Fashion
Reflo boosts mission to be “serious player” in sports market with first AW25 drop
Published
September 2, 2025
Sustainable performancewear brand Reflo’s on a mission to “change the sportswear game for good”. And that begins with the first drop of its autumn/winter 2025 collection, built around a single theme: Energy.
“Not just the energy athletes put into their sport, but the energy of nature and the constant drive to push forward”, Reflo said in its mission statement.
The brand is part-owned by football star Harry Kane and is fresh from global partnerships in golf (The Open),
football (Luton Town, Forest Green Rovers) and motorsport (Formula E and Formula 1 teams).
As for that AW25 collection, to be released in three drops, the first, ‘Rooted Energy’, “celebrates energy at its source”. Inspired by the “steady, grounding force of nature”. The drop pairs earthy colour palettes with advanced performance fabrics.
Hero products include garments built with Reflo’s new performance-based Eco 3D Jacquard, “independently tested to deliver verified performance benefits” such as UPF 50+ sun protection, advanced moisture-wicking and breathability.
Designed with “modularity” in mind, AW25 introduces multifunctional pieces that transition seamlessly between activity and everyday wear, “showcasing Reflo’s expansion into a true multi-sport performancewear brand”.
The complete collection “tells a story of grounded routine, inner resilience and limitless ambition, designed for everyday athletes across Reflo’s key sports of golf, padel and training”.
It said every piece is made from recycled materials while a growing share of the AW25 collection is now “Reloop-ready”, so garments can be fully recycled.
And with each product sold, Reflo continues its commitment to plant trees and recycle plastic bottles, “ensuring every purchase makes a positive impact”.
Rory MacFadyen, co-founder and CMO of Reflo, said: “AW25 isn’t just a collection, it’s a statement of intent. We’ve grown from being the sustainable alternative to building a clear path towards the top tier of performance sportswear.
“Rooted Energy is just the beginning. It’s about multifunctional, modular pieces that prove technical innovation, bold storytelling and circular design can co-exist at the highest level. This is where the future of sportswear is heading, and Reflo is leading the way.”
Copyright © 2025 FashionNetwork.com All rights reserved.
It dropped to a record low of 90.13 against the US dollar, breaking its previous all-time low of 89.9475 touched a day earlier.
The Indian rupee fell sharply yesterday, dipping below past the crucial 90-per-US dollar level for the first time.
It dropped to a record low of 90.13 against the US dollar, breaking its previous all-time low of 89.9475 a day earlier.
The sharp fall in the rupee came amid weak trade and portfolio flows, restrained intervention by the central bank as well as the lack of clarity over a India-US trade deal.
The sharp fall in the rupee amid weak trade and portfolio flows, restrained intervention by the central bank as well as the lack of clarity over a India-US trade deal also weighed on domestic equity markets.
The development raised concerns about inflation and foreign investor activity.
The Reserve Bank of India’s monetary policy is expected to announce the interest rate decision on December 5.
Fibre2Fashion News Desk (DS)
China regained its leading position in **** with shipments valued at $*.*** billion and a **.** per cent share, followed closely by Bangladesh at $*.*** billion and **.** per cent. Turkiye remains an important near-shore sourcing base and supplied $*.*** billion, accounting for **.** per cent of the total. Cambodia with $***.*** million and India with $***.*** million completed the top five suppliers, according to *fashion.com/market-intelligence/texpro-textile-and-apparel/” target=”_blank”>sourcing intelligence tool TexPro. The dominance of these suppliers shows a shift towards both cost-competitive and strategically located sourcing hubs.
Compared with the same period in ****, sourcing patterns have changed. Bangladesh led in January–August **** with $*.*** billion and a **.** per cent share, while China contributed $*.*** billion or **.** per cent. Myanmar and Morocco, previously among the top five, no longer appear in ****, displaced by Cambodia and India. Germany, once a key European source, continues losing relevance as Asian sourcing strengthens. This highlights the declining competitiveness of smaller and higher-cost producers, alongside growing preference for scalable Asian manufacturing bases.
By
Reuters
Published
December 4, 2025
Shares of American Eagle Outfitters jumped nearly 15% in early trading on Wednesday after its viral Sydney Sweeney jeans campaign continued to drive in-store traffic during the key holiday season, prompting the retailer to raise its annual sales forecast.
Shares of the company are up almost 60% since September. The “Great Jeans” ad, released in July and featuring “Euphoria” actor, even garnered praise from U.S. President Donald Trump.
For American Eagle, successful campaigns with Sweeney, a collaboration with NFL player Travis Kelce’s clothing brand Tru Kolors have driven up engagement and boosted visibility, according to analysts at Jefferies.
The upbeat forecast follows the crucial five-day Thanksgiving shopping event, which saw a surge in online spending from more affluent shoppers, despite mixed results in the broader retail industry.
The company’s recent pivot to cater to these affluent buyers has helped it navigate a broader retail slowdown driven by inflation and trade tensions.
American Eagle now expects holiday quarter comparable sales to grow between 8% and 9%, compared with analysts’ estimates of a 2.2% rise, according to data compiled by LSEG.
“As a company, we’re leaning into advertising. We need to compete when we see what our competition is doing,” said American Eagle executive Jennifer Foyle.
“American Eagle will have to continue to invest in marketing spend to continue to drive share gains on top of these successes,” Barclays analysts said in a note.
The stock has risen about 25% so far this year, and trades at a 14.74 forward-price-to-earnings multiple, above peers Abercrombie & Fitch‘s 9.86 and Urban Outfitters‘ 13.63.
© Thomson Reuters 2025 All rights reserved.
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