As a play on the word “genesis”, the company’s brand evokes beginnings and new life, but for chief sustainability officer (CSO) Bridgette McAdoo, arriving at Genesys was founded in a series of roles and achievements, delivering broad and deep knowledge and experience.
McAdoo started as an engineer at Nasa before moving into sustainability via pivotal roles at Yum! Brands and the Worldwide Fund for Nature (WWF, formerly the World Wildlife Fund). She joined Genesys in 2020.
With her engineering degree supplemented by a master’s in business administration (MBA) from the Drucker School of Management, she understands challenges and devises solutions from practical, empirical, science-based and business perspectives.
At Genesys, she has worked on integrating sustainability into business key performance indicators (KPIs) with transparency and measurable outcomes, embedding sustainability into innovation and operations. Indeed, McAdoo emphasises an evolution towards formalised strategies and concrete practice since 2008.
“Back then, they had constraints, where people did not feel it was a business imperative. You didn’t understand how to move the needle, versus today we have established what we think ‘good’ looks like, what the need is, and why it’s such a value driver,” she tells Computer Weekly.
“And the unfortunate reality is now you’re facing a different battle of how to work with the inconsistencies across different regions on the importance of this space,” she says. “There’s so much misinformation now around sustainability.”
By the time McAdoo was finishing her MBA in 2010, she had been working as a contractor at Nasa for almost 10 years. That had included “good core engineering work” on the space programme for different companies, including Hamilton engineering and aerospace firms Sundstrand and United Technologies. The latter is now merged with Raytheon.
“Once I was taking my MBA classes, I really got into social responsibility and principles from Peter Drucker,” she says.
A 20th-century academic, Drucker became known for a human-oriented approach to organisational thinking and management science.
“I fell in love with this idea that my work could be my legacy, working to benefit society,” McAdoo confirms.
A taste of the supply chain
After a chance meeting for the National Black MBA Association at a conference, Yum! Brands’ then chief sustainability officer put to McAdoo that her specific background was valuable.
“He wanted me to come in and focus on the supply chain and the ops part of sustainability for them globally. So that’s what I did,” she says.
PepsiCo spin-off Yum! includes fast food giants KFC, Taco Bell and Pizza Hut. McAdoo was tasked with looking at ways to ensure the company examined the sourcing for its products, including how foodstuffs were grown. In addition, she had a focus on external relations on sustainability issues.
“I got into social responsibility and principles from Peter Drucker. I fell in love with this idea that my work could be my legacy, working to benefit society”
Bridgette McAdoo, Genesys
McAdoo “kind of fell in love” with the topic. One partner was the WWF, so she followed that up with the non-profit role at WWF eight years later.
“They were such a strong partner,” she says. “I loved working with WWF on that intersection between the food and water organisations. So all the restaurants, hotels, anything you can think of that has a large supply chain and food and water code, Pepsi had worked with them.”
The mission was partly to help WWF counter the fact that a lot of the time, while conservation organisations want conversations and want to work with businesses, they’re deep into the science – as they should be – it can come across to profit-driven entities as impractical, she explains.
Of course, science done right is not based on flights of fancy. It can be the most practical thing ever.
But McAdoo points out that sometimes science-based organisations, perhaps especially non-profits, can include stakeholders who have never been in a business environment. There’s not a shared language to have productive conversations about how to drive practical changes or integrate them into a business.
That can end up being seen as a utopian perspective with little reference to the day-by-day realities of earning revenues and staying sustainable in the business sense.
“That’s where the disconnect happens,” she says. “So you still have to show that there’s a business case behind it. Most companies want to do the right thing, but they also have to make a profit. You have to show them that you can do both. And that’s the power of the sustainability role.”
Onwards and upwards
Moving to Genesys in late 2020 realised a new opportunity for McAdoo to progress her mission.
You have to show that there’s a business case behind [sustainability]. Most companies want to do the right thing, but they also have to make a profit. You have to show them that you can do both. And that’s the power of the sustainability role Bridgette McAdoo, Genesys
“It’s been an absolutely beautiful ride. Night and day, people ask how you go from space shuttles to tacos and pizzas, to ‘being a panda’ (referencing the WWF logo), and into the AI [artificial intelligence] space and tech, and I always tell them it’s very intentional,” she says.
Regardless of product or sector, the overarching goals have been about ensuring knowledge and applying it. Organisations must have proper protocols and processes in place to scale responsibly. At the same time, they need to understand how employees can have a place where they feel seen and belong, while ensuring societal impacts do not hinder or harm the workplace or its growth.
“That’s the same, regardless. I’m just blessed that I get to do it at Genesys, a company 100% committed to it, top down and bottom up,” says McAdoo.
Every month or year, there’s something new to talk about when it comes to sustainability. At the same time, the role reinforces her “unwavering commitment to the work” of leaving society better than she found it.
McAdoo emphasises the need for transparency coupled with good, accurate, appropriate data, especially throughout the supply chain. For years, obtaining reliable data and information on which to base sustainability decisions, that don’t also harm a business in a two steps forward, three steps back kind of way, has been challenging. Only now is sustainability coming to the fore for many, if not all, businesses, partly as a result of CSO efforts.
It’s harder than it might sound. It’s about getting everyone to make sure they are being transparent and that the necessary supply chain information is available. It includes doing all diligence around developing and implementing guidelines that facilitate information sharing that ultimately feeds sustainability initiatives and environment, social and governance (ESG) audits.
“For any organisation, supply chain data is always going to be the hardest part, getting that transparency for your ecosystem,” says McAdoo.
Genesys has been reporting on its related strategy and measurable outcomes for almost five years now, showing “progress and momentum year on year”. That includes emissions reduction, growth in volunteerism, sustainable scalability, and sustainable design implementation and practices. This, too, has been quite intentional – it doesn’t occur by accident, she emphasises.
“We’ve integrated sustainability into our business KPIs. It’s become just an organic extension of how we work and how we grow. And it’s a passion for me whenever I get to merge my personal and professional values because of Genesys,” she says. “Because sustainability hasn’t just been an add-on. We’re not checking boxes.”
Sustaining the energy
McAdoo also says that, despite the politics of the past nine months or so – especially, as a casual observer might note, in the US – “the energy was already there” and has been sustained. The task of embedding and sustaining better policy and practice, setting goals and reporting on those goals continues. It was already embedded into how Genesys innovates and how it operates and grows.
We’ve integrated sustainability into our business KPIs. It’s become just an organic extension of how we work and how we grow Bridgette McAdoo, Genesys
Its sustainable supply chain initiatives continue, therefore, including the implementation of strategies to tackle Scope 3 emissions and green events and internal emissions management. The work of implementing and enhancing procurement guidelines in line with ESG audits, overseen by Leadership in Energy and Environmental Design (LEED)-certified offices across the globe, also continues. Three new such offices have opened in the past year – in Budapest, Riyadh and Manila.
McAdoo adds that it also means thinking seriously about AI, working with the engineering and product teams on sustainable AI by design, to avoid wasting energy, including in the cloud.
“There’s a multi-layered approach. Different things that happen across our business and across our ecosystem to ensure that we continue to reduce our emissions,” she says. “Every decision we make is measured, not just by our business outcomes, but also the impact that’s going to have, with the future in mind.”
Regional differences in applicability remain, of course, not least with respect to inconsistent or patchy regulatory frameworks. Politics does and will likely always influence reporting requirements, including around climate and the environment.
McAdoo agrees that regions and governments could work together better sometimes, accelerating emissions reduction and sustainability. But that doesn’t mean companies are taking their eyes off the ball or expect to relax their commitments. Apart from anything else, sustainability remains a differentiator for Genesys, not least because that matters to customers.
There’s often a “very precarious balance” to strike, especially for global entities that must meet the needs of customers worldwide. And there have been headwinds. Rollbacks and dilutions thus far include anticipated US Securities Exchange Commission (SEC) climate rules and European Union Corporate Sustainability Reporting Directive (CSRD) guidelines, she notes.
“I think that’s what people were hoping was going to happen with the CSRD, and then that got rolled back with all the political changes around climate reporting and just climate in general, whether it’s in the US or the UK,” says McAdoo. “But we’re going to continue to do the work.”
First a confession: I own more MoonSwatches than I care to admit. Never let it be said that WIRED does not walk the walk when it comes to recommending products—Swatch has assiduously extracted a considerable amount of cash from me, all in $285 increments. This was no doubt the Swiss company’s dastardly plan all along, to lure us in, then, oh so gently, get watch fans hooked. The horological equivalent of boiling a frog. It’s worked, too—Swatch has, so far, netted hundreds of millions of dollars from MoonSwatch sales.
But while I’ve been a fan of the Omega X Swatch mashup since we reported on exactly how the hugely lucrative collaboration came to be in the first place, I have never liked the iterative Moonshine Gold versions. Employing a sliver of Omega’s exclusive 18K pale yellow gold alloy in marginally different ways on each design, they seemed almost cynical—a way of milking the MoonSwatch superfans on the hunt to complete the set.
A hidden Snoopy message on the Cold Moon’s dial is revealed under UV light.
Photograph: Courtesy of Swatch
The MoonSwatch comes with a rubber strap upgrade over the original launch models.
Photograph: Courtesy of Swatch
Now, though, just when I thought I was done with MoonSwatch—having gone as far as to upgrade all of mine with official $45 color-matching rubber straps—Swatch has managed to ensnare me once again, and with a Moonshine Gold model: the new MoonSwatch Mission To Earthphase Moonshine Gold Cold Moon.
Clumsy moniker aside, this version takes the all-white 2024 Snoopy model (WIRED’s top pick of the entire collection), mixes it with the Earthphase MoonSwatches, and replaces the inferior original strap for a superior white and blue Swatch rubber velcro one. Aesthetically, it’s definitely a win, but this is not the Cold Moon’s party trick.
On each $450 Cold Moon MoonSwatch, a snowflake is lasered onto its Moonshine Gold moon phase indicator—and, just like a real snowflake, Swatch claims each one will be completely unique. When you consider the volumes of MoonSwatches Swatch produces each year, this is no mean feat.
The unique golden snowflakes appear on the moon phase dial of the Cold Moon.
Welcome to WIRED’s guide to the best Cyber Monday tech deals, where we can promise you two things: these devices are worth buying (we’ve tested and recommended every one of them), and these are actual discounts (not the year-round price). So, whether you need an upgrade, want to treat yourself, or are seeking a great gift, we have you covered.
Updated November 30: We’ve added deals on Samsung Galaxy Z Fold7 and Galaxy Z Flip7, Galaxy S25, S25+, S25 Ultra, Lenovo Flex 5i Chromebook Plus, Apple AirPods Pro 2, and Apple Watch SE 3.
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
The Google Pixel 10 is one of the best Android phones you can buy. Easy to recommend at full price, the Pixel 10 is an absolute bargain with this discount. You get an excellent triple-camera system with a 5X optical zoom sensor, support for Qi2 wireless charging, so you can magnetically attach to wireless chargers and docks, and Google’s super smart software features (Call Screen to filter out spam calls is our favorite). Learn more in the Best Pixel Phones guide.
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
The Pixel 9a is our top smartphone choice for most people, and it’s now $50 cheaper than it was on Black Friday itself. At $349, you’re getting a smooth-performing smartphone with a reliable dual-camera system that’s unmatched at this price, not to mention day-long battery life and a completely flat camera lens system for anyone who hates giant camera bumps. Oh, and it’ll get 7 years of software updates.
Photograph: Sony
Sony’s A7 IV is the best mirrorless camera on the market (for most people). It’s a 33-megapixel, full-frame camera with a brilliant autofocus system, impressive dynamic range, and crisp images. There’s an expansive range of 4K video options as well, along with customizable buttons to set up your preferences, so you don’t have to always rummage through the menus. Reviewer Scott Gilbertson found the grip to be super comfortable and the camera to be light enough to endure for long periods without any back strain. —Boutayna Chokrane
Photograph: Ryan Waniata
Soundcore by Anker
Aeroclip
If you’re shopping for open earbuds so that you can enjoy your music but still be aware of your surroundings, the Soundcore Aeroclip is the best we’ve tested so far. Reviewer Ryan Waniata praises the comfort, sound quality, usability, and value. The sound is wide and balanced, and the built-in controls are ideal for runs. Waniata likes to use them during outdoor activities, like hiking or biking, but he finds them especially helpful when he’s cooking dinner and needs to stay alert for his newborn’s cries. —Boutayna Chokrane
Photograph: Adrienne So
Editor Adrienne So says the Fitbit Ace LTE is the first fitness tracker she’s gotten her kids to use. It’s a fitness tracker (designed with Fitbit’s health sensors), gaming device, and location tracker. The $10/monthly subscription includes both LTE connectivity and Fitbit Arcade, which has a variety of movement-based games that get children on their feet and incentivize them to keep their watches on. They can call and text their guardians (and other approved contacts) through the Fitbit Ace app, and their location is trackable via Google Find My. —Boutayna Chokrane
Photograph: Philips
This is a rare and tasty deal on my favorite Xmas lights. They work indoors or out, can be scheduled, and support a bunch of lovely animated effects. While I’m mentioning Philips Hue and its excellent but horribly expensive wares, you might want to check out some of its other Cyber Monday deals. My picks would be the wall washers ($316), TV lightstrip ($129), and HDMI sync box ($270).
Photograph: Simon Hill
The Asus RT-BE58U is perhaps the ideal Wi-Fi 7 upgrade for modest homes and apartments still struggling with the crappy router their internet service provider sent, and that’s why it tops our Best Wi-Fi Routers guide. It’s easy to set up and use, can cover up to 2,000 square feet, and boasts plenty of ports. As a dual-band router, it lacks the 6-GHz band, but has all the other advantages of Wi-Fi 7. There’s also support for VPN service, separate IoT or guest networks, and Ai Mesh.
Photograph: Eric Ravenscraft
Don’t ask me why they keep taking our ports away. God forbid you should want to plug something into your laptop. Well, you can stick it to those minimalist designers with the best laptop docking station. This one doubles as a wedge to prop your laptop up and has a storage slot.
Courtesy of Sony
These wireless noise-canceling headphones may not be the latest release from Sony, but they are still an excellent pair of cans with a far deeper discount. The Sony WH-1000XM5 are relatively light and comfortable, producing accomplished sound in every scenario, and have great control options.
Photograph: Ryan Waniata
You can spend a lot on a TV, but you can also get a great screen without breaking the bank, and the TCL QM6K proves it. This is the best TV for most people right now as it offers excellent color and processing, all the apps you want, and great performance, even in bright rooms. There are discounts across the range of screen sizes.
Photograph: Parker Hall
Roku
Streaming Stick Plus (2025)
If you want to get the latest streaming apps on an older TV, the Roku Streaming Stick Plus is for you. It’s easy to set up, works reliably, and has a handy voice remote that makes finding content easier than ever. It slots neatly behind most TVs, and Roku’s interface is nice and clear.
Photograph: Brenda Stolyar
Photograph: Brenda Stolyar
Apple doesn’t really do sales, but other retailers do. This is the lowest price we’ve seen on a solid iPad the whole family can enjoy. The Apple iPad (A16, 2025) performs great for most tasks, looks pretty nice, and has a 12-megapixel camera. It is honestly all the iPad most folks need for surfing the web and streaming shows in bed. With iPadOS 26 and the new windowing apps feature, you can even comfortably do some work if you pair it with a Bluetooth keyboard and mouse.
Photograph: Simon Hill
Handy as they are for keeping you connected when your phone dies unexpectedly, portable chargers can be very same-y. The reason the Nimble Champ tops our Best Power Banks guide is Nimble’s focus on the environment. It’s made from 90 percent certified recycled plastic and comes in fully biodegradable packaging. It also works well, with capacities starting from 5,200 mAh, with USB-A and USB-C ports, and up to 15-watt charging.
Photograph: Nena Farrell
Photograph: Nena Farrell
Courtesy of Amazon
Amazon
Kindle Paperwhite (2024, 12th Generation)
Yes, you should read more, and Amazon’s Kindle e-readers make it easier to do exactly that. Our current favorite is the Kindle Paperwhite (12th generation). It has a sharp 7-inch display, auto-adjusting warm light, three-month battery life, snappy performance, and it’s slim and light, making it comfortable to hold. It even has integration with Overdrive for your library books and support for several languages.
Photograph: Nena Farrell
The reMarkable 2 is one of the best digital notebooks, offering a paperlike writing experience, intuitive software, and several weeks of battery life. This is a budget model, so it lacks front light and color, but it’s still a decent device. Bundles where you choose both a marker and folio are heavily discounted right now, and they’re not often on sale, so it’s a good time to snap one up.
Photograph: Julian Chokkattu
Keychron boards are popular here at WIRED, and the Q6 HE is our current pick of the best mechanical keyboards. Sturdy, satisfying to type on, with a lovely retro aesthetic, what more do you need? Well, the Q6 HE also boasts hot-swappable Hall Effect switches, four macro keys, and is relatively easy to customize or repair.
Photograph: Julian Chokkattu
Nomad
65W Slim Power Adapter
The great thing about Nomad’s 65-watt charger is that it’s incredibly slim, with flip-out prongs, so it can slip easily into small pockets in your bag or purse. You get dual USB-C ports, and can pull 45 watts out of the left port and 20 out of the right. Or, if you’re just charging one device, the full 65 watts is enough for any phone, most tablets, and even some MacBooks or Windows laptops (though they may not charge at top speed).
Photograph: Simon Hill
Photograph: Simon Hill
Photograph: Simon Hill
Photograph: Simon Hill
You know what I don’t miss in the slightest? Mowing the lawn. A good robot mower, like this relatively affordable one from newcomer Anthbot, will do it for you, quietly. No wire required; it recharges itself, you just set a schedule and relax. OK, it sometimes leaves a verge, but the only model I’ve tried that doesn’t is more than twice the price.
Photograph: Simon Hill
Photograph: Simon Hill
Sharp 2K video, color night vision, a wide 160-degree field of view, and clear two-way audio make the Arlo Pro 5S easy to recommend for folks seeking a security camera. You also get AI recognition for people and pets, a siren to scare intruders, and the quick-loading Arlo app. But you need Arlo Secure ($8 per month for one camera or $13 per month for unlimited cameras) for subject recognition, smart alerts, and cloud storage. The Arlo Pro 5S is our pick of the best outdoor security cameras.
Photograph: Simon Hill
Photograph: Simon Hill
I love my Oura Ring 4. It accurately tracks my sleep, activity, and stress levels and offers insights that I find genuinely useful. It’s also very comfortable, the app is super slick, with new features being added all the time, and it’s far less obtrusive than any other kind of tracker you could wear. The catch is a subscription, but this is still the best of the best smart rings.
Photograph: Simon Hill
It’s the thoughtful design that elevates the Backbone One above the rest of the best mobile controllers. Slot your phone into the compact cradle, with a USB-C jack for speedy connectivity, and you get satisfyingly clicky and responsive controls plus a 3.5-mm headphone port. You can also customize it for different games, or even use Backbone’s software as a one-stop gaming hub, if you’re willing to pay a subscription.
Photograph: Adrienne So
Ray-Ban
Meta Smart Glasses
Yes, there is a new version of the Ray-Ban Meta Wayfarers, but the good news is that the old pair is now on sale. If you can stomach Meta AI’s privacy policies, there’s a strong argument that it has won the smart glasses race already (at least, so far). The best smart glasses must be easy to wear, and these look great and help offload things from your phone, so you don’t have to dip into that pocket quite as much.
Photograph: Ryan Waniata
Photograph: Ryan Waniata
Photograph: Ryan Waniata
The JBL Flip 7 is the Bluetooth speaker that has it all. It’s durable, it has stamina, it produces a punchy sound, and it comes in fun colors. As the best Bluetooth speaker you can buy, this deal is for real.
Courtesy of Tonies
Toniebox is our favorite speaker for young kids, particularly ages three through seven. It’s essentially a squishy cube that plays stories and songs tied to different characters (aka Tonies). It’s activated when your child places the figurine on top of the speaker. There are so many Tonies to choose from. Peppa Pig, Moana, Winnie the Pooh, the list goes on. You can also buy Creative Tonies to record your own audio. Super easy to use, and the cutesy ears double as volume controls. —Boutayna Chokrane
Courtesy of Vintage
Bad Blood: Secrets and Lies in a Silicon Valley Startup
The best tech books unpack the rise and fall of the characters that invented the stuff that runs our lives. TheNew York Times and former Wall Street Journal reporter John Carreyrou writes about Elizabeth Holmes, as she miserably fails to build a blood testing machine that would allegedly eliminate the need for hypodermic needles. Her company raised hundreds of millions of dollars, but its technology was inaccurate. Rather than admit defeat, she pressed on, which is why Holmes was put on trial for fraud and sentenced to 11 years in prison. —Boutayna Chokrane
Photograph: Julian Chokkattu
Samsung
Galaxy S25, S25+, S25 Ultra
Samsung’s flagship Galaxy S25 has been heavily discounted all Cyber Weekend, probably because its successors are right around the corner (the Galaxy S26 series is expected to be announced in January). But we still love these excellent smartphones. The S25 is the smallest, the S25+ gets a few extra perks, plus a bigger screen and better battery life, and the Galaxy S25 Ultra has a dual telephoto camera system, integrated S Pen stylus, and a beefy battery. Be sure to check out the Best Samsung Phones guide for the full scoop. —Molly Higgins
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Samsung
Galaxy Z Fold7 and Galaxy Z Flip7
You’re not like other girls; you have a folding phone. In all seriousness, folding phones are not as fragile as they used to be, with durability improving while remaining slim. We love the Galaxy Z Fold7 because it’s amazingly slim and versatile. You can use the front screen like normal, and when you need extra real estate, open the device up. You can view apps on a much larger scale or easily split-screen two apps. If you’re not feeling a folding phone, the updated Galaxy Z Flip7 has a more usable front screen. Read our Best Folding Phones guide to decide which is best for you at the discounted price this Cyber Weekend. —Molly Higgins
Courtesy of Lenovo
Lenovo
Flex 5i Chromebook Plus
The Lenovo Flex 5i Chromebook Plus is super cheap and compact, with a small touchscreen for more versatility. Especially with the Cyber Monday discount, it’s one of the most affordable Chromebook Plus models you can find, plus WIRED reviewer Luke Larsen thinks it’s in a whole different league over standard Chromebooks at this price because of its improved screen with a 360-degree hinge and touchscreen, fast performance, more storage, and crisp webcam. —Molly Higgins
Photograph: Christopher Null
Apple
AirPods Pro 2 (With USB-C)
Even though they’re an older model, we like these AirPods because of their hearing aid feature, comfort, and outstanding streaming experience. If you’re an iPhone user, you should have some AirPods, and we still think these are a good choice for most people because of their active noise cancellation, sound quality, and easy pairing within the Apple ecosystem. Plus, it doesn’t hurt that they’re nearly 25 percent off for Cyber Monday. —Molly Higgins
Photograph: Adrienne So
We on the WIRED Reviews team still think this is the best Apple Watch for most people. With its newest upgrade, it now has the latest S10 chip, a Liquid Glass display, Workout Buddy, and wrist-flick gestures. If you have an iPhone, this accessory is a no-brainer. It makes a great gift for yourself or others, and is seriously discounted at only $200 right now. —Molly Higgins
Thuma knows what it’s doing when it comes to bed frames, which is why we’re so excited to see Thuma’s Black Friday deals. Two different frames from Thuma are the top picks in our Best Bed Frames guide, and our reviewers have reported how not only high-quality and and sturdy the brand’s frames are, but also how easy it is to put the frame together thanks to Japanese-style joinery.
While our top pick isn’t on sale, our second-favorite is on Thuma’s site during this Black Friday weekend, and it’s a great price for the quality you’ll get. And it’s not the only thing Thuma has on sale, either, if you’re looking for more Thuma goodness around your bedroom and home.
Thuma’s Signature Bed is one of our all-time favorite bed frames. It’s on the new side, launching back in February as Thuma’s first upholstered bed. It still uses Japanese wood joinery, but the frame is covered in two different fabric options, depending on what you choose. There’s a soft Italian felted wool and a performance linen; our reviewer tested the wool version for a few months with great results.
Even with the fabric covering, it still only takes minutes to assemble this bed, and there’s not a squeak to be heard since it was built. WIRED reviewer Martin Cizmar says the plush headboard feels pillow-soft, so much so that he’s tempted to try to lie directly on it. The frame can come with or without a headboard, and both variants are on sale right now.
If it’s still out of your budget, check out our guide to the Best Thuma Dupes to see if any on-sale options are a fit for you. But there’s really no better time to get a Thuma frame of your own than during this sale, especially since we’re such big fans of this model.