The energy was electric as customers lined up to celebrate H&M’s arrival in Brazil, marked by the simultaneous opening of its first store at Shopping Iguatemi in São Paulo and the launch of its e-commerce platform, hm.com.br. This marks the first time the company has introduced both physical and digital presence in a new market simultaneously.

“Launching our first store and online on the same day is a historic moment for H&M, and I’m so excited we have finally arrived. Bringing H&M to Brazil is more than a launch — it’s about building a lasting connection with a country that inspires us. We’re here to celebrate creativity and self-expression, offering fashion and quality at the best price in a sustainable way to our customers in Brazil”. Daniel Erver, CEO, H&M Group.

H&M has officially entered Brazil with the opening of its first store at Shopping Iguatemi in São Paulo and the simultaneous launch of its e-commerce platform.
CEO Daniel Erver called it a historic moment, while local leaders highlighted the warm reception.
The launch marks H&M’s dual physical and digital debut, bringing fashion and sustainability to Brazilian customers.

“The enthusiasm and warm welcome we’ve received from Brazilian customers has been truly inspiring. We are thrilled to finally bring the H&M experience to São Paulo and look forward to connecting with our customers across the country”. Joaquim Pereira, Country Manager, H&M Brazil.

“Opening the doors of our Iguatemi store today was a dream come true. Seeing the excitement on our customers’ faces was unforgettable”. Renata Grima, Store Manager, H&M Iguatemi.

Fibre2Fashion News Desk (RM)

Container volume growth in India will be 8 per cent in fiscal 2025-26 (FY26), at nearly 380 million metric tonnes (MMT) of cargo, supported by capacity expansion, rising transhipment activity and slated completion of the entire Western Dedicated Freight Corridor, CareEdge Ratings recently projected.

FY26 container volume growth is estimated to moderate by 100-150 basis points, with the underlying assumption of one-third impact of US tariff on export volumes of affected sectors, compensated mainly by capacity additions and increased transhipment activity, it said.

Container volume growth in India will be 8 per cent in FY26, backed by capacity expansion, rising transhipment activity and slated completion of the entire Western Dedicated Freight Corridor, CareEdge Ratings recently projected.
Rising insurance costs, shipping rates owing to volatility in the Shanghai Containerised Freight Index and transit times are weighing on the sector’s growth trajectory, it noted.

Rising insurance costs, shipping rates owing to volatility in the Shanghai Containerised Freight Index (SCFI) and transit times are weighing on the sector’s growth trajectory, it noted.

Cargo volumes on Gujarat’s coast fell by 6 per cent in May 2025 due to India-Pakistan tensions.

Additionally, the United States has imposed a 50-per cent tariff on Indian imports, adversely affecting key export sectors like home textiles and speciality chemicals.

While the United States accounting for 20 per cent of India’s exports, its share in sea-based trade (excluding electronic items) is barely 5 per cent, implying a moderate direct impact on port volume, CareEdge Ratings said in a release.

The organisation expects a significant impact on segments such as home textiles and readymade garments, gems and jewellery, shrimp products, automobile and engineering components and speciality chemicals based on their export exposure to the US and comparative tariff structure with other Asian countries.

Fibre2Fashion News Desk (DS)

Zalando has launched its new AW25 campaign and a new beauty Insider’s Edit, both designed to focus on personalising looks for any individual. 

The campaign sees actress Uma Thurman and recording artist PinkPantheress starring as the e-tailer “reimagines the question ‘What Do I Wear?’ as an invitation to confidently explore personal style”.

It “playfully explores inspiration through lookalikes — celebrating how creativity can be sparked by everything and everyone”.

It’s got “curated looks, cinematic storytelling”, and integration via Zalando’s new Boards feature that’s now live across all markets (Boards looks at specific topics or lifestyle themes and inspires people to adapt them to their own lives). The company said the campaign highlights “personalised inspiration tools and empowers customers to experiment and express their style free from expectations”.

Set against the vibrant backdrop of a farmers’ market, it sees Thurman moving through stalls of fresh produce and vintage finds, as “she encounters surprising reflections of herself, celebrating the idea that inspiration comes from everywhere and everyone. Each outfit inspires her to try something new this season as she saves them to her Zalando app”. 

Meanwhile, PinkPantheress “brings her signature style and spontaneity, echoing the campaign’s celebration of identity, experimentation, and self-confidence”.

As mentioned, underlying all this is a big focus on Zalando’s personalised inspiration tools, as well as emphasising the breadth of its product offer by integrating other key lifestyle categories on Zalando such as Kids & Family and Beauty, with dedicated campaign visuals, featured products and inclusion in Boards.

It worked with creative agency Wieden+Kennedy Amsterdam to conceptualise and produce the campaign. Curated by stylist Pau Avia, photographed by Lukas Wassmann, and brought to life in film by directing duo Bradley & Pablo, “the campaign blends high-fashion energy with cinematic storytelling and humour”.

At the same time, the personalisation theme continues as Isamaya Ffrench, the celebrity make-up artist and brand founder, features in Zalando’s second Insider’s Edit – an expert-led beauty series providing customers with educational content and advice.

She shares her top picks from Zalando in a make-up tutorial combining three of her looks: Charli XCX’s Met Gala smoky eye, Gabriette’s sharp contoured base and Julia Fox’s viral dark lip.

Alongside the tutorial, Ffrench shares expert product recommendations from beauty brands available at Zalando.

The products can also be discovered on a brand-new inspirational make-up Board.

This Edit marks the second of the series, encouraging customers to experiment with different aesthetics. Earlier this year Zalando launched the first Insider’s Edit with skin specialist Sophie Carbonari, offering an insight into her personal skincare routine.