Fashion
Indian fashion consumers prioritise quality over volume: Deloitte
Fashion and luxury no longer remain aspirational in India with the new trend of fast fashion emerging, one that can be used especially with younger consumers who thrive on experimentation yet believe in value-based premium products that are of superior quality, demonstrate craftsmanship and offer a deeper brand experience.
The insights indicate that brand exploration is on the rise, with close to 40 per cent of consumers having tried new fashion brands in the past year. This openness to experimentation is largely driven by trusted recommendations, social influence and attractive price points that make premium-quality products more accessible. As a result, emerging and mid-premium brands are finding greater acceptance, particularly among younger and urban consumers seeking differentiation without excessive price escalation.
India’s fashion market is shifting from volume-led buying to quality, value and experience-driven consumption, Deloitte India said.
Affordable premium fashion is gaining traction, especially among younger consumers, as brand exploration rises and spending becomes more deliberate.
Mid-premium apparel is growing rapidly, while premium fashion is set to expand faster.
While premium fashion continues to hold strong aspirational value, purchase behaviour remains measured. Most premium purchases are planned around discounts, festive periods or special occasions, underscoring a cautious yet deliberate approach to spending. Consumers are increasingly looking to justify higher spending with tangible value, whether in the form of superior craftsmanship, durability or brand authenticity, rather than impulsive consumption.
“Indian fashion consumption is entering a more confident and discerning phase. Indian consumers are no longer chasing fashion for volume or visibility. They are seeking meaning, longevity and confidence in what they buy by weighing in the purpose and promise of a brand. As aspiration grows, so does the need for trust, transparency and access. Brands that can balance premium perception with affordability and relevance will define the next phase of India’s fashion growth,” said Anand Ramanathan, partner and consumer industry leader, Deloitte India.
Experience is also becoming a defining factor in fashion retail decisions. About 30 per cent of shoppers cite sensory and in-store experience as a key influence on purchase, highlighting the growing importance of physical touchpoints even as digital discovery accelerates. Store ambience, personalised engagement and immersive brand storytelling are playing a larger role in converting interest into purchase, particularly for higher-value apparel segments.
These shifts in consumer mindset are reflected in the industry’s growth outlook. Mid-premium apparel, typically priced between ₹3,500 (~$38.15) and ₹7,000 (~$76.30), is emerging as one of the fastest-growing segments, with a CAGR of approximately 25 per cent. Premium apparel is projected to grow even faster, at over 45 per cent CAGR, driven by rising aspirations, improving disposable incomes and increasing willingness to invest in quality-led fashion.
These trends collectively indicate a clear shift in India’s fashion market. With accessible and affordable premium gaining momentum, brands that optimise for quality, pricing, trust and experience are positioned to lead the next phase of market evolution.
Fibre2Fashion News Desk (RR)
The deal opens enhanced opportunities in the US silk products market valued at $113 billion.
The India-US trade deal has secured sustained preferential access for Indian exports in the US market, with tariffs on export of textiles, leather, footwear and home décor items, and machinery and parts cut to 18 per cent.
Silk gets zero per cent duty access.
RMG, carpets, artificial staple fibres, bedspreads, bleached fabrics, curtains, yarn, baby clothing, bed linen and blankets will benefit.
Major export categories benefiting from the reduced tariff structure include readymade garments, carpets, man-made textiles, cotton textiles, artificial staple fibres, bedspreads, bleached fabrics, curtains, yarn, baby clothing, bed linen, blankets, gloves and related products.
The agreement is expected to provide a significant boost to the textile sector, leveraging economies of scale and strengthening small businesses and production clusters.
Enhanced market access is likely to support job creation and reinforce India’s position as a competitive and reliable supplier in global textile value chains, an official release from the Indian government said.
The agreement delivers significant gains for India’s leather and footwear sector, positioning the country as most-preferred supplier to the US market. It offers better access to a US market for these products valued at $42 billion.
Major export categories in this sector expected to benefit include finished leather, leather footwear and footwear components.
Given the labour-intensive nature of the leather and footwear industry, enhanced market access is expected to support manufacturing growth and employment generation, particularly across micro, small and medium enterprises (MSMEs) and production clusters.
It opens opportunities in the US home décor market valued at $52 billion. Products benefiting from the reduced tariff structure include wood and furniture items, pillows, cushions, quilts, comforters, non-electrical lamps and related furnishing products.
In addition, zero per cent duty access has been secured for products like seats, chandeliers, illuminated signs and parts of lamps covering a US market worth $13 billion.
Tariffs on export of machinery and parts (excluding aircraft components) have also been reduced from 50 per cent to 18 per cent, opening enhanced opportunities in the US machinery market valued at $477 billion. India’s exports in this segment stand at $2.35 billion now, and the reduced tariff structure is expected to strengthen the competitiveness of Indian manufacturers across a wide range of machinery and component categories.
Fibre2Fashion (DS)
Luxembourg’s overall apparel imports stood at $***.*** million in the first eleven months of ****, marking a decline of *.* per cent compared with the same period of ****, according to *fashion.com/market-intelligence/texpro-textile-and-apparel/” target=”_blank”>sourcing intelligence tool TexPro. This contraction reflects a broader softening in garment demand across Western Europe, influenced by elevated living costs, cautious consumer sentiment and a gradual shift towards mindful spending rather than volume-driven consumption.
From a fibre perspective, cotton’s leadership reflects strong consumer alignment with comfort, breathability and perceived sustainability. Man-made fibre garments, valued at $**.*** million, retained a sizeable presence due to their performance attributes and price competitiveness, while wool, animal hair and silk together formed a niche segment. Overall, Luxembourg’s garment market remains structurally stable, supported by high purchasing power, low unemployment and its role as a regional retail and logistics hub, even as import values adjust to evolving economic conditions.
Both leaders underscored that their economic partnership is one of mutual value and strategic synergy.
The Prime Ministers of India and Malaysia recently agreed to enhance trade facilitation and explore expanded potential in diverse areas, including semiconductors, digital economy and industrial collaboration.
They encouraged greater cooperation and investments across infrastructure, energy, advanced manufacturing, digital economy, fintech, start-ups, artificial intelligence and green technologies.
They emphasised the importance of the Malaysia-India Comprehensive Economic Cooperation Agreement (MICECA) and the ASEAN-India Trade in Goods Agreement (AITIGA), and welcomed the ongoing review of AITIGA to make it mutually beneficial, trade facilitative and relevant to current global trading practices.
They encouraged greater cooperation and investments across priority sectors, including infrastructure, energy, advanced manufacturing, digital economy, fintech, start-ups, artificial intelligence and green technologies, a joint statement issued after the two-day visit said.
Ibrahim welcomed the significant presence of Indian manufacturing and technology firms that have contributed to high-skilled job creation in Malaysia.
The leaders encouraged industries on both sides to further facilitate the invoicing and settlement of trade in local currencies.
The Malaysia-India Digital Council will serve as a strategic mechanism to strengthen bilateral digital engagement and support the digital transformation agendas of both countries.
Fibre2Fashion (DS)
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