Fashion
Karl Lagerfeld taps Paris Hilton for ‘From Paris With Love’ campaign
Published
August 27, 2025
French fashion house Karl Lagerfeld unveiled on Wednesday its new fall 2025 campaign featuring entrepreneur and pop-culture icon Paris Hilton, marking her debut as brand face.
Lensed by fashion photographer Chris Colls, the new Karl Lagerfeld campaign, dubbed “From Paris With Love”, is a reimagining of “Karl Interviews Karl”, an iconic video moment where Karl Lagerfeld interviewed himself.
However, this time, it’s the Hilton heiress paying homage to Karl, in a series of reverent moments where Paris is even dressed like the namesake designer (think slicked back hair, big black sunglasses, and black and white attire), cleverly portraying his known charm and wit.
“Paris is both a global icon and a businesswoman—someone who understands the cultural power of image and reinvention. She and Karl have each defined eras in their own distinct ways,” said Pier Paolo Righi, CEO of Karl Lagerfeld, which is today owned by U.S. apparel giant G-III Apparel.
“This collaboration captures a dynamic that feels both unexpected and entirely authentic—a dialogue between enduring influence and ever-evolving relevance.”
The campaign features items from both Karl Lagerfeld Paris and Karl Lagerfeld Jeans, including structured tailoring and more off-duty looks, paired with the latest accessories from the house. Hilton is joined by Spanish model and actor Jon Kortajarena, fronting the campaign for men’s.
“Karl was a true original—bold, iconic, and always ahead of his time. I’ve always admired his rebellious spirit. To be part of Karl’s world, especially in this campaign which celebrates individuality and playfulness, feels like such a natural fit,” said Hilton, in a press release. “‘From Paris With Love’…It’s an honor to be part of his legacy in a way that feels true to who I am.”
Hilton is on a run when it comes to campaigns. Earlier this week, the starlet was named the new brand face of luxury haircare brand Paul Mitchell, with Karl Lagerfeld parent G-III also banking on Hilton’s star power to lift sales across its portfolio of brands, as it lets go of key licenses like Calvin Klein.
In June, G-III Apparel reported a 4% decline in sales to $583.6 million in the first quarter, hurt by the U.S. fashion firm’s returning of its Calvin Klein and Tommy Hilfiger licenses to parent PVH Corp.
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The import volume of cotton products rose by *.** per cent to **,***.*** million SME during the review period, compared with **,***.*** million SME a year earlier. Meanwhile, imports of man-made fibre (MMF) products eased to **,***.*** million SME in January– October ****, down from **,***.*** million SME in the same period of ****.
Published
January 15, 2026
Patrick Ta Beauty announced on Wednesday its official debut at Sephora Middle East, as the U.S. beauty brand looks to expand within the region.
As part of the deal with the French beauty retailer, Patrick Ta Beauty will launch across 34 Sephora doors throughout the UAE, Saudi Arabia, Kuwait, and Qatar giving locals access to the Vietnamese-American makeup artist’s viral Major Headlines Double-Take Crème & Powder Blush Duo, Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation, and a selection of Ta’s signature glow giving essentials.
“I’ve felt such a strong connection to the beauty community in the Middle East for years – their love for glam, artistry, and the pride in makeup truly inspire me,” said Ta, who co-founded his namesake beauty brand in 2009 with product specialist, Rima Minasyan, and entrepreneur, Avo Minasyan.
“So many of my followers and clients from the region have supported me from the very beginning, and this expansion feels like a moment we’ve all been building toward together. Bringing Patrick Ta Beauty to Sephora Middle East is a dream come true, and I can’t wait to meet everyone and share our artistry in person with this exciting next chapter for the brand.”
To mark the launch, which rolls out online Janaury 16 and in-store on January 22, Ta will be in the region for a series of celebratory activations, including personal appearances at Sephora Dubai Mall, meet-and-greets, VIP events, and engagements with local creators and tastemakers.
“We are thrilled to bring Patrick Ta Beauty to our vibrant beauty community across the Middle East, who are always seeking the latest innovations,” said Hasmik Panossian, Sephora Middle East managing director.
“Celebrated for its modern artistry and innovative formulas, Patrick Ta Beauty delivers elevated, high-quality products that truly resonate with our customers. At Sephora Middle East, we are proud to consistently introduce the brands our community is asking for, and we look forward to having our customers experience Patrick Ta Beauty firsthand.”
The Midde East deals comes just months after Patrick Ta Beauty inked a new distribution deal with Sephora to enter Mexico, where it is now available across 50 stores locally.
Copyright © 2026 FashionNetwork.com All rights reserved.
Published
January 15, 2026
New York-based womenswear brand Derek Lam is set to return to the New York Fashion Week calendar this February, debuting the first collection under newly appointed creative director Robert Rodriguez.
The return to NYFW signals the relaunch of the Derek Lam mainline collection following the departure of founder Derek Lam in 2023. Rodriguez, a CFDA member, steps into the creative director role overseeing design direction, product development, and brand image.
Under Rodriguez’s leadership, the Derek Lam Collection will focus on elevated essentials defined by relaxed precision and modern refinement. While maintaining the brand’s signature minimal sophistication, the new direction introduces added warmth, texture, and sensuality.
“We’re working to elevate design and innovation across categories and accelerate brand recognition and consumer engagement,” explained Danielle Alalu, brand president of Derek Lam
“As the marketplace has evolved, we see an opportunity to bring back what was originally a designer collection in a more accessible way. Robert’s obsession with fit, quality, and design is exactly what Derek Lam needs to create a fresh point of view in the advanced contemporary space.”
The relaunched Derek Lam Collection will be positioned within the advanced contemporary market, with pricing ranging from $295 to $1,295. The brand will initially be reintroduced through brand-owned direct-to-consumer channels, with exclusive partnerships with global retailers to be announced later this year. Derek Lam 10 Crosby will continue to operate as a separate contemporary line.
“Robert brings a rare balance of creativity and commercial instinct. Alongside Danielle’s strategic leadership, we now have a unified team ready to propel Derek Lam into its next chapter- building a modern American brand with global reach and enduring relevance,” added Dan Shamdasani, CEO of Public Clothing.
Copyright © 2026 FashionNetwork.com All rights reserved.
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