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Kering and L’Oréal seal €4 billion luxury beauty and wellness deal

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Kering and L’Oréal seal €4 billion luxury beauty and wellness deal



Kering and L’Oréal are entering a long-term strategic partnership in luxury beauty and wellness. This binding agreement encompasses the acquisition of the House of Creed by L’Oréal, the beauty and fragrance licenses of iconic Houses of Kering and an exclusive venture to explore business opportunities in the field of wellness and longevity.  

Building on the success of Yves Saint Laurent Beauté, this alliance further consolidates the long history of collaboration of two global leaders with complementary strengths — iconic luxury brands of Kering and the world-class expertise of L’Oréal in beauty — to accelerate growth and unlock considerable value across high-potential categories.

Under the terms of this agreement, Kering has the right to sell Kering Beauté including the House of Creed to L’Oréal. A true heritage name in haute parfumerie, Creed stands among the leading high-end luxury fragrance Houses, celebrated for its craftsmanship and mastery of rare natural ingredients. As part of L’Oréal Luxe, Creed will be best positioned to accelerate even further its global development across both men’s and women’s markets.

Kering and L’Oréal have entered a €4 billion strategic partnership spanning luxury beauty, fragrance, and wellness.
The deal includes L’Oréal’s acquisition of Creed and 50-year exclusive licences for Gucci, Bottega Veneta, and Balenciaga fragrances.
The alliance aims to accelerate global growth and explore new frontiers in wellness and longevity.

The partnership includes the rights to enter into a 50-year exclusive license for the creation, development, and distribution of fragrance and beauty products for Gucci, commencing after expiration of the current license with Coty, and respecting the Kering group’s obligations as per the existing license agreement. 

Kering will also grant L’Oréal 50-year exclusive licenses for the creation, development, and distribution of fragrance and beauty products for Bottega Veneta and Balenciaga, starting upon closing of the announced transaction.

A strategic committee will be established to ensure coordination between Kering brands and L’Oréal and monitor the progress of our partnership.

The agreement, including the sale of Creed and the establishment of these 50-year licenses on these iconic Houses of Kering, is valued at €4 billion, payable in cash at closing, expected in the first half of 2026. L’Oréal will also pay royalties to Kering for the use of its licensed brands.

Beyond beauty, Kering and L’Oréal are joining forces to explore business opportunities at the intersection of luxury, wellness, and longevity. This exclusive partnership, in the form of a planned 50/50 joint venture, will craft cutting-edge experiences and services combining L’Oréal’s innovation capabilities with Kering’s deep understanding of luxury clients.

This strategic alliance marks a decisive step for Kering,” declared Luca de Meo, CEO of Kering“Joining forces with the global leader in beauty, we will accelerate the development of fragrance and cosmetics for our major Houses, allowing them to achieve scale in this category and unlock their immense long-term potential, as did Yves Saint Laurent Beauté under L’Oréal’s stewardship. Together, we will also venture into new frontiers of wellness, combining the unrivalled expertise of L’Oréal with our unique luxury reach. This partnership allows us to focus on what defines us best: the creative power and desirability of our Houses.”

“I am delighted to forge this long-term strategic alliance with one of the world’s most prestigious, creative and visionary luxury groups. This partnership will further solidify our position as the world’s #1 luxury beauty company and allow us to explore new avenues in wellness together.” said Nicolas Hieronimus, CEO L’Oréal Groupe“The addition of these extraordinary brands perfectly complements our existing portfolio and significantly expands our reach into new, dynamic segments of luxury beauty. Through Creed, we will establish ourselves as one of the leading players in the fast-growing niche fragrance market. Gucci, Bottega Veneta and Balenciaga are all exceptional couture brands with enormous potential for growth.”

The agreement is subject to Kering’s obligations under French employment law, with the right for Kering to sell Kering Beauté to L’Oréal and an exclusivity granted to L’Oréal.

Fibre2Fashion News Desk (RKS)



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Fashionphile taps Martha Stewart as 2025 holiday brand ambassador

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Fashionphile taps Martha Stewart as 2025 holiday brand ambassador


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November 3, 2025

Luxury re-commerce platform Fashionphile has named entrepreneur, author, and media icon Martha Stewart as its 2025 holiday brand ambassador. 

Fashionphile taps Martha Stewart as its 2025 holiday brand ambassador. – Fashionphile

In this role, Stewart stars in the company’s latest holiday campaign and has curated an exclusive collection of her favorite accessories, now available to shop on fashionphile.com.

“As the face of our 2025 Holiday brand ambassadorship and the ultimate authority on quality and timeless taste, Martha Stewart is uniquely positioned to speak on the enduring value of luxury resale,” said Sophia Tsao, chief digital and marketing officer of Fashionphile. “Martha is the quintessential face of the Holiday, so who better to partner with this holiday season.”

The campaign, photographed by Claire Leahy and styled by Paolo Nieddu at the company’s New York City flagship, captures Stewart’s signature polish, while highlighting Fashionphile’s collection of luxury handbags and accessories from brands like Chanel, Hermès, Louis Vuitton, and Goyard. Likewise, in a short video, Stewart reflects on the ease of buying and selling through Fashionphile’s circular marketplace and the platform’s commitment to sustainability. 

“Shopping on Fashionphile feels a bit like discovering a secret archive — elegant, storied, and beautifully organized. Each item tells you something about the world it came from. One can shop with confidence knowing everything is so carefully authenticated,” Stewart explained.

The collaboration marks Fashionphile’s third ambassador partnership, following campaigns with Emma Roberts and Nicole Richie. Most recently, in October, the company acquired Luxe Collective, marking it entry into the UK luxury resale market. 

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Gold holds near $4,000 after China ends tax break for retailers

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Gold holds near ,000 after China ends tax break for retailers


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Bloomberg

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November 3, 2025

Gold held around $4,000 an ounce after a weak start on Monday, as China ended a long-standing tax rebate for some retailers in a change that could weigh on demand in one of the world’s largest precious-metals markets.

Bloomberg

Bullion for immediate delivery traded little changed towards midday in London, after falling as much as 1% in early trade. Beijing announced Saturday that it would no longer allow some retailers to offset a value-added tax fully when selling gold they bought from the Shanghai Gold Exchange and Shanghai Futures Exchange. The news sent Chinese gold jewelry stocks tumbling. 

Under the new policy, companies producing so-called non-investment gold, such as for jewelry or industrial applications like electronics, can offset only 6% of the VAT, down from 13% previously. Firms that are not members of the exchanges will be subject to the same change when they sell investment products including gold bars. 

Gold surged to a record in October, pushed higher by a retail buying frenzy, but it has since dropped sharply. Prices are still up by more than 50% year-to-date, even after the pullback. Many of the fundamentals that fueled the rally, including central bank and haven demand, are expected to remain in place.

“The tax changes in gold’s heaviest consumer nation will dent global sentiment,” said Adrian Ash, director of research at BullionVault. But the rebound in London markets on Monday, following weakness during Asian hours, shows that bullish mood remains strong, he 

“China’s new policy complicates gold’s new found holding pattern, potentially hurting its ability to stay above $4,000. It remains to be seen if official-sector demand can offer a solid-enough backstop to offset any drag from Chinese consumers.”

Among jewelry stocks, Chow Tai Fook Jewellery Group Ltd. fell as much as 12% in Hong Kong, Chow Sang Sang Holdings International Ltd. shed more than 8%, and Laopu Gold Co. dropped more than 9%. The tax change is “likely to see the entire industry raise prices to pass through the cost pressure,” Citigroup Inc. analysts including Tiffany Feng wrote in a note.

Spot gold was trading at around $4,004.86 an ounce as of 11:32 a.m. in London. Silver was also little changed, while platinum and palladium rose. 
 



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Intersport France expands with the takeover of Spain and Portugal operations

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Intersport France expands with the takeover of Spain and Portugal operations


Translated by

Nazia BIBI KEENOO

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November 3, 2025

The track record of Intersport France and Belgium’s new managing director, Philippe Giovanni, a specialist in consolidating distribution networks, suggested potential external growth moves. The cooperative is now significantly expanding its network, marking not the absorption of a brand in France but a geographical expansion.

Intersport store in Madrid – Intersport

In a press release on November 3, the French cooperative announced that it had been “entrusted by ICC with the responsibility of overseeing Spain and Portugal, by structuring a Southern European hub which will bring together France, Belgium, Spain and Portugal.”

For several months, questions surrounded the future of Intersport’s Iberian operations. The group had applied earlier this year for court protection after facing challenges repaying its debt. This entity comprised 130 companies operating Intersport-branded stores and employed more than 130 people. It had been seeking buyers for several months, with Spanish media estimating a potential purchase price of around €300 million ($323 million).

“This new step marks the recognition of the know-how of our French cooperative and of our ability to build a strong collective dynamic,” said Gérard Leclerc, now president of Intersport France, Spain, Portugal & Belgium. “By structuring a Southern European hub, we are affirming our ambition to make Intersport a benchmark player in a strategic area of the European sports market.”

Intersport France and Belgium did not disclose the transaction amount. For the entity based in Longjumeau, in the Paris region, the move “is in line with the transformations we have carried out together in recent years: the acquisition of Go Sport, the modernization of our store network and the launch of our new brand platform.”

The company plans to “build on the know-how, performance and robustness of the French model” and is creating an Iberian subsidiary, while Intersport France takes over the Spanish central office and its staff.

Intersport France and Belgium report revenue of €3.88 billion ($4.18 billion) and hold a market share of more than 14%.

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