Business
How to avoid buying fakes on Walmart, Amazon and other online marketplaces
As more consumers prioritize convenience and value over brand loyalty, experts say they’re turning to online marketplaces more than ever to buy the things they need, raising the risk they could inadvertently purchase a fake product.
While fake goods have exchanged hands in informal markets since ancient times, the growth of online marketplaces has contributed to the rise in counterfeits because of how easy online shopping and selling have become. A CNBC investigation of Walmart‘s marketplace published Friday uncovered dozens of third-party sellers who had stolen the identity of another business, and some of them were offering fake health and beauty products.
After CNBC shared its reporting with Walmart, the company began tightening its vetting process for some products and sellers and said it has a “zero-tolerance policy for prohibited or noncompliant products.”
Serene Lee | SOPA Images | Lightrocket | Getty Images
Between 2020 and 2024, e-commerce as a percentage of overall U.S. retail sales reached record highs, and goods seized for intellectual property violations more than doubled during that general time period, according to U.S. Customs and Border Protection.
When shopping on online marketplaces, consumers need to be “very careful” to avoid inadvertently purchasing fakes, said Megan Carpenter, the dean and professor of intellectual property law at the University of New Hampshire’s Franklin Pierce School of Law.
“You’re purchasing from sellers, distributors, manufacturers that are all over the world with the push of a button,” said Carpenter, who previously practiced intellectual property law. “Sometimes you hear the phrase, ‘buy cheap, buy twice,’ but there are also big safety and danger issues” that come from purchasing fakes online, she said.
Counterfeit products have been endemic to third-party marketplaces for as long as they have existed, but it is difficult to quantify just how common they are. While longtime marketplace operators have made numerous policy changes over the years to crack down on fakes, the nature of the platforms makes it difficult to eradicate counterfeits altogether. Amazon said it has taken steps to address fakes on its platform, and is “proud of the progress” it has made in preventing counterfeits. Walmart added in its statement to CNBC that customers who are not satisfied with an item can return it for a full refund.
To ensure consumers are getting the real thing, here are a few guidelines experts said people should follow when shopping on online marketplaces.
Research the seller
Plenty of brands sell their products directly to consumers through online marketplaces. If the company that makes the item is the one that’s also selling it, experts said that’s always a consumer’s best bet when shopping on online platforms.
If the seller offering the item is not the brand, consumers should research the business to make sure it is legitimate.
In the past, the name or business information of a third-party seller offering a product wasn’t always clear. But the Inform Consumers Act, a law that took effect in 2023, now requires platforms to publish that information for certain sellers.
When shopping on marketplaces like Walmart and Amazon, consumers can see the name of the seller offering the product on the right-hand side of the page. When they click the business name, they can typically see more information, such as its address, phone number and some information about what it does.
The seller’s page will offer a host of clues to consumers. Shoppers can typically see where the business is based, go over its catalog of items and read the reviews it has received. If other shoppers have left reviews saying the business sold fake products, that’s a good sign that consumers should find another seller or other place to purchase the goods.
Shoppers should also check the address of the business. For example, if the seller is offering beauty products and the address either doesn’t exist or goes back to a car repair shop, that’s a red flag.
The name of the business matters, too, said Kari Kammel, the director of the Center for Anti-Counterfeiting and Product Protection at Michigan State University.
“For example, if you’re buying toys online, and the seller is called, you know, cheap kitchen utensils shop, there’s a discrepancy there, right?” she said. “So it can be a red flag.”
If it’s not immediately obvious if the brand is selling the item, a quick Google search will typically reveal whether the marketplace seller is an authorized distributor of the product. Many brands publish information about resellers on their websites.
When shopping for health and beauty items, the kinds of products that go in or on someone’s body, consumers should only buy directly from the brand or one of its authorized distributors to make sure they are getting genuine products, experts said.
“With any of these counterfeits, you’re gambling, right? You may get one that doesn’t cause any harm, but maybe it just won’t last as long, if you’re lucky,” said Kammel. “On the flip side, you may get something that just totally fails in what would be a normal quality or safety inspection from a legitimate company, and can cause serious harm.”
Plenty of the stuff sold on online marketplaces is considered first party, meaning the platform owns and distributes the products themselves on a wholesale basis. If consumers see “sold and shipped by Amazon” or “sold and shipped by Walmart” they can feel comfortable purchasing the item, regardless of the category, experts said.
Question the price
When shopping on online marketplaces, consumers should keep in mind the old adage: “If it looks too good to be true, it probably is.”
If a shopper sees a luxury beauty cream that’s being sold at a 91% discount from its typical retail price, as CNBC found during its investigation into Walmart’s marketplace, that’s a major red flag that the item could be counterfeit.
“One of the strongest hooks to get people to buy these counterfeit products, of course, is price,” said Saleem Alhabash, the associate director of research at Michigan State’s Center for Anti-Counterfeiting and Product Protection. “Making it sound like it’s too good of a deal to pass along.”
Sometimes, the products that third-party sellers are offering are discounted because they were purchased from liquidators or during a promotion directly from a retailer or brand. In those cases, the price reduction will usually be more modest and the item’s cost will be closer to the typical selling price, experts said.
Still, counterfeiters are getting more savvy and are using market data to price their products, Alhabash said. Sometimes, fake goods can be priced nearly identically to the typical selling cost, he said.
Packaging
When consumers buy from third-party sellers on online marketplaces and still aren’t sure if they’ve purchased a legitimate item, the product’s packaging can also offer clues once it arrives.
“Take a second to just look at it and see if it looks right,” said Kammel. “If they get it, and it’s a product they’ve used before and they still have the old packaging of the product, just do a quick side by side.”
A misspelling on a bottle of counterfeit Immuno 150 supplements purchased from Walmart.com.
CNBC
Sometimes, packaging could look different because the manufacturer changed it. In other cases, red flags like typos on the box could indicate the product is counterfeit. If the brand hasn’t changed the packaging, check to see if the design and size of the packaging is the same as what’s sold in stores.
When in doubt, consumers can always call the brand to make sure.
What to do if you buy a fake product
If a shopper buys something they believe is fake, they should stop using it immediately and report it to the platform they purchased it from, said Kammel. Here are a few other steps Kammel said shoppers should take:
- If you’re having a physical reaction to the product, seek medical attention to avoid further harm.
- Try reporting it to a government office for investigation, such as the state attorney general or the FBI’s Internet Crime Complaint Center.
- Document the seller’s information, including their name, business address and phone number.
- Log other evidence, including the transaction receipt, the link to the listing, and pictures of the packaging and the product.
- Consider reporting it to the brand to let them know what happened.
Business
Four ports under construction in Andhra Pradesh, Centre tells Lok Sabha – The Times of India
The Centre is pushing port-led infrastructure expansion in Andhra Pradesh, with four ports currently under construction, even as it steps up nationwide port modernisation and efficiency measures.As per information shared on Friday in Parliament, the ports under construction in Andhra Pradesh are Mulapeta Port (formerly Bhavanapadu Port) in Srikakulam district, Machilipatnam Port in Krishna district, Ramayapatnam Port in SPSR Nellore district, and Kakinada SEZ Port in Kakinada district.The government said it is undertaking measures such as mechanisation of berths and terminals, digitalisation and logistics integration, new berth construction, capital dredging for larger vessels, and connectivity upgrades across road, rail and waterways.It has also rolled out initiatives including elimination of manual forms, direct port delivery and entry, container scanners, e-delivery of documents and payments, RFID-based gate automation and Maritime Single Window platform SagarSetu 2.0 to cut vessel turnaround time.Two new ports — Vadhavan Port in Maharashtra and Galathea Bay Port in Andaman and Nicobar Islands — have been notified as major ports. At present, 12 major ports operate under the central government, while 68 other-than-major ports are under state governments.Under the Sagarmala scheme, financial assistance is provided across five pillars including port modernisation, connectivity, port-led industrialisation, coastal community development and inland water transport.The government has also launched HaritSagar green port guidelines, the Green Tug Transition Programme (GTTP), and the Cruise Bharat Mission to promote sustainability and cruise tourism.The information was given by Union Minister of Ports, Shipping and Waterways Sarbananda Sonowal in a written reply to the Lok Sabha.At present, 12 major ports operate under the administrative control of the central government, while 68 operational other-than-major ports are under state governments.The government said it has launched multiple national programmes for port development, expansion and upgradation. Under the Sagarmala scheme, financial assistance is provided under five pillars — port modernisation, port connectivity, port-led industrialisation, coastal community development, and coastal shipping and inland water transport.Green and sustainability-linked initiatives have also been introduced. The government has launched HaritSagar green port guidelines to promote environment-friendly port ecosystems and initiated the Green Tug Transition Programme (GTTP) to shift harbour tugs towards greener fuel alternatives.Further, the Cruise Bharat Mission has been launched to prioritise cruise tourism development across the country.
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Anthropic’s AI tools have triggered a sharp decline in Indian IT stocks like TCS, Infosys, Wipro, eroding Rs 3,11,873 crore in market value.
Anthropic’s valuation surpassed combined value of total IT firms in India
The entire Information Technology (IT) industry in India is battering with the existential threat, which comes on the heels of rising generative AI, posing doubts over the viability of their business model.
Stocks of the IT industries, including Tata Consultancy Services (TCS), Infosys, Wipro, etc., hit brutally over the past week. This was triggered with the launch of new AI tools by Anthropic’s Claude for Cowork, which is like an office teammate helping the user to do tasks such as file sorting, reading legal drafts, etc.
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Anthropic’s phenomenal valuation rise has surpassed the combined value of India’s top IT firms. Standing at a valuation of $380 billion, the US-based AI company has eclipsed India’s Nifty IT index, whose market cap was at $296.4 billion by the time of writing this report.
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This week alone, TCS, Infosys and HCL Technologies dragged 9-11 per cent.
The sharp correction has wiped out substantial investor wealth. Based on intraday lows, the combined market capitalisation of the top five domestic IT companies has eroded by nearly Rs 3,11,873 crore this week.
TCS emerged as the biggest laggard, losing Rs 1,28,800 crore in market value, with its market capitalisation slipping to Rs 9,35,253 crore. The fall also pushed it to the fifth-most valued listed company from the fourth position.
Infosys has seen its market capitalisation shrink by Rs 91,431 crore following a 15 per cent decline this week. HCL Technologies has lost Rs 53,647 crore in market value over the past five trading sessions. Wipro and Tech Mahindra have also recorded declines, with their market capitalisations falling by Rs 22,762 crore and Rs 15,233 crore, respectively, during the same period.
| Company Name | Mcap ($Billion) |
| Tata Consultancy Services | 107.4 |
| Infosys | 61.2 |
| HCL Technologies | 43.6 |
| Wipro | 24.8 |
| Tech Mahindra | 16.6 |
| LTIMindtree | 16.7 |
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| Oracle Financial Services Soft | 6.4 |
| Coforge | 5 |
| Mphasis | 5.2 |
| Total | 296.4 |
Source: Bloomberg
Anthropic’s Recent Funding Round
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February 14, 2026, 09:15 IST
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IndiGo, the country’s largest airline is set to go on a hiring spree, bringing over 1,000 pilots on board. This comes after the aviation giant faced massive operational disruption last December, when the company was forced to cancel more than 5,000 flights within seven days.The fresh intake will span trainee first officers, senior first officers and commanders. A recruitment notice shows the carrier is also ready to accept applicants without time on the Airbus A320, the workhorse aircraft across its network, ET reported.Under the updated framework, the number of landings permitted between 12 am and 6 am has been limited, while the mandatory weekly rest period for pilots has gone up.A review carried out by the irectorate General of Civil Aviation concluded that the airline had neither hired in line with the new rules nor accelerated its training capacity. This, the probe noted, resulted in pilots being stretched through repeated reassignments, lengthier duty spans and greater use of deadheading, in which crew are moved as passengers to operate flights elsewhere.
Stepping up expansion
A senior official, as cited by ET, maintained that IndiGo is now lining up a steady supply of cockpit crew to keep pace with rapid aircraft additions. The airline’s in-house system is currently upgrading about 20–25 first officers to captain each month. Now, alongside hiring, the carrier has begun adjusting its network planning to create more breathing space in daily operations. From almost no buffer in December, the margin has been raised to 3% this month. Standby crew availability has also been lifted to a minimum of 15%.Fleet expansion is continuing at a brisk rate, with roughly four aircraft joining the airline every month on average.Training remains a long lead activity. Trainee first officers require around six months before they are cleared to operate, while promotion to captaincy demands at least 1,500 hours of flying, though airlines may prescribe stricter benchmarks.While the regulator’s baseline requirement is three sets of pilots per aircraft, including one captain and one first officer, IndiGo’s intense utilisation levels push its need to well over twice that figure.Figures placed during the inquiry into the December episode showed the airline needed 2,422 captains but had 2,357.
DGCA findings
After the disruption, the watchdog stepped in with temporary relaxations, suspending night-duty restriction rules until February 10.In its assessment, the DGCA said there was an overriding focus on maximising utilisation of crew, aircraft, and network resources, which significantly reduced roster buffer margins.The Directorate General of Civil Aviation said that the airline structured its crew schedules to extract the longest possible duty hours, leaning heavily on deadheading, tail swaps and stretched work patterns while leaving very little room for recovery. It noted that such planning weakened roster integrity and hurt operational resilience.
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