Tech
IT Sustainability Think Tank: How IT directors can spot false green claims from Big Tech suppliers | Computer Weekly
The sustainability technology market is vibrant with activity across a range of use case areas (from ESG reporting, through nature capital, sustainable manufacturing, smart energy grids, green IT, and the circular economy).
However, for IT directors navigating this fast-moving landscape, distinguishing genuine environmental credentials from carefully chosen averages, aggregates, and sophisticated spin has become a critical competency… and one which could determine whether your organisation becomes recognised as a sustainability leader or an unwitting accomplice in greenwashing.
Beware of green IT with dirty secrets
One of the most glaring red flags when considering the sustainability of software and IT services is when suppliers tout the benefits of their artificial intelligence (AI)-powered offerings whilst remaining conspicuously tight-lipped about the environmental impacts of the resource-hungry datacentres powering them.
Even when a supplier can cite corporate-level commitments (say, for purchasing renewable power or offsetting emissions), if they’re unable or unwilling to provide granular-level transparency about impacts at the individual workload level, then this should raise concerns.
Global average figures that smooth out peaks and troughs, or rely heavily on offsetting to disguise true consumption, can mask uncomfortable truths about how green your use of their services (in your region, at the time you’re using them) actually is.
The environmental impact of AI becomes particularly pertinent when considering its application in sustainability use cases. Discussions at COP29 highlighted the ‘sustainable AI paradox’ – the fact that the very AI systems being deployed to solve climate challenges are themselves energy and water-intensive – and so it’s imperative that any sustainability solution deploying AI demonstrates clear net environmental benefits.
Absence of clear statements (taking into account the environmental costs of training models, as well as specific operational usage patterns – where and when workloads are being run, etc.) can mask a potentially green solution’s dirty secret.
Technology consumers face making inevitable trade-offs when attempting to balance sustainability against cost and performance, but without hard data upon which to make hard choices, decision-makers will be operating in the dark.
Insist on seeing actual energy consumption metrics for any cloud-based solutions. The most progressive providers are not only transitioning to renewable energy sources but are also doing so transparently. Vague claims about providing a ‘carbon-neutral cloud’, without specific, verifiable metrics, should be viewed with suspicion.
Also, be wary of sustainability claims that focus exclusively on future commitments rather than present achievements – especially if timeframes continue to shift. For example, have 2030 pledges recently morphed into similar-sounding 2035 ones?
Whilst Science-Based Targets and net-zero pledges for 2050 may sound impressive, they mean little without transparent reporting of baselines, current emissions, concrete reduction milestones, and regular progress updates.
Finally, if a company seems over-reliant on carbon credits (especially when it isn’t operating in a particularly hard-to-abate sector – such as like heavy industrial manufacturing), question whether they shouldn’t have made more of an effort to reduce their own carbon footprint before resorting to paying others to offset their impact.
This is particularly relevant following COP29’s carbon trading agreements, where – despite finally establishing country-to-country trading mechanisms after a decade of negotiations – concerns remain about credit quality.
Count what counts – not just what’s easy to
Everybody is (eventually) somebody’s Scope 3. Before smaller – hitherto out-of-scope – organisations find themselves swept up in the expanding catchments of environmental reporting legislation directly, they’re more likely to find themselves caught in a different net… that of a partner’s or funder’s Scope 3 (indirect) carbon emissions reporting.
In today’s ecosystem world, every company is linked to numerous others up and down their value chains for a variety of reasons, and responsibility to disclose greenhouse gas emissions has now joined that list of touchpoints. Suppliers who claim they can’t provide this data are either behind the curve or are potentially hiding something.
However, even if you can get hold of this information, watch for over-reliance on industry average proxy figures (rather than actual, accurate, attributable data), and proprietary certificates and badges that lack industry-wide recognition.
Platform-specific certificates (or benchmarking schemes designed to focus on ‘product community’ efforts) can obscure the true picture of consumption and emissions when what really matters is compliance with internationally recognised standards (such as ISO 14068, replacing the BSI 2060 scheme).
If a supplier’s primary evidence appears to consist more of self-awarded accolades, rather than respected third-party validation, proceed with caution.
Despite anticipated scale-backs to the eventual scope of the regulation, the EU’s Corporate Sustainability Reporting Directive (CSRD) and International Sustainability Standards Board (ISSB) frameworks represent a good start.
Even post-Brexit, CSRD matters because it covers UK subsidiaries of EU parent companies and UK companies with significant EU operations. Also many UK firms are voluntarily adopting it to maintain competitiveness for EU contracts.
Delays to, and reforms of, CSRD may provide UK companies with some immediate breathing room, but that’s no excuse for complacency. Suppliers that can’t demonstrate the ability to comply with these, and other emerging requirements, likely lack robust sustainability governance at their core – hampering their ability to effectively respond and report on their carbon footprint, whatever is ultimately asked of them.
There’s also now additional framework pressure on tech companies to transparently report and reduce their own emissions following COP29’s ‘Declaration on Green Digital Action’ (signed by 90 governments and 1,000 cross-sector stakeholders).
IT directors should specifically ask suppliers about their alignment with the Declaration and whether they’re contributing to their country’s enhanced Nationally Determined Contributions. The UK’s early commitment (made just prior to COP29) to reduce emissions by “at least 81%” on 1990 levels by 2035 will cascade down through procurement requirements, making suppliers’ sustainability credentials increasingly critical for public sector contracts (especially with the government’s mission-driven emphasis on “Making Britain a clean energy superpower” enshrined in its revised Social Value Model).
Also, look for evidence of an integrated (and ‘by-design’) approach to sustainability, not just a collection of disparate initiatives.
TechMarketView’s Sustainability Technology Activity Index research, which analysed the sustainability activities of over 2,000 suppliers and tech users worldwide, reveals that leading suppliers are embedding sustainability into their offerings rather than maintaining separate systems.
The Index also found that they’re providing the means for customers to leverage sustainability data for wider business decision-making and operational control too (beyond core sustainability interests).
If a firm’s sustainability team seems disconnected from its core product development and operations, its influence (and that company’s commitment) may be superficial. Sustainability should be a business issue – for them, and for you.
Shortcomings and shortcuts to being sustainability savvy
There’s something of a skills crisis at the sustainability-business-tech nexus. The uncomfortable truth is that many organisations lack the internal expertise even to properly evaluate third parties’ sustainability claims, let alone determine what sustainability means to their business.
With talent that combines environmental expertise, business context, and technical capability in short supply, companies should establish cross-functional teams to evaluate incoming proposals.
Don’t just include IT and procurement people (and sustainability specialists, where you have access to them), though – also look to finance teams, with their understanding of ROI models; operations, with their grasp of implementation realities; and business strategists, for the big picture context.
These combo teams can provide the domain expertise needed to spot greenwashing that might slip past unsupported generalists – especially when paired with the use of formal scoring frameworks that focus on third-party audited emissions data, compliance with recognised standards, and evidence of year-on-year improvements; and that weight verifiable, present-tense achievements over future promises.
Not every company has this breadth of expertise available, of course – even distributed across multiple roles and role-holders – and in such circumstances, IT services firms are ideally placed to step in and bridge the gaps.
According to data from the Index, professional services are involved in 34.9% of worldwide sustainability tech activity (rising to 38.4% in the UK) – underscoring how initiatives remain heavily consultancy-driven, rather than having yet become operationally embedded within organisations.
However, an over-reliance on external expertise risks businesses failing to truly embrace and understand sustainability thinking (and develop anti-greenwashing antennae) for themselves – with sustainability instead remaining more of a bolt-on consideration, at risk of being sheared-off when consulting budgets are re-assigned.
Moving forward
The stakes are higher than mere compliance. Unsubstantiated sustainability claims risk not just reputational damage, but also potential legal and financial consequences as greenwashing regulations tighten. IT directors that fail to implement rigorous verification processes risk allowing their organisations to become complicit in environmental deception (and losing control of their net zero narrative).
Companies should start by auditing their current technology partners against clear sustainability criteria; for new procurements, make third-party verified sustainability metrics a mandatory requirement; and also start to build internal competency through training, hiring, and strategic partnerships – but don’t wait for the perfect team to coalesce before acting.
By combining healthy scepticism with systematic verification, IT directors can ensure they’re working with genuine sustainability leaders rather than sophisticated storytellers. In a market where environmental considerations have the potential to reshape every industry, the ability to distinguish substance from spin isn’t just good governance. It’s business critical.
Tech
The Samsung Galaxy Watch Is Discounted on Amazon
While iOS users have an easy smartwatch choice in the Apple Watch, Android owners have a few more options, as well as face shapes, to choose from. The semi-squircular Samsung Galaxy Watch8 and Watch 8 Classic have both a unique look and set of health features, and are currently marked down to as low as $280 at Amazon for the 30mm Bluetooth version, or as low as $433 for the Watch8 Classic.
As the first watches to sport Google’s Wear OS 6, these made waves when they released with bigger, bolder watch faces, and an improved interface that shows more information. It has a 1.5-inch AMOLED screen that’s generously sized even on the 40mm version we tested, and has more than enough brightness to check on a sunny day.
Both watches feature the kind of physical activity and health tracking data you’d expect from a modern smartwatch, including steps, heart rate, and both sleep quality and bedtime guidance, which recommends when you should go to bed, if you couldn’t sort that out on your own. You can also use the optical sensor to measure your Antioxidant Index to help track what you’re eating without manually logging meals.
Battery life is a key factor for any smartwatch, and the smaller 40mm didn’t quite impress us, running for just right around 20 hours, about half of Samsung’s claimed runtime. The more expensive Watch8 Classic lasted closer to two full days, even some tracked physical activities tossed in. If more than full day of battery is a key selling point, I’d consider making the upgrade.
While only the graphite and silver models are in stock as I write this, there are discounts for both the 40mm and 44mm sizes across both the Bluetooth only and LTE connected options. You can also scoop a healthy markdown on the more deluxe Watch8 Classic, which I spotted for $433 in black or $450 in white. If you’re curious to learn more, make sure to check out our full review of both the Watch8 and Watch8 Classic for all the details, or peruse our other favorite smartwatches to find your new daily driver.
Tech
Silicon Valley Billionaires Panic Over California’s Proposed Wealth Tax
Did California lose Larry Page? The Google and Alphabet cofounder, who left day-to-day operations in 2019, has seen his net worth soar in the years since—from around $50 billion at the time of his departure to somewhere approximating $260 billion today. (Leaving his job clearly didn’t hurt his wallet.) Last year, a proposed ballot initiative in California threatened billionaires like Page with a one-time 5 percent wealth tax—prompting some of them to consider leaving the state before the end of the year, when the tax, if passed, would retroactively kick in. Page seems to have been one of those defectors; The Wall Street Journal reported that he recently spent more than $170 million on two homes in Miami. The article also indicated his cofounder Sergey Brin also might become a Florida man.
The Google guys, formerly California icons, are only two of approximately 250 billionaires subject to the plan. It’s not certain whether many of them have departed for Florida, Texas, New Zealand, or a space station. But it is clear that a lot of vocal billionaires and other super rich people are publicly losing their minds about the proposal, which will appear on the November ballot if it garners around 875,000 signatures. Hedge fund magnate Bill Ackman calls it “catastrophic.” Elon Musk, the world’s richest man, boasted that he already pays plenty of taxes, so much so that one year he claims his tax return broke the IRS computer.
Still, when considered as a percentage of income, even the big sums paid by some billionaires are way lower than the tax rates many teachers, accountants, and plumbers pay every year. If Musk, currently worth an estimated $716 billion, had to pay a 5 percent wealth tax, he’d probably manage to scrape by with a $680 billion nest egg—enough to buy Ford, General Motors, Toyota, and Mercedes, and still remain the world’s richest person. (In any case, he’s safe from California taxes; a few years ago he moved to Texas.)
California’s politicians, including Governor Gavin Newsom, are generally opposed to the initiative. A glaring exception is Representative Ro Khanna, who said to WIRED in a statement that he’s on board with “a modest wealth tax on billionaires to deal with staggering inequality and to make sure people have healthcare.”
Khanna might pay a price for taking on the wealthy and may face a primary challenge backed by oligarch bucks because of it. A safer position for Bay Area politicians is the one taken by San Jose mayor Matt Mahan. He recently posted a tweet stream opposing the bill, saying that if California passed the wealth tax it would be cutting off its nose to spite its face. When I speak to Mahan, he emphasizes the risk of California standing alone in taxing the net worth of billionaires. “It puts at risk our innovation economy that is the real engine of economic growth and opportunity,” he says. (Mahan isn’t super rich, but he is billionaire-adjacent: He once was CEO of a company cofounded by former Facebook president Sean Parker.)
Because of the mobility of rich people, California does have real worries about the impact of a state wealth tax. Not being a billionaire myself, I find the idea baffling—moving away from one’s ideal home simply to avoid a tax that makes no impact on your living situation seems, to use Mahan’s words, like cutting off your nose to spite your face.
Also, I don’t see why an exodus of billionaires necessarily means the end of Silicon Valley as the heart of tech innovation. If you want to become a billionaire, there’s no place better than the Bay Area, with an ecosystem that nurtures innovative businesses. That’s not changing. A few years ago, some tech people moved to Miami, claiming it was going to become the new Silicon Valley. That didn’t happen.
Tech
X Didn’t Fix Grok’s ‘Undressing’ Problem. It Just Makes People Pay for It
After creating thousands of “undressing” pictures of women and sexualized imagery of apparent minors, Elon Musk’s X has apparently limited who can generate images with Grok. However, despite the changes, the chatbot is still being used to create “undressing” sexualized images on the platform.
On Friday morning, the Grok account on X started responding to some users’ requests with a message saying that image generation and editing are “currently limited to paying subscribers.” The message also includes a link pushing people towards the social media platform’s $395 annual subscription tier. In one test of the system requesting Grok create an image of a tree, the system returned the same message.
The apparent change comes after days of growing outrage against and scrutiny of Musk’s X and xAI, the company behind the Grok chatbot. The companies face an increasing number of investigations from regulators around the world over the creation of nonconsensual explicit imagery and alleged sexual images of children. British prime minister Keir Starmer has not ruled out banning X in the country and said the actions have been “unlawful.”
Neither X nor xAI, the Musk-owned company behind Grok, has confirmed that it has made image generation and editing a paid-only feature. An X spokesperson acknowledged WIRED’s inquiry but did not provide comment ahead of publication. X has previously said it takes “action against illegal content on X,” including instances of child sexual abuse material. While Apple and Google have previously banned apps with similar “nudify” features, X and Grok remain available in their respective app stores. xAI did not immediately respond to WIRED’s request for comment.
For more than a week, users on X have been asking the chatbot to edit images of women to remove their clothes—often asking for the image to contain a “string” or “transparent” bikini. While a public feed of images created by Grok contained far fewer results of these “undressing” images on Friday, it still created sexualized images when prompted to by X users with paid for “verified” accounts.
“We observe the same kind of prompt, we observe the same kind of outcome, just fewer than before,” Paul Bouchaud, lead researcher at Paris-based nonprofit AI Forensics, tells WIRED. “The model can continue to generate bikini [images],” they say.
A WIRED review of some Grok posts on Friday morning identified Grok generating images in response to user requests for images that “put her in latex lingerie” and “put her in a plastic bikini and cover her in donut white glaze.” The images appear behind a “content warning” box saying that adult material is displayed.
On Wednesday, WIRED revealed that Grok’s standalone website and app, which is separate from the version on X, has also been used in recent months to create highly graphic and sometimes violent sexual videos, including celebrities and other real people. Bouchaud says it is still possible to use Grok to make these videos. “I was able to generate a video with sexually explicit content without any restriction from an unverified account,” they say.
While WIRED’s test of image generation using Grok on X using a free account did not allow any images to be created, using a free account on Grok’s app and website still generated images.
The change on X could immediately limit the amount of sexually explicit and harmful material the platform is creating, experts say. But it has also been criticized as a minimal step that acts as a band-aid to the real harms caused by nonconsensual intimate imagery.
“The recent decision to restrict access to paying subscribers is not only inadequate—it represents the monetization of abuse,” Emma Pickering, head of technology-facilitated abuse at UK domestic abuse charity Refuge, said in a statement. “While limiting AI image generation to paid users may marginally reduce volume and improve traceability, the abuse has not been stopped. It has simply been placed behind a paywall, allowing X to profit from harm.”
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