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NYFW Monday: Tory Burch, Diotima, Zankov

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NYFW Monday: Tory Burch, Diotima, Zankov


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September 16, 2025

The action in New York Fashion Week was concentrated in Brooklyn on Monday with distinctive and distinguished shows by Tory Burch and Diotima, after the day had opened with Zankov in Chelsea.

Tory Burch – Spring-Summer2026 – Womenswear – Etats-Unis – New York – ©Launchmetrics/spotlight

 

Tory Burch: Fashion in a cathedral of finance

No one can ever fault Tory Burch’s excellent sensibility when it comes to staging a show, especially this season, when she presented inside the luxury condominium skyscraper One Hanson Place.

Originally the HQ of Williamsburg Savings Bank, the main lobby in this former cathedral of finance built in the 1930s contains elements of Romanesque ad Byzantine architecture. Making it the ideal location for this eclectic collection, which blended snappy American sportswear, distressed fabrics and kicky imperfections.
 
Though diverse in its references, the collection was nevertheless coherent its fashion statement and target. Few creators today better understand the needs of busy working women than Burch. Her clothes have polish but are never prim.
 

Tory Burch – Spring-Summer2026 – Womenswear – Etats-Unis – New York – ©Launchmetrics/spotlight

She takes risks – like a great series of dropped waist skirts and dresses – but manages to pull them off with aplomb. She creates monogram silk sweaters but keeps them playful with myriad letterings. She drapes plissé flared dresses in liquid viscose with gusto.
 
Tory’s aesthetic is cool, cerebral and feminine, but never saccharine or insipid. Her cast looked like busy women brimming with panache armed with a great new Lee Radziwill handbag – each marching with supreme confidence.
 
Little wonder her front-row boasted Naomi Watts, Qin Lan, Tessa Thompson and Emma Roberts.
 
“We were thinking about the complexity of women and different facets of their style. Femininity and strength, precision and imperfection. The clash of pristine tailoring with naïve florals, seed beading with distressed leather,” opined Burch, who took a bow with a huge smile, the sounds of loud clapping echoing off the gilded mosaic ceiling.
 

Diotima: Rejecting colonialism through Carnival

Diotima – Spring-Summer2026 – Womenswear – Etats-Unis – New York – ©Launchmetrics/spotlight

Colonialism, and Caribbean culture’s fightback against that evil via the tradition of Carnival, was the theme of an innovative and intriguing collection from Diotima this season.
 
Yet though riffing on carnival archetypes, the collection was far from being clothes for a pageant. Diotima’s founder Rachel Scott referenced many carnival characters – with names like Baby Doll, Dame Lorraine – but the results were very wearable, cool clothes rather than theatrical statements.
 
Blending elements of active sport and couture: like a hooded sleeveless mesh top and pants finished by a layered skirt in shards of chiffon; or mini waistcoats accompanied by matte viscose crepe knit skirts. Her chevron-finished sequinned mesh bodies will have a huge impact and be copied by lesser talents and high street stores.
 
Scott can drape and sculpt with the best of them, her skill highlighted in some fab crepe lapel-free redingotes, layered asymmetrically below the waist. 
 
Combining all her tricks and techniques into a super series of evening looks, they were worn by a cast with J’Ouvert pre-dawn street festival make-up with daubs of silver mud. That was before a bravura finale of feathery gowns with interior light weight petticoats.
 
Carnival couture received an enormous cheer when Scott took her bow inside a battered old warehouse in Greenpoint.
 
Last year’s winner of the CFDA’s 2024 American Womenswear Designer Award, Scott was recently appointed creative director of Proenza Schouler. In a word, Jamaica-born Scott is also the single most original fashion designer in the Americas today. 
 

Zankov: Knits and stripes in Chelsea

Zankov – Spring-Summer2026 – Womenswear – Etats-Unis – New York – ©Launchmetrics/spotlight

Monday began with a runway debut for Henry Zankov, whose knitwear-driven collections have been attracting a lot of attention of late.
 
Zankov is another recent prizewinner, nabbing the Google Shopping Emerging Designer of the Year title in 2024.
 
So, even though this was Zankov’s catwalks baptism, the show managed to attract buyers from Neiman Marcus, Harrods, Selfridges, Bergdorf and Sherri McMullen, whose chain of boutiques around San Francisco have earned her a reputation as a savvy diviner of coming trends.
 
Presented inside an all-white art gallery in Chelsea to an audience of barely 150, the collection was pretty and pleasing, even if the show never took off.
 
Boasting some eye-boggling fabrics – bonded burlap linens or wrinkled checkerboard intarsias – Zankov’s clothes look novel, though also oddly retro. With too many football jersey carwash stripes, and predictable sequin mesh sheaths. Plus, styling that featured headscarves and daffy sunglasses only managed to remind one of Alessandro Michele’s early Gucci shows a half decade ago. Not exactly a very now look.
 
 

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Urban Outfitters unveils new store concept

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Urban Outfitters unveils new store concept


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October 31, 2025

Urban Outfitters has unveiled a new store concept and retail environment that reimagines its in-store experience with a brighter, more modern, and flexible approach. 

Urban Outfitters Glendale Store Front. – Urban Outfitters

Following its debut in Houston, Texas, and a subsequent opening in Glendale, California, the refreshed format reflects the brand’s customer-first philosophy through curated assortments, localized design, and a strong focus on Gen-Z’s favorite styles and brands.

Urban Outfitters plans to open three of its redesigned stores by the end of 2025, with seven additional locations set to follow across the United States in 2026. Each store is tailored to its market, incorporating community nuances and shopping behaviors.

“Our goal is to be the go-to brand and destination for the categories and brands that define our customer’s style, and a source of inspiration through our creativity,” said Shea Jensen, president of Urban Outfitters.

“This new format gives us the freedom to shape our stores around our customers, their lifestyle, and the moments that matter most to them.”

The rollout also reflects Urban Outfitters’ evolving retail strategy, which blends street-level locations like Houston with key mall destinations such as Glendale, noting that 72% of Gen Z consumers still shop in malls.

Each store’s layout and assortment are guided by customer data and local preferences. In Houston, the merchandise mix emphasizes dresses, denim, and accessories that tap into Gen Z’s love of personalization, including handbags, scarves, charms, and bangles. In Glendale, a refreshed men’s strategy takes center stage, expanding into a more complete wardrobe of graphic tees, hoodies, pants, and signature brands, paired with improved wayfinding and in-store navigation.

“Our approach to men’s is about delivering a complete, modern wardrobe that balances trend essentials with the best of brands,” added Bijon Javadzadeh, general manager of merchandising at Urban Outfitters. “We’re evolving with our customer to offer pieces inspired by the culture, communities and moments shaping their style.”

The new store format also introduces elevated beauty sections, expanded footprints for best-selling in-house labels such as BDG Denim, Out From Under, and Standard Cloth, as well as modular fixtures that allow rapid adaptation to seasonal shifts and emerging trends. Fitting rooms have been redesigned with brighter lighting and more space, while warm materials, rich textures, and immersive visual displays enhance the overall shopping experience.

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Germany’s Adidas Originals x Wales Bonner unveil FW25 collection

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Germany’s Adidas Originals x Wales Bonner unveil FW25 collection



adidas Originals and Wales Bonner return to present their latest collaborative collection. For Fall/Winter 2025, adidas and the British designer continue to explore the intersection of sporting legacy and cultural heritage in order to tell a story of craft, design, and materiality.

A study in presence and character, this season, athletic codes are retold through elegant tailoring as Wales Bonner reconceptualizes adidas’ signature DNA. From blousons and jackets to tracksuits and jerseys, each apparel piece is both considered and expressive. Turning to accessories, and drawing on adidas’ timeless codes, a duo of leather bowling bags take center stage – transforming historical sporting aesthetics into sculptural forms.

Adidas Originals and Wales Bonner’s Fall/Winter 2025 collection blends sporting heritage with cultural craftsmanship through refined tailoring and expressive design.
The line features elegant apparel, sculptural leather bags, and reimagined classics like the WB Karintha Lo in satin.
The campaign, shot by Chris Rhodes, captures authentic, individual character and creative spirit.

Continuing to advance the collaboration’s established design language, the instantly iconic WB Karintha Lo returns for its third iteration in satin further stretching the possibilities of what an adidas shoe can be and do. Essential in suede, exquisite in sequin, and now shining in satin, the journey of the Karintha continues to unfold.

The Fall/Winter 2025 footwear support cast also plays host to a number of reimagined Trefoil classics – including the WB Japan presented in a lavender tone. A leftfield choice, until you consider that the calming soft purple hue has historically been associated with serenity and purity. The WB Superstar grounds the collaboration back into iconic sports heritage through a crafted perspective, while the WB Adilette is elevated by a considered human touch.

A study in presence and character, the collection is accompanied by a campaign shot by Chris Rhodes and starring an eclectic ensemble of characters. Championing a new wave of counter-cultural energy, the portraits deftly weave together personal narratives from Gene Gallagher, Alva Claire, Shim Mheuka, and Bebe Parnell. Authentic, raw, and undeniably individual, every image brings new meaning into each piece in the collection.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (MS)



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Public Desire in major rebrand for ‘bold new chapter’

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Public Desire in major rebrand for ‘bold new chapter’


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October 31, 2025

Public Desire has unveiled a full rebrand to mark the footwear label’s 10-year anniversary, “signalling a bold new chapter for the brand”.

Image: Public Desire

And comprehensive it certainly is, with a make-over including new logo, website, visual identity and tone of voice, adding up to “an elevated aesthetic… and renewed focus on footwear innovation”.

“Born in the UK and worn worldwide,” Public Desire said its rebrand reflects the “evolution into an elevated, fashion-first brand built on confidence, creativity, and culture”.

It’s headlined by a refreshed identity that “celebrates modern femininity, bold, magnetic, and unapologetic, while staying true to its accessible-luxury roots”.

Public Desire marketing director Emily Frazer added: “Our rebrand reflects the woman we design for: confident, magnetic, and unapologetic. Every silhouette, stitch, and step is ‘Designed to Be Desired’.”

Its campaigns include ‘Decade of Desire’ and ‘Drive Your Desire’: the former looking back at a decade of “standout collections, celebrity moments, and trend-defining design that shaped the brand’s global influence”.

These include international celebs such as Beyoncé, Kylie Jenner, and Bella Hadid, while landmark collaborations, included Hailey Baldwin (2016) and Alabama Barker (2022), “marking key moments in the brand’s journey from breakout e-commerce success to global influence”.

Meanwhile, the latter looks ahead to introduce the next chapter, “a fashion-first campaign that celebrates confidence, energy, and self-expression, propelling Public Desire into a new era of modern femininity and elevated design”.

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