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Longines expands in New York City with Soho store opening

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Longines expands in New York City with Soho store opening


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November 3, 2025

Longines announced on Friday the opening of its first Soho store, as the Swiss watchmaker expands its retail store footprint in New York City.

Jennifer Lawrence at the Longines Soho store opening in New York City – Courtesy

Located at 128 Spring Street, the new Longines Soho store spans 1,064 square feet and boasts a contemporary yet elegant design that blends the NYC area’s architecture with the winged hourglass watch brand’s heritage.

For a Big Apple touch, the store incorporates local-inspired materials such as brick walls, reclaimed wood flooring, and cast iron pre-existing elements and design pieces. As for Longines, visitors will also find references to the 193-year old brand’s history, including its love for equestrian sports and its aviation pioneering, as well as its contribution to timekeeping Alpine ski racing.

The new Soho store marks the brand’s third retail store in the U.S. and its second in New York City.

“The opening of our SoHo boutique represents more than an expansion for Longines: it’s a celebration of our deep connection to the United States, a country that has been part of our story since 1845,” said Yannick Jenni, Longines vice president of sales international, who attended the official ribbon cutting of the new store, alongside Brittany Garcia, brand president, U.S. and Caribbean, and celebrity brand ambassador, Jennifer Lawrence.

“This space reflects our timeless dedication to elegance and offers an inspiring setting for clients to discover our watches and experience the world of Longines.”

Last year, Longines opened its second store in London, opting for Covent Garden to expand its presence in the British capital.

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Nigeria’s textile imports up 47.43% YoY in Jan-Sept 2025

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Nigeria’s textile imports up 47.43% YoY in Jan-Sept 2025



Nigeria’s textile imports rose to N 814.27 billion in the first three quarters this year—a 47.43-per cent year-on-year (YoY) increase despite repeated government claims of the sector’s revival. Rising imports indicate a weak domestic textile industry.

The country imported textile and textile materials worth N 228.83 billion in the first quarter (Q1) this year, N 337.12 billion in Q2 and N 248.32 billion in Q3.

Industry experts blame policy failure, weak execution of credit initiatives, abandonment of promised institutional reforms, pervasive corruption and structural bottlenecks like weak cotton farming, insecurity and the inability to scale locally-produced polyester for the decline, according to Nigerian media reports.

Nigeria’s textile imports rose to N 814.27 billion in January-September 2025—a 47.43-per cent YoY rise despite repeated government claims of the sector’s revival.
Rising imports indicate a weak domestic textile industry.
Industry experts blame policy failure, weak execution of credit initiatives, abandonment of promised institutional reforms, pervasive corruption and structural bottlenecks for the fall.

Hamma Kwajaffa, director general of the Nigerian Textile Manufacturers Association, lamented that the 10-per cent tax on imported textiles—which was introduced when the ban on textile imports was lifted so that the amount collected can be ploughed into domestic textile production—has not been directed to improve the private textile sector.

Kwajaffa pointed to the failure to create a dedicated textile development fund domiciled with the Bank of Industry.

Conflicting positions among top officials had stalled any action related to the sector and repeated workshops and announcements without execution had yielded no tangible outcome, Kwajaffa added.

Fibre2Fashion News Desk (DS)



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CFDA to implement fur ban at NYFW from September 2026

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CFDA to implement fur ban at NYFW from September 2026















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ECB keeps interest rates unchanged, upgrades growth outlook

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ECB keeps interest rates unchanged, upgrades growth outlook



The European Central Bank (ECB) has decided to leave its three key interest rates unchanged, signalling continued confidence that inflation will stabilise at its 2 per cent target over the medium term. The deposit facility rate remains at 2.00 per cent, while the main refinancing operations rate stays at 2.15 per cent and the marginal lending facility at 2.40 per cent.

According to updated Eurosystem staff projections, headline inflation is expected to average 2.1 per cent in 2025, easing to 1.9 per cent in 2026 and 1.8 per cent in 2027, before returning to 2.0 per cent in 2028. Inflation excluding energy and food is forecast at 2.4 per cent in 2025, gradually declining to 2.0 per cent by 2028. Inflation for 2026 has been revised upward, mainly due to expectations that services inflation will fall more slowly than previously anticipated, the Governing Council of the ECB said in a press release.

European Central Bank has kept its key interest rates unchanged, maintaining confidence that inflation will stabilise at the 2 per cent target.
Updated projections show inflation easing gradually over the coming years, with a slight upward revision for 2026 due to persistent services prices.
Economic growth forecasts have been revised higher, supported by stronger domestic demand.

The ECB also revised its economic growth outlook higher compared with its September projections. Growth is now expected to reach 1.4 per cent in 2025, 1.2 per cent in 2026 and 1.4 per cent in 2027, with expansion projected to remain at 1.4 per cent in 2028. The improvement is driven largely by stronger domestic demand across the euro area.

The Council reiterated its commitment to ensuring that inflation stabilises sustainably at the 2 per cent target. It emphasised that future monetary policy decisions will remain data-dependent and assessed on a meeting-by-meeting basis, without pre-committing to any specific interest rate path.

Fibre2Fashion News Desk (KD)



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