Fashion
Pitti Uomo: Rag & Bone renaissance with Swain Hutson
Published
January 14, 2026
One brand, and designer, enjoying a renaissance at Pitti Uomo is Rag & Bone, where newly installed creative director Swaim Hutson showed his debut collection for the house.
After several years where the brand seemed to stand still, there was plenty of fresh momentum at its stand inside Pitti. From fabric choices and color, to proportion and attitude.
“I don’t want to obviously steer away from the DNA of what Rag & Bone has stood for over the years and what Marcus and David started. It’s about keeping the DNA – starting with workwear, denim obviously and then tailoring,” said Hutson, referring to the brand’s two UK founders and cohort, Marcus Wainright and David Neville.
So, Hutson took those three categories “and just put them in a blender and mashed them up,” for fall 2026.
“That’s the way the modern man dresses, and definitely the way guys in New York are dressing now,” underlined Hutson, pointing to a smart blazer worn with rugby jersey and track pants.
Much of Rag & Bone’s suiting is made in Portugal, like an increasing number of brands. Hutson comes from a more tailoring background, but was “determined not to be stuffy,” so he mixes lots of suiting separates with sportswear.
Asked what brief did he get when you got the job, he deadpans: “What did Mr. Andrew Rosen tell me? He told me a lot. Nothing major, just more of the history of the brand and that there were no restrictions,” said Swain referring to the famed New York fashion entrepreneur and brand’s de facto CEO.
Rag & Bone began life back in 2002 with a pair of raw denim jeans, and Hutson has gone back to a rawer denim aesthetic, with R&B Raw, proprietary to the brand. A new treatment where you wash jeans 20 times without destroying the raw aesthetic, while keeping the fabric soft and supple.
“So, it doesn’t feel like wearing sandpaper. It’s raw denim, but modernized for today’s work,” said Hutson.
Swaim brings nearly two decades of experience in international menswear to the role. He first won attention by founding Obedient Sons in New York- going on to become a CFDA/Vogue Fashion Fund finalist. He then held creative director roles at 3.1 Phillip Lim, Club Monaco, and Generra. Before later launching The Academy New York, a label that has established itself within the fashion, art, and music communities.
His plan for mixing suiting, denim and outerwear at Rag & Bone led to pairing a denim shirt under a suit jacket, as opposed to wearing an Oxford shirt. The subtle change of style comes as Rag & Bone is upping its efforts in Europe. Today, Rag & Bone is controlled by the WHP Global group, which also includes Vera Wang, Isaac Mizrahi, G-Star and Joseph Abboud.
Hutson was born in North Carolina, making him, as they say, a Tarheeler, but now resides in the Brooklyn Navy Yard district.
This year, the brand will open a new boutique in Dubai, following on from a fresh store in Amsterdam, adding to one in Germany, and two in London, for a chain of some 30 boutiques. The brand remains primarily a wholesale business though, with over 700 doors and annual revenues hover around $300 million.
Rag & Bone originally began as men’s brand, but today women’s wear accounts for 60% revenues, with menswear at 40%.
The brand’s other big focus is a project called “Miramar”, a fresh denim aesthetic that is very soft, almost like terry cloth, with lots of looks ideal for travel.
“We’ve opened a couple of small Miramar stores. One is about 600 square-foot inside Moynihan Train Hall, opposite Penn Station which is beautiful. And it’s done tremendous business,” he enthuses about the new Manhattan retail hub.
In Pitti, Hutson also showed some strong new colors with bold reds and plaids. Plus, he impressed with more probable proportions – from short, plaid shirt jackets to some really cool faded blue chalk stripe looks. Seen in deconstructed jackets and a natty urban redingote, finished with neat RB logo buttons.
Next up, one suspects is a return to the catwalk for Rag & Bone after a hiatus of several years.
“We’re talking about it. It wouldn’t hurt. It’s just about the leadership being confident in what designs we put out. I would love to do a show. I think New York deserves it, and we’re a New York brand, you know,” he concludes.
Copyright © 2026 FashionNetwork.com All rights reserved.
Nominal GDP, or GDP at current prices, is estimated to grow at 8.6 per cent to reach ₹345.47 trillion in FY26 against ₹318.07 trillion in 2024-25.
India’s real GDP is estimated to grow at 7.6 per cent to ₹322.58 trillion (~$3.54 billion) in FY26 compared to the first revised GDP estimate of ₹299.89 trillion for FY25 (7.1 per cent growth).
It released the new series of annual and quarterly national accounts estimates with FY23 base.
Real GVA is projected to grow at 7.7 per cent to reach ₹294.40 trillion in FY26 against ₹273.36 trillion in FY25.
Real gross value added (GVA) is projected to grow at 7.7 per cent to reach ₹294.40 trillion in FY26 against ₹273.36 trillion in FY25 (a 7.3-per cent growth rate).
Nominal GVA is estimated to grow at 8.7 per cent to hit ₹313.61 trillion during FY26, against ₹288.54 lakh crore in 2024-25.
Robust economic performance in FY26 is primarily on account of robust real growth observed in the second quarter (8.4 per cent) and third quarter (7.8 per cent).
The manufacturing sector has been the major driver of resilient performance of the economy the consecutive three fiscals after rebasing, a release from the ministry said.
Both private final consumption expenditure and grossed fixed capital formation exhibited more than 7-per cent growth rate in FY26.
Fibre2Fashion News Desk (DS)
The transition marks the formal handover of executive leadership to President and CEO Keun-Chang (Kevin) Yoon, reinforcing management continuity while preserving the founder’s long-term strategic vision.
Misto Holdings founder Gene Yoon has transitioned to honorary chairman in a planned leadership succession, formally handing executive control to president and CEO Kevin Yoon.
The founder, who expanded the group through the FILA global trademark acquisition and the takeover of Acushnet, will continue guiding long-term strategy as the rebranded Misto focuses on governance and sustainable growth.
Gene Yoon founded the business that would become Misto Holdings in the early 1990s, introducing the FILA brand to the Korean market and later leading a series of transformative transactions. In 2007, the company acquired the global FILA trademark rights through a leveraged buyout, followed by the 2011 acquisition of Acushnet Company, owner of the Titleist and FootJoy brands. The transaction was among the largest cross-border deals in Korea’s consumer sector at the time and significantly expanded the group’s global footprint.
Under his leadership, the company evolved into a multi-brand global portfolio spanning sportswear, golf equipment and apparel, generating approximately USD 3.08 billion in annual revenue.
As Honorary Chairman, Gene Yoon will remain closely engaged with the company, providing guidance on long-term strategy and global portfolio development while supporting management from a broader strategic perspective.
The leadership transition marks a new chapter under President and CEO Kevin Yoon, who has spent nearly two decades in senior roles across the group’s global operations, building deep operational and strategic expertise.
The company’s 2025 rebranding to “Misto” underscores its evolution into a global brand house focused on disciplined capital allocation, enhanced shareholder returns and sustainable long-term growth.
“Building on the founder’s legacy, our priority is to expand our global portfolio, strengthen governance and deliver sustainable value creation,” said Kevin Yoon, President and CEO of Misto Holdings.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
India’s real GDP estimated to grow 7.6% in FY26 under new base FY23
Trump says US won’t intervene in Islamabad-Kabul conflict
South Korea’s Misto Holdings completes planned leadership transition
-
Tech1 week agoA $10K Bounty Awaits Anyone Who Can Hack Ring Cameras to Stop Sharing Data With Amazon
-
Business1 week agoUS Top Court Blocks Trump’s Tariff Orders: Does It Mean Zero Duties For Indian Goods?
-
Fashion1 week agoICE cotton ticks higher on crude oil rally
-
Tech1 week agoDonald Trump Jr.’s Private DC Club Has Mysterious Ties to an Ex-Cop With a Controversial Past
-
Entertainment1 week agoThe White Lotus” creator Mike White reflects on his time on “Survivor
-
Politics6 days agoPakistan carries out precision strikes on seven militant hideouts in Afghanistan
-
Business7 days agoEye-popping rise in one year: Betting on just gold and silver for long-term wealth creation? Think again! – The Times of India
-
Politics1 week agoUS Supreme Court strikes down Trump’s trade tariff measures