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Kendra Scott expands into Western wear with new boot collection

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Kendra Scott expands into Western wear with new boot collection


Sign on facade at Kendra Scott retail store on Santana Row in the Silicon Valley, San Jose, California, December 14, 2019.

Smith Collection | Archive Photos | Getty Images

Kendra Scott, a jewelry brand best known for its single-pendant necklaces, is becoming the latest company to join the Western wear trend.

The company on Wednesday announced its debut boots collection in an expansion outside of the accessories market. The brand will offer three styles, available in men’s and women’s, as part of the Yellow Rose by Kendra Scott line focused on Western style.

“A lot of folks don’t know, but in the other half of my life, I take my heels off in the boardroom, and I throw my boots on and head to my ranch,” founder Kendra Scott told CNBC.

Scott, who lives in Texas, said she grew up incorporating Western wear from denim to cowboy boots into her everyday style, in what she calls a “beautiful, timeless, classic look.” Slowly, Scott said she saw the trend take hold across the globe.

“I’m sitting here going, well, this is my life everyday. This is authentically who I am and what I do,” Scott said. “I also noticed that there were a lot of Western brands out there that put cowboy first, and then they later think about the girl … so I was really excited to create a brand that put cowgirl front and center, but make it more modern.”

Kendra Scott’s expansion into Western wear rides a larger wave of companies leaning into the style. The fast-growing market for cowboy boots is projected to reach $538.6 million by 2035, according to Future Market Insights.

Other companies are taking notice. Retailers like Gap and Levi’s are marketing and innovating more denim products amid what’s become a “jeans war.” Wrangler is an exclusively Western wear brand that has leveraged the trend, and parts of American pop culture like the hit TV show “Yellowstone” and celebrities like Beyoncé are embracing the cowgirl aesthetic.

Of course, more Western wear options for consumers means tougher competition for Kendra Scott as it enters the space.

Branching out

Scott set out to create Yellow Rose in 2023. The in-house brand eventually became separate brick-and-mortar stores that incorporate Western style into its jewelry designs. Scott said the company quickly saw customer excitement about the unique style, but it felt like the tip of the iceberg of the brand’s potential.

Over the course of two years, the company tested modern Western apparel that was specifically designed for women, Scott said. The boots, she said, tie in the custom shapes that the jewelry brand is known for and include stitching and embroidery that give them a more “modern twist.”

Scott said the collection is a “labor of love” with a specially shaped toe, a unique combination of leather and suede, multiple color choices and options for both men and women.

Yellow Rose by Kendra Scott’s debut boots collection

Source: Kendra Scott

And the debut boot collection is just the first step toward building out a larger wardrobe, Scott said.

“We’ve been at it for almost 24 years and really put our stake in the ground as this premier jewelry designing brand,” Scott said. “We’ve built trust and connection with our customer over two decades now, and that allows a brand like mine to be able to now think about [more].”

Yellow Rose, named after Scott’s ranch and the Texas flower, is opening its fourth location – and the first outside of Texas – in the fourth quarter of 2025 in Nashville, Tennessee.

The boots launch comes after the company branched out into eyewear at the beginning of this year, entering into a licensing agreement with Marchon Eyewear.

Scott said the step into Western apparel is a significant next chapter for the brand.

“It’s exciting because I think we’re at a really amazing place at Kendra Scott where this next 20 years is really going to be something that is kind of like literally, ‘hold on to your hat,’ because we’re on this launching pad that we’ve really been able to build that trust,” Scott said. “When we launch a new category, we make sure that we’re filling a void in the market and that we’re doing it with our own unique fingerprint.”



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Two ships hit near Strait of Hormuz as fears grow of oil price rises

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Two ships hit near Strait of Hormuz as fears grow of oil price rises



International shipping is said to have come to a standstill at the strait’s entrance, with fears of disruption already pushing up global oil prices.



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Khamenei dead, Middle East on edge: What will be the implications of Trump’s ‘Epic fury’ on stock markets, gold & oil? – The Times of India

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Khamenei dead, Middle East on edge: What will be the implications of Trump’s ‘Epic fury’ on stock markets, gold & oil? – The Times of India


Experience shows markets often come to view geopolitical disruptions as temporary. (AI image)

The global markets are in for a phase of enhanced turmoil and uncertainty! The ongoing tensions in the Middle East after US and Israel’s strikes on Iran and Ali Khamenei’s death may have investors running for cover – looking for an asset class that is safer.During the night of February 27–28, the United States and Israel carried out joint aerial strikes on Iran as part of “Operation Epic Fury.” Statements by President Trump openly referring to regime change suggest that the confrontation could evolve into a prolonged campaign rather than remain a limited exchange, say market analysts at Franklin Templeton Institute.What does the situation mean for stock markets, energy markets (oil), gold and other asset classes? Here’s what Franklin Templeton Institute analysts have to say:From a market perspective, the key uncertainty is whether the conflict remains confined to direct military engagement or expands into disruptions affecting energy supplies and logistics networks, which would sustain a higher and more persistent risk premium.At the centre of the ongoing uncertainty from a global market and trade perspective is the Strait of Hormuz. While a complete blockade would carry severe consequences for Iran itself, the country has the capability to disrupt maritime traffic through tactics such as vessel harassment, seizures, drone activity, cyber operations, or the use of proxy forces.

Strait of Hormuz

Strait of Hormuz

The most immediate economic impact is expected in energy markets, where crude oil and natural gas prices are likely to move higher, they say. Such actions, feel analysts, will keep geopolitical risk premiums at high levels. In 2024, approximately 20 million barrels per day moved through the Strait of Hormuz, which is around one-fifth of global petroleum liquids consumption. Even a limited interference – which can be caused by delays, rerouting, or isolated seizure – can push prices higher through increased risk perception well before any actual shortages emerge.Liquefied natural gas should not be overlooked in this context. Qatar has the world’s third-largest LNG export capacity, and roughly one-fifth of global LNG shipments pass through the Strait of Hormuz, largely consisting of Qatari exports. As a result, shipping risks in the region affect gas markets as significantly as oil markets.Also Read | US-Israel strikes on Iran: How will India be hit by Strait of Hormuz closure? ExplainedShipping expenses have already begun to rise, with insurance costs acting as a major driver. Insurers have started issuing cancellation notices and revising war-risk premiums for voyages in the Gulf region. Some routes have reportedly seen premium increases of up to about 50%, while earlier periods of tension recorded rises exceeding 60% on important trade corridors. These developments effectively tighten supply conditions even when production levels remain unchanged.The possibility of the conflict spreading across the region is increasing. Franklin Templeton Institute analysts are of the view that across global financial markets, the immediate response to such shocks is usually driven by adjustments in risk perception rather than by underlying economic changes. “The initial market reaction for this type of event would typically see Treasury yields move lower and equities lower—mostly a risk-premium repricing. Impacts on activity/earnings may be delayed and uneven. The US dollar reaction is not guaranteed; gold tends to benefit while bitcoin has been trading like a risk asset (i.e., down with equities), reinforcing that it’s not typically a reliable hedge/diversifier in geopolitical drawdowns,” say Franklin Templeton Institute analysts.However, they note that experience shows markets often come to view geopolitical disruptions as temporary. Initial spikes in risk premiums are frequently followed by the realization that the overall effect on corporate profitability is limited. The duration of the conflict, developments in shipping and insurance costs, and the eventual resolution will be more important than the initial headlines.“We would not yet label this a clean buy-the-dip setup—duration, shipping/insurance mechanics, and the endgame matter more than the first headline,” they say.From an investment perspective, the near-term outlook favours sectors linked to energy markets, as well as companies benefiting from higher shipping and insurance costs, along with defence-related industries, the analysts say. At the same time, caution is warranted toward emerging markets that depend heavily on energy imports and toward cyclical sectors sensitive to fuel and logistics costs, including airlines and certain industrial segments.“For protection, we prefer oil upside/volatility structures and selective gold exposure over broad equity shorts—the path will be driven more by shipping/insurance reality than by the new cycle,” they conclude.



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Crude oil prices in focus: OPEC+ increases output by 206,000 bpd amid Middle East tensions – The Times of India

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Crude oil prices in focus: OPEC+ increases output by 206,000 bpd amid Middle East tensions – The Times of India


OPEC+ on Sunday announced a higher-than-expected increase in oil production quotas, days after US and Israeli strikes on Tehran triggered Iranian retaliation across the Middle East, according to AFP.The oil producers’ group, which includes Saudi Arabia, Russia and several Gulf states affected by the escalation, said it had “agreed on a production adjustment of 206 thousand barrels per day”.“This adjustment will be implemented in April,” OPEC+ said in a statement.While the cartel did not directly refer to the Iran conflict, it cited “a steady global economic outlook and current healthy market fundamentals” as the rationale behind the output increase.The move comes amid heightened geopolitical tensions in the Middle East, a region critical to global crude oil supply.

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The announcement did not directly reference the outbreak of the Iran conflict, instead attributing the decision to “a steady global economic outlook and current healthy market fundamentals”.Before the meeting, analysts had projected a more modest increase of 137,000 barrels per day.However, Jorge Leon, an analyst at Rystad Energy, cautioned that the agreed hike may not be sufficient to offset the potential impact of escalating tensions on crude oil markets.Leon highlighted the risk of disruption in the Strait of Hormuz, a critical waterway through which nearly a quarter of the world’s seaborne oil supplies transit.Iran’s Revolutionary Guards have reportedly contacted vessels to declare the strait closed. Iranian state television on Sunday said an oil tanker attempting to “illegally” pass through the strait was struck and was sinking, broadcasting footage of a burning tanker at sea.“If oil cannot move through Hormuz, an extra 206,000 barrels per day does very little to ease the market,” Leon said, adding that “logistics and transit risk matter more than production targets right now”.He said the OPEC+ move “is unlikely to calm markets”, noting that “prices will respond to developments in the Gulf and the status of shipping flows, not to a relatively small increase in output.”Apart from Russia and Saudi Arabia, the V8 group includes Kuwait, Oman, Iraq and the United Arab Emirates — all of which were targeted by Iranian attacks for a second consecutive day on Sunday. Algeria and Kazakhstan are also part of the group.



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