Fashion
Le Bon Marché taps Antoine de Caunes for a “rock’n’drôle” takeover
Translated by
Nazia BIBI KEENOO
Published
September 2, 2025
Music and humor take center stage at Le Bon Marché Rive Gauche. From August 30 to October 19, the Parisian department store is rolling out its seasonal highlight: a “rock’n’drôle” exhibition curated by Antoine de Caunes. The French TV host and comedian, known for his love of rock culture, is taking over the store’s windows and aisles, reviving his cult Canal+ character “Didier L’embrouille” — a die-hard Dick Rivers fan — and showcasing his personal music and lifestyle favorites.
From the shop windows to the shopping bags, Swiss cartoonist Zep brings this offbeat rock persona to life through bold pencil sketches. On the ground floor, visitors are greeted with a selection of 1970s rock-inspired fashion pieces, styled like concert merchandise — including upcycled accessories from Atelier Casta and graphic T-shirts designed by Thomas Lélu.
On the first floor, the exhibition dives into the vibe of vintage recording studios. A pop-up thrift store by Kiliwatch offers leather jackets and fashion finds, while Bonjour Jacob’s concept space features vinyl records, magazines, and curated collectibles. Visitors can even test guitars at the in-store Gibson setup.
The second floor features the “Rock Motel,” a set of themed rooms designed by de Caunes. Each room celebrates one of his rock icons, with audio introductions recorded by the entertainer himself. Once the store closes, a series of evening events will unfold — including a conversation between de Caunes and author-journalist Julien Bitoun. A special rockabilly night is also set for October 8, with live performances by Black Kat Boppers and the Spunyboys.
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“When I began my brand, I wanted to create something distinctly Mexican that embodied quality, impeccable cut, and contemporary style for the modern woman. Mexico is often seen as a macho society, but women have always been a formidable force. My hope is that every woman who wears my designs feels inspired and empowered,” says Lorena Saravia.
Explored through the lens of her personal and cultural heritage, Lorena Saravia crafts a highly versatile wardrobe, including some of her most covetable signature styles. The 29-piece collection balances the strength of structured silhouettes, such as Lorena’s best-selling denim jacket and denim chaps, with sensual evening styles, including draped blouses and backless gowns. Urban and versatile, an undeniable tribute to Mexico plays out in the workwear fabrics, craft-like details, and cowboy boots – not to mention a colour palette awash in poetic desert hues.
H&M will launch a 29-piece collaboration with Mexican designer Lorena Saravia on October 16, 2025.
Inspired by her heritage and modern femininity, the collection blends structured denim and sensual eveningwear with desert hues, cowboy boots, and craft-like details.
Accessories draw from family heirlooms, creating a versatile, empowering wardrobe that honours Mexico’s culture with contemporary elegance.
“What I admire most about Lorena is how she masterfully draws from her heritage and Mexican craftsmanship to create something fresh, original, and truly her own. Overall, there is a beautiful connection to the land, blended with contemporary elegance,” says Ann-Sofie Johansson, creative advisor at H&M.
Accessories layer the collection with stories and character. Lorena’s grandmother’s lion earrings served as the model for the earrings and buttons, while the brown suede cowboy boots, broad-brimmed hat and decorative belt add unmistakable flair.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Translated by
Nazia BIBI KEENOO
Published
September 2, 2025
The European Institute of Design (IED) has expanded its scholarship program with a last-minute initiative that offers 250 students a grant covering 50% of first-year tuition for three-year courses. Candidates must apply by September 22. This new €1.5 million investment complements the €3 million already distributed through IED’s regular scholarship cycles earlier this year.
“Italy has the highest percentage of non-graduates in Europe — 40%, compared to the 20–25% average in other countries. We’ve seen that countries with fewer graduates often experience slower growth,” said Francesco Gori, CEO of the IED Group, during the project’s press presentation. “Over the past ten years, about one million Italians aged 18 to 20 have gone abroad — mostly to study — and many haven’t returned. With this initiative, we aim to provide more young people with the opportunity to stay and study in Italy. IED offers a wide range of English-language courses, and 70% of our students are international. In recent years, we’ve also seen more Italian students showing interest in studying in English.”
The scholarships apply to IED campuses in Milan, Rome, Turin, Florence, Cagliari, and the Aldo Galli Academy in Como. They are open to both Italian and international students who wish to pursue programs in Design, Fashion, Visual Arts, Communication, and the new Cinema course launching in October.
The jury, composed of course directors and faculty, will award scholarships based on the order of application submission. Each candidate must also complete an admissions interview that evaluates their motivation and readiness to engage in a hands-on academic program with mandatory workshop hours.
“Beyond increasing the country’s graduate rate, our mission is to help students build skills like lateral thinking and soft skills — essential today even in fields outside traditional creativity, such as consulting, finance, law, and engineering,” said Riccardo Balbo, Chief Academic Officer of the IED Group.
In addition to its campuses in Italy, IED operates in Spain — with locations in Barcelona, Bilbao, and Madrid — and in Brazil, with sites in Rio de Janeiro and São Paulo. Each year, IED educates around 10,000 students from 103 countries, reinforcing its position as an international hub for creative education.
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