11–11.5 per cent respectively.

For the third quarter (Q3) of 2025, the company anticipates revenue growth of around 20 per cent, including a 150-bps FX tailwind. Gross margin is projected at 56.5 per cent and operating margin between 12–13 per cent. Net finance costs are expected at $30–35 million, with an effective tax rate of 28–30 per cent. Adjusted diluted EPS is forecast in the range of $0.2–0.22.

“The inflection of Salomon footwear adds a strong second leg of growth to Arc’teryx’s already exceptional sales and margin trajectory, significantly elevating the long-term value creation potential of our portfolio of premium sports and outdoor brands,” said Andrew Page, CFO at Amer Sports.

The company stated that Wilson President and CEO Joe Dudy will step down on August 31 to pursue new opportunities but remain an advisor until March 2026. CFO Andrew Page has been named interim President and CEO while retaining his Amer Sports role and leading the Ball & Racquet segment.

Fibre2Fashion News Desk (SG)



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Top Vietnamese, Chinese leaders hold talks on advancing cooperation

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Top Vietnamese, Chinese leaders hold talks on advancing cooperation



China and Vietnam are accelerating efforts to navigate bilateral trade towards a more balanced and sustainable course.

China will step up building a higher-level China-Vietnam community with a shared future that carries strategic significance, Chinese President Xi Jinping said while holding talks with visiting Vietnamese President To Lam.

China and Vietnam are accelerating efforts to navigate bilateral trade towards a more balanced and sustainable course.
President Xi Jinping recently held talks with visiting Vietnamese President To Lam.
During the visit, Vietnamese Minister of Industry and Trade Le Manh Hung called for a restructuring of production, trade and supply chains alongside stronger investment cooperation.

Xi said both countries should work together in their modernisation drive, accelerate the alignment of development strategies and prioritise infrastructure connectivity.

While meeting Chinese Minister of Commerce Wang Wentao during the state visit, Vietnamese Minister of Industry and Trade Le Manh Hung called for a restructuring of production, trade and supply chains alongside stronger investment cooperation.

Wang said both sides should focus on implementing the high-level common perceptions, including raising bilateral trade turnover to $500 billion in future.

Hung urged China to expand imports of Vietnamese goods, broaden the list of products eligible for tariff preferences and further open its market. He also called for the mutual recognition of quarantine results for agro-forestry-fishery products, facilitation of Vietnamese exports via cross-border e-commerce, and expansion of Vietnam’s trade promotion offices across Chinese localities, according to a Vietnamese news agency.

China will continue to support Vietnam in setting up additional trade promotion offices, following those already established in Chongqing, Hangzhou and Haikou, Wang responded.

China also expressed readiness to support Vietnam’s stronger exports through cross-border e-commerce, encouraging greater visibility of the Vietnam National Pavilion on Chinese e-commerce platforms beyond JD.com to better promote Vietnamese products to Chinese consumers.

China has consistently been Vietnam’s largest trading partner and second-largest export market, while Vietnam continues to be China’s biggest trading partner in the Association of Southeast Asian Nations (ASEAN).

Fibre2Fashion News Desk (DS)



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Hong Kong apparel imports stabilise after sharp dip last year

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Hong Kong apparel imports stabilise after sharp dip last year












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Burberry unveils High Summer 2026 lido-inspired campaign

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Burberry unveils High Summer 2026 lido-inspired campaign



Burberry presents the High Summer 2026 campaign: a film and portfolio of images capturing life at the lido, celebrating Britain’s culture of open-air pools that come alive with families, friends and neighbours every summer.

British actors Simone Ashley and Tom Blyth star alongside models Alva Claire, Babacar N’Doye and Sacha Quenby and a cast of synchronised swimmers and divers.

Burberry’s High Summer 2026 campaign captures Britain’s nostalgic lido culture through a sunlit film featuring Simone Ashley and Tom Blyth.
Blending heritage check with pastel tones, the collection spans swimwear, relaxed tailoring, raffia bags and lightweight layers, evoking effortless, poolside summer style.
Directed by Francis Plummer, the campaign reflects a warm, communal British summer mood.

The campaign film is directed by Francis Plummer and shot by photographer Ryan McGinley. The cameras move from loungers to diving boards, catching mid-air dives and friends stretched out in the hazy afternoon light. Before long, the best spots by the pool are claimed with a Burberry towel. Summer has begun. The film is underscored by the TONE remix of ‘Beating’ by Tirzah.

‘A lido holds a particular kind of nostalgia for the British. The moment the sun comes out, we make the most of the weather. We wanted to bring to life a warm summer’s day spent in and around the water’s edge with friends.’ said Daniel Lee Chief Creative Officer, Burberry.

Key styles

The High Summer 2026 collection features the Burberry Check in heritage-inspired sand beige and pastel shades of aubergine purple and cornflower blue.

The iconic Burberry Check bikini is the beach essential, alongside matching swimsuits and men’s swim shorts trimmed with check.

Poolside separates include tops, skirts and shirts cut from cotton voile, plus cover-up dresses woven with a tonal Burberry Check and deckchair-inspired stripes. Ruffled trims and ties at the neckline capture the floaty, effortless feel of the collection. Festival

tank tops in ribbed cotton jersey are trimmed with check straps, while looks are wrapped in lightweight wool silk scarves.

For men, collared shirts and shorts are tailored to relaxed lines and finished with fresh interpretations of the Burberry Check, from textural weaves to intricate embroidered designs. The co-ord set is crafted from lightweight cotton poplin printed with a playful seahorse pattern in honeysuckle pink.

The classic cotton piqué polo shirt comes in a spectrum of vivid and neutral colours. Burberry Check is subtly placed at the placket and trims the collar of T-shirts in soft cotton jersey.

Lightweight hooded jackets are ideal for cooler evenings and unexpected showers, the new-season designs woven in aubergine purple and cornflower blue check.

In shoes, the new Knight Runner sneakers offer a streamlined, low-profile shape for summer. Sandals are elevated in the form of the whipstitched leather Baez and check-trimmed suede Urchin styles, while Burberry Check slides and Pavilion sandals are made for the beach.

Lightweight Margate bags are handcrafted in Madagascar from locally sourced raffia palm leaves, dyed in signature sand beige Burberry Check. Accessories include crocheted bucket hats and wraparound sunglasses, designed to shield from the sun.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (JP)



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