Business
NBA looks to China for growth, renewing a foothold in its second-largest market
Michael Porter Jr. #17 of the Brooklyn Nets shoots the ball during practice and media availability as part of 2025 NBA Global Games China at Venetian Arena on October 9, 2025 in Macao, China.
Ryan Stetz | National Basketball Association | Getty Images
MACAO — The National Basketball Association returns to China for the first of two Macao games on Friday, and the impact extends beyond the preseason.
The weekend marks a major milestone for the NBA, as years of rebuilding its relationship with its second-largest market culminate with the Phoenix Suns and Brooklyn Nets facing off in the Venetian Arena here. For the NBA, it could mean unlocking future growth in China as television viewership declines in the U.S.
The NBA’s return to China comes after a six-year hiatus following 2019 comments by Daryl Morey, then-Houston Rockets general manager, voicing support for Hong Kong protestors and setting off an international crisis. For the next three years, the league was largely absent from Chinese airwaves in China. Nearly every Chinese sponsor cut ties with the NBA.
But the NBA’s history in China dates back to the 1970s. Since 1979, the NBA and USA basketball have played a total of 48 games in China, according to NBA data. Demand for the 2025 Macao games, set for Friday and Sunday, was high: At the upper end, tickets were going for more than $3,000.
And there are signs of progress off the court, too.
The league on Thursday announced a renewed partnership with Alibaba, making the tech company’s cloud unit the official cloud computing and AI partner of NBA China. The partnership already included a dedicated NBA section across Alibaba platforms that allow fans in China to engage in content or shop for NBA merchandise.
Alibaba chairman Joe Tsai owns the Nets.
The NBA is hoping to tap into basketball fans among China’s 1.4 billion-person population as the league grapples with cord-cutting and changing viewership habits at home. Last season, television viewership dipped.
Meanwhile, in China, the NBA has won a massive fan base. It’s the most-followed sports league on social media, according to the league, with 425 million followers across league, team and player platforms. To put that number in perspective, that’s more than the entire population of the United States.
The league has also been investing in infrastructure in China. It now has four flagship stores, 45 NBA kids stores, seven NBA e-commerce flagship stores and more than 5,000 partner retail stores across the country.
“We’ve created a lot of fan experiences here, and the goal is to really make something special where the fans of the NBA in Asia and China can really get a true taste of what the NBA has to offer,” said Patrick Dumont, Dallas Mavericks owner and Las Vegas Sands president, who was an architect of the NBA’s return to China. Las Vegas Sands owns the Venetian in Macao, where the two preseason games will be played.
To raise awareness and give back to the local communities, the league has hosted more than 140 community outreach events and built 100 spaces for children and family to learn, live and play in China since 2004. More than 400 current and former NBA players have participated in this program.
This week, the Nets are hosting 13 youth clinics across Hong Kong and Macao, in addition to a basketball court refurbishment project in Hong Kong.
It’s not just at the league level where professional basketball is tapping into China’s potential. At least seven NBA teams and 10 individual players are working with East Goes Global, a marketing and consulting firm that bridges the western brands with Chinese audiences.
“We’re able to localize a ton of their western-facing content, creating new, unique content, even showing up to a lot of the team’s media days to shoot China specific content,” said Andrew Spalter, founder and CEO of the company.
East Goes Global, run by brothers Andrew and Matthew Spalter, also works directly with New York Knicks star Jalen Brunson to grow his international profile in China.
“Jalen is actively speaking to his Chinese audience more so than most athletes have ever done in the past. He’s trying to learn calligraphy, he’s eating Chinese foods, he’s collaborating with Chinese influencers and celebrities,” said Matthew Spalter, chief operating officer at East Goes Global.
Dumont said the Macao games are part of a multi-year deal and that executives are already thinking about next year.
“I think it’s the classic win, win, win,” he said. “It’s great for the NBA because it gets to bring its best product, top teams, real games, real experiences, and it allows local fans who maybe don’t have the ability to get to the U.S. to get to experience the NBA and see basketball played at the highest level.”
Business
Asian stocks today: Kospi drops 1.6% as Middle East tensions weigh on markets – The Times of India
Asian stocks mostly fell on Friday as the ongoing conflict in the Middle East continued to unsettle global markets, while oil prices remained elevated despite some efforts to ease supply concerns.After a difficult week on trading floors, investors are heading into the weekend uncertain about when the US-Israel war on Iran and Tehran’s attacks across the Gulf region might end.Global equities have been battered by the crisis, which has pushed crude prices sharply higher and raised fears of renewed inflation that could weigh on the global economy. Oil prices have surged by about a fifth since last Friday, the day before the attacks began.Although markets saw a rebound in the middle of the week, analysts warned that the longer the conflict continues, the more pressure it will put on financial markets.“It is too soon to suggest that stocks have bottomed,” wrote IG chief market analyst Chris Beauchamp, as quoted by AFP.“Unless the war ends soon- and if anything a more intense conflict seems more likely- markets will struggle. Volatility remains elevated, which means we should expect plenty of two-way price action, but a continued decline for the moment seems likely, even with short-term bounces along the way.”The conflict also appears unlikely to ease soon. Iranian foreign minister Abbas Araghchi said Thursday that Iran was neither seeking a ceasefire nor negotiations with the United States.Asian markets largely followed losses on Wall Street, where all three main indexes ended lower despite staging late rallies.Seoul again saw sharp movement. The Kospi index, which plunged nearly 19 percent on Tuesday and Wednesday before rebounding more than nine percent on Thursday, fell another 1.5 per cent.Sydney, Singapore, Wellington, Manila and Jakarta were also down, while Tokyo, Hong Kong, Shanghai and Taipei managed gains.Concerns about rising crude prices have also intensified fears that inflation could climb again, potentially forcing central banks to reconsider plans to cut interest rates, with some analysts warning that rate hikes could even return.While Iran has not officially shut off the Strait of Hormuz, shipping through the key waterway has all but dried up. Around a fifth of the world’s crude supply and large volumes of gas normally pass through the strait.There was some relief in oil markets after US Interior Secretary Doug Burgum said officials were considering measures to ease the surge in prices.The White House also temporarily eased sanctions against Russia on Thursday, allowing Russian oil currently stranded at sea to be sold to India until April 3.Treasury Secretary Scott Bessent said the waiver was issued “to enable oil to keep flowing into the global market.”Earlier this week, US President Donald Trump pledged to protect ships passing through the Strait of Hormuz.Other countries have also taken steps to secure supplies. According to Bloomberg News, China has asked its largest oil refiners to suspend exports of diesel and gasoline amid fears of shortages.Despite the small pullback, oil prices remain high. By the end of trading Thursday, Brent crude had risen about 19 percent since last Friday, while West Texas Intermediate had climbed more than 22 percent, briefly crossing $80 a barrel for the first time since January last year.Investors are also watching the release of US jobs data later on Friday for clues about the strength of the world’s largest economy.At around 0230 GMT, oil prices were higher, with West Texas Intermediate rising 2.0 percent to $79.38 per barrel and Brent North Sea Crude up 1.5 percent at $84.10 per barrel. In equity markets, Seoul’s Kospi fell 1.6 percent to 5,497.51, while Tokyo’s Nikkei 225 rose 0.4 percent to 55,490.04. Hong Kong’s Hang Seng Index gained 0.9 percent to 25,557.59 and Shanghai’s Composite edged up 0.1 percent to 4,111.86. In currency trading, the euro strengthened to $1.1617 from $1.1604 on Thursday, while the pound rose slightly to $1.3367 from $1.3357. The dollar slipped to 157.51 yen from 157.55 yen, and the euro rose to 86.91 pence from 86.87 pence.
Business
How Costly Is A $10 Oil Spike For India’s Economy?
Last Updated:
Every $10 rise in global crude oil prices could shave around 0.5 percentage points off India’s GDP growth, say experts

India imports nearly 50 percent of crude oil from the Middle East
Every $10 rise in global crude oil prices could shave around 0.5 percentage points off India’s GDP growth, underscoring the country’s heavy reliance on imported oil and vulnerability to global energy volatility, Vandana Bharti, Research Head–Commodity at SMC Global Securities, told ANI.
In an interview with ANI, Bharti said escalating geopolitical tensions in West Asia pose a significant economic risk for India as crude prices climb and supply chains face potential disruptions.
“Every $10 increase in crude oil prices impacts India’s GDP by roughly 0.5%. We have already seen prices rise by about $10–$15 recently, and the economic impact will eventually reflect in growth numbers,” she said.
West Asia tensions driving oil prices higher
The surge in oil prices follows intensifying tensions involving the United States, Israel and Iran, particularly around the Strait of Hormuz — a critical maritime corridor through which roughly 20–25% of global oil shipments pass.
Bharti said the conflict has injected additional uncertainty into global energy markets and added what she described as a “war premium” to crude prices.
“It’s not just about the possibility of the Strait of Hormuz closing. Insurance costs and freight charges are rising, and shipments are being rerouted. All these factors add a war premium to crude oil prices and increase market uncertainty,” she said.
Risks extend beyond shipping
According to Bharti, the risks go beyond maritime routes and extend to energy infrastructure itself.
“Energy sites such as crude oil facilities and LNG plants are potential targets. There are also concerns about seabed cables and other critical infrastructure. So the threat is not only to energy supply but also to broader global trade and connectivity,” she noted.
Crude prices rise sharply
Oil prices have already surged as tensions intensified in the region.
Bharti said crude climbed from around $69 per barrel to nearly $78 per barrel within a week.
“In just one week we have seen prices move from about $69 to $78 per barrel. If tensions persist, crude could rise further to around $85–$87 per barrel in the coming days,” she said.
India’s reliance on Middle Eastern crude
India remains particularly vulnerable to such price shocks due to its heavy dependence on imported oil.
Bharti noted that roughly half of India’s crude imports come from the Middle East, and many domestic refineries are specifically configured to process Middle Eastern crude grades.
“India imports nearly 50% of its crude from the Middle East, so any disruption in the region directly impacts supply availability and pricing,” she said.
India maintains strategic petroleum reserves that can help cushion short-term disruptions, but Bharti emphasised that these are primarily meant for emergencies.
“We have reserves that can last about 25–30 days in emergency situations, but the structural dependence on Middle Eastern supply remains,” she said.
She added that even brief supply disruptions could trigger volatility across Asian financial markets.
“Even a two-week disruption could create significant volatility in Asia. We are already seeing pressure on currencies, equity outflows and rising economic uncertainty,” Bharti said.
Diversification may cushion the impact
Bharti said India could mitigate some risks by diversifying crude supply sources.
“Russia has been offering crude at discounted prices, so India may increase purchases from Russia or other suppliers if required. Adjusting supply chains and renegotiating trade arrangements can provide some relief,” she said.
She also pointed out that members of the Organization of the Petroleum Exporting Countries (OPEC) may attempt to stabilise prices, although security concerns could limit immediate production increases.
Impact on fertilisers and agriculture
Higher crude prices could also ripple into other sectors of the economy.
Bharti warned that rising energy costs may push up fertiliser prices and agricultural input costs, potentially affecting the upcoming kharif crop season.
“Higher energy costs could make fertilisers and farm inputs more expensive, which may increase the cost of cultivation for farmers,” she said.
Renewables gain strategic importance
Bharti added that the ongoing geopolitical tensions highlight the need for countries to accelerate the transition to renewable energy.
“Events like this are a wake-up call. Governments may increasingly prioritise renewable energy such as solar to reduce dependence on volatile fossil-fuel supply routes,” she said.
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March 06, 2026, 08:16 IST
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