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H&M launches first-ever concept store in Beverly Hills, California

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H&M launches first-ever concept store in Beverly Hills, California



H&M has opened its first-ever location in Beverly Hills, introducing a new concept store that brings the brand’s most fashion-forward expressions to one of the world’s style capitals.

Located at 370 North Beverly Drive, the space offers a curated selection of H&M’s most elevated womenswear, accessories, and special collections – including H&M Studio Holiday, an expressive line inspired by the bold glamour of the 1980s. The launch also marks the debut of H&M Pre-Loved in Los Angeles, the brand’s curated secondhand concept, presented through a partnership with local vintage icon Wasteland.

H&M has opened its first Beverly Hills location at 370 North Beverly Drive, introducing a new concept focused on elevated womenswear, accessories, and special collections like H&M Studio Holiday.
The space also debuts H&M Pre-Loved in Los Angeles in partnership with vintage icon Wasteland.
With tech-enabled features and an artful interior, the store will also host cultural events and collaborations.

Developed by H&M’s in-house architecture team, the space blends Scandinavian minimalism with California’s Art Deco heritage. Original architectural details, including an open wood ceiling, stucco-textured walls, and travertine stone accents, create an artful, gallery-like environment designed for discovery. Behind the scenes, tech-enabled features such as RFID-supported systems, mobile checkout, and digital inspiration screens elevate the in-store experience, making it seamless and inspiring.

“With this new concept store in Beverly Hills, we’ve?created more than a destination — we’ve?created an experience.?With a curated assortment and elevated interior features, and introducing our pre-loved concept, the store is a space where fashion is playful, personal and connected to culture.” Jörgen Andersson, Chief Creative Officer, H&M.

To celebrate the opening, H&M hosted a launch event attended by Amelia Gray, Delilah Belle, and Julez Smith, stars of the brand’s Los Angeles campaign. The space will continue to serve as a creative hub for future events and collaborations, further embedding H&M into the cultural fabric of the city. 

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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Removing NTBs could boost trade with US: Bangladesh commerce minister

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Removing NTBs could boost trade with US: Bangladesh commerce minister



Reducing unnecessary complexities and doing away with selected non-tariff barriers (NTBs) could significantly boost US investment in Bangladesh and enhance the country’s appeal as a foreign investment destination, according to Commerce, Industry, and Textiles & Jute Minister Khandakar Abdul Muktadir.

Addressing these issues would also facilitate Bangladesh’s greater access to US development assistance and financing programmes, he said after meeting US Assistant Secretary of State for South and Central Asian Affairs S Paul Kapur in Dhaka.

Cutting unnecessary complexities and eliminating selected non-tariff barriers could significantly boost US investment in Bangladesh and enhance the country’s appeal as a foreign investment destination, according to Commerce, Industry, and Textiles & Jute Minister Khandakar Abdul Muktadir.
Addressing these would also facilitate greater access to US development assistance and financing programmes, he said.

The meeting focused on strengthening bilateral trade ties, expanding investment into new sectors, improving digital infrastructure and deepening overall trade and investment cooperation.

Certain procedural and policy-related bottlenecks continue to affect the investment climate, the minister observed.

Fibre2Fashion News Desk (DS)



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Canada & EU push to modernise trade deal amid global shifts

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Canada & EU push to modernise trade deal amid global shifts



Canada and the European Union (EU) have agreed to modernise the Comprehensive Economic and Trade Agreement (CETA) and launch negotiations on a digital trade agreement, a move aimed at strengthening economic ties and expanding cooperation in emerging sectors.

The announcement was made during a summit in Brussels, where leaders from both sides emphasised the need to deepen transatlantic trade amid global economic uncertainty and shifting geopolitical dynamics.

Canada and the EU have agreed to modernise the Comprehensive Economic and Trade Agreement (CETA) following a summit in Brussels.
It aims to reduce trade barriers, support SMEs while expanding co-operation in digital services and cross-border data flows.
Leaders including Ursula von der Leyen said it will strengthen economic resilience, diversify trade partnerships and secure supply chains.

The initiative seeks to update the 2017 free trade deal by reducing remaining non-tariff barriers, improving regulatory co-ordination and creating clearer investment dispute mechanisms, particularly to support small and medium-sized enterprises.

Canadian Prime Minister Mark Carney has set a target of doubling Canada’s non-US trade within the next decade, positioning Europe as a key partner in achieving that goal. According to Canada’s Trade Minister Maninder Sidhu, the effort aligns with the country’s broader strategy to diversify trade beyond its largest partner, the United States, which currently accounts for nearly 70 per cent of Canadian exports and leaves the country vulnerable to shifts in American trade policy.

The agreement also launches talks on a digital trade framework covering data flows, cybersecurity, artificial intelligence regulation and digital services.

Maros Sefcovic, the EU’s Commissioner for Trade and Economic Security, said the initiative reflects the growing importance of digital commerce, noting that more than 40 per cent of EU-Canada services trade is already delivered digitally.

European Commission President Ursula von der Leyen highlighted that the partnership would support sustainable development, innovation and secure supply chains, particularly in areas such as rare minerals, clean energy and advanced technologies.

The modernisation effort underscores both partners’ commitment to strengthening economic resilience, promoting sustainable trade practices and deepening cooperation in the digital era.

Fibre2Fashion News Desk (CG)



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South Korea’s apparel imports slightly lower at $1 billion in January

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South Korea’s apparel imports slightly lower at  billion in January



Imports of knitted apparel and clothing accessories (Chapter **) were valued at $***.*** million in January ****, slightly lower than $***.*** million a year earlier. The imports of non-knitted apparel and clothing accessories (Chapter **) totalled $***.*** million, down *.** per cent from $***.*** million in January ****.

South Korea typically exports fabrics and textile materials while importing readymade garments. During January ****, exports of man-made filaments, strips and similar materials (Chapter **) were valued at $***.*** million, down *.** per cent from $***.*** million a year earlier. Exports of knitted or crocheted fabrics (Chapter **) reached $***.*** million, easing *.** per cent from $***.*** million.



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