Fashion
Paris Fashion Week Saturday: Alaïa, Maison Margiela, Hermès, and Vivienne Westwood
Published
October 5, 2025
Amid downpours and traffic snarls, Paris Fashion Week enjoyed a quartet of hyper distinctive shows on Saturday from an epic Alaïa, disquieting Maison Margiela, uber equestrian Hermès, and boudoir-driven Vivienne Westwood.
Alaïa: Epic staging, energetic collection
Now that’s what we call smart synergy. Creative director Pieter Mulier took his latest show for the house of Alaïa to the Foundation Cartier – a fellow Richemont-owned brand – and the result was a show of pure beauty.
Staged on the ground floor of the Jean Nouvel-designed foundation, the entire floor was made of LED panels, allowing the cast to march on magnificent images of feminine beauty, with close-ups of faces the size of squash courts. A mirror ceiling meant the photography saturated the space, heightening a sense of drama.
“I wanted to create a cocoon of imagery,” smiled Mulier, as he was deluged with praise.
Riffing on the house’s DNA of sexy empowerment, the Belgian designer cut sleek cocktails in technical fibers, silk or ribbed knits with inserted transparent breastplates and diagonal fringes that were flawless.
He cut strict lizard-skin cloaks and tunics, and draped with enormous skill — a series of V-shape skirts in layers and folds of cotton and silk jersey were stunning. As was a black leather perfecto with displaced shoulders that morphed into a grand gown. One suspected founder Azzedine would have loved that look.
“Sexy, but always very simple and precise,” said Mulier, wearing a white sweatshirt and socks, old jeans and loafers, as he embraced his old boss Raf Simons in a huge hug at the finale.
He took plenty of risk, with hanging fringe pants worn with surgeon’s smocks. His cotton coats looked like conceptual fracks – short at the front, ankle grazing at the back. Though, Mulier could be occasionally guilty of over thinking with dresses that suddenly tied around the ankle, or jerseys that seemed to strap in models’ arms. Not exactly empowering, nor Alaïa.
But, overall, this was a memorable moment of mode. And a reminder that Richemont’s fashion division, once a problem child, is a happening center of excellence, and profits.
Maison Margiela: Silenced lambs, noisy kids
At his couture debut for Maison Margiela, Glenn Martens insisted on covering every models head a mask or hood. For his ready-to-wear debut for the house this season, Glenn stuck braces in each model’s mouth, so their teeth flared angrily – Silence of the Lambs-style.
In July, when masked ICE agents had just got into full swing cruelly rounding up allegedly illegal immigrants, to see masked models was at the very least disconcerting. Now, amid a brutal crackdown on free speech, watching a cast’s mouths forcibly kept open was bewilderingly heavy-handed. The point could have been made with just a few looks.
The discordant mood both leavened and highlighted by a live children’s orchestra. In full orchestral dress on an all-white stage, they played – in and out of tune – classic works like Bizet’s “Carmen”, Tchaikovsky’s “Swan Lake” and Prokofiev’s “Romeo and Juliet”.
A weird juxtaposition to the witness the Hannibal Lecter casting. That said, Martens produced a very good collection, at times a brilliant one, especially when it came to tailoring.
Riffing on a novel concept, a splendid new tuxedo waistcoat, and cutting some great blazers and dusters with dropped waistlines.
His lapel-free denim jackets and coolly twisted jeans with exposed drawstrings all looked great, as were similar versions in lived-in rawhide. And he had a very Margiela moment with some slip dresses finished with mock silver gaffer tape.
Glenn went into overdrive, as he “declined” an idea from his couture debut in July. A beautiful series of 16th-century floral prints seen in beguilingly punchy dresses and cocktails.
Though, the salient memory of the show would have to be the models’ mouths.
Hermès: Determinedly equestrian
No designer stuck closer to a brand’s DNA this season than Nadège Vanhee, who played on equestrian motifs with every single look.
Chez Hermès, they often refer to the horse as their first client, and equine motifs informed each passage in this show, staged with consummate elegance inside the riding center of the Garde Républicaine.
Her key fabric was the finest matelassé and quilted leather culled from horse blankets, used most notably in seductive tops, corsets and some superb wrap skirts.
Rarely have we seen a more body-con collection from Hermès – from the waxed leather sheaths in black and beige, paired with riding boots, the models prowling about seductively. Guests sat on wooden blacks, as the cast dashed by on a runway speckled with seashells.
Nadège got her inspiration from a Camargue saddle and Provencal motifs rippled through many looks. At times a tad too literally, and provincially.
A punchy series of boleros and urban hacking jackets were all finished with silver steel clasps, horse-bits, mini stirrups and leather reins. Racy, as much as racing, were the words that came to mind watching this show giving its strict silhouettes and revealing flesh. And quite frankly, hotpants and Hermès were two words we never expected to write in the same sentence.
Nadège is a very talented designer who has created a great body of work with Hermès. But this season it looked like she was trying too hard to be cool.
Vivienne Westwood: Boudoir and beautiful
Few British fashion houses are more loved in France than Vivienne Westwood, adored by the great public, respected by all designers, and celebrated on Saturday with an epic afternoon show.

A collection unveiled inside France’s Holy of Holies, the Institut de France, where the country’s greatest writers, intellectuals and scientists are consecrated.
Since Vivienne’s passing, her successor and former husband Andreas Kronthaler has guided the house. And this was his greatest collection so far. Entitled “Boudoir”, it managed to blended lingerie, pajamas, pampering, voluptuousness and naughtiness in a great display.
Made in rich Italian jacquards and damasks, mixed up with curtain materials, the collection was often an explosion of color. Created superb gowns that managed to perfectly mix historicism with hipness.
In a co-ed show, guys strutted in micro togs, topped by shards of contrasting silk tops – leopard print, tie-dye and tartan. One disco dragoon wowed in a check three-piece suit were the pants were mini shorts and his feet shod in perforated pirate boots.

Both men and women wore sleek silk double-breasted suits, like the one in which Andreas took his bow.
With Paris and Nicky Hilton sitting front row, Andreas delivered the coolest of finales: Heidi Klum, as an ironic take on her Victoria’s Secret era. Looking sensational as a Restoration-era femme fatale in crystal encrusted white leotard, garters and a cloud of taffeta.
Kronthaler garnering an immense burst of applause as he took his bow with Klum. Holding a five-foot-long bouquet of sunflowers, he then led the cast to posing together on the steps of the Institut, amid thunderous cheers.
Copyright © 2025 FashionNetwork.com All rights reserved.
Fashion
Germany’s Puma appoints Nadia Kokni as senior global marketing leader
In her new role as PUMA’s most senior global marketing leader, Nadia will oversee brand marketing strategy, brand marketing creative direction, integrated marketing and communication globally. Her appointment comes as PUMA accelerates its global brand ambition and sharpens storytelling around its product icons and innovation pipeline.
Puma has appointed Nadia as its most senior global marketing leader, overseeing brand strategy, creative direction and global communications worldwide.
With senior roles at JD Sports, H&M, Adidas, Tommy Hilfiger and most recently Hugo Boss, she joins as Puma sharpens product storytelling and innovation focus.
Nadia replaces Richard Teyssier and will work closely with chief brand officer Maria Valdes.
Nadia brings deep international experience shaping and transforming leading global brands across the sport, fashion and lifestyle industries. She has held senior leadership roles at JD Sports, H&M, adidas, Tommy Hilfiger, and most recently at Hugo Boss as Senior Vice President of Global Marketing & Communications, where she spearheaded large-scale brand transformation and digital acceleration.
“Nadia is a world-class marketing leader with a proven ability to build modern global brands through strategic clarity, creative excellence and cultural relevance,” said Maria Valdes, Chief Brand Officer at PUMA. “Her appointment comes at an important time for PUMA as we bring product creation and storytelling even closer together. Nadia’s leadership will help us deliver sharper product narratives, stronger brand heat and deeper consumer connections globally.”
Nadia’s appointment follows PUMA’s recent decision to put Brand Marketing, Product, Creative Direction, Innovation and Go-To-Market into a single global organisation led by Chief Brand Officer Maria Valdes.
“I’m delighted to join PUMA at such an exciting moment for the brand, it has a powerful heritage and a clear opportunity to lead at the intersection of sports, culture and performance. I look forward to working with Maria and teams around the world to deliver bold, meaningful storytelling that inspires consumers and accelerates PUMA’s next phase of growth,” said Nadia.
Nadia replaces Richard Teyssier, who has decided to leave PUMA to pursue other opportunities.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Fashion
US’ textile & apparel import volume eases in Jan-Oct 2025
During the period, apparel imports eased down by *.** per cent to **,***.*** million SME, from **,***.*** million SME in January– October ****. Imports of textiles (non-apparel) reached **,***.*** million SME in January– October ****, marking decline of *.** per cent compared to **,***.*** million SME in the corresponding period of ****.
The import volume of cotton products rose by *.** per cent to **,***.*** million SME during the review period, compared with **,***.*** million SME a year earlier. Meanwhile, imports of man-made fibre (MMF) products eased to **,***.*** million SME in January– October ****, down from **,***.*** million SME in the same period of ****.
Fashion
Patrick Ta Beauty inks distribution deal with Sephora Middle East
Published
January 15, 2026
Patrick Ta Beauty announced on Wednesday its official debut at Sephora Middle East, as the U.S. beauty brand looks to expand within the region.
As part of the deal with the French beauty retailer, Patrick Ta Beauty will launch across 34 Sephora doors throughout the UAE, Saudi Arabia, Kuwait, and Qatar giving locals access to the Vietnamese-American makeup artist’s viral Major Headlines Double-Take Crème & Powder Blush Duo, Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation, and a selection of Ta’s signature glow giving essentials.
“I’ve felt such a strong connection to the beauty community in the Middle East for years – their love for glam, artistry, and the pride in makeup truly inspire me,” said Ta, who co-founded his namesake beauty brand in 2009 with product specialist, Rima Minasyan, and entrepreneur, Avo Minasyan.
“So many of my followers and clients from the region have supported me from the very beginning, and this expansion feels like a moment we’ve all been building toward together. Bringing Patrick Ta Beauty to Sephora Middle East is a dream come true, and I can’t wait to meet everyone and share our artistry in person with this exciting next chapter for the brand.”
To mark the launch, which rolls out online Janaury 16 and in-store on January 22, Ta will be in the region for a series of celebratory activations, including personal appearances at Sephora Dubai Mall, meet-and-greets, VIP events, and engagements with local creators and tastemakers.
“We are thrilled to bring Patrick Ta Beauty to our vibrant beauty community across the Middle East, who are always seeking the latest innovations,” said Hasmik Panossian, Sephora Middle East managing director.
“Celebrated for its modern artistry and innovative formulas, Patrick Ta Beauty delivers elevated, high-quality products that truly resonate with our customers. At Sephora Middle East, we are proud to consistently introduce the brands our community is asking for, and we look forward to having our customers experience Patrick Ta Beauty firsthand.”
The Midde East deals comes just months after Patrick Ta Beauty inked a new distribution deal with Sephora to enter Mexico, where it is now available across 50 stores locally.
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