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Shein Buying Everlane Actually Makes Perfect Sense

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Shein Buying Everlane Actually Makes Perfect Sense


On Friday, the ultrafast-fashion giant Shein finalized its acquisition of Everlane, a US clothing retailer that made its name by promising “radical transparency” into how its clothes were made. Neither company disclosed the price of the deal, but Puck reported last weekend that it clocked in at $100 million.

Founded in 2010, Everlane became synonymous with a certain strain of millennial consumerism that was supposed to be the exact opposite of Shein. It mainly sold elevated basics, and told a generation of anxious and high-minded shoppers that they could feel morally good about buying yet another pair of plain ballet flats or black high-waisted skinny jeans. Shein, by contrast, became notorious by flooding the internet with astonishingly cheap, trendy clothing produced at enormous scale. It has been criticized for years for alleged poor labor practices.

Given how differently Shein and Everlane positioned themselves, many people online felt the acquisition fell somewhere between darkly ironic and outright dystopian. The fashion writer Derek Guy, better known online as the “menswear guy,” articulated the vibe in a post on X: “Under Shein,” he wrote, “Everlane’s ‘radical transparency’ means you get to read about the small child making your boring gray crewneck sweater.”

Really, though, the deal makes perfect sense. In the long run, it may end up looking like a preview of where Chinese consumer companies are heading next.

Chinese ecommerce giants conquered the global market largely by selling cheap stuff at eye-watering scale. Companies like Shein and Temu thrived in part because of the “de minimis” loophole, a US trade rule that allowed packages worth under $800 to enter the country tariff-free and with relatively little customs scrutiny. That system became the backbone of a new era of cross-border ecommerce, enabling Chinese companies to ship cheap stuff directly to American consumers faster and more efficiently than many traditional retailers could manage.

But after US president Donald Trump imposed sweeping new tariffs on Chinese imports and ended the de minimis exemption, the economics underpinning that model began to falter. Chinese companies quickly realized they could no longer rely solely on flooding Western markets with bargain-priced products. If they wanted to keep growing internationally, they needed something more durable: a good old-fashioned brand.

Shein buying Everlane, however culturally cursed it may appear, is part of a broader trend already unfolding across Chinese commerce and manufacturing. Increasingly, Chinese companies are trying to move beyond anonymous low-cost production and toward owning recognizable global brands associated with quality, lifestyle, and status.

One of the clearest examples comes from Temu’s parent company, Pinduoduo. In March, the company announced a major new initiative called New PinMu, a multibillion-dollar effort designed to help Chinese manufacturers build premium international brands. The project is part of a larger strategic vision outlined by Pinduoduo co-CEO Jiazhen Zhao, who has been hyping up the company’s ambitions to elevate manufacturing standards and create pathways for Chinese factories to move up the value chain.

Meanwhile, Luckin Coffee, a Chinese coffee chain that has become one of Starbucks’ biggest rivals, recently acquired Blue Bottle, the cultish specialty coffee brand that helped define American third-wave coffee culture. Anta Sports, a Chinese sportswear giant that began largely as a domestic sneaker company, has spent years buying into premium global sportswear brands, including controlling stakes in Arc’teryx and Salomon.

The trend also reflects broader political pressures inside China. The government has become increasingly critical of the brutal price wars and hypercompetition that dominate industries like ecommerce and electric cars, a phenomenon often referred to as “involution.” Beijing now wants companies to focus more on sustainable growth, higher-end manufacturing, and global competitiveness rather than an endless race to the bottom.



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The Best Memorial Day Tech Deals Worth Checking Out

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The Best Memorial Day Tech Deals Worth Checking Out


When you think of Memorial Day sales, you probably think of mattresses and other home goods. And while those items are definitely discounted, now is also a good time to purchase tech. Personally, I’m not buying anything right now unless it’s discounted—and fortunately many of our top picks are. Whether you’re shopping for a power bank, a new pair of headphones, or some other gadget, I’ve rounded up the best Memorial Day deals for your perusal. We’ll update this article again over the weekend.

Check out our buying guides for more recommendations, including the best headphones, the best laptops, and the best cheap phones.

Updated May 22: We’ve checked prices, removed expired deals, added ten new deals, and ensured accuracy throughout.

WIRED Featured Deals:

Sony WH-1000XM5 for $248 ($152 off)

The Sony WH-1000XM5 have a very frustrating name, but they’re the predecessor to our favorite wireless headphones, and they’re still an excellent pick if you don’t want to shell out for the new WH-1000XM6. They go on sale frequently, but rarely drop this low in price, which comes within $5 of their all-time low. If you’re in the market for over-ear headphones, they’re hard to beat. They’re comfortable, portable, lightweight, and stylish, and they’ll make your music sound great no matter what you like to listen to.



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This Monitor-on-Wheels Concept Is Kind of Genius

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This Monitor-on-Wheels Concept Is Kind of Genius


I’m torn on the price of the Movestyle, though. I love how affordable it is at $580, putting it within a more mainstream budget than I would have assumed. On the other hand, this is a very unique product, and I think higher-end specs might have been a better choice. This is a VA panel rather than IPS, and that means the color accuracy and saturation are OK, but not the best. Although it’s only rated for up to 250 nits of brightness, it topped out at 310 nits when measured against my colorimeter. But it’s not terribly bright, which could be a problem in a brightly-lit room. The display quality isn’t horrible, and this monitor isn’t made for professional video work.

And yet, in terms of the viewing experience, it doesn’t feel all that high-quality, either. For a similar price, you can get a more capable OLED monitor that’s brighter, faster, more colorful, and capable of HDR. But that doesn’t come with the adjustable, rolling stand. An even higher-end monitor would increase the price by at least a few hundred dollars. The lack of a touchscreen feels like a missed opportunity, too, especially since this could easily be used next to a desk or in a kitchen. There are just some cases where using your fingers is easier than using a remote.

Photograph: Luke Larsen

Interestingly, Samsung does sell a more premium Movingstyle monitor that’s even touchscreen-enabled and has a higher refresh rate of 120 Hz for gaming. But it’s a smaller 27-inch panel, comes with a lower-resolution 1440p display, and costs significantly more at $1,200. Whew. Another handy feature of the pricier model is a built-in battery. That means when the cord is unplugged, it doesn’t just immediately die. Speaking of the length of the cord, that does end up being one of the limitations of this design as a whole.

In a lot of ways, that more expensive model feels like what a Movingstyle monitor should be. For my purposes, the larger 32-inch 4K panel matches my needs better.

LG has its own version of this that moves in that direction, the LG Smart Monitor Swing. It comes with a 4K panel, measures 32 inches, and has a screen that can handle touch inputs. At $1,000, it’s priced in between the two Movingstyle monitors. For Samsung, perhaps the solution would be to sell the adjustable stand separately, which would give you the ability to pair it with whatever monitor you want.


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Google AI engineer dismissed for opposing tech sales to Israel | Computer Weekly

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Google AI engineer dismissed for opposing tech sales to Israel | Computer Weekly


An artificial intelligence (AI) research engineer is taking legal action against Google, claiming the company unlawfully dismissed them for internally raising concerns about its complicity in war crimes.

The engineer, who worked at Google DeepMind, used internal discussion forums, emails and flyers to question the company’s provision of cloud computing services and AI technologies to Israeli military forces, which have been credibly accused of committing genocide in Gaza.

After Google dropped its longstanding pledge to not develop AI-powered weapons and surveillance tools in February 2025, the engineer also signed a petition – alongside several hundred colleagues – calling for the company to reverse this decision.

Following this, the engineer was called into a meeting with Google’s human resources department, where they were “actively discouraged” from making any communications that either criticised the change to Google’s AI principles, or linked the company to Israel’s conduct in Gaza.

Following the engineer’s further dissemination of flyers and posters to colleagues, Google formally dismissed them in September 2025.

“Google fired me for stating the obvious: our work on AI was sold to facilitate genocide,” said the engineer, who is not sharing their name at this stage.

The legal claim – which alleges Google engaged in unfair dismissal, discrimination on grounds of belief and whistleblowing detriment – has been brought against the company in a UK employment tribunal.

Legal protections broken

The claim specifically states that the engineer was trying to raise the alarm about Google’s failure to comply with legal obligations around the prevention of genocide enshrined in international law, and that the company’s subsequent dismissal of them broke legal protections for whistleblowers.

It also claims that the engineer was discriminated against on the basis of their belief that no one should be complicit in war crimes.

Michael Newman, a lawyer at Leigh Day representing the engineer, said: “No one should go to work worried that they might be treated less favourably, let alone sacked, for saying that they should not be complicit in war crimes. This will be an important case in showing the protections employees are entitled to for speaking out about their employer’s actions, and use of their products by armies and countries involved in conflict.” 

Computer Weekly contacted Google about the engineer’s treatment and subsequent legal challenge. “This account does not accurately reflect the facts, and we will not be commenting further at this time,” a Google DeepMind spokesperson told Computer Weekly.

They added that Google would not terminate an employee for sharing their opinions or engaging in constructive debate in line with their company policies.

In July 2025, the United Nations’ special rapporteur for the human rights situation in Palestine called for technology firms operating in Israel and the Occupied Palestinian Territories to immediately halt their activities, as part of a wider report about the role corporate entities have played in the Israeli state’s ongoing “crimes of apartheid and genocide”.

The report specifically highlighted how the “repression of Palestinians has become progressively automated” by the increasing supply of powerful military and surveillance technologies to Israel, including drones, AI-powered targeting systems, cloud computing infrastructure, data analytics tools, biometric databases and high-tech weaponry.

It added that if the companies supplying these technologies had conducted the proper human rights due diligence – including Google parent company Alphabet, IBM, Microsoft, Amazon and Palantir – they would have divested “long ago” from involvement in Israel’s illegal occupation of Gaza and the West Bank.

Union push

As part of efforts to end use of Google’s technology by the Israeli and US militaries, a significant number of Google DeepMind employees recently launched a unionisation bid.

On 5 May 2026, the UK-based employees – who are aiming to become the first frontier AI lab worldwide to unionise – sent a letter to management requesting recognition with the Communication Workers Union (CWU) and Unite the Union. In a vote of CWU members at DeepMind, 98% backed the move. 

“Google’s staff are right to raise the alarm about the firm’s involvement in conflict,” said Rosa Curling, co-executive director at tech-focused civil society group Foxglove. “Yet instead of listening to its employees, Google has sought to silence them.

“The engineer Foxglove is supporting tried to alert his colleagues to the terrible consequences of Google’s work for the IDF [Israeli Defence Force],” she said. “Together with others, he tried to restore the ethical policies on conflict and surveillance which Google abandoned last year.

“Instead of listening to his warnings, the firm hit back against this important act of internal whistleblowing by sacking him. It is little surprise that Google workers are seeking to unionise in the face of the firm’s callous hostility. Google must change course, listen to its employees, and end its support for military forces responsible for war crimes.”

Google recently agreed to let the US Department of Defense use its AI models for classified work, a move opposed by over 600 employees.

Google staff worry how the technology will be used given the deal could reportedly open the door to autonomous weapons and mass surveillance of US citizens, red-line issues that previously saw the Pentagon impose restrictions on competitor Anthropic.

Google employees have long opposed the company’s sale of cloud technologies to the Israeli government. In September 2022, for example, Google workers and Palestinian rights activists called on the tech giant to end its involvement in the secretive Project Nimbus cloud computing contract, which involves the provision of AI and machine learning tools to the Israeli government.

Before this, workers from both Google and Amazon signed a letter in Ocotber 2021 condemning their involvement in Project Nimbus, which they claimed “allows for further surveillance of and unlawful data collection on Palestinians, and facilitates expansion of Israel’s illegal settlements on Palestinian land”.

The letter was signed by more than 90 Google and 300 Amazon workers, all anonymous, “because we fear retaliation”.

A Google spokesperson told Computer Weekly that the company respects every employee’s right to join a union, and that they do not treat employees differently if they do join one.



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