Fashion
Reebok inks eyewear licensing deal with Brazil’s RobSol
Published
November 24, 2025
Reebok has formed a new licensing agreement with RobSol Indústria Óptica for the U.S. sportswear giant’s eyewear in Brazil.
Under the agreement, RobSol will design, manufacture, and distribute Reebok sunglasses, optical frames, eyewear accessories, and swim goggles throughout the region, according to a release by Reebok parent company, Authentic Brands.
“This partnership marks an exciting milestone as we continue to grow Reebok’s presence in Brazil through high-quality, locally relevant products,” said Bruno Pedroso, head of Brazil at Authentic, which acquired Reebok in 2021.
“RobSol’s expertise in optical manufacturing and deep understanding of the Brazilian consumer make them the ideal partner to bring Reebok’s eyewear vision to life. Together, we’re delivering designs that balance performance, innovation, and style.”
The Reebok eyewear collection is set to launch nationwide beginning on November 24, with 22 initial styles. The full collection will roll out by March 2026 through major optical chains, key distributors, and select e-commerce partners.
“We are proud to partner with Authentic to introduce Reebok Eyewear to the Brazilian market,” said Zhao Fengdi, CEO, RobSol Indústria Óptica, whose portfolio of brands includes celebrity lines Sabrina Sato Eyewear, Carmen Vitti by Carla Diaz, and Femme Paris by Deborah Secco, as well as Disney, Ecko Unltd, Fox Eyewear, and Romano.
“Our shared focus on excellence and innovation ensures that consumers will have access to eyewear that reflects both RobSol’s craftsmanship and Reebok’s sport-inspired heritage.”
Earlier this month, Authentic Brands Group named Daniel Schachne as senior vice president of Reebok.
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Fashion
European Commission, Switzerland sign broad package of agreements
The package establishes a modern framework for both sides, enabling frictionless access to a market of 460 million consumers in key sectors, delivering economic benefits to both parties.
European Commission President Ursula von der Leyen and Swiss President Guy Parmelin yesterday signed a broad package of agreements aimed at deepening and expanding EU-Switzerland ties.
By aligning standards and rules in closely integrated areas, it will provide legal certainty, simplify trade in goods like medical devices and food products, and ease cross-border supply for businesses on both sides.
By aligning standards and rules in closely integrated areas, it will provide legal certainty, simplify trade in goods like medical devices and food products, and ease cross-border supply for businesses on both sides of the border.
Additionally, it will ensure more consistent rules for individuals who live, work or study across the EU-Swiss border. Switzerland will contribute to the development of legislation in the areas covered by the package and will have the opportunity to influence these rules as they are being designed.
“By modernising and deepening our ties across key sectors, from trade and transport to health and energy—we are strengthening legal certainty, fostering innovation and creating new opportunities for our citizens and businesses,” von der Leyen said in a release from the Commission.
The package includes updates to four already existing agreements, which already give Switzerland access to the EU internal market, regarding air transport, land transport, the free movement of persons and mutual recognition of conformity assessment.
New agreements on food safety, electricity, health and Switzerland’s participation in the EU Agency for the Space Programme were signed. A new agreement introduced a permanent and fair financial contribution by Switzerland to economic and social cohesion within the EU.
Apart from a protocol on parliamentary cooperation, the package includes also a joint declaration on the establishment of a high-level dialogue on the broad bilateral package.
Fibre2Fashion News Desk (DS)
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