Business
Political ad spending expected to hit new record, surpassing 2022 midterms by 20%
(L-R) Mikayla Newton and Katerra Jones, reporters with the Prince George’s County during a news broadcast on May 15, 2025 in Largo, MD.
Michael A. McCoy | The Washington Post | Getty Images
Spending on political advertisements is projected to hit a new record, with this midterm season expected to reach a total of $10.8 billion, according to advertising company AdImpact.
That number for the 2025-2026 midterm season makes it the most expensive midterm cycle in history, surpassing spending for 2021-2022, which clocked in at $8.9 billion, by more than 20%. And it’s inching close to AdImpact’s price tag for the 2024 presidential election cycle, which reached $11.2 billion.
“We anticipate record spending across all race types due to the highly competitive national environment, with congressional spending specifically set to reach new heights,” the report said.
The race to snag control of Congress this year remains close, as Republicans hope to hold onto their 53-47 majority in the Senate and their 219-212 majority in the House. Key races in battleground states could determine or flip those majorities.
This cycle’s boost is largely expected to come from the connected TV, or CTV, category, which covers any television that connects to streaming apps and services. That spending will surge to $2.5 billion, AdImpact said, growing by 2% and earning a spot as the fastest-growing media type.
Broadcast television is forecast to continue to hold the largest share of spending at 49%, and local cable and social media spending are expected to decline slightly, the report said. That comes even as legacy cable TV has been bleeding millions of subscribers each year as streaming takes over as the primary way the world watches television.
“With $2.5 billion projected, CTV is now a core marketing strategy for 2026 campaigns, offering advertisers the ability to maximize both efficiency and overall reach,” said John Link, AdImpact’s senior vice president of data.
The forms of media vary based on types of elections, though, with down-ballot campaigns more likely to invest in cable and radio than larger races, according to AdImpact.
The most spending is expected to be in California, followed by Michigan, Georgia and North Carolina, all of which have highly competitive races this cycle. Advertising on Senate races is projected to reach $2.8 billion, while spending for House races is expected to surpass $2 billion for the first time ever as Republicans aim to hold onto their majority.
The midterm season has also already seen a surge in early spending, AdImpact noted. Though the off-year spending typically only amounts to 10% to 15% of total spending, 2025 has already surpassed records, hitting roughly $900 million by Aug. 26. That’s 37% higher than the same point in 2023 and 58% higher than 2021.
This season’s surge comes amid a particularly charged election cycle. Local elections have also garnered national attention and big spending, like the New York City mayoral race between Democratic nominee and state assemblyman Zohran Mamdani and former Gov. Andrew Cuomo, which has raked in millions in campaign funds and capitalized on social media ads.
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‘Indians been good actors’: Why US ‘agreed to let’ India resume buying Russian oil temporarily – The Times of India
The United States has given “permission” to India to buy Russian oil already stranded at sea issuing a temporary waiver aimed at stabilising global oil supplies amid disruptions caused by the escalating conflict in West Asia.US President Donald Trump’s aide Scott Bessent referred to India as a “very good actor” for previously complying with Washington’s request to halt purchases of sanctioned Russian oil and said the temporary measure would help ease supply pressures in the global market.
The move comes a day after Washington issued a 30-day waiver permitting the sale of Russian crude currently stranded at sea to continue to India.
US cites temporary supply concerns
Speaking to Fox Business, US treasury secretary Bessent said the decision was intended to ease short-term supply constraints during the ongoing crisis.“The world is very well supplied in oil. The Treasury (Department) agreed to let our allies in India start buying Russian oil that was already on the water,” Bessent said.“The Indians had been very good actors. We had asked them to stop buying sanctioned Russian oil this fall. They did. They were going to substitute it with US oil,” he said.“But to ease the temporary gap of oil around the world, we have given them permission to accept the Russian oil. We may unsanction other Russian oil,” he added.Bessent also noted that a large volume of sanctioned crude remains stranded at sea stating that, “There are hundreds of millions of sanctioned barrels of sanctioned crude on the water,” he said, adding that “by unsanctioning them, Treasury can create supply.”“And we are looking at that. We are going to keep a cadence of announcing measures to bring relief to the market during this conflict,” he added.

‘Short term measures to help keep oil prices down’
Other officials in the Trump administration have also confirmed that Washington has “permitted” India to buy Russian crude that is already loaded on ships.Earlier, US energy secretary Chris Wright said the step was intended to quickly move existing oil supplies into the market.“We have implemented short term measures to help keep oil prices down. We are allowing our friends in India to take oil that is already on ships, refine it, and move those barrels into the market quickly. A practical way to get supply flowing and ease pressure,” Wright said in a post on X.In an interview with ABC News Live, Wright emphasised that the measure was temporary.“But as oil gets bid up a little bit because of those constraints coming out of the Strait of Hormuz, we’re taking a short-term action to say all this floating Russian oil storage that’s around Southern Asia, it’s China just backed up, China does not treat their suppliers well, so there’s a bunch of floating barrels just sitting there,” he said.“We’ve reached out to our friends in India and said, ‘Buy that oil. Bring it into your refineries’. That pulls stored oil immediately into Indian refineries and releases the pressure on other refineries around the world to buy oil that they’re no longer competing with the Indians for in that marketplace,” Wright added.“So we have a number of measures like that that are short-term and temporary. This is no change in policy towards Russia. This is a very brief change in policy just to keep oil prices down a little bit better than we could otherwise,” he further noted.
Waiver amid Strait of Hormuz tensions
The US Treasury earlier issued an order granting a 30-day licence allowing delivery and sale of Russian crude and petroleum products to India. The decision comes as shipping routes through the strategically important Strait of Hormuz face disruptions due to the ongoing conflict in the region.“President Trump’s energy agenda has resulted in oil and gas production reaching the highest levels ever recorded. To enable oil to keep flowing into the global market, the Treasury Department is issuing a temporary 30-day waiver to allow Indian refiners to purchase Russian oil,” Bessent said earlier.He stressed that the step was a limited measure and would not significantly benefit Moscow.“This deliberately short-term measure will not provide significant financial benefit to the Russian government, as it only authorises transactions involving oil already stranded at sea,” he said.“India is an essential partner of the United States, and we fully anticipate that New Delhi will ramp up purchases of US oil. This stop-gap measure will alleviate pressure caused by Iran’s attempt to take global energy hostage,” he added.
India’s oil supply position
The move comes months after the Trump administration imposed 25% punitive tariffs on India over its purchases of Russian oil, arguing that such imports were helping finance Moscow’s war against Ukraine.However, the tariffs were later lifted after the two countries agreed on a framework for an interim trade agreement and India committed to reducing imports from Russia while increasing purchases of American energy.India currently imports nearly 5.5–5.6 million barrels of crude oil per day, accounting for about 90% of its domestic consumption. Officials say the country’s energy position remains comfortable despite the regional tensions.Around 15 million barrels of crude are currently on tankers in the Arabian Sea and the Bay of Bengal, while vessels carrying another seven million barrels are waiting near Singapore. Additional tankers in the Mediterranean and the Suez Canal are also heading towards Indian ports and could arrive within a week.According to data from Kpler, India imported slightly over 1 million barrels per day of Russian crude in February, compared with 1.1 million bpd in January and 1.2 million bpd in December.Before the Ukraine war in 2022, Russian crude accounted for just 0.2% of India’s imports, but purchases increased sharply after Moscow began offering deep discounts.
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