Fashion
Germany’s Mytheresa net sales jump 11.5% in Q4, 8.9% in FY25
The gross profit margin expanded to 48.3 per cent, an improvement of 90 basis points (bps) compared with Q4 FY24. The adjusted EBITDA increased to €16.1 million, with margins improving to 6.5 per cent from 4.7 per cent.
LuxExperience BV has reported FY25 results with Mytheresa net sales up 11.5 per cent in Q4 to €248.9 million (~$291.2 million) and 8.9 per cent annually to €916.1 million (~$1.07 billion).
GMV rose 11.1 per cent in Q4 and 8.2 per cent for the year, while adjusted EBITDA more than doubled to €44.6 million.
The group advanced reorganisation post-YNAP acquisition and expects FY26 to be a transition year.
Customer economics were strong, with GMV per customer up 13 per cent and top customer GMV increasing 16.1 per cent compared with Q4 FY24. The average order value climbed 10 per cent to €773, while the US market contributed 20.6 per cent of total net sales following 9.7 per cent growth, LuxExperience said in a press release.
For the full fiscal, Mytheresa achieved net sales of €916.1 million (~$1.07 billion), up 8.9 per cent compared with FY24, while GMV grew 8.2 per cent to €988.5 million. The gross profit margin improved to 47 per cent, an increase of 130 basis points. Adjusted EBITDA more than doubled YoY to €44.6 million from €25.8 million, with profitability rising to 4.9 per cent from 3.1 per cent in FY24.
“I am extremely pleased with the results of our Mytheresa business. We have demonstrated clear operational and financial leadership in digital luxury. We have the expertise and track-record of achieving consistently profitable growth in digital luxury at LuxExperience,” said Michael Kliger, CEO at LuxExperience.
At the group level, LuxExperience nearly completed its reorganisation into a new operating model, initiating cost reduction measures, tech migration, and transformation of finance and HR functions, alongside partial workforce cuts at YNAP.
Mytheresa launched exclusive capsule collections with brands such as Dolce & Gabbana, Versace, and Bottega Veneta, while hosting premium customer events worldwide. At Net-A-Porter and MR Porter, new leadership teams were appointed to strengthen strategy. Meanwhile, Yoox and The Outnet began separating their business models from luxury operations, with dedicated leadership and streamlined functions in finance, HR, operations, and technology.
Looking ahead, LuxExperience expects FY26 to be a transition year, with GMV projected between €2.5 billion and €2.9 billion and an adjusted EBITDA margin ranging between -4 per cent and +1 per cent. Mytheresa is forecast to maintain its growth trajectory, while Net-A-Porter and Mr Porter may see slight GMV declines, and Yoox and The Outnet will continue restructuring efforts.
“LuxExperience is in a remarkable position to become the one and only destination for luxury enthusiasts worldwide, bringing together some of the most iconic brands in digital luxury retail. I am very pleased with the fast start of the group transformation to leverage the scale and scope for strong growth and profitability for the whole group,” added Kligner. “Medium-term we expect to reach €4 billion in net sales and an adjusted EBITDA margin of 7 per cent to 9 per cent. LuxExperience expects to generate significant value for our customers, brand partners, and shareholders going forward.”
Fibre2Fashion News Desk (SG)
China will step up building a higher-level China-Vietnam community with a shared future that carries strategic significance, Chinese President Xi Jinping said while holding talks with visiting Vietnamese President To Lam.
China and Vietnam are accelerating efforts to navigate bilateral trade towards a more balanced and sustainable course.
President Xi Jinping recently held talks with visiting Vietnamese President To Lam.
During the visit, Vietnamese Minister of Industry and Trade Le Manh Hung called for a restructuring of production, trade and supply chains alongside stronger investment cooperation.
Xi said both countries should work together in their modernisation drive, accelerate the alignment of development strategies and prioritise infrastructure connectivity.
While meeting Chinese Minister of Commerce Wang Wentao during the state visit, Vietnamese Minister of Industry and Trade Le Manh Hung called for a restructuring of production, trade and supply chains alongside stronger investment cooperation.
Wang said both sides should focus on implementing the high-level common perceptions, including raising bilateral trade turnover to $500 billion in future.
Hung urged China to expand imports of Vietnamese goods, broaden the list of products eligible for tariff preferences and further open its market. He also called for the mutual recognition of quarantine results for agro-forestry-fishery products, facilitation of Vietnamese exports via cross-border e-commerce, and expansion of Vietnam’s trade promotion offices across Chinese localities, according to a Vietnamese news agency.
China will continue to support Vietnam in setting up additional trade promotion offices, following those already established in Chongqing, Hangzhou and Haikou, Wang responded.
China also expressed readiness to support Vietnam’s stronger exports through cross-border e-commerce, encouraging greater visibility of the Vietnam National Pavilion on Chinese e-commerce platforms beyond JD.com to better promote Vietnamese products to Chinese consumers.
China has consistently been Vietnam’s largest trading partner and second-largest export market, while Vietnam continues to be China’s biggest trading partner in the Association of Southeast Asian Nations (ASEAN).
Fibre2Fashion News Desk (DS)
British actors Simone Ashley and Tom Blyth star alongside models Alva Claire, Babacar N’Doye and Sacha Quenby and a cast of synchronised swimmers and divers.
Burberry’s High Summer 2026 campaign captures Britain’s nostalgic lido culture through a sunlit film featuring Simone Ashley and Tom Blyth.
Blending heritage check with pastel tones, the collection spans swimwear, relaxed tailoring, raffia bags and lightweight layers, evoking effortless, poolside summer style.
Directed by Francis Plummer, the campaign reflects a warm, communal British summer mood.
The campaign film is directed by Francis Plummer and shot by photographer Ryan McGinley. The cameras move from loungers to diving boards, catching mid-air dives and friends stretched out in the hazy afternoon light. Before long, the best spots by the pool are claimed with a Burberry towel. Summer has begun. The film is underscored by the TONE remix of ‘Beating’ by Tirzah.
‘A lido holds a particular kind of nostalgia for the British. The moment the sun comes out, we make the most of the weather. We wanted to bring to life a warm summer’s day spent in and around the water’s edge with friends.’ said Daniel Lee Chief Creative Officer, Burberry.
Key styles
The High Summer 2026 collection features the Burberry Check in heritage-inspired sand beige and pastel shades of aubergine purple and cornflower blue.
The iconic Burberry Check bikini is the beach essential, alongside matching swimsuits and men’s swim shorts trimmed with check.
Poolside separates include tops, skirts and shirts cut from cotton voile, plus cover-up dresses woven with a tonal Burberry Check and deckchair-inspired stripes. Ruffled trims and ties at the neckline capture the floaty, effortless feel of the collection. Festival
tank tops in ribbed cotton jersey are trimmed with check straps, while looks are wrapped in lightweight wool silk scarves.
For men, collared shirts and shorts are tailored to relaxed lines and finished with fresh interpretations of the Burberry Check, from textural weaves to intricate embroidered designs. The co-ord set is crafted from lightweight cotton poplin printed with a playful seahorse pattern in honeysuckle pink.
The classic cotton piqué polo shirt comes in a spectrum of vivid and neutral colours. Burberry Check is subtly placed at the placket and trims the collar of T-shirts in soft cotton jersey.
Lightweight hooded jackets are ideal for cooler evenings and unexpected showers, the new-season designs woven in aubergine purple and cornflower blue check.
In shoes, the new Knight Runner sneakers offer a streamlined, low-profile shape for summer. Sandals are elevated in the form of the whipstitched leather Baez and check-trimmed suede Urchin styles, while Burberry Check slides and Pavilion sandals are made for the beach.
Lightweight Margate bags are handcrafted in Madagascar from locally sourced raffia palm leaves, dyed in signature sand beige Burberry Check. Accessories include crocheted bucket hats and wraparound sunglasses, designed to shield from the sun.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (JP)
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