Skechers is proud to announce its newest brand ambassador: globally celebrated actress, entrepreneur, and fashion icon Sofia Vergara. Known for her signature style and charismatic presence on and off screen, Vergara joins the Skechers family to help shape the future of fashion meets comfort footwear.

Throughout her career she has received five Emmy and five Golden Globe nominations, most recently for Griselda, and in 2025 made history as the first Latina nominated for Outstanding Lead Actress in a Limited or Anthology Series at the Emmys.

Skechers has named actress and entrepreneur Sofía Vergara as its new global brand ambassador.
Known for her style and wide fan reach, she will lead a new campaign highlighting Skechers’ Hands-Free Slip-ins and Glide-Step designs.
Vergara chose the brand for its blend of comfort and fashion, marking a strategic move to strengthen Skechers’ style-driven appeal.

“I don’t do anything unless I believe in it – and I truly believe in Skechers,” said Sofía Vergara. “I’ve been wearing Skechers for over a year now, and they’ve completely changed how I think about sneakers. They’re not just comfortable – they’re chic, stylish, and easy to wear with everything in my closet. That’s what made this partnership feel so natural.”

Skechers first caught Vergara’s attention not through business talks, but in a mall. After knee surgery left her searching for supportive, stylish shoes, she discovered Skechers on her own – purchasing multiple pairs before learning her team had already been in talks with the brand.

Now, as the latest face of Skechers, Vergara will appear in a new global campaign that celebrates style, versatility and comfort – hallmarks of the Skechers brand. The campaign will spotlight Skechers’ iconic Hands-Free Slip-ins Glide-Step styles.

“Sofía embodies everything Skechers stands for – bold, confident, and committed to comfort without compromise,” said Michael Greenberg, President of Skechers. “She brings a fresh energy to our brand, and her passion for great design will shine through in everything we do together.”

With more than 50 million followers and global recognition from Hollywood to Barranquilla, Sofía Vergara adds unparalleled star power to Skechers’ legacy of working with beloved figures who resonate across generations.

This collaboration marks the beginning of an exciting new chapter – where effortless fashion and everyday comfort meet in one powerful step forward.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)

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Denim Première Vision will stage its spring/ summer 2027 edition at Milan’s Superstudio Più on November 26 and 27. The event will bring together 65 exhibitors, including 45 textile manufacturers.

Around fifteen nationalities will be represented among the exhibitors at this Italian edition, which will notably include five accessories manufacturers serving the industry (zips, buttons, rivets, etc.), as well as three yarn and fibre manufacturers—Casati Flock, Mic, and XLance. The show will also feature around a dozen garment manufacturers, with notable representation from Turkey, Italy, China, and Portugal.

“This is something interesting and new because, several years ago, we didn’t have any garment manufacturers from Portugal. Today we have two, Pizarro and IVN Industria,” the show’s director, Fabio Adami Dalla Val, told FashionNetwork.com. He also welcomed the presence of around 10 Japanese companies at this edition.

Conceived as a global showcase for developments in denim, the show will present its “Denim Fashion District” for the eighth time. Curated by designer Olivia Spinelli and Opaa Studio, this space will spotlight the work of 23 innovative brands, including Adriano Goldschmied of Daily Blue.

The show will also feature a trends area. “This is the heart of the show,” its director emphasises. “The aim is to give visitors a relevant, comprehensive overview of what’s happening in denim, whether in terms of trends, materials or technology.” This area will also host the Underrated project, which brought together manufacturers, weavers and print specialists around designer Kristian Guerra to create a collection.

A programme of conferences will accompany these two days of meetings, with several sessions on trends for spring/ summer 2027, as well as talks by G-Star creative directors Lisi Herrebrugh and Rushemy Botter. An industry debate will bring together Maurizio Donadi of Champion, Adriano Goldschmied, and the duo Manuela Mariotti and Massimo Berloni, co-founders of Seafarer.

The strategic issue of dyeing will also be explored in a conference bringing together three innovative players in the field: US-based Chloris for its bio-based blue dyes produced via microbial fermentation, Italy’s Officina 39 for its sustainable dyes and pigments, and the UK’s Infinity Blue for its process to recover indigo from textile waste.

The previous edition of Denim Première Vision, held in Milan on 21 and 22 May, attracted 2,100 visitors and 84 exhibitors.