Fashion
J.McLaughlin names new chief creative officer

Published
September 3, 2025
J.McLaughlin announced on Wednesday the appointment of Lee Anne
Henrico to the role of chief creative officer, where she will oversee the New York brand’s women’s and men’s design, product conception, and creative marketing and communications.
In her new role, the new creative head will work closely with CEO Greg Unis, will be tasked with shaping the J.McLaughlin’s creative vision as it enters its next chapter of growth.
An expert in design and brand building, Henrico joins J.McLaughlin from senior positions at Victoria’s Secret and Aritzia.
“Lee Anne has an exceptional ability to create product that inspires and to tell stories that resonate,” said Unis. “Her leadership will bring fresh creative energy to the brand while staying true to our DNA.”
Henrico’s appointment comes as the Brooklyn-based brand approaches its 50th anniversary.
“I am thrilled to join J.McLaughlin at such an exciting moment in its history,” said Henrico.
“This is a brand with a rich heritage, distinct identity, and strong connection to its customers. I look forward to building on that foundation to craft collections and experiences that feel both timeless and fresh.”
Founded in 1977 by brothers Kevin and Jay McLaughlin, J.McLaughlin is an American lifestyle brand focused on refined sportswear and prints. Today, the retailer boasts some 200 locations.
Copyright © 2025 FashionNetwork.com All rights reserved.
Fashion
American Eagle bets on promotions to forecast upbeat sales, shares jump 25%

By
Reuters
Published
September 3, 2025
American Eagle Outfitters forecast third-quarter comparable sales above expectations on Wednesday, betting on the demand driven by promotions and new products, sending the shares of the apparel retailer up 25% after the bell.
Apparel firms such as American Eagle and Abercrombie & Fitch have defied a slowdown in the retail sector through promotions and a focus on more affluent consumers.
American Eagle has been trying to boost demand through its marketing initiatives, including the controversial “Great Jeans” denim campaign with actress Sydney Sweeney, following partnerships with tennis player Coco Gauff and actress Jenna Ortega.
The apparel maker has also partnered with National Football League player Travis Kelce’s clothing brand Tru Kolors, creating buzz among shoppers as the news followed Kelce’s engagement to pop star Taylor Swift.
The company expects quarterly comparable sales to rise in the low single digits, compared with analysts’ expectation of a 0.3% decline, according to data compiled by LSEG.
It also expects annual comparable sales to be flat compared to a year ago, while analysts estimated a decline of 1.1%.
© Thomson Reuters 2025 All rights reserved.
Fashion
Kidswear specialist Mori acquires Storksak and Babymel

Published
September 3, 2025
UK-based acquisition-hungry baby- and childrenswear business Mori has bought premium baby-changing-bag specialist Storksak as the brand aims to expand in the UK and in the US.
Importantly, the buy comes with its sister brand Babymel, a specialist market operator, giving the new owner access to a wider untapped audience.
The earlier acquisition of childenswear retailer Kidly (in April) also “reinforced [our] mission, introducing design-led products that support families through every stage of their parenting journey”.
This latest strategic acquisition “brings together two category-defining names in the baby and kids’ market, as well as marking a significant milestone in Mori’s vision to become one of the leading and most-loved brands in the parenting and childrenswear space”, said Mori founder and CEO Akin Onal.
“Our shared values of quality, timeless design, and supporting parents made this an natural alignment. This acquisition builds on the momentum from our Kidly acquisition earlier this year and represents another step in Mori’s long-term mission to support families through quality, sustainable products.”
It added that “uniting two well-loved family brands allows us to accelerate our growth, starting with digital expansion in the UK, continuing to scale in the US market , and extending into physical retail and wholesale. We see a huge potential to broaden our reach, strengthen our product offering and deliver even more value to our customers.”
The acquisition builds on Mori’s momentum in 2025, a year that marks the brand’s 10th anniversary. Mori currently operates across D2C, wholesale and retail, with a flagship store in Battersea and additional locations in Notting Hill and Westfield London.
Mori’s latest London store opened in August in Hampstead, “further strengthening its retail footprint, giving more families the chance to experience the brand in person”.
The brand’s also stocked with Next, M&S, John Lewis and Harrods in the UK and Bloomingdale’s and Nordstrom in the US.
Copyright © 2025 FashionNetwork.com All rights reserved.
Fashion
Burberry to rejoin UK blue-chip benchmark after one-year absence

By
Bloomberg
Published
September 3, 2025
A year after losing its spot in Britain’s blue-chip benchmark, Burberry Group Plc is returning to the UK’s stock-market elite.
The luxury-goods maker, best known for its tartan-plaid trench coats, will rejoin the FTSE 100 Index later this month, index compiler FTSE Russell said Wednesday.
The promotion marks another chapter in a revival being led by Chief Executive Officer Joshua Schulman, who took the helm in mid-2024 when the London-based firm was struggling to return to its former glories.
Burberry lost its place in the FTSE 100 shortly after Schulman joined, but a rally of more than 70% under his stewardship has boosted the firm’s market value to about £4.6 billion ($6.2 billion), taking it back into the blue-chip gauge. The CEO is successfully refocusing the label on its British roots and better promoting its flagship outerwear products, helping it resist a wider downturn in demand for luxury goods.
“The return to the FTSE 100 will be an acknowledgment of the recovery being seen in brand heat and demand driven by the new strategic direction,” said Adam Cochrane, an analyst at Deutsche Bank AG.
Inclusion in the FTSE 100 has the potential to spur further demand for the shares from funds that track the index.
“Being part of the index broadens the company’s access to investors, specifically passive ones, which would support share price post-entry as investors rebalance their portfolios,” said Jelena Sokolova, an analyst at Morningstar Inc.
Burberry is one of two companies joining the benchmark in FTSE Russell’s latest quarterly review, the other being Metlen Energy and Metals Plc. They replace student accommodation provider Unite Group Plc and homebuilder Taylor Wimpey Plc.
Metlen, whose business includes renewable energy, natural gas trading and aluminum production, joins the gauge only a month after listing its shares in London and moving its primary listing from Athens. Its inclusion had been flagged in an indicative index review last week.
Taylor Wimpey exits the benchmark after a 22% year-to-date drop in its shares reduced the firm’s market value to about £3.4 billion. Unite Group leaves after a drop in its shares in the final minutes of Tuesday’s trading session pushed its market value fractionally below that of another FTSE 100 homebuilder, Persimmon Plc.
Taylor Wimpey and Unite are among seven stocks slated to be added to the FTSE 250 index of UK midcap stocks, according to FTSE Russell’s review. Others include Johnson Service Group Plc and Oxford Biomedica Plc. Those being deleted from the FTSE 250 include Asos Plc, Auction Technology Group Plc and Bloomsbury Publishing Plc.
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