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Most U.S. consumers expect higher holiday prices and a weaker economy, survey finds

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Most U.S. consumers expect higher holiday prices and a weaker economy, survey finds


As the peak holiday shopping season approaches, most U.S. consumers have a downbeat outlook on the economy, according to an annual Deloitte survey published Wednesday.

Most consumers surveyed — 57% — said they expect the economy to weaken in the year ahead, the consulting firm found in a poll of roughly 4,000 respondents. That compares with 30% who expected a weaker economy ahead of the year-ago holiday season and 54% in 2008, one of the years of the Great Recession.

It marks the most negative economic outlook since Deloitte began tracking that in 1997.

Seventy-seven percent of people surveyed said they expect higher prices on holiday items, up from 69% last year, according to Deloitte. It’s the first holiday season since President Donald Trump‘s latest wave of tariff hikes on many imports.

“We’ve been talking about the resilient consumer for a while now, that despite all these pressures, the U.S. consumer continues to spend and we keep seeing growth and spending for retail,” said Brian McCarthy, retail strategy leader for Deloitte. “This outlook is starting to suggest that we’re getting towards the end of that resilience.”

Consumers’ pessimistic mindset has factored into their spending plans during the holiday season. They plan to spend an average of $1,595, 10% less than the $1,778 they planned to spend in the year-ago period, as they brace for higher prices, according to the Deloitte survey.

The lower anticipated spending cuts across all household income groups and nearly all generations, Deloitte found. Yet it was especially significant among younger shoppers.

Gen Z consumers, which in the survey were between ages 18 and 28, said they plan to spend an average of 34% less this holiday season than a year ago. Millennials, respondents between age 29 and 44 in the poll, said they expect to spend an average of 13% less this holiday season.

That compares with Gen X, which plans to spend an average of 3% more, and baby boomers, who expect to spend an average of 6% less.

For Gen Z shoppers, the tighter holiday budget likely comes from feeling more uncertain and unstable early in their careers, McCarthy said.

“They’re thinking about income and the job market and the concerns about the economy is going to throw a lot more pressure on them because they haven’t yet had time to sort of build up their savings or plan for less rosy economic environments,” he said.

Mike Daher, U.S. consumer industry leader for Deloitte, said the age group is also “exposed to a lot of inflationary pressures around housing costs,” along with higher prices for everyday items like groceries.

For retailers and brands, the findings add a note of caution to the most crucial sales period of the year. Other holiday forecasts have also found households expect to spend less, while still reflecting consumers’ appetite for decorating and giving gifts during the festive season.

Holiday spending across stores and online is expected to rise 4% year over year, according to consulting firm Bain & Co., a drop from the 10-year average of 5.2% growth. A separate Adobe Analytics report found online holiday spending in the U.S. is expected to grow 5.3% year over year, but that would be slower than the year-ago increase of 8.7% year over year.

Like Deloitte’s poll, consulting firm PwC’s survey indicated a holiday pullback among Gen Z consumers, who said they planned to spend 23% less than during the year-ago period. Overall, consumers said they expect to spend about 5% less – or an average total of $1,552 – on holiday gifts, travel and entertainment compared with the year-ago season, according to the PwC survey.

The National Retail Federation, the major industry trade group, plans to share its holiday forecast in early November.

Though holiday outlooks have varied, one of the dominant themes of this holiday season will be value-seeking, Deloitte’s McCarthy said. Even in the past several months, the firm has found a notable uptick in the number of U.S. consumers who have reported seeking deals. Across income groups, Deloitte’s survey indicated that 7 in 10 respondents are engaging in three or more deal-seeking behaviors, such as purchasing store brands or alternative ingredients, cooking more meals at home and buying used cars.

As consumers watch their budgets, they told Deloitte they will cut back on holiday-related extras. On average, consumers said they plan to spend $397 on nongift holiday expenses, such as hosting, clothing and decor, a 22% drop from $507 a year ago.

For gifts, however, the cut wasn’t as deep. On average, survey respondents said they plan to buy eight gifts compared with nine in the year-ago period and spend 6% less on average, a drop to $505 compared with $536 in the prior-year holiday season.



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Asian stocks today: Markets inch higher mirroring Wall Street gains; Kospi jumps 10%, Nikkei up 1,400 points – The Times of India

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Asian stocks today: Markets inch higher mirroring Wall Street gains; Kospi jumps 10%, Nikkei up 1,400 points – The Times of India


Asian stocks inched higher on Thursday, after days of trading in red amid ongoing Middle East tensions. This comes as equities were lifted by a rebound on Wall Street as oil prices paused their recent spike and economic updates painted a more positive picture of the American economy. In South Korea, Kospi hit a pause on its downward rally to add a whopping 10% or 513 points, to reach 5,606. Japan’s Nikkei 225 also climbed 2.7% to 55,713. Hong Kong’s HSI also traded in green, rising 353 points to 25,603 as of 9:10 am. Shanghai and Shenzhen added 0.9% and 1.7% respectively. Gains elsewhere in the region were more modest. Australia’s S&P/ASX 200 added 0.3% to 8,927.20, while New Zealand’s benchmark index moved 0.9% higher. In contrast, US futures indicated a subdued start ahead. Futures linked to the Dow Jones Industrial Average were almost unchanged, while S&P 500 futures ticked up 0.2%. The S&P 500 advanced 0.8% on Wednesday, clawing back much of the decline seen since the onset of the Iran conflict. The Dow Jones Industrial Average rose 0.5%, and the Nasdaq Composite outperformed with a 1.3% gain. Globally, market sentiment has remained sensitive to developments in the Middle East, with oil price swings continuing to steer trading direction. Crude prices eased during Wednesday’s session. Brent crude briefly moved above $84 a barrel before settling at $81.40, roughly matching the previous day’s level. US benchmark crude edged up 0.1% to finish at $74.66 per barrel. By early Thursday, however, oil was on the rise again. Brent crude climbed 2.4% to $83.32 per barrel, while U.S. benchmark crude jumped 2.5% to $76.53 per barrel.



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China sets lowest economic growth target since 1991

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China sets lowest economic growth target since 1991



It is also the first time the target has been lowered since it was cut to “around 5%” in 2023.



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China takes ‘high stakes’ tech race up a notch with US as economic imbalances worsen | The Express Tribune

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China takes ‘high stakes’ tech race up a notch with US as economic imbalances worsen | The Express Tribune


Premier Li Qiang said ‘multilateralism, free trade are under severe threat’, 7% increases in the defence budget, R&D

Chinese Prime Minister Li Qiang. PHOTO: ANADOLU

China on Thursday vowed to deepen investment in high-tech industries and scientific innovation, framing them as essential to bolstering national security and self-reliance amid rising geopolitical tensions and an intensifying rivalry with the US.

At the opening of the annual parliament meeting, Premier Li Qiang praised China’s ability to withstand US President Donald Trump’s tariff hikes, but said “multilateralism and free trade are under severe threat” and announced 7% increases in the defence budget and in research and development.

Li acknowledged an “acute” imbalance between strong supply and weak demand, subdued market expectations, and ongoing risks from a persistent property-sector downturn and high local government debt.

These challenges have pushed Beijing to set a slightly lower growth target of 4.5%–5% for this year, down from last year’s 5%, which was met largely through a one‑fifth surge in its trade surplus to a record $1.2 trillion.

China’s 15th five-year plan, as widely expected, pledged investments in innovation and industrial upgrading, as well as a “notable” – but unspecified – increase in household consumption as a share of economic output.

The combination of a lower growth target and higher outlays on research and strategic industries underscores Beijing’s bet that technological upgrading- not consumption – will drive its next phase of development despite growing structural pressures.

Last year’s trade punches with the Trump administration, which briefly escalated to embargo-like conditions of triple-digit tariffs, also showed the importance of its supply chain dominance as leverage.

“China’s government remains laser-focused on spurring technological breakthroughs and high-tech investment,” said Fred Neumann, chief Asia economist at HSBC. “In part, this is motivated by competition with the United States for control over the technologies of the future.”

“Many international observers may be left disappointed, therefore, by slower progress in rebalancing the economy away from investment towards consumption.”

China invests 20 percentage points of GDP more than the global average, while its households spend roughly 20 points less – a state-controlled, debt-driven development model that creates industrial overcapacity and fuels trade tensions abroad and deflationary pressures at home.

“The rebalancing challenge that China faces, and that will take years to achieve, is implicitly acknowledged by a weaker growth target for the coming year,” Neumann added.

The five-year plan aims to raise the value-added of “core digital economy industries” to 12.5% of GDP and roll out new policies for an integrated national data market and establish a system for AI security risk prevention.

These goals reflect President Xi Jinping’s vision of developing “new productive forces” to escape the middle-income trap, counter the demographic downturn, and enhance national security by insulating China from US export controls.

China pledged support for “breakthrough” developments across a range of industries, from farm seeds and biomedicine to areas at the cutting-edge of science, such as machine-brain interfaces. State-owned enterprises were urged to create demand for made-in-China technology like semiconductors and drones.

But the five-year plan also lists new ambitions in areas China already dominates. While accounting for 85% of the electric vehicle charging stations in the world, China aims to double their number within three years.

In AI, Beijing promised to build out “hyper-scale” computing clusters supported by cheap and abundant electricity.

“Beijing is trying to manage a ‘controlled glide’ in growth while building a new economy based on technology rather than property,” said Andy Ji, Asian FX & rates analyst at ITC Markets.

“It is a high-stakes rebalancing where the government is betting the house on AI and advanced manufacturing.”

Steady stimulus plans

Economists say a lower growth target allows Beijing to experiment with adjustments to industrial overcapacity, which could lead to some factory closures and job losses, but cautioned that this did not mean a departure from its production-focused growth model.

The US Supreme Court’s decision to strike down some of Trump’s tariffs and expectations that a meeting between the two countries’ presidents later in March could stabilise relations in the short term, bode well for such adjustments.

“The bigger context here is the China-US competition, but this year is the trade truce,” said Dan Wang, China director at Eurasia Group.

“It seems that China is taking advantage of this year to do some structural reform, which is the right direction for the economy in the long term, but it also means in the short term, the job market pressure is way higher.”

In terms of stimulus, China plans a budget deficit of 4.0% of GDP and has set special debt issuance quotas at 1.3 trillion yuan ($188.5 billion) for the central government and 4.4 trillion yuan for local authorities – all unchanged from last year.

China pledged to raise minimum monthly pensions by 20 yuan per person and basic medical insurance subsidies for rural, non-working people by 24 yuan – marginal, rather than structural, moves. It said it wants to increase education spending, subsidise childcare and reform public hospitals, acknowledging the demographic downturn.

Yuan Yuwei, fund manager at Trinity Synergy Investment, warned that China’s growth and policy aims for this year, prepared at the end of 2025, do not take into account the US-Israeli attacks in Iran.

“That’s very negative to China, which counts the Strait of Hormuz as a crucial trade route,” said Yuan.

($1 = 6.8969 Chinese yuan renminbi)



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