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Hulu hires Google marketing veteran Kelly Campbell as CMO

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Hulu hires Google marketing veteran Kelly Campbell as CMO
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NASA Wants to Put Nuclear Reactors on the Moon

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NASA Wants to Put Nuclear Reactors on the Moon


Having demonstrated that it has the operational capability to transport humans safely to the moon and back, the United States is moving on to its next major aim: It wants nuclear reactors in orbit and on the lunar surface by 2030. For such a feat, the National Aeronautics and Space Administration will have to work in conjunction with the Department of Defense and the Department of Energy.

In a post on X, the White House Office of Science and Technology Policy (OSTP) unveiled a document with new guidelines for federal agencies to establish the space nuclear technology road map for the coming years. This, they say, will ensure “US space superiority.”

At present, space instruments use solar power to operate. However, this is considered impractical for more complex purposes. Although technically there is always sunlight, the power is intermittent and almost always requires bulky batteries to store it.

Reactors produce fairly continuous energy for years through nuclear fission. They can also be used for so-called nuclear electric propulsion. Continuous output makes them the most viable option for lunar base subsistence, but they can also allow spacecraft to undertake long or complex missions without worrying about depleting a limited supply of chemical fuel.

Nuclear technology, in short, makes it possible to go farther, with more payload, for longer, and with fewer constraints.

According to the memorandum, the US goal is to put a medium-power reactor in orbit by 2028, with a variant designed for nuclear electric propulsion, and a first functional large reactor on the surface of the moon by 2030. To achieve this, both NASA and the Pentagon will develop energy technologies in parallel, using the current strategy of competition among contractors.

The reactors will have to be modular and scalable, and will have to include applications for both future life on the moon and space propulsion. For its part, the DOE will have to ensure that these projects have the fuel, infrastructure, and safety features necessary to achieve their objectives. In addition, the agency will evaluate whether the industry has the capacity to produce up to four reactors in five years.

The plan contemplates technologies that produce at least 20 kilowatts of electricity (kWe) for three years in orbit and at least five years on the lunar surface. In the meantime, they should have a design capable of raising power to 100 kWe. The first designs should arrive within a year.

Finally, the order tasks the OSTP with creating a road map for the initiative, noting obstacles and recommendations for addressing them.

“Nuclear power in space will give us the sustained electricity, heating, and propulsion essential to a permanent presence on the moon, Mars, and beyond,” OSTP posted. For his part, NASA administrator Jared Isaacman posted, “The time has come for America to get underway on nuclear power in space.” The message was followed by an emoji of a US flag.

The plan provides a common framework for each agency to work within. In the background, the race for space infrastructure is evidence of technological competition with China, which is also seeking advanced energy capabilities for the moon.

This story originally appeared in WIRED en Español and has been translated from Spanish.



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AI Could Democratize One of Tech’s Most Valuable Resources

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AI Could Democratize One of Tech’s Most Valuable Resources


Nvidia is the undisputed king of AI chips. But thanks to the AI it helped build, the champ could soon face growing competition.

Modern AI runs on Nvidia designs, a dynamic that has propelled the company to a market cap of well over $4 trillion. Each new generation of Nvidia chip allows companies to train more powerful AI models using hundreds or thousands of processors networked together inside vast data centers. One reason for Nvidia’s success is that it provides software to help program each new generation of chip. That may soon not be such a differentiated skill.

A startup called Wafer is training AI models to do one of the most difficult and important jobs in AI—optimizing code so that it runs as efficiently as possible on a particular silicon chip.

Emilio Andere, cofounder and CEO of Wafer, says the company performs reinforcement learning on open source models to teach them to write kernel code, or software that interacts directly with hardware in an operating system. Andere says Wafer also adds “agentic harnesses” to existing coding models like Anthropic’s Claude and OpenAI’s GPT to soup up their ability to write code that runs directly on chips.

Many prominent tech companies now have their own chips. Apple and others have for years used custom silicon to improve the performance and the efficiency of software running on laptops, tablets, and smartphones. At the other end of the scale, companies like Google and Amazon mint their own silicon to improve the performance of their cloud-computing platforms. Meta recently said it would deploy 1 gigawatt of compute capacity with a new chip developed with Broadcom. Deploying custom silicon also involves writing a lot of code so that it runs smoothly and efficiently on the new processor.

Wafer is working with companies including AMD and Amazon to help optimize software to run efficiently on their hardware. The startup has so far raised $4 million in seed funding from Google’s Jeff Dean, Wojciech Zaremba of OpenAI, and others.

Andere believes that his company’s AI-led approach has the potential to challenge Nvidia’s dominance. A number of high-end chips now offer similar raw floating point performance—a key industry benchmark of a chip’s ability to perform simple calculations—to Nvidia’s best silicon.

“The best AMD hardware, the best [Amazon] Trainium hardware, the best [Google] TPUs, give you the same theoretical flops to Nvidia GPUs,” Andere told me recently. “We want to maximize intelligence per watt.”

Performance engineers with the skill needed to optimize code to run reliably and efficiently on these chips are expensive and in high demand, Andere says, while Nvidia’s software ecosystem makes it easier to write and maintain code for its chips. That makes it hard for even the biggest tech companies to go it alone.

When Anthropic partnered with Amazon to build its AI models on Trainium, for instance, it had to rewrite its model’s code from scratch to make it run as efficiently as possible on the hardware, Andere says.

Of course, Anthropic’s Claude is now one of many AI models that are now superhuman at writing code. So Andere reckons it may not be long before AI starts consuming Nvidia software advantage.

“The moat lives in the programmability of the chip,” Andere says in reference to the libraries and software tools that make it easier to optimize code for Nvidia hardware. “I think it’s time to start rethinking whether that’s actually a strong moat.”

Besides making it easier to optimize code for different silicon, AI may soon make it easier to design chips themselves. Ricursive Intelligence, a startup founded by two ex-Google engineers, Azalia Mirhoseini and Anna Goldie, is developing new ways to design computer chips with artificial intelligence. If its technology takes off, a lot more companies could branch into chip design, creating custom silicon that runs their software more efficiently.



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MAGA Is Starting to Look Beyond Trump

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MAGA Is Starting to Look Beyond Trump


For months now, it seems that every day brings with it a new faction of MAGAworld getting angry with President Donald Trump over something he says or does.

In recent memory, to name a few, podcaster Joe Rogan has compared ICE raids to Gestapo operations; conspiracy theorist Alex Jones has questioned Trump’s cognitive abilities; former US representative Marjorie Taylor Greene claimed Trump had “gone insane;” former Fox News host Tucker Carlson called the president a “slave” to Israel; and conservative influencer Candace Owens claimed Trump belongs “to the Epstein class.”

Even on Truth Social, a social media platform created by Trump as a haven to post without any backlash, there is backlash. “What!?! You are way outta line,” a Truth Social account holder called CaliMAGA69 wrote in response to Trump’s recent criticism of Owens, Jones, Carlson, and former Fox News host Megyn Kelly as “low IQ” losers. “Most of these people, especially Alex Jones, have been your Day 1s!! You need to step back and take a good hard look at who is whispering in your ear. Get back to America 1st!!”

This week, MAGA Christians have raged at Trump, which reached fever pitch on Monday when he posted an AI-generated picture seemingly depicting himself as Jesus. Some of MAGA grew incensed, with multiple major conservative pundits and influencers debating whether or not this all meant Trump was the antichrist.

The pileup has only continued. White nationalist Nick Fuentes, who has long broken with Trump, posted on X a laundry list of complaints about the failures of the second Trump reign, including “regime change war with Iran” and “attacking the Catholic Church.”

Some MAGA conspiracy theorists are even abandoning Trump. Instead of discussing how the assassination attempt on Trump’s life in 2024 was a deep-state plot, some are now debating whether it even happened at all. “Where’s his scar today,” former pro wrestler and former Minnesota governor Jesse Ventura asked in an appearance on Piers Morgan’s show.

In what appears to be one of the biggest recent schisms in the Republican party, it’s not totally clear how much of the party is actually abandoning Trump—or if the events and criticisms of the past few months are nothing but a blip. The answer, it seems, is a little bit of both.

MAGA, the most powerful US political movement in recent decades, is not merely a political ideology; it is more akin to a cult of personality where supporters have generally been willing to back Trump no matter what he says. And there are still many willing to defend him: Over the weekend, former adviser Steve Bannon compared Trump to former presidents Abraham Lincoln and George Washington, claiming Trump will “return America to Her greatness.” Others have also spoken out in support.

But while key allies and outlets like Fox News remain loyal to the president, in recent years the right-wing media ecosystem has fractured. A new media landscape where figures like Carlson, Kelly, and Owens have huge audiences, and where their sound bites reach millions more on social media, is no longer willing to protect Trump no matter the cost.

As Dan Pfeiffer, a former adviser to President Barack Obama, notes in his latest newsletter, that’s a big problem for the GOP, especially when it comes to voters who may be wavering over their support for Trump and the GOP in the midterms.

“For these voters, the fact that the criticism is coming from Trump’s former allies matters a lot,” writes Pfeiffer. “When the criticism comes from someone with whom they share ideological affinity, it’s far more likely to land. One clip of Tucker Carlson attacking Trump is more effective than a thousand clips of Gavin Newsom, Hakeem Jeffries, or Pod Save America making the same point.”



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