Fashion
Interjeans portfolio continues to expand with heritage brand Belstaff
Published
January 16, 2026
New addition at Interjeans: following last year’s arrival of German athletic-luxury brand Bogner, the San Marino-based company in Rovereta, founded in 1992 by Andrea Belletti, is expanding its brand portfolio and has outlined its growth plans to FashionNetwork.com.
“Last November we signed a distribution agreement for the Italian market with Belstaff: a storied brand with motorcycling roots, founded in England in 1924, which I am sure will be a must-have once again. For 2026 we expect encouraging results, driven in particular by this addition,” said Belletti.
“As for Interjeans, we are not considering any company-owned stores beyond the one in Riccione,” the manager continued. “We remain true to our roots, focusing on distribution, but we would like to develop a shop-in-shop format with key customers that would allow us greater control over the product assortment, layout and communication. We are currently present with Lyle & Scott and Superdry in Rinascente and Coin, via concessions, but we would like to extend this format to include Belstaff as well,” Belletti continued.
Interjeans, which closed 2025 with turnover of €39 million, distributes in Italy the brands G-Star Raw, Lyle & Scott, Dr Denim, Karl Lagerfeld (three lines), Bogner, O’Neill, the Greek womenswear brand BSB, and Superdry.
Julian Dunkerton, CEO of the British clothing brand he founded in 2003 in Cheltenham—a label that blends American preppy-vintage style with English elegance—presented the new Superdry collection. It stands out for its clean lines, perfect balance and refined functionality.
Speaking to FashionNetwork.com, the entrepreneur revealed he is very pleased with the results achieved after a major reorganisation.
Dunkerton described it as a “massive shake-up” that has returned the company to profit.
“We have worked hard on the collections and distribution, reviewed the structure, and delisted from the stock market. Today, I feel we are on the right path: there is consistency and a clear awareness of who we are. Our presence at Pitti is fundamental; it is the most important international event in the industry and for us it truly represents the place to be. Next year, I would like to double the size of our space and bring our womenswear offer to Florence as well, which now accounts for 50 per cent of the total. In addition, we plan to open 24 Superdry stores in 2026 with a completely revamped store format that emphasises our British heritage and offers a lighter, brighter, higher-quality aesthetic. We will operate through both franchise agreements and direct management, predominantly in the UK,” concluded the Superdry founder.
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Fashion
European Commission, Switzerland sign broad package of agreements
The package establishes a modern framework for both sides, enabling frictionless access to a market of 460 million consumers in key sectors, delivering economic benefits to both parties.
European Commission President Ursula von der Leyen and Swiss President Guy Parmelin yesterday signed a broad package of agreements aimed at deepening and expanding EU-Switzerland ties.
By aligning standards and rules in closely integrated areas, it will provide legal certainty, simplify trade in goods like medical devices and food products, and ease cross-border supply for businesses on both sides.
By aligning standards and rules in closely integrated areas, it will provide legal certainty, simplify trade in goods like medical devices and food products, and ease cross-border supply for businesses on both sides of the border.
Additionally, it will ensure more consistent rules for individuals who live, work or study across the EU-Swiss border. Switzerland will contribute to the development of legislation in the areas covered by the package and will have the opportunity to influence these rules as they are being designed.
“By modernising and deepening our ties across key sectors, from trade and transport to health and energy—we are strengthening legal certainty, fostering innovation and creating new opportunities for our citizens and businesses,” von der Leyen said in a release from the Commission.
The package includes updates to four already existing agreements, which already give Switzerland access to the EU internal market, regarding air transport, land transport, the free movement of persons and mutual recognition of conformity assessment.
New agreements on food safety, electricity, health and Switzerland’s participation in the EU Agency for the Space Programme were signed. A new agreement introduced a permanent and fair financial contribution by Switzerland to economic and social cohesion within the EU.
Apart from a protocol on parliamentary cooperation, the package includes also a joint declaration on the establishment of a high-level dialogue on the broad bilateral package.
Fibre2Fashion News Desk (DS)
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Polyester filament prices jump in India as crude spikes
Following earlier increases in purified terephthalic acid (PTA), melt and PSF, Indian producers have now raised PFY prices. POY, FDY and PTY prices have been increased by ****;* per kg across all deniers and lustres with effect from March *, reflecting rapid cost pass-through amid heightened volatility in crude-linked value chains, according to the market sources.
In the previous weekly revision effective February **, ****, PTA was increased by ****;*.** per kg to ****;**.** per kg, while monoethylene glycol (MEG) was retained at ****;**.** per kg. Polyester melt prices were raised by ****;*.** per kg to ****;**.** per kg. Downstream PSF prices were also revised upward by ****;*.** per kg from March *.
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