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Kidswear specialist Mori acquires Storksak and Babymel

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Kidswear specialist Mori acquires Storksak and Babymel


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September 3, 2025

UK-based acquisition-hungry baby- and childrenswear business Mori has bought premium baby-changing-bag specialist Storksak as the brand aims to expand in the UK and in the US.

Importantly, the buy comes with its sister brand Babymel, a specialist market operator, giving the new owner access to a wider untapped audience.

The earlier acquisition of childenswear retailer Kidly (in April) also “reinforced [our] mission, introducing design-led products that support families through every stage of their parenting journey”. 

This latest strategic acquisition “brings together two category-defining names in the baby and kids’ market, as well as marking a significant milestone in Mori’s vision to become one of the leading and most-loved brands in the parenting and childrenswear space”, said Mori founder and CEO Akin Onal.

“Our shared values of quality, timeless design, and supporting parents made this an natural alignment. This acquisition builds on the momentum from our Kidly acquisition earlier this year and represents another step in Mori’s long-term mission to support families through quality, sustainable products.”

It added that “uniting two well-loved family brands allows us to accelerate our growth, starting with digital expansion in the UK, continuing to scale in the US market , and extending into physical retail and wholesale. We see a huge potential to broaden our reach, strengthen our product offering and deliver even more value to our customers.”

The acquisition builds on Mori’s momentum in 2025, a year that marks the brand’s 10th anniversary. Mori currently operates across D2C, wholesale and retail, with a flagship store in Battersea and additional locations in Notting Hill and Westfield London. 

Mori’s latest London store opened in August in Hampstead, “further strengthening its retail footprint, giving more families the chance to experience the brand in person”. 

The brand’s also stocked with Next, M&S, John Lewis and Harrods in the UK and Bloomingdale’s and Nordstrom in the US.

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Turkiye’s apparel exports drop 6% to $16.3 bn in 2025

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Turkiye’s apparel exports drop 6% to .3 bn in 2025



Exports of knitted and crocheted garments (HS Chapter **) fell *.* per cent to $*.*** billion from $**.*** billion a year earlier, as retailers trimmed replenishment volumes. Woven apparel and accessories (HS Chapter **) recorded a steeper fall of *.* per cent to $*.*** billion, compared with $*.*** billion in ****, reflecting weaker demand for higher-value fashion categories and formalwear.

December **** data signalled a slower contraction relative to the annual trend. Knitted and crocheted apparel exports rose *.* per cent year on year to $***.*** million from $***.*** million in December ****, supported by seasonal restocking. In contrast, non-knitted apparel declined *.* per cent to $***.*** million from $***.*** million. Combined shipments under HS ** and HS ** edged down *.** per cent to $*.*** billion.



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The new economics of fashion: Trust, longevity and price discipline

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The new economics of fashion: Trust, longevity and price discipline




Fashion demand in 2026 remains intact but more selective, with consumers spending cautiously and prioritising value, durability and versatility.
Intentional purchasing and promotion sensitivity are reshaping pricing dynamics and margin structures.
Polarised consumer behaviour is pushing brands to rebuild trust, justify full price and align sustainability with longevity.



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US brand Calvin Klein unveils Spring 2026 denim with Jung Kook

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US brand Calvin Klein unveils Spring 2026 denim with Jung Kook



Calvin Klein Inc., which is part of PVH Corp. [NYSE:PVH], announces the launch of its Spring 2026 denim campaign starring global brand ambassador Jung Kook of renowned boy band BTS.

Directed and shot by Mert Alas, the new chapter sharpens the focus on denim as the ultimate expression of personal style through icon Jung Kook’s distinctive and influential point of view as he lives in the moment.

Calvin Klein, owned by PVH Corp., has unveiled its Spring 2026 denim campaign fronted by BTS icon Jung Kook.
Directed and photographed by Mert Alas, the cinematic film fuses music, movement and city energy, highlighting 90s Straight, Baggy and reworked Trucker silhouettes.
A special appearance by Rosie Perez amplifies the brand’s signature visual storytelling.

The campaign unfolds across a series of immersive worlds, unified and guided by Jung Kook’s style, attitude and way of living. The high-impact film fuses fashion and entertainment, moving to an instantly recognizable soundtrack and brought to life through the artist’s signature choreography and commanding presence. The interplay of music and movement – complete with a cameo from New York City legend Rosie Perez – captures the impact synonymous with Calvin Klein’s iconic visual storytelling.

Calvin Klein jeans are at the center of the wardrobe with hero silhouettes leading the narrative: the effortless attitude of the 90s Straight; the relaxed and nostalgic proportions of the Baggy; and new interpretations of the iconic Trucker jacket — all reimagined with elevated washes and designed for versatility. Casual logo tees and oversized bombers complete the looks, reinforcing denim as both uniform and statement.

“I love Calvin Klein jeans because they’re designed to be lived in,” said Jung Kook. “The looks I wore for this campaign nod to ‘90s style while feeling completely modern. It was exciting to bring together my love of music, dance and fashion against the energy of the city.”

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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