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Holiday 2025 season sparks festive fashion campaigns from Prada, Coach, Mulberry and more

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Holiday 2025 season sparks festive fashion campaigns from Prada, Coach, Mulberry and more


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November 9, 2025

’Tis the season for holiday campaigns, and luxury fashion’s frontrunners are embracing togetherness, nostalgia, and a touch of winter fantasy for Holiday 2025. From Prada’s automobile winter journey to Mulberry’s British celebration, here’s how the industry’s biggest names are making the season shine.

Mulberry 

Mulberry Holiday 2025. – Mulberry

Mulberry returns to its British roots with a festive campaign, entitled “Here We Go Round the Mulberry Tree”. In a series of documentary-style videos and stills, the campaign stars Penelope Tree and Cora Corré in a joyful gathering beneath the Mulberry Tree, spotlighting new season styles like the Lennox, Mini Heritage Bayswater, and reimagined Roxanne bags.

Prada

Prada Holiday 2025.
Prada Holiday 2025. – Prada

Prada’s cinematic holiday campaign, captured by Glen Luchford, follows Maya Hawke, Damson Idris, Letitia Wright, Louis Partridge, and Li Xian on an automobile winter journey. Stills celebrate the holiday period as time of kinship and sharing, while the accompanying films capture the cast sharing personal stories of their holiday memories.

Coach

Coach Holiday 2025.
Coach Holiday 2025. – Coach

Coach’s new holiday campaign stars Elle Fanning, Charles Melton, Kōki, Soyeon, Griff, and Ravyn Lenae, boldly pursuing new adventures with their Coach bags as trusted companions. Captured by photographer and director Dan Beleiu, the campaign highlights a range of bags including the iconic Tabby bag, in both the classic shape as well as new, softer silhouettes, the Empire, Brooklyn, and the new Mott Messenger, from the brand’s New York family of bags. 

Boss

Boss Holiday 2025.
Boss Holiday 2025. – Boss

The Boss Holiday campaign for 2025, stars TikToker Khaby Lame and model Amelia Gray, with creative direction from Trey Laird and the agency Team Laird. In the campaign’s hero video, Lame and Gray explore a gilded world full of stylish gifts and holiday surprises while bundled up in clothes and accessories from the Boss x Steiff collaboration. Singer-songwriter Khalid also joins in the festivities, providing a playful narration. 

Ferragamo

Ferragamo Holiday 2025
Ferragamo Holiday 2025 – Ferragamo

Ferragamo’s holiday campaign revisits moments of nostalgia and family togetherness through a series of short films and images. It showcases two key moments: the art of gifting and the joy of dressing up, each of which showcase Ferragamo’s artisan-crafted shoes, bags, accessories, silk scarves, and ties.

Tommy Hilfiger

Tommy Hilfiger Holiday 2025.
Tommy Hilfiger Holiday 2025. – Tommy Hilfiger

Tommy Hilfiger captures the Holiday season in full swing with K-pop icon Jisoo fronting the campaign. Plush textures, bold colours, and classic Americana prep are reimagined for modern celebrations. In true Tommy spirit, the Holiday 2025 campaign will be brought to life with activations in key cities worldwide. 

Max Mara

Max Mara Holiday 2025.
Max Mara Holiday 2025. – Max Mara

Max Mara transforms its camel-hued world into a snow-dusted reverie of softness and sophistication. Its holiday campaign spotlights icons like the 101801 Icon Coat, Olimpia Jacket and the Whitney Bag, as snow gently envelops the scene, evoking timeless elegance and the ritual of slowing down during the festive season.

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Fashion

South Indian cotton yarn under pressure on weak demand

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South Indian cotton yarn under pressure on weak demand



In the Mumbai market, cotton yarn prices remained unchanged as the loom sector slowed production. Although spinning mills are looking to raise their selling rates, they have not found sufficient demand. A Mumbai-based trader told Fibre*Fashion, “Power and auto looms are facing limited fabric buying from the garment industry. Export prospects are still unclear. Domestic demand is also insufficient to support any price rise. Mills are comfortable with falling cotton prices, while buyers remain silent on yarn purchases.”

In Mumbai, ** carded yarn of warp and weft varieties were traded at ****;*,****,*** (~$**.****.**) and ****;*,****,*** per * kg (~$**.****.**) (excluding GST), respectively. Other prices include ** combed warp at ****;****** (~$*.***.**) per kg, ** carded weft at ****;*,****,*** (~$**.****.** per *.* kg, **/** carded warp at ****;****** (~$*.***.**) per kg, **/** carded warp at ****;****** (~$*.***.**) per kg and **/** combed warp at ****;****** (~$*.***.**) per kg, according to trade sources.



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Bangladesh–US tariff deal may have limited impact on India

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Bangladesh–US tariff deal may have limited impact on India



The proposed Bangladesh–US trade understanding, which could allow near zero-tariff access for Bangladeshi garments to the American market subject to specific riders, has triggered debate within India’s textile and apparel industry. The real gains from zero tariffs may be limited due to high freight costs, longer lead times, and insufficient capacity in Bangladesh’s spinning and weaving/knitting sectors.

Bangladesh is already among the top suppliers of apparel to the US, particularly in basic knit and woven categories such as T-shirts, trousers and sweaters. A tariff advantage, even if modest, could sharpen its price competitiveness in high-volume, price-sensitive segments dominated by mass retailers.

The proposed Bangladesh–US trade understanding offering near zero-tariff access for garments has sparked debate in India’s textile sector.
While Bangladesh may gain a price edge in basic apparel, industry leaders believe the effective advantage could be limited to 2–3 per cent due to raw material dependence, capacity constraints and logistics costs.

However, Indian industry leaders argue that the net gain for Bangladesh may be restricted to around 2–3 per cent in effective competitiveness. They point to structural constraints, including Bangladesh’s heavy reliance on imported raw materials. A significant share of its fabric and yarn requirements is sourced from China and India, limiting flexibility in rules-of-origin compliance if strict value-addition conditions are attached to the deal.

Capacity limitations in spinning, weaving and man-made fibre processing are also seen as bottlenecks. While Bangladesh has built scale in garmenting, its upstream integration remains narrower than India’s diversified fibre-to-fashion base. Indian exporters emphasise that integrated supply chains offer advantages in speed, customisation and smaller batch production.

Logistics and lead times may further temper expectations. Distance from major US ports, coupled with infrastructure pressures and global shipping volatility, could offset part of the tariff benefit. In contrast, Indian suppliers have been investing in port connectivity, digital compliance systems and flexible production models to strengthen reliability.

Industry representatives also highlight that US buyers are increasingly factoring in sustainability, traceability and geopolitical risk. India’s growing adoption of renewable energy in textile clusters, compliance with global standards and broader product depth may help it retain strategic sourcing partnerships.

While some diversion of orders in basic categories cannot be ruled out, exporters believe the overall impact will be incremental rather than disruptive. The consensus view is that tariff preference alone is unlikely to override considerations of scale, compliance, diversification and long-term supply-chain resilience.

Fibre2Fashion News Desk (KUL)



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US lawmakers introduce Last Sale Valuation Act to end customs loophole

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US lawmakers introduce Last Sale Valuation Act to end customs loophole



United States (US) Senator Bill Cassidy, along with Senator Sheldon Whitehouse, have introduced the ‘Last Sale Valuation Act,’ legislation aimed at closing a long-standing customs loophole that allows importers to underpay duties by declaring goods at artificially low values. The act would require tariffs to be assessed on the final sale value of imported goods rather than earlier transactions in complex overseas supply chains.

“This bill protects Louisiana workers and American businesses, ensuring loopholes don’t hold them back,” Dr Cassidy said in a press release.

US Senators Bill Cassidy and Sheldon Whitehouse have introduced the Last Sale Valuation Act to close the ‘first sale’ customs loophole that lets importers underpay duties.
The bipartisan bill would base tariffs on final sale values, strengthen US Customs enforcement and curb duty evasion.
Supporters say it will protect American manufacturers, workers and federal revenue.

If passed, the bipartisan measure would grant clearer enforcement authority to US Customs and Border Protection (CBP), streamline valuation reviews and reduce disputes over documentation, while curbing mis-invoicing and related-party pricing schemes linked to tariff evasion and illicit financial activity.

The legislation has drawn support from the American Compass, the Coalition for a Prosperous America and the Southern Shrimp Alliance.

“Cassidy’s ‘Last Sale Valuation Act’ strengthens customs valuation by assessing duties on the final transaction value of goods entering the US,” said Mark A DiPlacido, senior political economist at the American Compass, adding that closing the judicially created ‘first sale’ loophole would reduce duty evasion, simplify enforcement and increase customs revenue.

Jon Toomey, president of the Coalition for a Prosperous America, said the bill is “an important first step in restoring customs integrity,” ensuring duties are paid on the true commercial value of imported goods and helping level the playing field for American manufacturers and workers.

Fibre2Fashion News Desk (CG)



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