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Interview: Differentiating with AI in pet care | Computer Weekly

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Interview: Differentiating with AI in pet care | Computer Weekly


Over the past year, Kate Balingit has been leading the digital health initiative at Mars Nutrition, reporting to the company’s pet care chief information officer, where she is focused on commercialising and deploying artificial intelligence (AI) through the Mars pet nutrition brands. These include well-known pet foods brands such as Pedigreee, Iams, Royal Canine, Sheba and Whiskas.

“Even though we’re building tech products, Mars is a non-tech company,” says Balingit, whose official job title is Mars Petcare head of digital innovation. “We kind of abide by the same standards of scientific credibility and scientific rigour that apply to our primary business of food.”

A former Googler, who was also involved in Waze, Balingit joined Mars Petcare in 2022 to head up Whistle, the “FitBit for dogs” company Mars acquired in 2016 (see Career at Google) .

She says Mars Petcare has made a large commitment to digitising the pet care business. This includes everything from upskilling staff to digitising factories and its supply chain, as well as elevating the e-commerce experiences. Digitisation also covers emerging technologies such as using agentic AI for automating workflows and mining digital health data.

On the AI front, rather than rely on existing large language models (LLMs), she says the business is focused on building the computer vision algorithms itself: “We’re building image classifiers to detect signs of emerging health conditions and enterprise software components that enable us to create user experiences that can safely live on our brand digital properties. It comes down to differentiated assets – our proprietary data sets bootstrap an image database and then we work with vets to label the images and train the algorithm.”

She says these algorithms go through the same kind of scientific governance rigor as the food part of the business. “We do have to be able to say where we sourced our data. We’re also very explicit about publishing how we train the models.” This, she says, is a differentiator. “You don’t get a free pass just because you’re working with algorithms. At a non-tech company, you have to abide by the same quality standards that apply to the entire business.”

Among the challenges the company aims to address is how to build products and digital experiences that meet the unique needs of individual brands, individual business units and offers a unique differentiator. A lot of the work involves its data architecture for structuring all of the data that the company collects from pet parents who use the apps and applications the company develops.

“We’re working with emerging technologies like computer vision and trying to build products with a platform approach to enable us to repurpose these assets in different types of applications,” she says. “My team takes a very component-based approach. I don’t see us building products. Instead, we are building a series of capabilities.”

Digitising pet care

There are around 200 people working in the digital transformation organisation at Mars Petcare. Balingit’s role involves orchestrating initiatives across three core functions: science, data science and software engineering.

“The digital health initiative starts with science; we’re building scientific instruments,” she says. These algorithms are capable of detecting the emerging presence of health conditions in dogs. “I start by partnering with the global R&D [research and development] science function, which includes specialists in oral health, skin health, gut health and healthy ageing.”

The team put together a specification for the product, such as deciding on the symptoms of a health condition that the software and AI it produces will be able to detect. The data science team is used to build the algorithm to detect the health condition.

“In the case of a canine dental check, we’re detecting plaque, tartar and gum irritation. I work with our data science team to build the algorithm – we have to acquire the training data and we have to label it, then we build the computer vision models using Azure developer tools.”

The algorithm is made available via an application programming interface (API). Balingit then works with the software engineering team on the actual product experience. “It’s a truly cross-functional effort,” she says.

The software not only needs to meet the high standards associated with the brand, but a high bar is also set for the enterprise architecture, data security and data privacy. With these high standards, Balingit says: “Data science and software engineering can do something really special, which is to scale scientific understanding and put these capabilities into the hands of pet parents around the world through our biggest brands.”

Greenies is a recent example of one of the brands with an AI tool. “Our use of AI in the Greenies Canine Dental Check tool started with a pet parent insight. We know that 80% of dogs have signs of periodontal disease by the age of three, but 72% of pet parents think that their dog’s oral health is fine,” she says.

The team wanted to address this awareness gap among pet owners using AI to, as Balingit puts it, “make the invisible visible and help people to understand that their dog is experiencing an oral health issue.”

“We’re very explicit about publishing how we train the models. You don’t get a free pass just because you’re working with algorithms”

Kate Balingit, Mars Petcare

The Greenies Canine Dental Check required a computer vision algorithm trained on more than 50,000 images of dogs. “We built an algorithm that was capable of taking a smartphone image to understand if the photograph is of a dog and, if it is, if it’s showing the dog’s mouth and its teeth are visible.” The algorithm then needs to analyse the image to determine whether the tooth has visual signs of oral disease. 

When asked about the success in capturing teeth in a pet dog’s mouth, she says: “We always encourage caution. But when I’ve looked at the data, the average user captures about 10.2 teeth in the photo itself.” So, while it may seem a major undertaking for pet owners to attempt taking smartphone photos of their dog’s mouth with visible teeth, in Balingit’s experience, pet parents are “very capable”.

Another consideration is the level of accuracy. Balingit says: “No algorithm is going to be 100% accurate. A human is not 100% accurate. What’s really important is that we are not building a diagnostic device. Our goal was to build a health-screening instrument that could find visual indicators of an emerging disease.” As such, the level of accuracy it can achieve of 97% is good enough.

An approach to business AI

As Balingit notes: “AI is just top of mind for everybody right now.” Like many businesses deploying AI applications, she points out that the past two years have been “a whirlwind”, which means companies such as Mars Petcare need to figure out what they should be doing with AI.

“It’s important to be intentional about what we’re doing, and the key question for me is, ‘What do we at Mars Petcare have that an AI company in Silicon Valley doesn’t have? What are our unique assets and how do we build an AI innovation agenda on top of them?’”

Looking to the future and advances in digital technologies, Balingit believes the world of internet of things (IoT) sensors and AI offers a tantalising opportunity for the business and pet owners alike. While people talking to their pets like Dr Dolittle may seem a bit far-fetched, she says: “Our pets do talk to us with their movements, their facial expressions.” Inevitably, many pet owners may miss these subtle signs, but AI could offer a way to spot these.

Ballingit sees an opportunity to use sensor data to help quantify animal behaviour and then apply AI to translate the sensor data into something humans can understand. In a world where digital technologies have made people ever-more disconnected from the real world, tech innovation may one day offer a way for pet parents to have a closer relationship with their furry friends.



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Managing traffic in space

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Managing traffic in space



Chances are, you’ve already used a satellite today. Satellites make it possible for us to stream our favorite shows, call and text a friend, check weather and navigation apps, and make an online purchase. Satellites also monitor the Earth’s climate, the extent of agricultural crops, wildlife habitats, and impacts from natural disasters.

As we’ve found more uses for them, satellites have exploded in number. Today, there are more than 10,000 satellites operating in low-Earth orbit. Another 5,000 decommissioned satellites drift through this region, along with over 100 million pieces of debris comprising everything from spent rocket stages to flecks of spacecraft paint.

For MIT’s Richard Linares, the rapid ballooning of satellites raises pressing questions: How can we safely manage traffic and growing congestion in space? And at what point will we reach orbital capacity, where adding more satellites is not sustainable, and may in fact compromise spacecraft and the services that we rely on?

“It is a judgement that society has to make, of what value do we derive from launching more satellites,” says Linares, who recently received tenure as an associate professor in MIT’s Department of Aeronautics and Astronautics (AeroAstro). “One of the things we try to do is approach these questions of traffic management and orbital capacity as engineering problems.”

Linares leads the MIT Astrodynamics, Space Robotics, and Controls Lab (ARCLab), a research group that applies astrodynamics (the motion and trajectory of orbiting objects) to help track and manage the millions of objects in orbit around the Earth. The group also develops tools to predict how space traffic and debris will change as operators launch large satellite “mega-constellations” into space.

He is also exploring the effects of space weather on satellites, as well as how climate change on Earth may limit the number of satellites that can safely orbit in space. And, anticipating that satellites will have to be smarter and faster to navigate a more cluttered environment, Linares is looking into artificial intelligence to help satellites autonomously learn and reason to adapt to changing conditions and fix issues onboard.

“Our research is pretty diverse,” Linares says. “But overall, we want to enable all these economic opportunities that satellites give us. And we are figuring out engineering solutions to make that possible.”

Grounding practical problems

Linares was born and raised in Yonkers, New York. His parents both worked as school bus drivers to support their children, Linares being the youngest of six. He was an active kid and loved sports, playing football throughout high school.

“Sports was a way to stay focused and organized, and to develop a work ethic,” Linares says. “It taught me to work hard.”

When applying for colleges, rather than aim for Division I schools like some of his teammates, Linares looked for programs that were strong in science, specifically in aerospace. Growing up, he was fascinated with Carl Sagan’s “Cosmos” docuseries. And being close to Manhattan, he took regular trips to the Hayden Planetarium to take in the center’s immersive projections of space and the technologies used to explore it.

“My interest in science came from the universe and trying to understand our place within it,” Linares recalls.

Choosing to stay close to home, he applied to in-state schools with strong aeronautical engineering departments, and happily landed at the State University of New York at Buffalo (SUNY Buffalo), where he would ultimately earn his bachelor’s, master’s, and doctoral degrees, all in aerospace engineering.

As an undergraduate, Linares took on a research project in astrodynamics, looking to solve the problem of how to determine the relative orientation of satellites flying in formation.

“Formation flying was a big topic in the early 2000s,” Linares says. “I liked the flavor of the math involved, which allowed me to go a layer deeper toward a solution.”

He worked out the math to show that when three satellites fly together, they essentially form a triangle, the angles of which can be calculated to determine where each satellite is in relation to the other two at any moment in time. His work introduced a new controls approach to enable satellites to fly safely together. The research had direct applications for the U.S. Air Force, which helped to sponsor the work.

As he expanded the research into a master’s thesis, Linares also took opportunities to work directly with the Air Force on issues of satellite tracking and orientation. He served two internships with the U.S. Air Force Research Lab, one at Kirtland Air Force Base in Albuquerque, New Mexico, and the other in Maui, Hawaii.

“Being able to collaborate with the Air Force back then kind of grounded the research in practical problems,” Linares says.

For his PhD, he turned to another practical problem of “uncorrelated tracks.” At the time, the Air Force operated a network of telescopes to observe more than 20,000 objects in space, which they were working to label and record in a catalog to help them track the objects over time. But while detecting objects was relatively straightforward, the challenge came in correlating a detected object with what was already in the catalog. In other words, is what they were seeing something they had already seen?

Linares developed image analysis techniques to identify key characteristics of objects such as their shape and orientation, which helped the Air Force “fingerprint” satellites and pieces of space debris, and track their activity — and potential for collisions — over time.

After completing his PhD, Linares worked as a postdoc at Los Alamos National Laboratory and the U.S. Naval Observatory. During that time he expanded his aerospace work to other areas including space weather, using satellite measurements to model how Earth’s ionosphere — the upper layer of the atmosphere that is ionized by the sun’s radiation — affects satellite drag.

He then accepted a position as assistant professor of aerospace engineering at the University of Minnesota at Minneapolis. For the next three years, he continued his research in modeling space weather, tracking space objects and coordinating satellites to fly in swarms.

Making space

In 2018, Linares made the move to MIT.

“I had a lot of respect for the people and for the history of the work that was done here,” says Linares, who was especially inspired by the legendary Charles Stark “Doc” Draper, who developed the first inertial guidance systems in the 1940s that would enable the self-navigation of airplanes, submarines, satellites, and spacecraft for decades to come. “This was essentially my field, and I knew MIT was the best place to continue my career.”

As a junior faculty member in AeroAstro, Linares spent his first years focused on an emerging challenge: space sustainability. Around that time, the first satellite constellations were launching into low-Earth orbit with SpaceX’s Starlink, which aimed to provide global internet coverage via a huge network of several thousand coordinating satellites. The launching of so many satellites, into orbits that already held other active and nonactive satellites, along with millions of pieces of space debris, raised questions about how to safely manage the satellite traffic and how much traffic an orbit can sustain.

“At what level do we reach a tipping point, where we have too many satellites in certain orbital regimes?” Linares says. “It was kind of a known problem at the time, but there weren’t many solutions.”

Linares’ group applied an understanding of astrodynamics, and the physics of how objects move in space, to figure out the best way to pack satellites in orbital “shells,” or lanes that would most likely prevent collisions. They also developed a state-of-the-art model of orbital traffic, that was able to simulate the trajectories of more than 10 million individual objects in space. Previous models were much more limited in the number of objects they could accurately simulate. Linares’ open-source model, called the MIT Orbital Capacity Assessment Tool, or MoCAT, could account for the millions of pieces of space debris, in addition to the many intact satellites in orbit.

The tools that his group has developed are used today by satellite operators to plan and predict safe spacecraft trajectories. His team is continuing to work on problems of space traffic management and orbital capacity. They are also branching out into space robotics. The team is testing ways to teleoperate a humanoid robot, which could potentially help to build future infrastructure and carry out long-duration tasks in space.

Linares is also exploring artificial intelligence, including ways that a satellite can autonomously “learn” from its experience and safely adapt to uncertain environments.

“Imagine if each satellite had a virtual Doc Draper onboard that could do the de-bugging that we did from the ground during the Apollo missions,” Linares says. “That way, satellites would become instantaneously more robust. And it’s not taking the human out of the equation. It’s allowing the human to be amplified. I think that’s within reach.”



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Meta Glasses Are Comfortable, Functional, and Make My Spouse Recoil in Fear

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Meta Glasses Are Comfortable, Functional, and Make My Spouse Recoil in Fear


Every time I’ve written about Meta’s AI-enabled glasses, I invariably get asked these questions: Why do you even want these? Why do you want smart glasses that can play music or misidentify native flora in a weirdly cheery voice? I am a lifelong Ray-Ban Wayfarer wearer, and I’m also WIRED’s resident Meta wearer. I grab a pair of Meta glasses whenever I leave the house because I like being able to use one device instead of two or three on a walk. With Meta glasses, I can wear sunglasses and workout headphones in one!

Meta sold more than 7 million pairs in 2025. Take a look at any major outdoor or sporting event, and you’ll see more than a few people wearing these to record snippets for Instagram or TikTok. Meta’s partnership with EssilorLuxottica has made smart glasses accessible, stylish, and useful and is undoubtedly the reason why Google, and now Apple, are trying to horn in on the market. After the notable flop that is the Apple Vision Pro, Apple is recalibrating its face-wearable strategy, moving away from augmented reality (AR) toward simpler, display-less, and hopefully good-looking glasses.

That’s not to say that you shouldn’t be careful how you use these glasses. Meta doesn’t have the greatest track record on privacy, and the company has continued to push forward with policies that are questionable at best. Even if you’re not concerned that face recognition will allow Meta to target immigrants or enable stalkers to find their victims, at the very least, people really do not like the idea that you could start recording them at any moment.

Probably the biggest hurdle to wearing Meta glasses is that even doing so seems like a gross violation of the social contract. After all, these are Mark Zuckerberg’s “pervert glasses.” When I pop these on my head, I’ve had friends (and my spouse) recoil and say, “I have apps to warn me away from people like you.” The best part, though, is that Oakley and Ray-Ban already make really great sunglasses. Even if the battery runs out or you don’t use Meta AI at all, these are stellar at shading your eyes from the sun.

Anyway, if you decide to try them, here’s what you should get. If you do chicken out, check out our buying guides to the Best Smart Glasses or the Best Workout Headphones for more.

Table of Contents

Best Overall

  • Photograph: Boone Ashworth

Ray-Ban

Meta Glasses (Gen 2)

Last year, Meta upgraded the original Meta Ray-Ban Wayfarers that became a smash hit. These are Meta’s entry-level glasses, and they come in a variety of lens styles. You can order them with clear lenses, prescription lenses, transition lenses, or the OG sunglass lenses, as well as in a variety of fits, including standard, large, or high-bridge frames. Improvements to this generation include an upgrade to a 12-MP camera and up to eight hours of battery life; writer Boone Ashworth’s testing clocked in at five to six hours.



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The Smart Home Gadgets to Amp Up Your Curb Appeal

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The Smart Home Gadgets to Amp Up Your Curb Appeal


I tried the battery version, which does require you recharge it every couple of weeks, but the wired-in version is the top recommendation on our guide to the Best Video Doorbells.

A Better Birdhouse

I had a new-to-me problem this spring: bird invasion. A little bird made a nest in my front-door wreath without us noticing. One evening, my sister opened the door, and the bird flew out of the nest and straight into our house. After a 30-minute battle to get it outside again (and keep my cat from eating it), it wasn’t until we saw the bird fly off the door again the next day that we realized it was calling our home its home, too.

If this is a common problem at your house, our resident bird-gear tester Kat Merck has a solution: a smart nesting box. Birdfy makes a few different smart bird feeders we like for bird-watching, and the Nest Duo is a birdhouse that lets you watch the birds while they nest inside of it. It’s a slim, attractive box that will add to your front yard’s style while also packing two solar-powered cameras (one facing the entrance, one focused inside) so you can bird-watch from multiple angles. It comes with different hole sizes to appeal to different species, metal predator guards to prevent chewing around the hole, and a remote control to reset or recharge the camera without disturbing your feathered neighbors.

Stylish Smart Lights

Image may contain: Electronics, Mobile Phone, Phone, Light, Computer Hardware, Hardware, Mouse, Appliance, and Blow Dryer

Govee

Outdoor Clear Bulb String Lights

I’ve liked Govee’s smart outdoor string lights before, usually for my holiday decor, and have previously recommended something similar with a bistro-light-like look that happened to be smart. These clear bulb string lights are part of Govee’s current lineup and have a contemporary twist with a triangle in the center instead of the wire filament. These are a fun option for outdoor lights you can enjoy on warm nights, and they can do every color and shade of white without looking as bulky as permanent outdoor lights. (Added bonus, these lights are also Matter compatible!)

Fresh Bulbs

Image may contain: Lighting, Electronics, LED, Light, Appliance, Blow Dryer, Device, and Electrical Device

Cync

Smart LED Light Bulb, PAR38

If you have light fixtures you want to remote-control, add an outdoor smart bulb. There are tons to choose from, and you can usually find one from any brand you already have at home. The only downside is that outdoor-rated smart bulbs are usually 4.75-inch-diameter PAR38-style bulbs, so they’re best for downward-facing floodlights on your porch or balcony. They’ll likely be too big to fit in a wall fixture as a replacement for a normal-sized bulb. Don’t just grab any smart bulb—not all are outdoor-rated. Check for mentions of outdoor use and waterproof ratings to make sure they’re safe to use. I’m a big fan of Cync bulbs, and the brand has an outdoor version of the Cync Full Color bulbs I like to use indoors. You’ll be able to add fun colors as well as shades of white, so you can turn the porch a spooky orange or red for Halloween, pink for Valentine’s Day, or the colors of your favorite sports team on game day.

Remote-Controlled Garage

Chamberlain

MyQ Smart Garage Controller

Chamberlain

MyQ Smart Garage Door Opener with Integrated Camera

If your garage is the centerpiece of your home’s curb appeal, you can control it as easily as a smart door by adding a smart controller. You can do two different styles: I have the Chamberlain MyQ professionally installed smart garage opener, which means the device that controls my garage has these smarts built into it (plus a camera, but I find it doesn’t work great with how far the device is from my Wi-Fi router), or you can get a smart garage controller that can add smart features onto an existing garage door. Both let you check whether the garage is open or closed and operate it remotely, and you can add a video keypad that doubles as a video doorbell and can let you open or close the garage without your phone.

Smart Shades

SmartWings

Motorized Roller Shades

Lutron

Caseta Smart Shades

The front of my home faces west, so it’s absolutely baking at the end of the day. What I need to add are some of our favorite smart shades to automate closing the shades on that side of the house at the right time of day. These also give your home a nice, cohesive look and immediate, controllable privacy from the outside world. WIRED reviewer Simon Hill recommends the SmartWings shades as his top picks, and Lutron’s Caseta shades if you’re looking for a more upgraded look.

Invisible Swaps

Looking to add some smarts without touching your existing setup? These switch-ups can make your front door and yard smart without being visible.

Yale

Approach Lock

This smart lock just swaps out the inner half of your front-door lock to make it smart without requiring a new key or changing your exterior hardware. You can also add on a keypad—or not, if you’d rather keep the smarts a complete secret.

Cync

Outdoor Smart Plug

This outdoor plug is visible at the outlet itself, but if the outlet is covered by something or is around the corner from your front door, no one will know that your lights or other electrical devices are connected to this smart plug.


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