Fashion
Milan Fashion Week to open on Tuesday in Giorgio Armani’s shadow
Translated by
Nicola Mira
Published
September 19, 2025
On Tuesday, a fashion world still in mourning will be gathering in Milan for the start of womenswear fashion week. Giorgio Armani, who passed away on September 4, will be in everyone’s hearts. Especially on the evening of Sunday September 28, when the iconic Italian label will stage its runway show, the final event of the fashion week dedicated to the Spring/Summer 2026 women’s ready-to-wear collections. The show will be held in the main courtyard of Palazzo Brera and will feature the last creations by ‘King Giorgio’. It will also fête the 50th anniversary of Armani’s eponymous label, and is clearly set to be the crowning event of this emotion-filled week.
The Italian luxury label has confirmed that the week’s closing show will go ahead, as will the double show scheduled for its young line Emporio Armani on Thursday September 25, and the exhibition dedicated to Armani at the Pinacoteca di Brera gallery, featuring 150 looks from the Armani archives. “We will celebrate [Milan] Fashion Week by paying tribute to one of its founders, Giorgio Armani, and to his creative, entrepreneurial and personal legacy, so valuable in this transformation period the fashion industry is going through,” said Carlo Capasa, president of the Italian Fashion Chamber (CNMI), presenting what promises to be an intense Milan Fashion Week programme.
Between September 23 and 29, Milan will host 171 events, including 54 in-person shows, the same number as in February. In addition, four digital shows are scheduled at the end of the week, on Monday 29, by Maxivive and by rookie labels Mein Corp by Italian designer Lorenzo Sala, Nadya Dyzak, a Ukrainian label launched in 2008, and Zenam, the label by Cameroonian designer Paul Tanonkou, which previously featured on the menswear calendar.
The calendar includes 10 new names, between emerging labels and previous participants (like Milano Moda Graduate, the collective show by the city’s fashion academies), compensating for 10 absentees. While Giorgio Armani is no longer with us, after dominating the fashion scene for half a century, this week Milan is welcoming his successors, between emerging talents, several comebacks, and new creative directors who have taken charge at some major labels.
The first is Demna (Gvasalia) at Gucci, who will unveil his first looks for the Kering group’s premier label in a presentation scheduled on Tuesday September 23. Dario Vitale, taking his first steps at Versace after the latter was recently acquired by the Prada group, will adopt the same understated format on September 26.
On Wednesday September 24, it will be Simone Bellotti’s turn to debut for Jil Sander, while Louise Trotter will unveil her first collection for Bottega Veneta on Saturday 27 – the label is back on the Milan Fashion Week calendar after skipping the February edition. Another highlight will be Fendi’s co-ed show on Wednesday 24, overseen by Silvia Venturini Fendi, celebrating the Roman house’s centenary one last time. FashionNetwork.com has learnt that one of the show’s surprise guests may be French mezzo-soprano Axelle Saint-Cirel, singing six arias with harp accompaniment.

An event worth keeping an eye on will be the maiden Milanese show by British ready-to-wear label Knwls, scheduled on Wednesday September 24. The London-based label, a favourite among celebrities, has gone from strength to strength in recent years, thanks to its sensual Y2K silhouettes and its focus on female empowerment. Knwls was launched in 2017 by British designer Charlotte Knowles with her partner, Canadian Alexandre Arsenault. In 2022, Knwls was an LVMH Prize finalist, and it is available at over 50 leading multibrand retailers worldwide.
A major debut is scheduled on Friday September 26, with the first runway show by Sa Su Phi, a womenswear label set up in 2021, during the pandemic, by Sara Ferrero, an experienced finance executive, and Susanna Cucco, design expert and creative consultant, whose eponymous agency has been collaborating with many top labels in the course of over 25 years. Having begun with luxury knitwear, they have developed a minimalist, sophisticated and timeless style, winning over some 70 top retailers worldwide.
Milan Fashion Week will also welcome comebacks by the likes of Boss, Calcaterra, The Attico and Stella Jean, which have all given Milan a miss in recent seasons, as well as Anglo-Nigerian designer Ineye Tokyo James. After staging his rookie show in Milan in February 2022, James dropped below the radar before coming back in March with a digital show. Also back is Vietnamese designer Phan Dang Hoang, who debuted in Milan in September 2024, and then failed to return. Indian designer Dhruv Kapoor and Pierre-Louis Mascia, who had both featured on the men’s calendar until January, are now included in the womenswear programme.
Another 14 new names will feature on the presentation calendar, including young French designer Henri Paris with his sophisticated creations, Davii, Daizy Shely, Forte_Forte, Îacaré, Kasai, Moja Rowa, Nissa, Pé de Chumpo, Saman Loira, Seafarer, Simon Cracker, which usually shows in the menswear week, Vespa and JW Anderson, which has also scheduled an event at its newly renovated store. Trussardi too is making a comeback, releasing a short film starring Eva Herzigova and Fernando Lindez at the Anteo cinema on September 28.

Versace and Gucci are among the dropouts from this edition’s runway show calendar, having opted instead for a presentation, as mentioned above. Also off the show calendar are Marni and Bally, both going through a transition phase in terms of style, with Marni’s new creative director Meryll Rogge set to show in Milan next February – while Fiorucci has moved to a slot in the menswear week in June. The other absentees are Swedish label Avavav, which had been showing in Milan since September 2023, Susan Fang, which showed in March supported by Dolce & Gabbana, Philipp Plein, K-Way and Dsquared2.
Milan Fashion Week will, as always, be able to count on several top Italian names, among others Prada, Moschino, Roberto Cavalli, Ferragamo, Dolce & Gabbana, Etro and Max Mara, as well as on a plethora of off-calendar events. The first is the Maestri d’Eccellenza Prize, recognising Italy’s top artisans, sponsored by Thélios and LVMH with CNMI and Confartigianato, Italy’s national artisanal association. The award ceremony is scheduled on September 23.
Kering will play its part with Cinemoda Club, a fashion-related film festival sponsored by the French luxury group with Vogue Italy and scheduled on September 25-27, and S|Style, a focus on sustainable emerging labels, including Jeanne Friot from France, on September 26-28. Also on the programme, the third edition of the Black Carpet Awards on September 24, the CNMI Sustainable Fashion Awards (the sustainable fashion prize set up by CNMI in 2017) on September 27, as well as several new store openings within Milan’s luxury shopping district, with cocktail parties and gala evenings galore.
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Fashion
Germany’s Adidas achieves highest-ever quarterly sales in Q3 2025
The strong Q3 performance was powered by double-digit increases across all key regions and categories. Footwear revenues rose 11 per cent, led by significant gains in Running, Football, Training, and Specialist Sports.
Germany’s Adidas has reported record revenue of €6.63 billion (~$7.69 billion) in Q3 2025, the highest in its history, as brand sales rose 12 per cent on a currency-neutral basis.
Growth was broad-based across all regions and categories, with footwear and apparel driving strong gains.
Despite currency and tariff headwinds, profitability improved, with operating profit rising 23 per cent.
Apparel sales surged 16 per cent, fuelled by momentum in Originals, Football, and Running, supported by differentiated and locally relevant collections. Accessories posted a 1 per cent increase.
Performance categories grew 17 per cent, led by strong traction in Running and Football. The brand’s lifestyle business also expanded by 10 per cent, driven by enduring demand for its Terrace franchises, collaborations with Wales Bonner, Oasis, Edison Chen, and market-specific activations, Adidas said in a press release.
Region-wise, revenues for the Adidas brand grew 12 per cent in Europe, 10 per cent in Greater China, 13 per cent in Emerging Markets, 21 per cent in Latin America, 11 per cent in Japan/South Korea, and 8 per cent in North America. Growth was consistent across all channels, with wholesale sales up 10 per cent, own retail up 13 per cent, and e-commerce surging 15 per cent—building on more than 25 per cent growth in the same quarter last year.
Adidas improved its gross margin by 0.5 percentage points to 51.8 per cent, supported by lower product and freight costs, a favourable business mix, and strong sell-throughs that offset the impact of adverse currency movements and higher US tariffs. Operating profit climbed 23 per cent to €736 million, delivering an operating margin of 11.1 per cent compared to 9.3 per cent a year ago.
Net income from continuing operations rose 3 per cent to €482 million, despite hyperinflation-related effects that weighed on the financial result. Marketing and point-of-sale expenses increased 10 per cent to €798 million, reflecting continued investments in global campaigns and new partnerships such as Liverpool FC and the future Audi Formula 1 team.
“I am extremely proud of what our teams achieved in the third quarter with actually record revenues. Twelve per cent growth for the adidas brand leading to total revenue of €6.63 billion is the highest we have ever achieved as a company in a quarter. I am especially happy to see that our performance business is growing strongly across categories and in all regions,” said Bjorn Gulden CEO at Adidas. “2025 is already a success for us. Fourteen per cent growth for the Adidas brand year-to-date and an EBIT margin above 10 per cent proves how strong our brand is. Empowering our local markets to win their consumers is the right strategy for global success.”
In the first nine months (9M) of 2025, Adidas brand revenues grew 14 per cent on a currency-neutral basis, or more than €2.2 billion in absolute terms, despite the absence of Yeezy revenues which had contributed over €550 million in 2024. In euro terms, sales reached €18.74 billion, up 6 per cent year-over-year (YoY).
Footwear and apparel sales each rose 14 per cent in 9M, driven by strong gains in Originals, Sportswear, Running, and Training. Double-digit growth was recorded across all regions—Europe (+11 per cent), North America (+12 per cent), Greater China (+12 per cent), Latin America (+24 per cent), Emerging Markets (+17 per cent), and Japan/South Korea (+14 per cent).
The gross margin improved 0.8 percentage points to 51.9 per cent, while operating profit surged 48 per cent to €1.89 billion, representing an operating margin of 10.1 per cent. Net income climbed 52 per cent to €1.29 billion, highlighting the brand’s strong recovery and efficiency gains across its operations.
Inventories increased 21 per cent YoY to €5.47 billion, reflecting support for planned top-line growth, earlier product purchases for World Cup-related launches, and faster inbound deliveries. Operating working capital rose to €6.18 billion, or 21.9 per cent of sales. Cash and cash equivalents stood at €1.03 billion, while adjusted net borrowings increased to €4.79 billion, leading to a leverage ratio of 1.6x, an improvement from 2.1x last year, added the release.
Moreover, Adidas has raised its full-year 2025 guidance. The company now expects overall revenues to grow by around 9 per cent (previously projected at a high-single-digit rate) and operating profit to reach approximately €2 billion, up from the prior range of €1.7–1.8 billion.
“The focus is now on transitioning well into 2026, which will be another exciting sports year with the Winter Olympics and the biggest Football World Cup ever. Adidas connects sport and street culture, and we see global demand for all these segments continuing to grow. That is why we look positive into the future,” added Gulden.
Fibre2Fashion News Desk (SG)
Fashion
Standard Chartered raised Vietnam’s GDP forecast to 7.5% in 2025
In September 2025, exports totalled $42.7 billion, up 24.7 per cent year-on-year (YoY), while imports increased 24.9 per cent to $39.8 billion. Vietnam continues to strengthen its position in global supply chains, driven by strong trade activity and participation in multiple free trade agreements (FTAs), said Vietnamese media reports citing Standard Chartered Bank’s latest macroeconomic update on Vietnam.
Credit growth surged beyond 15 per cent YoY. Meanwhile, disbursed Foreign direct investment (FDI) climbed 8.5 per cent YoY to $18.8 billion and pledged FDI rising 15.2 per cent to $28.5 billion during the first nine months of 2025.
Standard Chartered has lifted Vietnam’s 2025 GDP growth forecast to 7.5 per cent (from 6.1 per cent) and 2026 to 7.2 per cent (from 6.2 per cent), citing strong momentum and easing inflation.
Exports surged 24.7 per cent YoY in September 2025, while FDI and credit growth also strengthened.
The bank highlighted Vietnam’s growing role in global supply chains and resilient economic performance.
“Vietnam’s resilience and adaptability are evidenced by its successful attraction of strong FDI and robust export growth, solidifying its strategic role in global supply chain diversification and pointing to strong prospects for continued economic expansion,” said Tim Leelahaphan, senior economist for Vietnam and Thailand at Standard Chartered Bank.
Fibre2Fashion News Desk (SG)
Fashion
Juicy Couture launches major denim offer
Published
November 4, 2025
Authentic Brands Group’s Juicy Couture business is upping its game in denim as of this month with the launch of its new denim collection.
Debuting globally on 17 November, it’s described as “a bold evolution for the cult label that defined a generation of Y2K glamour. Two decades after the world fell in love with Juicy’s velour tracksuits, the LA-born brand expands its reign with a collection that reimagines its signature confidence and playfulness in a new lens: denim”.
The company said the day-to-night collection blends “LA attitude with contemporary style” and “celebrates individuality through flattering, feminine silhouettes and elevated detailing”.
It takes in low-rise flares “with unapologetic early-aughts energy” to wide-leg jeans designed with “serious main-character appeal”.
Key pieces include the Diamanté Booty Short, Diamanté Wide Leg, Dog Crest Bootcut Jean, Dog Crest Skirt, JC Crest Flare Jean, JC Crest Pleat Skirt, and Midrise Bootcut Jean.
They use “premium” cotton denim and are finished with signature Juicy detailing such as embroidered logos, crystal trims and classic hardware.
The company also said the supporting campaign “embodies a new kind of Juicy girl, bold, empowered and effortlessly sexy”.
Authentic has been very busy on the Juicy Couture front in the last 12 months. In December last year it made a London store comeback at Westfield and in March this year it struck a deal to enter India. It’s also been boosting its beauty business and only last month it tapped two-time WNBA All-Star and cultural icon Angel Reese as its new global ambassador and creative collaborator.
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