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Indian fashion consumers prioritise quality over volume: Deloitte

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Indian fashion consumers prioritise quality over volume: Deloitte



India’s fashion industry is entering a more mature phase of growth, as consumers move away from volume-led buying towards intentional, quality-driven and experience-led consumption. According to Weaving a new India identity: The rise of fast fashion and affordable premium by Deloitte India, the rise of ‘affordable premium’ is redefining how Indian consumers discover, evaluate and invest in fashion.

Fashion and luxury no longer remain aspirational in India with the new trend of fast fashion emerging, one that can be used especially with younger consumers who thrive on experimentation yet believe in value-based premium products that are of superior quality, demonstrate craftsmanship and offer a deeper brand experience.

The insights indicate that brand exploration is on the rise, with close to 40 per cent of consumers having tried new fashion brands in the past year. This openness to experimentation is largely driven by trusted recommendations, social influence and attractive price points that make premium-quality products more accessible. As a result, emerging and mid-premium brands are finding greater acceptance, particularly among younger and urban consumers seeking differentiation without excessive price escalation.

India’s fashion market is shifting from volume-led buying to quality, value and experience-driven consumption, Deloitte India said.
Affordable premium fashion is gaining traction, especially among younger consumers, as brand exploration rises and spending becomes more deliberate.
Mid-premium apparel is growing rapidly, while premium fashion is set to expand faster.

While premium fashion continues to hold strong aspirational value, purchase behaviour remains measured. Most premium purchases are planned around discounts, festive periods or special occasions, underscoring a cautious yet deliberate approach to spending. Consumers are increasingly looking to justify higher spending with tangible value, whether in the form of superior craftsmanship, durability or brand authenticity, rather than impulsive consumption.

“Indian fashion consumption is entering a more confident and discerning phase. Indian consumers are no longer chasing fashion for volume or visibility. They are seeking meaning, longevity and confidence in what they buy by weighing in the purpose and promise of a brand. As aspiration grows, so does the need for trust, transparency and access. Brands that can balance premium perception with affordability and relevance will define the next phase of India’s fashion growth,” said Anand Ramanathan, partner and consumer industry leader, Deloitte India.

Experience is also becoming a defining factor in fashion retail decisions. About 30 per cent of shoppers cite sensory and in-store experience as a key influence on purchase, highlighting the growing importance of physical touchpoints even as digital discovery accelerates. Store ambience, personalised engagement and immersive brand storytelling are playing a larger role in converting interest into purchase, particularly for higher-value apparel segments.

These shifts in consumer mindset are reflected in the industry’s growth outlook. Mid-premium apparel, typically priced between ₹3,500 (~$38.15) and ₹7,000 (~$76.30), is emerging as one of the fastest-growing segments, with a CAGR of approximately 25 per cent. Premium apparel is projected to grow even faster, at over 45 per cent CAGR, driven by rising aspirations, improving disposable incomes and increasing willingness to invest in quality-led fashion.

These trends collectively indicate a clear shift in India’s fashion market. With accessible and affordable premium gaining momentum, brands that optimise for quality, pricing, trust and experience are positioned to lead the next phase of market evolution.

Fibre2Fashion News Desk (RR)



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EU Parliament, Council reach deal on major reform of Customs Code

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EU Parliament, Council reach deal on major reform of Customs Code



The European Parliament and European Council yesterday reached an agreement on a major reform of the European Union (EU) Customs Code to address problems relating to e-commerce, safety of goods and efficiency.

According to the informal agreement, there will be a new handling fee for each item entering the EU from non-EU countries and sent directly to EU consumers, to cover the extra cost of handling an ever-increasing number of individual parcels.

This will be paid by the same entity responsible for paying other customs charges for the same parcel, to avoid shifting the cost to consumers.

The European Parliament and European Council have reached a deal on a major reform of the EU Customs Code to address problems relating to e-commerce, safety of goods and efficiency.
A new handling fee will be charged for each item entering the EU from non-EU nations and sent directly to EU consumers.
The European Commission will establish the level of the fee and reassess it every two years.

The European Commission will establish the level of the fee and reassess it every two years. Member states will start collecting it as soon as the necessary information technology (IT) system becomes operational, and in any case no later than November 1, this year.

Under the new rules, sellers and platforms that facilitate distance sales of goods from non-EU countries directly to EU customers will be treated as importers. This will oblige them to provide customs authorities with all the necessary data, pay or guarantee any charges, and make sure that the goods comply with EU laws, an official release said.

These companies must be established in the EU or be represented by an EU-based entity having either authorised economic operator (AEO) or trusted trader status. This should prevent the use of shell companies.

To incentivise bulk shipments that are easier for customs authorities to check, non-EU country sellers and platforms are encouraged to operate warehouses in the EU. Their intra-EU client shipments would benefit from a lower handling fee, provided their goods were imported in collective packaging and large enough quantities to make customs checks more efficient.

Companies that repeatedly ignore EU rules could be punished with a fine of at least 1 per cent (and up to 6 per cent) of the total value of goods imported into the EU in the previous 12 months.

Additionally, customs authorities may suspend, revoke, or annul their trusted trader or AEO status and flag them as high-risk operators.

Import-export companies that follow the rules and agree to cooperate transparently with the customs authorities may benefit from a simplified ‘trust and check’ regime. This would initially require them to go through thorough vetting and grant customs authorities access to their electronic systems.

In exchange, their shipments would be checked less frequently and they would have more flexibility regarding the payment of duties and fees.

The current AEO qualification will remain in place to keep customs status accessible to smaller economic operators.

The reform also establishes a new customs data hub to be managed by the new EU Customs Authority (EUCA). It will be available for optional use by 2031 and mandatory by 2034.

The data hub will replace at least 111 software systems currently used by customs.

The provisional agreement needs to be officially approved by Parliament in plenary as well as by the EU Council, before it will become law.

Fibre2Fashion News Desk (DS)



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EU apparel imports slump 15.48% YoY in Jan; Bangladesh hardest hit

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EU apparel imports slump 15.48% YoY in Jan; Bangladesh hardest hit



The European Union’s (EU) apparel imports dropped by 15.48 per cent year on year (YoY) in January this year to €7.03 billion ($8.15 billion), according to data from Eurostat.

This was driven by an 8.36-per cent YoY decline in import volume and a 7.76-per cent YoY decrease in average unit prices.

The EU’s apparel imports fell by 15.48 per cent YoY in January to €7.03 billion, according to Eurostat.
Bangladesh’s apparel exports to the EU fell to €1.43 billion in January—a 25.25-per cent drop in value.
China remained the top exporter of apparel to the EU (€2.22 billion), but still saw a 6.9-per cent decline YoY in value.
India, Pakistan, Vietnam and Cambodia also remained in negative territory.

Bangladesh’s apparel exports to the bloc fell to €1.43 billion in January—a sharp 25.25-per cent drop in value. It saw a 17.49-per cent YoY decrease in the quantity of goods shipped, coupled with a 9.41 per cent drop in the unit price per kilogram.

China remained the top exporter of apparel to the EU (€2.22 billion), but still saw a 6.9-per cent decline YoY in value. Its unit prices dropped by 8.01 per cent YoY, while its export volume grew a bit by 1.21 per cent YoY.

Turkey faced a severe hit with a 29.12-per cent YoY decrease in apparel export value to the EU in the month, totaling €619.98 million.

Other countries like India, Pakistan, Vietnam and Cambodia remained in negative territory, reflecting a broad-based slowdown in the European fashion retail market.

Fibre2Fashion News Desk (DS)



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EU gains meet a harsh reality in India: War, rupee, energy shock

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EU gains meet a harsh reality in India: War, rupee, energy shock




India’s textile outlook is turning structurally complex.
The EU pact targets ~99.5 per cent trade coverage with phased duty relief, while rupee weakness supports exports.
However, crude volatility, >80 per cent import energy dependence, polyester cost inflation and US market softness (≈28 per cent share) are fragmenting performance, reinforcing a shift towards cotton-led, EU-focused exporters.



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